What Metro Nova Creative does

Metro Nova Creative is a privately held, bootstrapped full-service branding and design agency headquartered in Fredericksburg, Virginia, founded in 2014 by Dan Craddock. The company provides integrated creative services spanning logo design, custom WordPress website design and development, graphic design, printing, promotional products, branding, and digital marketing (including SEO and paid media), primarily serving small and mid-sized businesses in the Fredericksburg and broader Mid-Atlantic region.

The firm's core technical platform is custom WordPress website development hosted on WP Engine, augmented by Calendly for client scheduling, Postmark for transactional email, and Google Maps integration for custom illustrated wayfinding. Production fulfillment for apparel, merchandise, and vehicle wraps is handled through local partners including Sure Shot Screen Printing and Illusions Wraps. Metro Nova has productized several offerings into fixed-price packages (Startup Package, Identity Package, Mini Site Package, Real Estate Branding Package) with online estimators that allow prospective SMB clients to self-assess pricing before engaging.

The business model combines one-time project fees for logo, brand identity, and website builds with modest recurring revenue from monthly website hosting/maintenance ($150/month per client), SEO subscriptions, and digital advertising management. The team is small (1-10 employees), the firm has no external institutional funding, and growth has been entirely organic, fueled by local Chamber of Commerce and BNI networking, a 5.0-star Google Reviews reputation across 78 reviews, and a diversified portfolio of SMB clients spanning construction, real estate, restaurants, nonprofits, and professional services.

Name

Metro Nova Creative

Legal name

Metro Nova Creative, LLC

Website

https://metronovacreative.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Metro Nova Creative is a bootstrapped, Fredericksburg-based full-service branding and design agency founded in 2014, serving small and mid-sized businesses across the Mid-Atlantic with logo design, custom WordPress websites, print, promotional products, and digital marketing services.

Ownership category

akta.pro rank

Product category

Branding and Graphic Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143), Commercial Printing (except Screen and Books) (323111), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Commercial Printing (2750)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Graphic design services
• Brand identity development
• Website design services
• Commercial printing services
• Small business marketing

Headquarters

HQ city

Fredericksburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Logo Design Services: Custom logo design with deliverables including vector files, logo guides, and revision rounds. Pricing varies by package complexity.
2. Website Design and Development: Custom WordPress website design and development, including hosting and maintenance plans. Revenue from both project fees and recurring monthly support.
3. Print and Production Services: Printing services for business cards, brochures, signage, promotional products, and branded merchandise. Includes screen printing and embroidery.
4. Marketing Services: SEO services, digital advertising management, content marketing, and direct mail marketing.
5. Branding Services: Full brand identity development including logo, visual identity systems, brand guidelines, and marketing collateral.
6. Website Hosting and Maintenance: Monthly hosting and maintenance plans including plugin updates, security monitoring, and bug fixes. Uses WP Engine for hosting, includes premium plugin licenses.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Metro Nova Creative is a Fredericksburg, VA-based branding and design agency that delivers custom logo design, WordPress website design and development, graphic design, commercial printing, promotional products, and small business marketing services (including SEO and digital advertising). It sells these primarily as project-based creative services to small businesses in Fredericksburg and the Mid-Atlantic region, with optional recurring monthly website hosting and maintenance.

Product overview

Metro Nova Creative is a full-service branding and design company operating as a single unified offering rather than a modular platform. Their core product portfolio includes Logo Design (the original 2014 founding product), Website Design (custom WordPress builds), Graphic Design, Printing Services, Promotional Products, Branding Services, Marketing Services, and SEO Services. These services are offered individually and also bundled into structured packages: Startup Package (logo + website + business cards), Identity Package (logo + 4 marketing deliverables), Real Estate Branding Package (logo + real estate-specific collateral), and Mini Site Package (single-page website). Industry-specific services include Restaurant Branding. The company primarily builds on WordPress and partners with Sure Shot Screen Printing and Illusions Wraps for production fulfillment.

