Vision Health Specialties Llp
Vision Health Specialties Llp is an independent, doctor-owned optometry practice in Midland, Texas, delivering comprehensive eye exams, pediatric and specialty contact lens care, dry eye and ocular disease treatment, and LASIK co-management to families and individuals across the Permian Basin and West Texas.
- Company typePrivate
- Founded1999
- HeadquartersMidland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Vision Health Specialties Llp does
Vision Health Specialties Llp is an independent, doctor-owned optometry practice headquartered at 4109 Midland Dr, Midland, Texas, serving families and individuals across the Permian Basin and broader West Texas region. The firm was constituted under its current name in 1999 through the merger of four practices (Drs. Cook, Neely, Grigsby, and Sheets), though the underlying practice traces back to the 1920s. Today it operates as a multi-doctor group practice with seven optometrists, supported by an in-house optical boutique and on-site opticians. Its addressable use cases span primary eye care, pediatric vision (including infantSEE and vision therapy), chronic ocular disease management (glaucoma, macular degeneration, diabetic retinopathy), advanced dry eye therapy, myopia management, refractive surgery co-management with EyeLasik Midland, and emergency eye care, plus retail sale of designer eyewear and a full range of contact lenses (including specialty scleral lenses).
The practice generates revenue through three streams: (1) professional services billed to patients and insurance at the point of care, with major medical and vision plans accepted (Medicare, United Healthcare, Blue Cross Blue Shield, Medicaid, VSP, EyeMed); (2) one-time retail sales of prescription eyeglasses, designer frames, sunglasses, and specialty lenses, plus the proprietary WOW Frame & Lens Guarantee; and (3) contact lens transactions (daily disposables, toric, multifocal, scleral) with manufacturer rebates capturing the annual-supply economics. Diagnostic and treatment technology includes advanced retinal imaging for Eye Wellness Assessments, OCT scanning for glaucoma monitoring, visual field testing, and IPL (Intense Pulsed Light) for dry eye. Distribution is direct-to-consumer via the visionhealth.com website (SolutionReach scheduling, EyeCarePro platform), physical office visits, online contact lens ordering with free direct shipping, and insurance-funneled referrals. A next-door co-management relationship with EyeLasik Midland provides a closed-loop LASIK referral channel, while content marketing via the practice blog supports organic top-of-funnel demand.
The ownership structure is private LLP owned by its practicing optometrists, with no venture capital, private equity, or parent company identified in the data. Recent operational changes include the retirement of founding practitioner Dr. Billy Cook and the addition of Dr. Ryan Phillips (2024) and incoming Dr. Jenna Bernard (August 2026), indicating a controlled succession and incremental clinical capacity build-out rather than aggressive expansion.
Vision Health Specialties Llp firmographics
Firmographics- Name
- Vision Health Specialties Llp
- Legal name
- Vision Health Specialties Llp
- Website
- https://visionhealth.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vision Health Specialties Llp is an independent, doctor-owned optometry practice in Midland, Texas, delivering comprehensive eye exams, pediatric and specialty contact lens care, dry eye and ocular disease treatment, and LASIK co-management to families and individuals across the Permian Basin and West Texas.
- Ownership category
- akta.pro rank
Vision Health Specialties Llp industry classification
Industry- Product category
- Optometry Services
- NAICS
- Offices of Optometrists (62132), Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
- akta.pro secondary industries
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Comprehensive Eye Exams & Vision Care (HLAKAKAA), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
Keywords
Where Vision Health Specialties Llp is headquartered
LocationHeadquarters
- HQ city
- Midland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vision Health Specialties Llp business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Eye Care Services: Revenue from comprehensive eye exams, medical eye care, ocular disease management, dry eye treatment, emergency eye care, pediatric eye care, and surgical co-management services. Fees are collected at time of service with insurance billing for covered patients.
- Optical Products (Eyewear): Revenue from prescription eyeglasses, designer frames, sunglasses, and specialty lenses (Transitions, polarized, progressive). The practice has an in-house optical boutique.
- Contact Lenses: Revenue from daily disposable, biweekly/monthly, toric, multifocal, and scleral contact lenses. Practice applies manufacturer rebates and maximizes vision benefits for patients. Annual supply purchases unlock the best rebates.
