Heisa
Heisa is a privately held, 7-person online marketing bureau in Rotterdam, Netherlands, offering custom WordPress web development, SEO, LinkedIn marketing, and related digital services on monthly retainer to Dutch SMBs and selected mid-market clients.
- Company typePrivate
- Founded2015
- HeadquartersRotterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Heisa does
Heisa is a privately held, bootstrapped online marketing bureau headquartered in Rotterdam's historic courthouse building (Noordsingel 117). The firm was co-founded by Joeri Goedegebuur (Creative/Tech), Robbie van Haaren (Marketeer/Copywriter), and Leroy Brouwer (SEO Specialist), and today operates with a team of seven people including one developer, one project manager, two SEO specialists, and two freelance creatives.
The company's core offering spans three flagship services — custom WordPress website development, Google/SEO optimization, and LinkedIn marketing — augmented by social media management, content/copywriting, brand identity maintenance, lead generation, and on-location photography and videography. Technical execution is built on the WordPress CMS for web builds and standard SEO tooling (SE Ranking, Screaming Frog, Google Search Console) for optimization work; LinkedIn Sales Navigator supports B2B prospecting. Service delivery is consultative, with monthly on-site strategy meetings and a deliberately no-contract commercial model positioned as a trust-based differentiator.
Heisa generates revenue through monthly retainer engagements (SEO, social, content, LinkedIn) and project-based fees (web builds, webshops, photography, brand identity), with no publicly disclosed pricing. It claims more than 100 organizations served cumulatively across Dutch SMBs and selected mid-market and enterprise clients, concentrated in industrial, manufacturing, marine, construction, and local-services verticals. The go-to-market is sales-led and direct, relying on the firm's own SEO-optimized site with city-specific landing pages across 18+ Dutch municipalities, LinkedIn presence, and word-of-mouth referrals.
Heisa firmographics
Firmographics- Name
- Heisa
- Website
- https://heisa.nl
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heisa is a privately held, 7-person online marketing bureau in Rotterdam, Netherlands, offering custom WordPress web development, SEO, LinkedIn marketing, and related digital services on monthly retainer to Dutch SMBs and selected mid-market clients.
- Ownership category
- akta.pro rank
Heisa industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- App Store Optimization (ASO) & Mobile Growth Marketing (MPAAACAI)
Keywords
Where Heisa is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Heisa business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- SEO / Google Optimization Services: Monthly retainer-based SEO services including keyword research, technical SEO improvement, content writing, and link building. Revenue is generated through recurring monthly engagements with no long-term contracts required.
- WordPress Website Development: Custom website and webshop design and development projects. One-time project-based revenue from the design, development, and deployment of WordPress websites.
- Social Media Marketing Services: Setup and monthly management of social media channels (LinkedIn, Instagram), ad campaign setup, content creation, and ongoing social media strategy. Typically delivered as part of monthly retainer.
- Business Photography and Videography: On-location photography and videography services for corporate portraits, project documentation, and brand storytelling. Project-based professional services.
- Content Marketing and Copywriting: Monthly blog writing, client case studies, interview-based content, and persuasive text writing as part of content marketing campaigns.
- Brand Identity / Huisstijlbewaking: Brand consistency management and new brand material design including promotional items, presentation folders, business cards, letterhead, email signatures, and trade show booth materials.
- Lead Generation and Lead Nurturing: Development of landing pages, e-books/whitepapers, webinars, email subscriber list growth, and email marketing campaigns to convert leads into customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom monthly retainer engagements with no contract commitment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Heisa product offering
Product offeringCore offering
Heisa is a Rotterdam-based online marketing bureau that delivers custom WordPress websites, Google SEO optimization, LinkedIn marketing, social media management, content marketing, brand identity, lead generation, and on-location business photography and videography. Services are sold primarily through monthly retainer engagements and project-based work to Dutch SMBs, with no contractual lock-in.
Product overview
Heisa is an online marketing agency in Rotterdam offering a comprehensive suite of digital marketing services. The core offerings include custom WordPress website development, Google optimization (SEO), and LinkedIn marketing. These are complemented by additional services including social media marketing, content marketing, brand identity management, lead generation and nurturing, video and photo production, and monthly offline consultations. The agency works with a team of 7 people and serves over 100 organizations, emphasizing a trust-based relationship without contracts.