Differentiator

Problem solved

Functional benefit

Products and services

• Logo Design Custom logo design services including brand identity development, logo concepts, revision rounds, and a logo guide with vector files, color codes, and font names. Built on a structured three-step process (Pinterest-based vision collaboration, pencil sketch development, and presentation with options). Targeted at businesses that need a strong visual identity to tie together brand efforts and build customer trust.
• Website Design Custom WordPress website design and development with responsive design, UX optimization, SEO setup, and optional ongoing hosting and maintenance. Targeted at small businesses in Fredericksburg and the Mid-Atlantic that need a conversion-oriented website built around customer experience.
• Graphic Design Comprehensive graphic design services covering print materials, internal branding, retail and social media graphics, including employee-facing materials, handbooks, training materials, and marketing collateral. For small businesses needing professionally designed print and digital assets.
• Printing Services Custom commercial printing services including business cards, postcards, brochures, stationery, pocket folders, trade show printing, screen printing, and signage/wall graphics. Includes guidance on products, quantities, and custom designs. For local Fredericksburg and Mid-Atlantic businesses needing professionally printed branded materials.
• Promotional Products Branded promotional products including apparel, drinkware, office essentials, event items, tablecloths, popup banners, promotional flags, custom tents, branded work shirts, event t-shirts, tote bags, embroidered polos, custom hats, vinyl banners, yard signs, vehicle magnets, and window graphics. For businesses that want to extend their brand through physical branded merchandise.
• Branding Services Complete branding services including brand consultation, visual identity development, website design, content strategy, printing coordination, and production fulfillment for various brand touchpoints. For businesses that need a holistic brand development partner to uncover and showcase their identity.
• Marketing Services

Quantifiable outcome

• Improved estimate conversion rates and cleaner pipeline for contractor clients through website and booking system optimization
• +1 more outcomes

Named customers35 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Sure Shot Screen PrintingcoreImplementation/ SI/ Consulting PartnerLocal Fredericksburg screen printing company that handles apparel printing for Metro Nova Creative clients. Partnered on Re-Boot bag project, Pump Pros uniforms, and various branded merchandise projects. Metro Nova designs and coordinates, Sure Shot handles production.
• Illusions WrapscoreImplementation/ SI/ Consulting PartnerLocal vehicle wrap company that designs, prints, and installs custom fleet wraps. Partnered on Pump Pros fleet branding project. Metro Nova handles design coordination, Illusions Wraps handles installation.
• WP EnginecoreTechnology or IntegrationManaged WordPress hosting platform used by Metro Nova Creative for all client website hosting. Provides private server environment, daily backups, and infrastructure support.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GoDaddy: Mass-market SMB platform offering DIY website builders, marketing tools, and branding services. Competes with Metro Nova Creative for the same SMB wallet by offering lower-cost self-serve alternatives.
• Vistaprint (Vista): Large-scale commercial printing and marketing services provider for SMBs. Comparable to Metro Nova Creative's printing and promotional products offering but at scale with predominantly self-serve ordering.

Emerging players

• Canva: Mass-market graphic design platform with AI-powered logo, brand kit, and marketing tools. Direct threat to Metro Nova Creative's logo and graphic design offerings for budget-conscious SMBs.
• Squarespace: DIY website builder and brand toolkit targeting small businesses, creators, and entrepreneurs. Direct substitute for Metro Nova Creative's entry-level website and branding packages, particularly for design-savvy SMBs.
• Wix: DIY website and brand-building platform popular with SMBs. Competes with Metro Nova Creative for the same startup and micro-business design budget via low-cost self-serve tools.

Direct peers

• WebFX: Full-service digital marketing agency offering website design, SEO, and content marketing primarily to SMBs and mid-market clients. Comparable business model with a heavier emphasis on performance marketing than Metro Nova Creative.
• Thrive Internet Marketing Agency: Agency providing web design, SEO, social media, and branding services to small and mid-sized businesses. Overlaps with Metro Nova Creative's integrated marketing offering and SMB target customer base.
• SmartSites: U.S.-based digital marketing and web design agency serving SMBs across multiple verticals. Comparable to Metro Nova Creative in offering integrated website design, SEO, and branding services to small business clients, though at significantly larger scale.
• Lounge Lizard: Branding and web design agency that delivers custom website design, brand identity, and digital marketing for SMB and mid-market clients. Closely comparable service mix and target customer profile to Metro Nova Creative.
• Big Drop Inc: Custom web design and branding agency serving SMBs and enterprise clients. Comparable in combining logo/brand identity, website design, and digital marketing under one roof.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/metro-nova-creative

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metro Nova Creative