- UPNEEQ Prescription Treatment: Revenue from FDA-approved prescription eyedrop treatment for droopy eyelids (UPNEEQ).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | $79 Complete Pair Package for Children |
| Unit Pricing | Pay-as-you-go | WOW Frame & Lens Guarantee |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Vision Health Specialties Llp product offering
Product offeringCore offering
Vision Health Specialties is a private optometry practice delivering comprehensive medical eye care services and optical retail products. The practice provides comprehensive eye exams, advanced dry eye treatment (including IPL therapy), ocular disease management for glaucoma/macular degeneration/diabetic retinopathy, LASIK and refractive surgery co-management, pediatric eye care (including the InfantSEE program), myopia management, emergency eye care, UPNEEQ prescription treatment, and Eye Wellness Assessments. It also operates an in-house optical boutique selling designer eyeglass frames, specialty lenses (Transitions GEN S, polarized), and a full range of contact lenses (daily disposables, toric, multifocal, and scleral lenses).
Product overview
Vision Health Specialties is an optometry practice offering a comprehensive suite of eye care services and optical products. The practice provides medical eye care services including comprehensive eye exams, dry eye treatment with advanced technology like IPL therapy, ocular disease management for glaucoma/macular degeneration/diabetic retinopathy, emergency eye care, myopia management, and UPNEEQ treatment for droopy eyelids. Their optical retail includes designer frames (Coach, Gucci, Versace, Ray-Ban, Oakley, Nike, Kate Spade) and a full range of contact lenses (daily disposables, toric, multifocal, scleral) from major manufacturers (Alcon, Acuvue, CooperVision, Bausch + Lomb). They co-manage LASIK surgery with EyeLasik Midland and offer advanced Eye Wellness Assessments using retinal imaging technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive Eye Exams Full-scope eye examinations evaluating vision acuity, eye health, and detection of ocular diseases for patients of all ages, including pediatric and infant care (with the InfantSEE program for babies 3-6 months old).
- Dry Eye Treatment Advanced dry eye clinic offering personalized treatment plans using cutting-edge technology including IPL (Intense Pulsed Light) therapy and prescription drops to address the root causes of dry eye syndrome.
- LASIK & Refractive Surgery Co-Management Expert LASIK co-management in partnership with EyeLasik Midland Clinic located next door, providing pre-surgical consultations, candidacy evaluations, and thorough post-operative care for refractive surgery candidates aged 21 and older with stable prescriptions.
- Management of Ocular Diseases Early detection and ongoing management of ocular diseases including glaucoma, macular degeneration, diabetic retinopathy, and other retinal conditions using advanced imaging technology and personalized care plans.
- Eye Emergencies (Pink/Red Eyes) Immediate attention services for sudden vision issues, eye injuries, and urgent eye care needs with prompt diagnosis and treatment.
- Myopia Management Specialized programs to slow myopia progression in children using various treatment modalities including specialty contact lenses.
- UPNEEQ Treatment FDA-approved prescription eyedrop treatment for droopy eyelids (ptosis), providing a non-invasive, once-daily solution to lift upper eyelids.
- Scleral Contact Lenses Specialty contact lenses that vault over the cornea and rest on the sclera, providing stable, comfortable fit for patients with keratoconus, severe dry eyes, or irregular corneas; custom-fitted using advanced imaging and mapping technology.
- Eyeglasses & Designer Frames Wide selection of eyeglass frames including designer brands such as Coach, Gucci, Versace, Ray-Ban, Oakley, Nike Eyewear, Kate Spade, paired with quality lenses and covered by the WOW Frame & Lens Guarantee (12-month breakage protection).
- Contact Lenses Full range of contact lenses including daily disposables, biweekly/monthly lenses, toric lenses for astigmatism, multifocal lenses, colored contacts, and myopia management lenses from brands including Alcon (Dailies, Precision), Johnson & Johnson (Acuvue), CooperVision (MyDay, Biofinity, MiSight), and Bausch + Lomb; available with manufacturer rebates and online ordering with free shipping.
- Eye Wellness Assessments Advanced retinal imaging examinations that detect early signs of glaucoma, macular degeneration, diabetic retinopathy, and signs of systemic health conditions like hypertension and diabetes.
- Polarized Lenses Premium polarized sunglass lenses that eliminate glare from roads, water, and reflective surfaces, providing high-definition vision and reducing eye strain.
- Transitions GEN S Lenses Adaptive lenses that automatically darken outdoors and clear indoors, offering UV protection with multiple color options including Gray, Brown, Graphite Green, Sapphire, Amethyst, Emerald, and Ruby.
Quantifiable outcome
- Over 30 years of experience in ocular disease management cited on the practice website.
- +2 more outcomes
Companies that use Vision Health Specialties Llp
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Vision Health Specialties Llp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Vision Health Specialties Llp partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EyeLasik Midland CliniccoreVision Health Specialties co-manages LASIK surgery with EyeLasik Midland Clinic located next door to their practice. The practice provides expert LASIK co-management including pre-surgical consultations, patient evaluation for candidacy, and thorough post-operative care. This coordinated approach ensures patients receive personalized attention and the highest standard of care throughout their refractive surgery journey. The partnership allows for seamless referral and co-management of LASIK candidates aged 21 and older with stable prescriptions.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Vision Health Specialties Llp competitors and assessment
Company assessmentDirect peers
- MyEyeDr. Multi-location optometry group offering comprehensive eye exams, contact lens fittings, designer eyewear, and medical eye care across the US. Closely comparable business model to Vision Health Specialties — full-service optometry with in-house optical — but at significantly greater scale.
