Oconomowoc Golf Club

What Oconomowoc Golf Club does

Oconomowoc Golf Club is a private, member-owned 18-hole golf club operating under the legal entity Oconomowoc Golf Club in Oconomowoc, Wisconsin (Waukesha County). The club traces its lineage to a 1894 nine-hole layout (Folsom Avenue Club) and was re-established in its current form by the Grand View Company in 1915 with Donald Ross retained as course designer in 1916; the club expanded to 18 holes in 1924 and was renamed Oconomowoc Country Club during the 1930s before adopting its present identity. The current clubhouse was completed in 2002 and a 1995 renovation recommitted to the original Donald Ross design. Core operations center on a capped 175-member Regular Golf membership (plus a 20-seat Senior tier and Intermediate tier), private instruction from PGA-certified professionals, a 2018-launched Golfnasium™ indoor simulator facility, full-service dining, banquet and wedding venues, a retail golf shop, and reciprocal play via the Wisconsin Country Club Association.

The business model is a hybrid of recurring subscription (annual membership dues, initiation fees with stock purchase) and ancillary usage-based revenue streams: cart rentals ($12/9 holes, $24/18 holes), guest fees (Sunday Guest Special at $40/player including cart), instruction (Head Pro $90/hr, Assistant Pro $80/hr), retail merchandise sales, banquet and wedding hosting (Banquet Room seats 130; Main Dining Room seats 100 plus 25 in the Grill Room), and daily dining service. Distribution is exclusively direct — on-premises consumption by members and approved guests; no e-commerce, no public tee-sheet booking, and no online product purchase channel. The go-to-market is sales-led: prospective members apply via a wait list, secure sponsorship/endorsement by two current members, and receive Board of Directors approval before admission. Revenue figures are not publicly disclosed.

Leadership comprises six department heads reporting to a Board of Directors: Dan Eimon (Business Operations Manager), Suzy Jennaro (Food & Beverage), Steve Houlihan, MS (Golf Course Superintendent, joined 2018, UW-Madison turfgrass credentials), Todd Aartsen (Shop & Equipment), Chuck Wood, PGA (Head Golf Professional since 2009, Golf Digest Top Teacher-Wisconsin 2022-2023), and Steve Karras (Executive Chef). The club's brand is anchored to its Donald Ross heritage, century-long operating history, and capped exclusivity; it carries no app, no API, no disclosed integrations, and operates with conventional hospitality-sector technology.

Name

Oconomowoc Golf Club

Legal name

Oconomowoc Golf Club

Website

https://ocongolfclub.org

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

11–50 employees

Short description

Oconomowoc Golf Club is a private, member-owned 18-hole Donald Ross designed golf club in Oconomowoc, Wisconsin, capped at 175 regular members plus a 20-member senior tier. It generates revenue from annual dues, instruction, Golfnasium™ indoor simulators, banquets, weddings, dining, and a retail shop.

Ownership category

akta.pro rank

Product category

Private Golf Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Private golf club
• Golf membership
• Golf instruction
• Banquet venue
• Country club

Headquarters

HQ city

Oconomowoc

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees for Regular Golf, Intermediate Golf, and Senior Golf memberships. Limited to 175 regular members ensuring exclusivity and course availability.
2. Golf Instruction: Private lessons, group lessons, and junior golf programs. Private lessons from Head Pro at $50/half-hour and $90/hour; Assistant Pro at $40/half-hour and $80/hour.
3. Golf Cart Rentals: Golf car rental fees: $12/player for 9 holes, $24/player for 18 holes, $12 rider fee.
4. Guest Fees: Guest playing fees including Sunday Guest Special at $40 per guest including cart. Immediate family members may play four times at half price guest fee.
5. Golf Shop: Equipment and apparel retail sales through the on-site golf shop.
6. Banquets and Events: Event hosting including banquets, weddings, corporate meetings with full catering and service staff. Banquet Room seats 130, Grill Room accommodates 30.
7. Dining Services: Private dining room service with luncheon and dinner service. Friday Fish Fry specials. Table seating for 100 in Main Dining Room plus 25 in Grill Room.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Oconomowoc Golf Club is a private membership-based golf club operating an 18-hole Donald Ross designed course limited to 175 regular members. The club delivers golf play, instruction, practice facilities, an indoor Golfnasium™ for year-round play, dining services, and event hosting including banquets, weddings, and corporate meetings.

