The Women in Programmatic Network

What The Women in Programmatic Network does

The Women in Programmatic Network (TWIPN), registered in England and Wales as TWIPN LTD (Company Number 13913352), is a nonprofit membership network founded in 2020 to support women working in programmatic advertising and adtech. The organization operates as a free-to-join community serving women at all career levels — from intern to CEO — with a stated global footprint of 3,400+ members across 13+ regional chapters spanning the UK, Spain, France, Germany, Belgium, Portugal, Italy, Greece, Australia, New Zealand, Japan, the United States, and Latin America. Its mission centers on three stated objectives: equal prominence, power, and pay for women in programmatic advertising.

TWIPN's core products are community-based rather than technology-based. The organization has no proprietary technology platform; operations are facilitated through a Squarespace-hosted website, regional chapter management, a Speaker Form, a Speaker Hub (announced as "coming soon"), WhatsApp groups, and newsletters. Programmatic offerings include regional chapters, global and local events (panels, meetups, keynote events, networking events, and International Women's Day programming), a speaker opportunity database that connects event organizers with member experts, a mentoring program (operating through the France chapter), and monthly training sessions combining hard and soft skills development. The organization's exposure to AI is limited to thought leadership — co-hosted webinars with AdMonsters and AdExchanger on AI trends in adtech — rather than any in-house AI capability.

The business model is sponsorship- and donation-funded rather than member-revenue-generating. Membership is entirely free with no paid tiers, and all operations are volunteer-led through a global board and regional chapter leadership with no formal employee count disclosed. Revenue sources identified in the privacy notice include receiving donations and organizing fundraising activities, alongside sponsor and partnership support. Documented partners include JobsInAdTech (job board sponsorship), AdMonsters and AdExchanger (industry media webinar collaboration), The Trade Desk (New York City venue for International Women's Day events), IAB Australia (thought-leadership collaboration on the "A Seat at the Table" series), and Programmatic IO (conference programming).

Name

The Women in Programmatic Network

Legal name

TWIPN LTD

Website

https://thewomeninprogrammaticnetwork.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

The Women in Programmatic Network (TWIPN) is a UK-headquartered nonprofit membership network for women in programmatic advertising and adtech. It operates 13+ regional chapters globally with 3,400+ members, offering free membership, events, mentorship, training, and speaker opportunities funded by sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Sponsorships and Partnerships: Funded through sponsors and partners who support the network's mission. The privacy policy indicates the organization collects personal data for 'receiving donations or funding and organising fundraising activities.' Partnerships with companies like JobsInAdTech demonstrate sponsor relationships.
2. Donations and Fundraising: The organization collects donations and funding to support operations. Data protection notice explicitly covers lawful basis for receiving donations and organizing fundraising activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

The Women in Programmatic Network (TWIPN) operates a free, volunteer-led professional membership network for women in programmatic and digital advertising, open to all career levels from intern to CEO. Its core offering is the membership itself, delivered through 13+ regional chapters that host events, speaking opportunities, mentoring, and training; supplemented by a Speaker Form that matches members to industry panels and podcasts, and a Speaker Hub directory of experienced adtech experts for event organizers.

