The Women in Programmatic Network
The Women in Programmatic Network (TWIPN) is a UK-headquartered nonprofit membership network for women in programmatic advertising and adtech. It operates 13+ regional chapters globally with 3,400+ members, offering free membership, events, mentorship, training, and speaker opportunities funded by sponsorships.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Women in Programmatic Network does
The Women in Programmatic Network (TWIPN), registered in England and Wales as TWIPN LTD (Company Number 13913352), is a nonprofit membership network founded in 2020 to support women working in programmatic advertising and adtech. The organization operates as a free-to-join community serving women at all career levels — from intern to CEO — with a stated global footprint of 3,400+ members across 13+ regional chapters spanning the UK, Spain, France, Germany, Belgium, Portugal, Italy, Greece, Australia, New Zealand, Japan, the United States, and Latin America. Its mission centers on three stated objectives: equal prominence, power, and pay for women in programmatic advertising.
TWIPN's core products are community-based rather than technology-based. The organization has no proprietary technology platform; operations are facilitated through a Squarespace-hosted website, regional chapter management, a Speaker Form, a Speaker Hub (announced as "coming soon"), WhatsApp groups, and newsletters. Programmatic offerings include regional chapters, global and local events (panels, meetups, keynote events, networking events, and International Women's Day programming), a speaker opportunity database that connects event organizers with member experts, a mentoring program (operating through the France chapter), and monthly training sessions combining hard and soft skills development. The organization's exposure to AI is limited to thought leadership — co-hosted webinars with AdMonsters and AdExchanger on AI trends in adtech — rather than any in-house AI capability.
The business model is sponsorship- and donation-funded rather than member-revenue-generating. Membership is entirely free with no paid tiers, and all operations are volunteer-led through a global board and regional chapter leadership with no formal employee count disclosed. Revenue sources identified in the privacy notice include receiving donations and organizing fundraising activities, alongside sponsor and partnership support. Documented partners include JobsInAdTech (job board sponsorship), AdMonsters and AdExchanger (industry media webinar collaboration), The Trade Desk (New York City venue for International Women's Day events), IAB Australia (thought-leadership collaboration on the "A Seat at the Table" series), and Programmatic IO (conference programming).
The Women in Programmatic Network firmographics
Firmographics- Name
- The Women in Programmatic Network
- Legal name
- TWIPN LTD
- Website
- https://thewomeninprogrammaticnetwork.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Women in Programmatic Network (TWIPN) is a UK-headquartered nonprofit membership network for women in programmatic advertising and adtech. It operates 13+ regional chapters globally with 3,400+ members, offering free membership, events, mentorship, training, and speaker opportunities funded by sponsorships.
- Ownership category
- akta.pro rank
Where The Women in Programmatic Network is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Women in Programmatic Network business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Sponsorships and Partnerships: Funded through sponsors and partners who support the network's mission. The privacy policy indicates the organization collects personal data for 'receiving donations or funding and organising fundraising activities.' Partnerships with companies like JobsInAdTech demonstrate sponsor relationships.
- Donations and Fundraising: The organization collects donations and funding to support operations. Data protection notice explicitly covers lawful basis for receiving donations and organizing fundraising activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free universal membership available to all professionals in programmatic advertising and adtech |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
The Women in Programmatic Network product offering
Product offeringCore offering
The Women in Programmatic Network (TWIPN) operates a free, volunteer-led professional membership network for women in programmatic and digital advertising, open to all career levels from intern to CEO. Its core offering is the membership itself, delivered through 13+ regional chapters that host events, speaking opportunities, mentoring, and training; supplemented by a Speaker Form that matches members to industry panels and podcasts, and a Speaker Hub directory of experienced adtech experts for event organizers.
Product overview
The Women in Programmatic Network (TWIPN) is a free professional networking community for women in the programmatic and digital advertising industry, founded in 2020. The organization operates through regional chapters across multiple countries (Australia & New Zealand, Belgium, France, Germany, Greece, Italy, Japan, LATAM, Portugal, Spain, United Kingdom, and United States), offering membership, events, speaking opportunities, mentoring programs, and training sessions. The core product is the membership network itself, supplemented by the Speaker Form (for members to sign up for speaking engagements), Speaker Hub (directory for event organizers), Regional Chapters (local community groups), and Events programming. The network aims to achieve equal prominence, power, and pay for women in programmatic advertising.
Differentiator
Problem solved
Functional benefit
Products and services
- TWIPN Membership Free professional membership network for women in the programmatic and digital advertising sector, open to all career levels from intern to CEO, providing access to chapter events, speaking opportunities, mentorship, training, and peer community since 2020.
- Events Global conferences, local meetups, panels, networking events, and keynote speaker events organized by regional chapters and at industry venues, including International Women's Day events hosted at The Trade Desk HQ in NYC for two consecutive years and webinars with AdMonsters and AdExchanger on AI trends.
- Speaker Form Members-only signup form where women in the network can register to be considered as speakers for industry events, podcasts, and panels.
- Speaker Hub Directory of experienced programmatic and ad tech experts from the TWIPN network available for podcasts, panels, and events, designed for event organizers seeking female speakers.
