Outdoor Warrior Nation

What Outdoor Warrior Nation does

Outdoor Warrior Nation is a Florida-headquartered 501(c)-eligible nonprofit organization founded by Lisa Hungiville (Retired SGM, MNARNG, 34 years) and Greg Hungiville (Retired LTC, MNARNG, 25 years) to support US Military Veterans and First Responders (including 911 dispatchers). The organization operates a free, verified membership program granting access to outdoor recreational and therapeutic activities including hunting, fishing, kayaking, skydiving, horse therapy, snowmobiling, air boat riding, and golf events, primarily across Minnesota, Wisconsin, and Florida. Its mission addresses gaps in long-term support systems for service members dealing with mental health challenges, physical injuries, PTSD, and isolation by providing peer community and family-inclusive outdoor experiences.

The organization has no proprietary technology platform. Its digital footprint consists of a Wix-hosted website, a PayPal donation portal (supporting one-time and recurring donations plus 401K employer matching), a third-party Chipply storefront selling branded merchandise (shirts, hats, polos, sweatshirts), and active Facebook and Instagram accounts. Operations are event-driven, with a published calendar including the MN Fishing Opener (May 2026), kayaking on the Kinnickinnic River (Jul 2026), and vendor presence at the MN State Fair (Aug 2026). A 6-person core team (including a Director who is a Fire Fighter/EMT Paramedic, a VP currently serving as CPT in the MNARNG, and a Naval Reserves Chief handling communications) executes the program, with activities supported by a network of strategic partners including Boulder Crest, American Legion, Soldier's 6, and SEMPER FI FLO.

Revenue mechanics rely entirely on voluntary individual donations and modest merchandise sales, with no membership fees, programmatic fees, or institutional grant disclosures present in the data. Go-to-market is community-led and event-driven, with awareness generated through earned media (Kare 11, MN Military Radio, Veterans 4 Recovery Podcast), social media, and word-of-mouth within veteran and first responder networks. The business model is fundamentally a charitable community organization rather than a commercial enterprise, with measurable outputs being events delivered, members served, and donations raised rather than revenue or profit.

Name

Outdoor Warrior Nation

Legal name

Outdoor Warrior Nation

Website

https://outdoorwarriornation.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Outdoor Warrior Nation is a nonprofit organization providing free outdoor recreational and therapeutic activities (hunting, fishing, kayaking, skydiving, horse therapy) to US Military Veterans and First Responders across Minnesota, Wisconsin, and Florida, funded by donations and merchandise sales.

Ownership category

akta.pro rank

Product category

Veteran and First Responder Support Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wildlife Safaris & Game Drives (THAJAIAB)

akta.pro secondary industries

Safari & Game Drives (Land-Based) (THAAAEAC), Amateur & Grassroots Tournament Organizers (MPAKADAH)

Keywords

• Veteran support services
• First responder support
• Outdoor recreation programs
• Therapeutic adventure activities
• Nonprofit community events

Headquarters

HQ city

Punta Gorda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations: One-time and recurring donations from individual supporters. The organization encourages employer 401K contribution matching. Donations are accepted via PayPal.
2. Merchandise Sales: Sale of branded merchandise including shirts, hats, polos, and sweatshirts through external e-commerce platform (pnpproducts.chipply.com/OWNApparel).

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Outdoor Warrior Nation is a nonprofit organization that provides a free membership program granting US Military Veterans and First Responders (including 911 dispatchers) exclusive access to organized outdoor recreational activities such as hunting, fishing, kayaking, skydiving, horse therapy, snowmobiling, air boat riding, and golf. The organization complements its core mission with a branded merchandise store (OWNApparel) and operates through community events, volunteer engagement, and donation-driven fundraising across Minnesota, Wisconsin, and Florida.

