Viva Entertainment Group, Inc.
Viva Entertainment Group (OTTV) operates Viva Live TV, an OTT streaming platform offering 300+ live channels, video-on-demand, and pay-per-view across web, mobile, smart TV apps, and a proprietary set-top box, serving global cord-cutters and Latin American content audiences.
- Company typePublic
- Founded-
- HeadquartersCoral Gables, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Viva Entertainment Group, Inc. does
Viva Entertainment Group, Inc. (publicly traded under ticker OTTV) operates Viva Live TV, an Over-The-Top (OTT) streaming platform headquartered in Coral Gables, Florida. The platform delivers live television channels, video-on-demand content, and pay-per-view programming to consumers globally via a self-serve subscription model accessible through web, native iOS/Android apps, Amazon Fire TV, and a range of smart TV platforms (Roku, Apple TV, LG, Philips, Hisense), as well as a proprietary VivaLIVE Player set-top box priced at $84.95. Its content library spans 300+ live TV channels (Viva Gold), 200+ Latin American channels (Viva Latino TV), and country-specific bundles for Mexico and Argentina, positioned primarily at international and cord-cutting audiences seeking affordable alternatives to traditional cable.
The underlying technology is a conventional OTT streaming stack supporting H.264 video and AAC audio encoding at up to 1080p/30fps, with a broadcaster-facing platform that integrates with more than ten third-party encoder/production tools (OBS, vMix, Wirecast, XSplit, VidBlasterX, Larix, Streamstar, TriCaster, Teradek VidiU, ATEM 4K Pro) alongside a proprietary HD Wave Broadcaster application. Content creators and publishers can establish their own video or radio channels, monetize via pay-per-view and subscription ticketing, and access a white-label player option. The company monetizes through tiered monthly subscriptions ranging from $0.99 (Viva Mexico) to $100 (Unlimited broadcaster tier), one-time PPV purchases, hardware unit sales, a $9.95/month multi-device add-on, and publisher-side transaction fees.
Distribution operates on a hybrid GTM: direct-to-consumer self-serve signup on vivalivetv.com and across app stores, plus B2B partnerships with telecoms, cable companies, and ISPs (including Comcast and Verizon). Payment processing is handled via Visa and a deeper integration with Blinx Pay, which provides prepaid debit cards and biometric ID payment infrastructure. The company's named content partners include Sony Pictures, and it lists multiple sponsor/technology partners (Muxip, Smaato, Publica, ESTV, Tairs, Blu, Eagle). There are no publicly disclosed revenue, headcount, or funding figures, and no AI/ML capabilities are referenced in available sources.
Viva Entertainment Group, Inc. firmographics
Firmographics- Name
- Viva Entertainment Group, Inc.
- Legal name
- Viva Entertainment Group, Inc.
- Website
- https://www.vivalivetv.com
- Company type
- Public
- Operating status
- Operating
- Short description
- Viva Entertainment Group (OTTV) operates Viva Live TV, an OTT streaming platform offering 300+ live channels, video-on-demand, and pay-per-view across web, mobile, smart TV apps, and a proprietary set-top box, serving global cord-cutters and Latin American content audiences.
- Ownership category
- akta.pro rank
Viva Entertainment Group, Inc. industry classification
Industry- Product category
- OTT Video Streaming Services
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
- akta.pro secondary industries
- Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG), Generalist Live Streaming Platforms (Multi-Category) (MPACACAA), Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK)
Keywords
Where Viva Entertainment Group, Inc. is headquartered
LocationHeadquarters
- HQ city
- Coral Gables
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Viva Entertainment Group, Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
Revenue model
- Subscription Revenue: Monthly recurring subscriptions for channel packages including live TV channels, on-demand content, and multi-device access. Packages range from basic to premium tiers with different channel lineups and features.
- Pay Per View (PPV): One-time transaction fees for premium content including exclusive events, special programming, and individual video purchases.
- Hardware Sales: Sale of VivaLIVE Player set-top box hardware at $84.95 per unit, authenticated with unique serial number and activated for buyer account.
- Device Upgrade Add-on: Monthly add-on subscription ($9.95/mo) for access on up to 5 devices instead of standard 2 devices included in base plans.
