ClickValue
ClickValue is a Netherlands-based CRO and CXO agency specializing in data-driven experimentation (A/B testing, UX research, validation) for enterprise e-commerce clients. Founded in 2003, it operates under LevelUp Group, offering modular services including AI-powered Agentic-CRO, training, and full-service program execution.
- Company typePrivate
- Founded2003
- HeadquartersAmsterdam, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingServices
What ClickValue does
ClickValue is a Netherlands-based, privately held Conversion Rate Optimization (CRO) and Customer Experience Optimization (CXO) agency founded in 2003 by Daniël Markus, operating as a subsidiary of the LevelUp Group conglomerate and headquartered in Amsterdam. The company specializes in data-driven experimentation methodologies — including A/B testing, multivariate testing, user testing, predictive modeling, and statistical validation — delivered through four modular service lines: Full-Service CRO (end-to-end program execution or embedded expertise), Training & Capability Building via ClickValue Academy, Agentic-CRO (AI-automated optimization using AI agents for research, synthetic pre-validation, design orchestration, and reporting), and Support Service (tools and templates for in-house teams). Underlying the services are proprietary components including a custom VWO Chrome extension and bespoke automated experiment monitoring tools developed for clients.
The company generates revenue through professional services engagements sold on a quote-based, custom pricing model, with multi-year contracts typical and services billed against defined scopes (full-service, modular, or training). Its go-to-market is consultative and sales-led, targeting primarily enterprise and mid-market e-commerce companies (alongside organizations with existing CRO teams and AI-forward firms) through direct engagement, content marketing, the annual ClickTales event, case studies, and newsletter campaigns. Notable enterprise clients include Heineken, Calvin Klein, Specsavers, Bugaboo, Polaroid, GrandVision/Pearle, Intersport, and Tamaris, with the company running over 1,000 tests per year. ClickValue holds the #1 position in the Emerce 100 Optimization Agencies ranking for eight consecutive years (through 2023), holds Google Premier Partner status, and operates within the broader LevelUp Group ecosystem alongside Cloud Nine Digital (analytics), Netprofiler (online marketing), C2B (creative content), PI Marketing (email automation), and Leadscope.
ClickValue firmographics
Firmographics- Name
- ClickValue
- Legal name
- ClickValue
- Website
- https://clickvalue.nl
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ClickValue is a Netherlands-based CRO and CXO agency specializing in data-driven experimentation (A/B testing, UX research, validation) for enterprise e-commerce clients. Founded in 2003, it operates under LevelUp Group, offering modular services including AI-powered Agentic-CRO, training, and full-service program execution.
- Ownership category
- akta.pro rank
ClickValue industry classification
Industry- Product category
- Conversion Rate Optimization Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Conversion Rate Optimization (CRO) & Landing Page Optimization (BPAFACAH)
- akta.pro secondary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
Keywords
Where ClickValue is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
ClickValue business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Full-Service CRO: Complete outsourcing of CRO programs or embedding ClickValue experts into client teams for end-to-end ownership of research, design, testing and validation. Modular support that adapts to client needs.
- Training & Capability Building: ClickValue Academy provides training and coaching services to build internal CRO capabilities within client organizations through live project work and structured learning programs.
- Agentic-CRO: AI-powered CRO automation services including research agents, synthetic pre-validation, design orchestration, and automated reporting for faster optimization cycles.
- Support Services: Tools, templates, and guidance for teams who want to run CRO themselves with structure and support to work independently, faster, and with more focus.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom engagement-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
ClickValue product offering
Product offeringCore offering
ClickValue is a Conversion Rate Optimization (CRO) agency that sells modular CRO services to enterprise e-commerce and digital businesses. Its offerings include Full-Service CRO, Agentic-CRO (an AI-powered experimentation offering), Training & Capability Building, and Support Services designed to lift online conversion performance.
Product overview
ClickValue is a Conversion Rate Optimization (CRO) agency operating as part of the LevelUp Group. Its core offering is modular and measurable CRO services structured around four service lines: Full-Service CRO (end-to-end research, design, development, and validation execution), Agentic-CRO (AI-driven automation of the experimentation cycle via agents for research, synthetic pre-validation, design, and reporting), Training & Capability Building (through ClickValue Academy), and Support Service (tools, templates, and guidance for teams running CRO independently). Beneath these service lines, deliverables include UX Research, UX Design, Experiment Development (client-side and server-side), and Validation. ClickValue also maintains a free online Runtime Calculator tool, and has built bespoke custom tools for clients (e.g., an automated experiment monitoring tool developed for Tamaris).
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service CRO
- Agentic-CRO
- Training & Capability Building
- Support Services
Quantifiable outcome
- 7.6% conversion increase for Pearle through improved lens selection tool visibility
- +6 more outcomes
Companies that use ClickValue
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles1 record
ClickValue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
ClickValue partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- VWO (Visual Website Optimizer)coreClickValue is a heavy VWO user and has developed proprietary Chrome extensions to enhance VWO functionality. They recommend VWO as a preferred A/B testing tool for clients and have integrated it into their CRO workflow.
- PI MarketingminorEmail and marketing automation specialist with 30 people that joined LevelUp Group in 2022. Based in Den Bosch, functioning as Brabant hub. Strengthens retention capabilities within the group.
- C2BminorCreative content agency that joined LevelUp Group in 2022. Specializes in creating and distributing creative content. Brings creative capabilities to complement ClickValue's CRO services.
