Lavazza Professional Germany Gmbh

What Lavazza Professional Germany Gmbh does

Lavazza Professional Germany GmbH is the German operating subsidiary of privately held Italian coffee group Luigi Lavazza S.p.A. (founded 1895), providing commercial coffee and hot beverage vending solutions to more than 10,000 business customers across Germany. The company sells, rents, and leases a broad machine portfolio spanning bean-to-cup automatic coffee machines (the WMF 950 S, 1100 S, 1300 S, 1500 S+, and 5000 S+ lines, plus the Krea Touch, Maestro Espresso Touch, and K-X680), instant machines (Opera Instant), the KLIX InCup hot beverage vending line (KLIX Momentum, KLIX Advanta) using a patented closed brewing system that mixes ingredients inside sealed cups, capsule machines, snack and cold drink vending, filter coffee machines, and water dispensers. Service infrastructure covers installation, preventive maintenance, ingredient replenishment, HACCP-compliant hygiene management, and payment systems through a Germany-wide field service network.

The business model is recurring-revenue-led: customers typically contract via monthly machine rental bundled with the Rundum-Service package (consultation, installation, maintenance, ingredient supply, hygiene management) plus multi-year enterprise agreements for key accounts with multi-site rollouts under a single point of contact, unified billing, and standardized service levels. A direct e-commerce shop (shop.lavazzapro.de) sells consumables, and a separate UK shop (shop.lavazzapro.co.uk) serves adjacent markets. Channel partners — including OCS providers, vending operators, and on-site service technicians — extend reach into mid-market and SMB segments.

Customers are segmented by vertical (offices and business services, manufacturing/production/logistics, hospitals and care, education and public institutions, hotels and accommodation) plus a dedicated key-account motion for large corporations with multi-site German footprints. The company's positioning combines Italy's most recognised coffee brand (Lavazza), patented KLIX InCup technology differentiated on hygiene grounds for healthcare and food-handling environments, and a national service network capable of unified multi-location execution.

Name

Lavazza Professional Germany Gmbh

Legal name

Lavazza Professional Germany GmbH

Website

https://lavazzapro.de

Company type

Private

Founded year

1895

Operating status

Operating

Short description

Lavazza Professional Germany GmbH is the German subsidiary of Italian coffee group Luigi Lavazza S.p.A., providing commercial coffee and hot beverage vending machines, consumables, and bundled rental-and-service contracts to over 10,000 B2B customers across German offices, manufacturing, healthcare, education, and hospitality verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Verden

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Machine Rental and Leasing: Lavazza Professional Germany leases coffee and hot beverage vending machines to businesses on monthly rental contracts. The rental model includes machine supply, installation, and ongoing service. Flexible rental and leasing models are offered to accommodate different business sizes and usage patterns.
2. Ingredient and Consumable Supply: Ongoing supply of coffee beans (Lavazza Expert range), instant coffee, tea, chocolate powder, soups, cold beverages, snacks, and accessories. Ingredients are delivered on a replenishment basis, typically as part of the service contract, providing recurring consumables revenue.
3. Service, Maintenance and Hygiene Management: Full-service maintenance contracts covering regular cleaning, preventive maintenance, and repair. The Rundum-Service (comprehensive service) package includes personal consultation, machine installation, ingredient restocking, and hygiene compliance management (HACCP concept). Revenue is bundled with machine rental or sold as standalone service contracts.
4. E-commerce Product Sales: Direct online sales of Lavazza Professional products through the company's e-commerce shop (shop.lavazzapro.de), including coffee beans, accessories, and other consumables. The shop also serves the UK market (shop.lavazzapro.co.uk).
5. Payment System and Cashless Solutions: The company supplies and configures payment systems for vending machines including coin-operated, cashless (contactless card, KLIXKEY), and free-vend configurations. Payment systems can be offered as part of the service contract or as a standalone add-on.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Lavazza Professional Germany GmbH rents, leases, and services commercial coffee and hot beverage machines to businesses across Germany under full-service contracts. Its portfolio spans bean-to-cup automatic machines (WMF series, Krea Touch, Maestro Touch, K-X680), instant hot beverage vending machines (Opera Instant), KLIX InCup-based vending systems, capsule machines, water dispensers, and ingredient supply. The bundled Rundum-Service covers consultation, installation, preventive maintenance, ingredient replenishment, and HACCP-compliant hygiene management.

Product overview

Lavazza Professional Germany GmbH offers a comprehensive portfolio of commercial coffee and hot beverage solutions for businesses. The product lineup centers on Kaffeevollautomaten (automatic coffee machines) including the WMF series (950 S, 1100 S, 1300 S, 1500 S+, 5000 S+), Krea Touch, Maestro Espresso Touch, and K-X680, as well as instant coffee machines like Opera Instant. The KLIX hot beverage automat line (KLIX Advanta, KLIX Momentum) provides hygienic InCup technology solutions. These machines are complemented by Lavazza Expert coffee beans and KLIX In-Cup ingredients featuring brands like Jacobs, Dallmayr, and Knorr. Services include payment systems, placement concepts, hygiene concepts, and comprehensive round-trip service packages. The company serves diverse sectors including offices, industry/production, healthcare, education, hotels, and public institutions.

Differentiator

Problem solved

Functional benefit

Brands

• KLIX: KLIX is a sub-brand offering instant InCup beverage solutions for hot and cold drinks, including coffee, tea, and soups.