- White-Label/Publishing Services: Platform allows content creators to publish channels, set pay-per-view prices, and monetize their own content. Publishers can charge for programs and earn from ticket sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry Tier - $50/month for basic broadcasting features |
| Subscription | Monthly | Unlimited Tier - $100/month for full broadcasting capabilities |
| Subscription | Monthly | Viva Gold Package - $9.99/month for 300+ live TV channels |
| Subscription | Monthly | Viva Latino TV Package - $4.99/month |
| Subscription | Monthly | Viva Mexico Package - $0.99/month |
| Subscription | Monthly | Viva Argentina Package - $2.99/month |
| Unit Pricing | Pay-as-you-go | VivaLIVE Player Hardware - $84.95 one-time |
| Subscription | Monthly | Device Upgrade Add-on - $9.95/month |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels4 records
Viva Entertainment Group, Inc. product offering
Product offeringCore offering
Viva Entertainment Group operates Viva Live TV, an Over-The-Top (OTT) streaming platform that delivers live television channels, video-on-demand, and pay-per-view programming to consumers via the internet on smart devices. The company also provides the VivaLIVE Player set-top box hardware, native apps across iOS, Android, Amazon Fire TV, and Smart TV platforms, and broadcasting tools (including HD Wave Broadcaster) that allow content creators to publish their own channels and monetize via subscriptions and pay-per-view.
Product overview
Viva Entertainment Group operates Viva Live TV, an OTT (Over-the-Top) streaming platform that delivers premium video content across multiple devices. The core product is the Viva Live TV streaming service offering live TV channels, video-on-demand, and pay-per-view content through subscription packages including Viva Gold (300+ channels), Viva Latino TV (200+ channels), Viva Mexico, and Viva Argentina. The ecosystem includes the VivaLIVE Player hardware set-top box ($84.95), native mobile applications for iOS and Android, Amazon Fire TV apps, and a multi-device add-on package ($9.95/mo for 5 devices). Content creators can leverage the Video Channel Broadcasting and Radio Channel Broadcasting platforms to create their own streaming channels with HD broadcasting capabilities using the HD Wave Broadcaster application. The service targets both consumers seeking entertainment content and content creators looking to monetize their programming through pay-per-view and subscription models.
Differentiator
Problem solved
Functional benefit
Brands
- Viva Player: Hardware device for streaming content
Products and services
- Viva Live TV Streaming Service OTT streaming service delivering 300+ live TV channels plus on-demand movies, TV shows, and pay-per-view content to consumers worldwide on smart devices via the internet.
- VivaLIVE Player Set-Top Box Physical streaming device that connects to a TV to deliver the Viva Live TV service. Each unit is authenticated with a unique serial number and activated on the buyer's subscription account.
- Viva Channel Packages Subscription bundles of live TV channels including Viva Gold ($9.99/mo, 300+ US/worldwide channels), Viva Latino TV ($4.99/mo, 200+ Latin American channels), Viva Mexico ($0.99/mo), and Viva Argentina ($2.99/mo).
- Pay-Per-View (PPV) Premium content available for individual purchase or rental, including movies, concerts, and special events, priced via one-time transactions.
- Multi-Device Add-On Package Monthly add-on ($9.95/mo) that expands concurrent streaming from 2 devices to up to 5 devices on Roku, Amazon Fire TV Stick, Android TV, Smartphone, and LG TVs.
- Viva Live TV Mobile App Native iOS and Android apps that allow subscribers to stream Viva Live TV channels, on-demand content, and PPV on smartphones and tablets.
- Viva Live TV for Amazon Fire TV Application packaged for Amazon Fire TV and Fire Stick that delivers the Viva Live TV streaming experience to television sets via Amazon's streaming hardware.
- Video Channel Broadcasting Platform Self-service platform that lets broadcasters create and manage video channels, broadcast in HD, record/upload VOD, and monetize content via PPV and subscriptions.
- Radio Channel Broadcasting Platform Self-service platform for broadcasters to create internet radio channels and stream audio programming to Viva Live TV audiences.
- HD Wave Broadcaster Proprietary desktop application for Windows and Mac that enables high-definition live streaming sessions to the Viva Live TV platform.
- Broadcasting Subscription Plans Subscription tiers for content publishers and broadcasters, providing bandwidth, storage, simultaneous viewer capacity, encoded videos per month, HD live broadcasting, VOD, PPV charging, and Roku/mobile publishing.
Companies that use Viva Entertainment Group, Inc.
Customer profileSegments3 records
Ideal customer profiles3 records
Viva Entertainment Group, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature3 records
Viva Entertainment Group, Inc. partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Blinx paycorePayment processing partner providing Blinx payment card services including VeriCode and VSCode 2D barcodes, prepaid debit cards, biometric ID cards, mobile banking applications and secure payment systems.
- Sony PicturescoreContent partnership for premium entertainment content distribution on the platform.
- ComcastminorSponsor and content distribution partner.