Product overview

The Women in Programmatic Network (TWIPN) is a free professional networking community for women in the programmatic and digital advertising industry, founded in 2020. The organization operates through regional chapters across multiple countries (Australia & New Zealand, Belgium, France, Germany, Greece, Italy, Japan, LATAM, Portugal, Spain, United Kingdom, and United States), offering membership, events, speaking opportunities, mentoring programs, and training sessions. The core product is the membership network itself, supplemented by the Speaker Form (for members to sign up for speaking engagements), Speaker Hub (directory for event organizers), Regional Chapters (local community groups), and Events programming. The network aims to achieve equal prominence, power, and pay for women in programmatic advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• TWIPN Membership Free professional membership network for women in the programmatic and digital advertising sector, open to all career levels from intern to CEO, providing access to chapter events, speaking opportunities, mentorship, training, and peer community since 2020.
• Events Global conferences, local meetups, panels, networking events, and keynote speaker events organized by regional chapters and at industry venues, including International Women's Day events hosted at The Trade Desk HQ in NYC for two consecutive years and webinars with AdMonsters and AdExchanger on AI trends.
• Speaker Form Members-only signup form where women in the network can register to be considered as speakers for industry events, podcasts, and panels.
• Speaker Hub Directory of experienced programmatic and ad tech experts from the TWIPN network available for podcasts, panels, and events, designed for event organizers seeking female speakers.
• Mentoring Program Mentorship program offered through the France chapter to support career transitions and build confidence among women in the programmatic and adtech industry.
• Training Sessions Monthly training sessions combining technical skills (hard skills) and personal development (soft skills) for TWIPN members.
• Regional Chapters Localized community chapters operating across 13+ countries (UK, USA, France, Spain, Germany, Australia/New Zealand, Japan, Belgium, Portugal, LATAM, with Italy and Greece upcoming), each with dedicated leadership and hub activities.

Quantifiable outcome

• International Women's Day events hosted at The Trade Desk HQ in NYC for two consecutive years
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• JobsInAdTech.comcoreGTM or Marketing PartnerJob board partnership providing sponsorship visibility. JobsInAdTech.com appears as a sponsor partner on the TWIPN website, offering a jobs platform for the programmatic advertising community.
• AdMonsterscoreGTM or Marketing PartnerIndustry media partner collaborating on webinar content. TWIPN partnered with AdMonsters to host a webinar on AI trends in the industry.
• AdExchangercoreGTM or Marketing PartnerIndustry media partner for webinar content. TWIPN collaborated with AdExchanger alongside AdMonsters for a joint webinar on AI trends in adtech.
• The Trade DeskminorGTM or Marketing PartnerHost venue partner for International Women's Day events. The Trade Desk HQ in NYC hosted TWIPN's annual IWD events for two consecutive years.
• IAB AustraliaminorStrategic or Co-development PartnerIndustry association collaboration on thought leadership. TWIPN Australia & New Zealand collaborated with IAB Australia on the 'A Seat at the Table' video series addressing diversity in the media industry.
• Programmatic IOminorGTM or Marketing PartnerConference partnership providing member engagement opportunities. TWIPN members led table talks and networking events at Programmatic IO conference.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• World Federation of Advertisers (WFA): Global body representing major marketers and advertisers — comparable membership-association structure serving the same advertising ecosystem at a broader, more corporate scale.
• Interactive Advertising Bureau (IAB): Industry trade association representing digital advertising and marketing — operates as a broader, more established membership body across the same programmatic advertising ecosystem TWIPN serves.

Direct peers

• Girls Who Code: Nonprofit working to close the gender gap in technology through education and community programs — comparable nonprofit structure and women-in-tech mission.
• Women Who Code: Global nonprofit with chapter-based structure supporting women in technology careers — analogous chapter model, volunteer leadership, free membership, and sponsorship-funded operations.
• AnitaB.org: Nonprofit advancing women in computing through events, programs, and communities — closely comparable mission (women in tech), nonprofit structure, and global chapter-based footprint.
• She Runs It: Nonprofit organization dedicated to advancing women in marketing, advertising, and media — directly comparable mission (women in advertising), nonprofit structure, and event-driven programming model.
• The 3% Movement: Movement advocating for equal representation of women in creative advertising leadership — shares the adtech/advertising DEI focus, nonprofit/community model, and event-based programming.
• Women in Marketing: Community and professional network supporting women in the marketing industry — comparable women-in-marketing mission, membership model, and event-driven programming.

Emerging players

• Creative Equals: DEI-focused agency working to create equal opportunities for women in creative industries — overlapping DEI mission in advertising/creative sectors with a more agency-led delivery model.
• Ladies Who Tech: Nonprofit community empowering women in technology through chapters and events across APAC — similar chapter-based structure and women-in-tech focus, with partial geographic overlap.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/women-in-programmatic/mycompany/?viewAsMember=true

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Women in Programmatic Network