Product overview

Outdoor Warrior Nation is a nonprofit organization that provides outdoor recreational programs and support services for US Military Veterans and First Responders (including Dispatchers). The organization operates through a membership program offering exclusive access to outdoor activities and adventures, complemented by an apparel merchandise store. Core offerings include organized outdoor adventures such as Hunting, Fishing, Kayaking, Skydiving, Horse Therapy, snowmobiling, air boat riding, and golf events. The organization also provides volunteer opportunities and participates in community events like the MN State Fair.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Program

Quantifiable outcome

• Providing year-round outdoor events and activities for veterans and first responders across Minnesota, Wisconsin & Florida
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Boulder CrestcoreStrategic or Co-development PartnerNationally-recognized charity organization serving members of the military, veterans, first-responders, and their families. Building a world where all people can thrive in the aftermath of trauma.
• SEMPER FI FLOcoreStrategic or Co-development PartnerDelivers monthly care packages to deployed Military personnel. Throughout the year they obtain amenities that are not typically available during deployments.
• Veterans Campground on Big Marine LakecoreStrategic or Co-development PartnerFamily operated campground that provides facilities and opportunities for recreation, rest, and recovery for all veterans who have served honorably in the Armed Forces of the United States, their families, and sponsored guests.
• MVMA (Minnesota Military Veterans Association)minorStrategic or Co-development Partner501(c)(19) Non-Profit organization serving past and present members of the Armed Forces. Supports Veterans programs and services as well as those for current Military members. Promotes the hobby of motorcycling.
• WESTconsin Credit UnionminorGTM or Marketing Partner501(c)3 non profit based in Minnesota. Spirit and philosophy of people helping people guides leaders and encourages employees to get involved in community and charitable activities including sponsorships, donations, and volunteerism.
• Soldier's 6coreStrategic or Co-development Partner501(c)3 non profit based in Minnesota. Provides honorably discharged veterans, police officers, firefighters, paramedics, correctional officers, and 911 dispatchers with specially trained K-9 service dogs. Named 'Soldier's 6' because a service dog has its Battle Buddy's 6 (back).
• American LegioncoreStrategic or Co-development PartnerNon-profit, patriotic veterans organization chartered by Congress in 1919. Mission is to improve the well-being of veterans, their families, the military, and communities through mutual helpfulness.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Legion: Congressionally chartered veteran service organization with state-level posts including in OWN's operating states; already an OWN partner and a broad incumbent in the same beneficiary population.
• Wounded Warrior Project: One of the largest US veteran-support nonprofits, offering a broad portfolio of physical and mental health programs including outdoor engagement, making it a dominant incumbent in OWN's space.

Direct peers

• Semper Fi Fund: Provides immediate financial support and program resources to injured service members, veterans, and families, with a similar first-responder-inclusion model to OWN.
• Boulder Crest Foundation: Nationally recognized charity serving military, veterans, first responders, and families through outdoor-based trauma recovery programs; already an OWN partner and a directly comparable peer.
• Travis Manion Foundation: Veteran-support nonprofit focused on character-based programming and outdoor community engagement for post-9/11 veterans and families of fallen service members.
• Warrior Expeditions: Veteran-support nonprofit that facilitates long-distance outdoor expeditions (hiking, paddling) for combat veterans, sharing OWN's outdoor-adventure-as-therapy model.
• Disabled Sports USA: National nonprofit providing adaptive outdoor sports and recreation for veterans and people with disabilities, directly overlapping with OWN's outdoor adventure programming for veterans.
• Team Rubicon: Veteran-led nonprofit that organizes disaster response and outdoor community activities for veterans, sharing OWN's model of leveraging outdoor/service experiences for veteran reintegration.
• Hope For The Warriors: National nonprofit providing comprehensive support programs including outdoor recreation, mental health, and community-based services for post-9/11 veterans, service members, and families.
• Soldier's 6: Minnesota-based 501(c)(3) providing specially trained K-9 service dogs to veterans, police, firefighters, paramedics, correctional officers, and 911 dispatchers; serves the exact same beneficiary population as OWN.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OutdoorWarriorNation
• Instagraminstagram.com/outdoor_warrior_nation1

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outdoor Warrior Nation