- VerizonminorSponsor partner in the streaming ecosystem.
- BluminorSponsor partner listed on the platform.
- EagleminorSponsor partner listed on the platform.
- ESTVminorSponsor/content partner listed on the platform.
- TairsminorSponsor partner listed on the platform.
- PublicaminorSponsor partner listed on the platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Viva Entertainment Group, Inc. competitors and assessment
Company assessmentEmerging players
- Plex: Plex offers free ad-supported live TV channels plus on-demand alongside its media-server roots. Overlaps with Viva as a smaller-scale, multi-platform live-channel aggregator.
- XUMO: XUMO is a free ad-supported streaming service offering live channels across smart TVs and devices. Comparable to Viva as a smaller-scale vMVPD/FAST channel provider in the cord-cutter segment.
Direct peers
- Sling TV: Sling TV is a leading vMVPD offering live TV channel packages over the internet. It is the closest direct competitor to Viva Live TV's subscription channel-bundle model, including Spanish-language packages like Sling Latino.
- FuboTV: FuboTV is a vMVPD offering live TV streaming with a sports-heavy channel lineup, distributed across smart TVs, mobile, and streaming devices — directly overlapping Viva's live TV channel package model.
- Philo: Philo is an internet-based live TV streaming service with low-priced entertainment-focused channel bundles. Comparable to Viva's value-tier subscription approach for cord-cutters.
Broad incumbents
- Tubi: Tubi (Fox) is a large free ad-supported streaming service offering live channels plus on-demand. Targets a similar price-sensitive cord-cutter audience as Viva's lower-tier subscription packages.
- Hulu + Live TV: Hulu + Live TV bundles Disney/Hulu on-demand with a vMVPD-style live channel offering. It is a much larger incumbent in the same live-TV-over-internet category Viva competes in.
- Roku: Roku operates a leading connected-TV platform and the Roku Channel, a free ad-supported streaming hub with live channels. Comparable as a distribution and live-channel aggregation layer in the same OTT ecosystem.
- Pluto TV: Pluto TV (Paramount) is a free ad-supported streaming TV service with hundreds of linear channels. Competes with Viva for cord-cutter audiences seeking a broad live-channel experience, but at zero subscription cost.
- YouTube TV: YouTube TV is a large-scale vMVPD service from Google offering 100+ live channels across devices. Operates in the same live TV streaming category but at meaningfully greater scale and brand recognition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Viva Entertainment Group, Inc. social profiles
Digital presenceViva Entertainment Group, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viva Entertainment Group, Inc. leadership team
Management profileNumber of profiles
Viva Entertainment Group, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viva Entertainment Group, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viva Entertainment Group, Inc.
What does Viva Entertainment Group, Inc. do?
Viva Entertainment Group operates Viva Live TV, an Over-The-Top (OTT) streaming platform that delivers live television channels, video-on-demand, and pay-per-view programming to consumers via the internet on smart devices. The company also provides the VivaLIVE Player set-top box hardware, native apps across iOS, Android, Amazon Fire TV, and Smart TV platforms, and broadcasting tools (including HD Wave Broadcaster) that allow content creators to publish their own channels and monetize via subscriptions and pay-per-view.
Is Viva Entertainment Group, Inc. a public or private company?
Viva Entertainment Group, Inc. is a public company. It is classified as public and is currently operating.
When was Viva Entertainment Group, Inc. founded?
Viva Entertainment Group, Inc. was founded in -1.
Where is Viva Entertainment Group, Inc. based?
Viva Entertainment Group, Inc. is headquartered in Coral Gables, United States, in the North America region.
How does Viva Entertainment Group, Inc. make money?
Five revenue lines are on record. Subscription Revenue is the primary driver. The others are pay Per View (PPV), hardware Sales, device Upgrade Add-on and white-Label/Publishing Services.
Who are Viva Entertainment Group, Inc.'s main competitors?
Emerging players on record are Plex and XUMO. Direct peers are Sling TV, FuboTV and Philo. Broad incumbents are Tubi, Hulu + Live TV, Roku, Pluto TV and YouTube TV.
Does Viva Entertainment Group, Inc. have an API?
No public API is recorded for Viva Entertainment Group, Inc..
What industry is Viva Entertainment Group, Inc. in?
Viva Entertainment Group, Inc.'s product category is OTT Video Streaming Services. Its primary akta.pro industry code is MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT), with a secondary code of MPABAHAG, Direct-to-Consumer (DTC) Network/Studio Streaming Channels. Its NAICS code is 516210 and its SIC code is 4841.