- NetprofilercoreClickValue and Netprofiler merged under LevelUp Group umbrella in 2017, combining 71 digital marketing specialists. ClickValue focuses on CRO and usability while Netprofiler handles online marketing activities. Both brands continue to exist separately under the parent company.
- LevelUp GroupcoreParent company umbrella organization formed through merger of ClickValue and Netprofiler. Contains multiple specialist labels including Cloud Nine Digital (analytics), C2B (creative content), and PI Marketing (email automation). By 2022, the group has 6 labels with 160 employees.
- Cloud Nine DigitalminorAnalytics spin-off from Netprofiler focusing on data and analytics. Specializes in digital analytics services and ranks #1 or shared #1 in Emerce 100 Analytics agencies category.
- GooglecoreClickValue achieved Google Premier Partner status in January 2017. Recognition for multiple AdWords certifications, successful AdWords campaign management, and maintaining excellent client portfolio. Consultants are AdWords certified and have early access to new advertising features.
Scale indicators6 records
Recent moves11 records
Expansion highlights6 records
ClickValue competitors and assessment
Company assessmentDirect peers
- Widerfunnel: Canadian conversion rate optimization agency offering A/B testing, personalization, and experimentation services to enterprise clients. One of the most direct global comparables to ClickValue's Full-Service CRO model with comparable methodology and enterprise focus.
- Invesp: US-based conversion rate optimization agency providing A/B testing, UX research, and landing page optimization to e-commerce and SaaS clients. Direct competitor with a similar end-to-end CRO services proposition and enterprise client base.
- Conversion Sciences: US CRO agency specialized in A/B testing, analytics, and conversion optimization for mid-market and enterprise clients. Comparable services portfolio to ClickValue with a similar data-driven experimentation methodology.
- The Good (formerly The Conversion Company): Dutch conversion optimization agency operating in the same Benelux market as ClickValue, offering comparable CRO, A/B testing, and experimentation services. Direct domestic competitor competing for the same enterprise client base.
Emerging players
- AB Tasty: French A/B testing and personalization platform with agency-style services that bundles experimentation tooling with optimization consulting. Adjacent competitor that increasingly overlaps with ClickValue's CRO and Agentic-CRO proposition, particularly in European enterprise accounts.
- Kameleoon: European A/B testing and personalization platform competing in the same CRO tooling category as ClickValue's preferred partners (VWO, Optimizely). Comparable client base and methodology, with growing AI-driven experimentation capabilities that overlap with Agentic-CRO.
- Optimizely: Enterprise experimentation and personalization platform named by ClickValue as a preferred A/B testing tool. While primarily a SaaS vendor, Optimizely's growing services arm and AI-driven experimentation roadmap represent both a partner and a competitive threat to ClickValue's Agentic-CRO offering.
Others
- VWO (Visual Website Optimizer): A/B testing and experimentation platform that is ClickValue's deepest technology partner (with custom Chrome extensions co-developed). Platform dependency makes VWO both a critical channel for ClickValue's delivery and a potential substitute for parts of the CRO service offering.
Broad incumbents
- Adobe (Adobe Target / Adobe Experience Platform): Broad enterprise martech incumbent offering experimentation and personalization capabilities within its Adobe Experience Platform. Competes for the same enterprise optimization budgets as ClickValue, with much wider portfolio reach but less specialized CRO methodology.
Regional players
- Netprofiler: Dutch online marketing agency and LevelUp Group sister company. Operates adjacent digital marketing services (paid media, SEO) rather than CRO, but cross-sells and shares clients with ClickValue under the same parent — a structurally related entity more than a peer competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ClickValue social profiles
Digital presenceClickValue financial estimates
Financial estimateRevenue estimate
Valuation estimate
ClickValue leadership team
Management profileNumber of profiles
Profiles2 records
ClickValue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ClickValue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ClickValue
What does ClickValue do?
ClickValue is a Conversion Rate Optimization (CRO) agency that sells modular CRO services to enterprise e-commerce and digital businesses. Its offerings include Full-Service CRO, Agentic-CRO (an AI-powered experimentation offering), Training & Capability Building, and Support Services designed to lift online conversion performance.
Is ClickValue a public or private company?
ClickValue is a private company. It is classified as corporate owned and is currently operating.
When was ClickValue founded?
ClickValue was founded in 2003. It employs 101 to 250 people.
Where is ClickValue based?
ClickValue is headquartered in Amsterdam, Netherlands, in the Europe region.
How does ClickValue make money?
Four revenue lines are on record. Full-Service CRO is the primary driver. The others are training & Capability Building, agentic-CRO and support Services.
Who are ClickValue's main competitors?
Direct peers on record are Widerfunnel, Invesp, Conversion Sciences and The Good (formerly The Conversion Company). Emerging players are AB Tasty, Kameleoon and Optimizely. VWO (Visual Website Optimizer) is listed as an others. Adobe (Adobe Target / Adobe Experience Platform) is listed as a broad incumbent. Netprofiler is listed as a regional player.
Does ClickValue have an API?
No public API is recorded for ClickValue.
What industry is ClickValue in?
ClickValue's product category is Conversion Rate Optimization Services. Its primary akta.pro industry code is BPAFACAH, Conversion Rate Optimization (CRO) & Landing Page Optimization, with a secondary code of BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO). Its NAICS code is 541511 and its SIC code is 7370.