- EyeCare Partners: PE-backed network of optometry and ophthalmology practices offering comprehensive eye exams, medical eye care, and optical retail. Comparable in service mix (medical eye care, optical, specialty services) though operating at much larger national scale.
- AEG Vision: Optometry-focused management services organization supporting independent optometric practices with back-office, marketing, and operational services. Highly comparable to Vision Health Specialties given the [email protected] email suggests a similar MSO relationship model.
Emerging players
- Warby Parker: Direct-to-consumer eyewear and contact lens brand combining online ordering with retail stores and eye exam services. Represents the digital-first model that pressures traditional practices, particularly for younger demographics and price-sensitive eyewear purchases.
Broad incumbents
- LensCrafters: National retail optical chain owned by EssilorLuxottica offering eye exams, prescription eyewear, and contact lenses in mall and shopping center locations. Comparable in optical retail offering and insurance acceptance, but does not match Vision Health Specialties' specialty medical eye care depth.
- Target Optical: In-store optical department located within Target retail locations, including the Target adjacent to Vision Health Specialties' Midland office. Directly comparable as a competing channel for routine eye exams and eyewear purchases in the same immediate trade area.
- Pearle Vision: Established national optical franchise offering eye exams, eyewear, and contact lenses with a doctor-supported retail model. Comparable in combining professional eye exams with optical retail, though focused on franchise expansion rather than medical specialty services.
- Visionworks: National optical retailer offering eye exams, prescription glasses, contact lenses, and managed vision care. Comparable in accepting major insurance plans (VSP, EyeMed) and operating in-store optical, though focused on retail volume rather than specialty medical eye care.
Others
- Keplr Vision: Optometry management services organization that provides marketing, operations, and practice management support to independent optometric practices. The [email protected] email in the company data indicates an active MSO partnership rather than direct competitive overlap.
Regional players
- Mann Eye Institute: Texas-based eye care provider offering comprehensive optometry, ophthalmology, LASIK, and cataract services. Comparable in specialty service mix (LASIK co-management, dry eye, ocular disease) and geographic context (Texas), though operating at larger multi-location scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Vision Health Specialties Llp social profiles
Digital presenceVision Health Specialties Llp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vision Health Specialties Llp leadership team
Management profileNumber of profiles
Profiles5 records
Vision Health Specialties Llp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vision Health Specialties Llp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vision Health Specialties Llp
What does Vision Health Specialties Llp do?
Vision Health Specialties is a private optometry practice delivering comprehensive medical eye care services and optical retail products. The practice provides comprehensive eye exams, advanced dry eye treatment (including IPL therapy), ocular disease management for glaucoma/macular degeneration/diabetic retinopathy, LASIK and refractive surgery co-management, pediatric eye care (including the InfantSEE program), myopia management, emergency eye care, UPNEEQ prescription treatment, and Eye Wellness Assessments. It also operates an in-house optical boutique selling designer eyeglass frames, specialty lenses (Transitions GEN S, polarized), and a full range of contact lenses (daily disposables, toric, multifocal, and scleral lenses).
Is Vision Health Specialties Llp a public or private company?
Vision Health Specialties Llp is a private company. It is classified as management employee owned and is currently operating.
When was Vision Health Specialties Llp founded?
Vision Health Specialties Llp was founded in 1999. It employs 11 to 50 people.
Where is Vision Health Specialties Llp based?
Vision Health Specialties Llp is headquartered in Midland, United States, in the North America region.
How does Vision Health Specialties Llp make money?
Four revenue lines are on record. Professional Eye Care Services are the primary driver. The others are optical Products (Eyewear), contact Lenses and UPNEEQ Prescription Treatment.
Who are Vision Health Specialties Llp's main competitors?
Direct peers on record are MyEyeDr., EyeCare Partners and AEG Vision. Warby Parker is listed as an emerging player. Broad incumbents are LensCrafters, Target Optical, Pearle Vision and Visionworks. Keplr Vision is listed as an others. Mann Eye Institute is listed as a regional player.
Does Vision Health Specialties Llp have an API?
No public API is recorded for Vision Health Specialties Llp.
What industry is Vision Health Specialties Llp in?
Vision Health Specialties Llp's product category is Optometry Services. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses). Its NAICS code is 62132 and its SIC code is 3851.