Differentiator
Problem solved
Functional benefit
Products and services
- WordPress Website Development
Quantifiable outcome
- VanDouglashout.com grew from 0 to 18,000 unique visitors per month within one year through SEO
- +5 more outcomes
Companies that use Heisa
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
Heisa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Heisa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FairSterkminorFairSterk is referenced as a collaboration partner in multiple projects. Heisa and FairSterk have worked together on business photography projects for Studio Delta (in the Scheveningen harbor) and ZNI (installation company). The collaboration involves FairSterk bringing in Heisa for photography and visual content as part of broader marketing or branding engagements.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
Heisa competitors and assessment
Company assessmentDirect peers
- Springbok: Dutch digital agency offering SEO, content marketing, and online marketing services for mid-market B2B and SMB clients. Competes directly for the same Dutch retainer engagements, with a comparable integrated-service stance.
- Clickvalue: Dutch online marketing agency focused on SEO, SEA and data-driven performance marketing for SMBs and mid-market companies. Direct competitor for the same Dutch retainer clients Heisa targets.
- Traffic Builders: Dutch digital agency specializing in SEO, content marketing, and linkbuilding for performance-focused clients. Shares Heisa's core SEO-services spine, mid-market client base, and Dutch SMB positioning.
- OrangeValley: Dutch online marketing bureau specialized in SEO, SEA, content, and online findability for B2B and SMB clients — virtually the same operating profile as Heisa, with a similar retainer-based, full-service proposition and Netherlands focus.
- Magneto (formerly IMU): Dutch marketing and technology agency combining strategy, content, SEO, and marketing automation for mid-market and B2B clients. Overlaps closely with Heisa's full-service SMB offering, though typically operating at a slightly larger client scale.
- Wizards: Dutch performance marketing agency offering SEO, paid media, and content services to mid-market brands. Comparable in service mix and customer profile to Heisa, though slightly larger and broader in scope.
Broad incumbents
- Valtech: International digital agency with significant Dutch presence delivering SEO, content, martech, and customer experience work. Overlaps with Heisa on integrated digital marketing services at the upper end of the mid-market, with far greater scale and geographic reach.
- Dept Agency: Large, internationally scaled digital agency with Dutch roots, providing SEO, marketing strategy, content, and technology across many verticals. Competes with Heisa on integrated digital marketing for larger mid-market clients while serving a far broader portfolio.
Emerging players
- Yoast: Netherlands-based company most known for its WordPress SEO plugin; also runs a commercial SEO agency offering and training products. Adjacent to Heisa through shared Dutch SEO expertise, WordPress ecosystem focus, and SMB/freelancer audience, but with a much stronger software/SaaS profile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Heisa social profiles
Digital presenceHeisa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heisa leadership team
Management profileNumber of profiles
Profiles6 records
Heisa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heisa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heisa
What does Heisa do?
Heisa is a Rotterdam-based online marketing bureau that delivers custom WordPress websites, Google SEO optimization, LinkedIn marketing, social media management, content marketing, brand identity, lead generation, and on-location business photography and videography. Services are sold primarily through monthly retainer engagements and project-based work to Dutch SMBs, with no contractual lock-in.
Is Heisa a public or private company?
Heisa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Heisa founded?
Heisa was founded in 2015. It employs 11 to 50 people.
Where is Heisa based?
Heisa is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Heisa make money?
Seven revenue lines are on record. SEO / Google Optimization Services are the primary driver. The others are wordPress Website Development, social Media Marketing Services, business Photography and Videography, content Marketing and Copywriting, brand Identity / Huisstijlbewaking and lead Generation and Lead Nurturing.
Who are Heisa's main competitors?
Direct peers on record are Springbok, Clickvalue, Traffic Builders, OrangeValley, Magneto (formerly IMU) and Wizards. Broad incumbents are Valtech and Dept Agency. Yoast is listed as an emerging player.
Does Heisa have an API?
No public API is recorded for Heisa.
What industry is Heisa in?
Heisa's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAACAI, App Store Optimization (ASO) & Mobile Growth Marketing. Its NAICS code is 541810 and its SIC code is 7311.