Wailea Community Association
Wailea Community Association is a non-profit that manages the 1,500-acre Wailea master-planned resort community on Maui, coordinating common-area standards, signature events like Restaurant Week Wailea, and destination marketing for member resorts and homeowners.
- Company typePrivate
- Founded-
- HeadquartersWaimea, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Wailea Community Association does
Wailea Community Association, also operating as Wailea Resort Association, is a non-profit community association headquartered at 34 Wailea Gateway Pl. #A-205, Wailea, Hawaii. The Association manages the 1,500-acre Wailea master-planned resort community on Maui's southwestern coast, including enforcement of design guidelines, coordination of member-resort services, and operation of shared infrastructure such as the 1.5-mile Wailea Beach Path connecting five crescent-shaped beaches. Membership is drawn from Wailea property owners and the five luxury resort properties within the enclave (Four Seasons Resort Maui, Grand Wailea/Waldorf Astoria, Andaz Maui/Hyatt, Fairmont Kea Lani, and Hotel Wailea), along with Wailea Golf Club and The Shops at Wailea retail center. Day-to-day operations are run by a small staff under General Manager leadership.
Revenue is generated primarily through recurring homeowner membership dues and assessments, supplemented by event-based fundraising. The Association's signature programs include the semi-annual Restaurant Week Wailea (held in May and November since 2009, featuring 21+ participating resort restaurants on prix fixe menus with proceeds benefiting the Maui Food Bank and cumulative contributions exceeding $80,000), Festivals of Aloha, the Maui Film Festival, and the Grown On Maui Coffee Festival. Additional programs include a $30,000 annual scholarship program for Maui County high school seniors and ongoing destination marketing partnerships with the Hawaii Visitors & Conventions Bureau and MauiNow.com. The Association does not disclose dues pricing, financial statements, or operating budget publicly, and operates with 1-10 employees. There are no disclosed funding rounds, investors, technology platforms, or AI/ML capabilities; the Association functions as a coordination and destination-marketing body rather than a technology or product company.
Wailea Community Association firmographics
Firmographics- Name
- Wailea Community Association
- Legal name
- Wailea Resort Association
- Website
- https://wailearesortassociation.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wailea Community Association is a non-profit that manages the 1,500-acre Wailea master-planned resort community on Maui, coordinating common-area standards, signature events like Restaurant Week Wailea, and destination marketing for member resorts and homeowners.
- Ownership category
- akta.pro rank
Wailea Community Association industry classification
Industry- Product category
- Community Association Services
- NAICS
- Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399), Convention and Visitors Bureaus (561591)
- SIC
- Services-Membership Organizations (8600), Hotels & Motels (7011)
- akta.pro primary industry
- Mixed-Use Community Association Management (BPAJAHAF)
- akta.pro secondary industry
- Resort/Second-Home Community Association Management (BPAJAHAI)
Keywords
Where Wailea Community Association is headquartered
LocationHeadquarters
- HQ city
- Waimea
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wailea Community Association business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Community Association Membership: Homeowner membership dues and assessments for Wailea property owners within the community association.
- Event Fundraising: Restaurant Week Wailea and other events raise funds for the Maui Food Bank through restaurant partnerships. The bi-annual Restaurant Week has raised over $80,000 for the Maui Food Bank.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Golf Green Fees - Gold & Emerald Courses |
| Unit Pricing | Pay-as-you-go | Golf Replay Rounds |
| Unit Pricing | Pay-as-you-go | Restaurant Week Wailea Prix Fixe Menus |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Wailea Community Association product offering
Product offeringCore offering
Wailea Community Association manages common areas and design standards for the Wailea master-planned resort, coordinates member services and community updates, and provides a members-only portal for Wailea property owners. It also coordinates resort-area events, destination promotion, and partnerships with local hospitality businesses.
Product overview
The Wailea Resort Association manages a luxury resort destination on Maui's southwestern coast, offering an integrated portfolio of accommodations, dining, recreation, cultural experiences, and signature events. The portfolio includes five crescent-shaped beaches connected by the Wailea Beach Path, three championship golf courses at Wailea Golf Club, multiple luxury hotel properties, diverse dining options featuring celebrity chefs, traditional Hawaiian luaus (Feast at Mokapu, Grand Luau, Te Au Moana), spa and wellness facilities, scuba and ocean activities, art programs, and signature events such as Restaurant Week Wailea and Festivals of Aloha. The association also manages The Shops at Wailea retail center and coordinates community initiatives including scholarships.
Differentiator
Problem solved
Functional benefit
Products and services
- Community Association Membership Recurring membership for Wailea property owners, supported by homeowner membership dues and assessments, with member services, community updates, and access to the members-only portal at wcamaui.com.