Product overview

Oconomowoc Golf Club is a private golf club offering a single unified property centered on its 18-hole Donald Ross designed golf course. The club provides a comprehensive range of golf-related products and services including the Golfnasium (indoor golf simulators for year-round practice), Junior Golf Program, Golf Instruction (private and group lessons), Practice Facility (driving range, chipping green, putting green), and Golf Shop. Beyond golf operations, the club offers hospitality services including Banquets, Weddings, and Corporate Meetings, along with Dining Room restaurant service. The club operates tiered Membership Programs limited to 175 regular members. All offerings are integrated under one private club operating under Donald Ross design heritage dating to 1916.

Differentiator

Problem solved

Functional benefit

Brands

• Golfnasium™: Indoor golf simulators and practice putting greens available during winter months, located in the former dining room area.

Products and services

• Golf Membership Programs Tiered private golf membership limited to 175 regular members, including Regular Golf Membership, Intermediate Golf Membership (capped at 20 senior members), with private cart ownership and USGA/WSGA membership included. Membership requires sponsorship by two current members and Board of Directors approval.
• Golfnasium™ Indoor Golf Facility Trademarked indoor golf facility featuring state-of-the-art golf simulators and practice putting greens, allowing members to practice and play golf during winter months when the outdoor course is not in use.
• Golf Instruction Comprehensive golf instruction including private lessons, private group lessons (minimum 2 participants), ladies golf schools, and weekly clinics. Instruction is delivered by Head Golf Professional Chuck Wood and an Assistant Golf Professional holding PGA advanced certifications.
• Junior Golf Program Youth golf program for children and grandchildren of members ages 6 to 18, featuring group lessons, individual instruction, and culminating events including the Adult-Junior Golf Event and Banquet.
• Golf Shop On-site retail shop offering the latest golf equipment and fashions, club fittings (recognized as Top 100 Fitter by Ping Golf Company in 2014 and 2019), and a complete range of lesson plans for members.
• Tournaments and Outings Golf tournament and private outing services including PGA Pro-AM events, the WSGA 2 Man Event, private golf outings, and themed events such as the Hickory Shaft Golf Event.
• Banquets Banquet and event hosting services for birthdays, reunions, company events, family events, and club and school events, featuring a Banquet Room that seats 130 and a Grill Room that accommodates 30 with full catering.
• Weddings Wedding venue services including bridal luncheons, rehearsal dinners, and wedding receptions with scenic views of the Donald Ross golf course, table seating for 100 in the Main Dining Room plus 25 in the Grill Room.
• Corporate Meetings Corporate event services including continental breakfast, buffet or seated luncheons, full-course dinners, and event coordination with audio visual equipment support.
• Dining Room Private member dining room service with luncheon service Tuesday through Sunday and dinner service Wednesday, Thursday, Friday and Sunday, including Friday Fish Fry specials. Main Dining Room table seating for 100 plus 25 in Grill Room.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Wisconsin Country Club AssociationOthersMembers of clubs belonging to the Wisconsin Country Club Association may play as guests more than five times during a season without restriction, providing reciprocal playing privileges.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• North Shore Country Club: Private golf and country club in the northern Milwaukee suburbs serving a similar affluent family/member base with full club amenities, full banquet operations, and reciprocal regional play.
• Westmoor Country Club: Private golf club in the western Milwaukee suburbs (Brookfield) operating a similar full-service private club model with golf, dining, and event facilities competing for the same regional member pool.
• Blue Mound Golf & Country Club: Long-established private golf and country club in Waukesha County serving the same Milwaukee-metro membership pool with a comparable full-service clubhouse, dining, and tournament calendar.
• Tuckaway Country Club: Private country club in the Milwaukee metro area offering golf, dining, and banquet facilities targeting a similar member demographic with a comparable full-service club model.
• Milwaukee Country Club: Historic private country club in the Milwaukee metro offering golf, dining, and event hosting on a comparable scale and demographic profile to OGC.
• Tripoli Country Club: Established private country club in the Milwaukee area with comparable golf and event programming for member families and a similar tournament calendar.
• Lac La Belle Golf Club: Private golf club located in the Oconomowoc area and a historical antecedent in OGC's own lineage; Chuck Wood served as head professional here for thirteen years before joining OGC, indicating a directly comparable private-membership model with shared cultural and operational DNA.
• Ozaukee Country Club: Private golf club in Mequon (northern Milwaukee metro) serving a similar affluent demographic with full golf, instruction, and dining operations.

Regional players

• River Wilderness Yacht and Country Club: Florida private country club where Head Pro Chuck Wood began his head professional career; analogous full-service private club model with golf, instruction, and events, but operating in a different geography and seasonality profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oconomowoc-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oconomowoc Golf Club