- Mentoring Program Mentorship program offered through the France chapter to support career transitions and build confidence among women in the programmatic and adtech industry.
- Training Sessions Monthly training sessions combining technical skills (hard skills) and personal development (soft skills) for TWIPN members.
- Regional Chapters Localized community chapters operating across 13+ countries (UK, USA, France, Spain, Germany, Australia/New Zealand, Japan, Belgium, Portugal, LATAM, with Italy and Greece upcoming), each with dedicated leadership and hub activities.
Quantifiable outcome
- International Women's Day events hosted at The Trade Desk HQ in NYC for two consecutive years
- +3 more outcomes
Companies that use The Women in Programmatic Network
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
The Women in Programmatic Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Women in Programmatic Network partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- JobsInAdTech.comcoreJob board partnership providing sponsorship visibility. JobsInAdTech.com appears as a sponsor partner on the TWIPN website, offering a jobs platform for the programmatic advertising community.
- AdMonsterscoreIndustry media partner collaborating on webinar content. TWIPN partnered with AdMonsters to host a webinar on AI trends in the industry.
- AdExchangercoreIndustry media partner for webinar content. TWIPN collaborated with AdExchanger alongside AdMonsters for a joint webinar on AI trends in adtech.
- The Trade DeskminorHost venue partner for International Women's Day events. The Trade Desk HQ in NYC hosted TWIPN's annual IWD events for two consecutive years.
- IAB AustraliaminorIndustry association collaboration on thought leadership. TWIPN Australia & New Zealand collaborated with IAB Australia on the 'A Seat at the Table' video series addressing diversity in the media industry.
- Programmatic IOminorConference partnership providing member engagement opportunities. TWIPN members led table talks and networking events at Programmatic IO conference.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Women in Programmatic Network competitors and assessment
Company assessmentBroad incumbents
- World Federation of Advertisers (WFA): Global body representing major marketers and advertisers — comparable membership-association structure serving the same advertising ecosystem at a broader, more corporate scale.
- Interactive Advertising Bureau (IAB): Industry trade association representing digital advertising and marketing — operates as a broader, more established membership body across the same programmatic advertising ecosystem TWIPN serves.
Direct peers
- Girls Who Code: Nonprofit working to close the gender gap in technology through education and community programs — comparable nonprofit structure and women-in-tech mission.
- Women Who Code: Global nonprofit with chapter-based structure supporting women in technology careers — analogous chapter model, volunteer leadership, free membership, and sponsorship-funded operations.
- AnitaB.org: Nonprofit advancing women in computing through events, programs, and communities — closely comparable mission (women in tech), nonprofit structure, and global chapter-based footprint.
- She Runs It: Nonprofit organization dedicated to advancing women in marketing, advertising, and media — directly comparable mission (women in advertising), nonprofit structure, and event-driven programming model.
- The 3% Movement: Movement advocating for equal representation of women in creative advertising leadership — shares the adtech/advertising DEI focus, nonprofit/community model, and event-based programming.
- Women in Marketing: Community and professional network supporting women in the marketing industry — comparable women-in-marketing mission, membership model, and event-driven programming.
Emerging players
- Creative Equals: DEI-focused agency working to create equal opportunities for women in creative industries — overlapping DEI mission in advertising/creative sectors with a more agency-led delivery model.
- Ladies Who Tech: Nonprofit community empowering women in technology through chapters and events across APAC — similar chapter-based structure and women-in-tech focus, with partial geographic overlap.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Women in Programmatic Network social profiles
Digital presenceThe Women in Programmatic Network compliance and trust
Trust signalCompliance1 record
The Women in Programmatic Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Women in Programmatic Network leadership team
Management profileNumber of profiles
Profiles13 records
The Women in Programmatic Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Women in Programmatic Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Women in Programmatic Network
What does The Women in Programmatic Network do?
The Women in Programmatic Network (TWIPN) operates a free, volunteer-led professional membership network for women in programmatic and digital advertising, open to all career levels from intern to CEO. Its core offering is the membership itself, delivered through 13+ regional chapters that host events, speaking opportunities, mentoring, and training; supplemented by a Speaker Form that matches members to industry panels and podcasts, and a Speaker Hub directory of experienced adtech experts for event organizers.
Is The Women in Programmatic Network a public or private company?
The Women in Programmatic Network is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Women in Programmatic Network founded?
The Women in Programmatic Network was founded in 2020. It employs 11 to 50 people.
Where is The Women in Programmatic Network based?
The Women in Programmatic Network is headquartered in London, United Kingdom, in the Europe region.
How does The Women in Programmatic Network make money?
Two revenue lines are on record. Sponsorships and Partnerships are the primary driver. The others are donations and Fundraising.
Who are The Women in Programmatic Network's main competitors?
Broad incumbents on record are World Federation of Advertisers (WFA) and Interactive Advertising Bureau (IAB). Direct peers are Girls Who Code, Women Who Code, AnitaB.org, She Runs It, The 3% Movement and Women in Marketing. Emerging players are Creative Equals and Ladies Who Tech.
Does The Women in Programmatic Network have an API?
No public API is recorded for The Women in Programmatic Network.