Quantifiable outcome
- Over 270 days of sunshine per year with average temperatures of 82°F (summer) and 70°F (winter)
- +3 more outcomes
Companies that use Wailea Community Association
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles7 records
Wailea Community Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wailea Community Association partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Grow Some GoodminorFour Seasons Maui Vintage Wine Weekend event partners with Grow Some Good, a Maui nonprofit community program dedicated to creating learning experiences for children to cultivate curiosity about natural life cycles. A portion of event proceeds support this organization.
- Maui Food BankcoreRestaurant Week Wailea partners with Maui Food Bank as its charitable beneficiary. Each participating restaurant makes a contribution for every prix fixe entrée sold during Restaurant Week. The partnership has raised over $80,000 for the Maui Food Bank since 2009.
- Hawaii Visitors & Conventions BureaucoreThe Wailea Resort Association maintains a partnership with the Hawaii Visitors & Conventions Bureau (GoHawaii.com) for destination marketing and promotion of Wailea as a premier travel destination.
- MauiNow.comcoreOngoing media partnership with MauiNow.com for news coverage and video features. MauiNow creates custom video features for Restaurant Week Wailea and provides ongoing coverage of Wailea events and updates.
- Tommy Bahamas RestaurantminorTommy Bahamas Restaurant at The Shops at Wailea hosted the WCA scholarship reception for 2019 scholarship winners, supporting local Maui students' college education.
- Maui Coffee AssociationminorPartners with the Maui Coffee Association to host the annual Grown On Maui Coffee Festival at The Shops at Wailea, featuring local coffee farms and roasting demonstrations.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Wailea Community Association competitors and assessment
Company assessmentDirect peers
- Mauna Lani Resort: Luxury Hawaiian resort enclave on the Kohala Coast with hotels, golf, and residential — comparable premium resort community with associated community-association governance and destination marketing.
- Visit Napa Valley: Destination marketing organization promoting a premium lifestyle/tourism destination with member hospitality and event programming — comparable non-profit destination marketing and event-driven model.
- Poipu Beach Resort Association: Kauai-based resort community association that promotes Poipu as a premier Hawaiian destination and coordinates events and member services for resort operators — analogous Hawaiian luxury-resort association model.
- Whistler Resort Association: Destination marketing organization for a premier mountain resort community — analogous model of coordinating member resorts, events, and tourism promotion for a defined geographic resort destination.
- Aspen Chamber Resort Association: Resort community association that combines chamber-of-commerce functions with destination marketing for a luxury resort town — similar dual community/destination-marketing mandate for a single geographic resort area.
- Kapalua Resort Association: Resort community association on West Maui that coordinates resort promotion, events, and community standards for member properties — directly comparable organizational model and Hawaiian luxury-resort positioning.
- Kā'anapali Beach Resort Association: Maui-based resort association managing destination marketing, events, and member services for Kā'anapali resort properties — same geographic market and similar destination-marketing mission.
- Waikoloa Beach Resort: Master-planned resort community on Hawai'i Island with hotels, golf, residential, and retail — comparable mixed-use resort enclave structure that requires coordinated community association management.
Others
- Community Associations Institute: National trade association representing HOA and community association managers — WCA operates within the same community-association governance framework that CAI sets standards for.
- Hawaii Visitors & Conventions Bureau: Statewide destination marketing partner of WCA; both promote Hawaiian tourism but at different geographic scales, and they maintain an active GTM/marketing partnership per WCA's partnership record.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Wailea Community Association social profiles
Digital presenceWailea Community Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wailea Community Association leadership team
Management profileNumber of profiles
Profiles2 records
Wailea Community Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wailea Community Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wailea Community Association
What does Wailea Community Association do?
Wailea Community Association manages common areas and design standards for the Wailea master-planned resort, coordinates member services and community updates, and provides a members-only portal for Wailea property owners. It also coordinates resort-area events, destination promotion, and partnerships with local hospitality businesses.
Is Wailea Community Association a public or private company?
Wailea Community Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Wailea Community Association founded?
Wailea Community Association was founded in -1. It employs 1 to 10 people.
Where is Wailea Community Association based?
Wailea Community Association is headquartered in Waimea, United States, in the North America region.
How does Wailea Community Association make money?
Two revenue lines are on record. Community Association Membership is the primary driver. The others are event Fundraising.
Who are Wailea Community Association's main competitors?
Direct peers on record are Mauna Lani Resort, Visit Napa Valley, Poipu Beach Resort Association, Whistler Resort Association, Aspen Chamber Resort Association, Kapalua Resort Association, Kā'anapali Beach Resort Association and Waikoloa Beach Resort. Others are Community Associations Institute and Hawaii Visitors & Conventions Bureau.
Does Wailea Community Association have an API?
No public API is recorded for Wailea Community Association.
What industry is Wailea Community Association in?
Wailea Community Association's product category is Community Association Services. Its primary akta.pro industry code is BPAJAHAF, Mixed-Use Community Association Management, with a secondary code of BPAJAHAI, Resort/Second-Home Community Association Management. Its NAICS code is 81399 and its SIC code is 8600.