Products and services

• K-X680 Kaffeevollautomat Compact automatic coffee machine with two bean containers and a topping container for chocolate, supporting up to 150 cups per day with 11 drink options and automatic milk system cleaning, designed for offices.
• Lavazza WMF 1500 S+ Kaffeevollautomat High-performance automatic coffee machine for offices and larger teams with up to 180 cups daily capacity, two grinders, fresh milk system, and Dynamic Coffee Assist technology.
• Lavazza WMF 5000 S+ Kaffeevollautomat High-capacity automatic coffee machine for large offices with up to 250 cups per day, two bean grinders, fresh milk system, Dynamic Milk System, and automated quality adjustment.
• Lavazza WMF 1300 S Kaffeevollautomat Automatic coffee machine for offices with up to 120 cups daily, two grinders, fresh milk system, and up to 12 drink options including hot water function.
• Lavazza WMF 1100 S Kaffeevollautomat Compact automatic coffee machine for small to medium offices delivering up to 80 cups per day with 11 drink options and choice of fresh milk or milk topping system.
• Lavazza WMF 950 S Kaffeevollautomat Entry-level automatic coffee machine for small offices with up to 50 cups daily, fresh milk system, and barista-quality coffee specialties in compact design.
• Maestro Espresso Touch Kaffeevollautomat High-performance automatic coffee machine with 24-inch LCD screen, two integrated bean containers and grinders, serving up to 250+ cups daily with 26 drink variations.
• Krea Touch Kaffeevollautomat Compact automatic coffee machine with intuitive touch operation, one bean container, serving up to 60 cups daily with 11 drink variations in barista quality.
• Opera Instant Hot Beverage Machine Instant hot beverage machine with up to 150+ cups capacity and 22 drink variations, offering fast, reliable beverage preparation with optional touch display or keypad.
• KLIX Advanta Hot Beverage Vending Machine Hot and cold beverage machine with patented InCup technology for hygienic preparation directly in the cup, serving up to 300+ cups daily with 16 drink options.
• KLIX Momentum Hot Beverage Vending Machine Instant beverage machine with hygienic InCup technology, offering up to 16 hot drink options including coffee, cappuccino, tea, cocoa, and soup for up to 300+ cups daily.
• Schokoladenpulver Eraclea Beutel (Chocolate Powder) 1kg bag of premium chocolate powder (59% chocolate, skimmed milk powder) for use in Lavazza Professional coffee machines.
• Lavazza Expert Kaffeebohnen (Coffee Beans) Premium coffee bean range for professional use outside home, combining selected Arabica and Robusta beans for authentic Italian coffee tradition in every cup.
• KLIX In-Cup Getraenke (In-Cup Beverages) Brand of instant beverages and ingredients used in KLIX vending machines, featuring Lavazza coffee alongside products from Jacobs, Dallmayr, Knorr, Twinings, Nescafe, Lipton, and Eraclea.
• Lavazza Professional Rundum-Service (Full-Service Package) Comprehensive service package including personal consultation, installation, regular maintenance, ingredient supply and refill management, flexible rental or leasing options, and HACCP hygiene concept implementation.

Quantifiable outcome

• Over 10,000 satisfied business customers across Germany
• +6 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Eight partnerships are on record, tiered supporting and core.

• Jacobs Douwe Egberts (Jacobs brand)supportingTechnology or IntegrationLavazza Professional offers Jacobs-branded coffee products (Jacobs coffee) for use in KLIX vending machines. Jacobs is a major international coffee brand owned by JDE Peet's. The inclusion of Jacobs in the KLIX product portfolio provides customers with brand familiarity and choice beyond Lavazza's own coffee range.
• DallmayrsupportingTechnology or IntegrationDallmayr-branded coffee products (Dallmayr coffee) are offered as part of the KLIX vending machine beverage selection. Dallmayr is a premium German coffee brand, adding local market relevance to Lavazza Professional's product offering in Germany.
• KnorrsupportingTechnology or IntegrationKnorr soup products are available in KLIX vending machines, providing hot savoury meal options alongside beverages. Knorr is a well-known international food brand, extending the vending offering beyond drinks into the soup category for workplace catering.
• TwiningssupportingTechnology or IntegrationTwinings branded teas are offered as part of the KLIX beverage range, providing premium tea options alongside Lavazza's own coffee products. Twinings is a globally recognised tea brand, adding credibility and variety to the non-coffee beverage selection.
• NescafesupportingTechnology or IntegrationNescafe instant coffee products are available for use in Lavazza Professional's instant coffee machines and KLIX systems. This partnership broadens the product offering beyond Lavazza's own brand to include the globally recognised Nescafe range.
• LiptonsupportingTechnology or IntegrationLipton tea products are included in the KLIX vending machine product range, complementing the Twinings tea offering with an additional globally recognised tea brand. This provides customers with multiple tea brand options for their workplace beverage programme.
• EracleasupportingTechnology or IntegrationEraclea chocolate powder (Schokoladenpulver) is offered as a premium ingredient for Lavazza Professional's bean-to-cup and instant machines. Eraclea is a chocolate brand used to produce premium hot chocolate beverages from the machines, complementing Lavazza's own hot chocolate offerings.
• Luigi Lavazza S.p.A. (Lavazza Group)coreStrategic or Co-development PartnerLavazza Professional Germany is an affiliate of Luigi Lavazza S.p.A., the Italian parent company founded in 1895. Lavazza Group provides the brand, coffee bean supply, product development, sustainability programmes (including the Lavazza Group Sustainability Report aligned with UN Agenda 2030), and corporate backing. The Group's global presence and 130+ years of coffee expertise are central to the brand's positioning in the German market.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bravilor Bonamat: Bravilor Bonamat is a Dutch manufacturer of professional coffee brewing and vending equipment for offices and hospitality. It competes with Lavazza Professional in the German commercial coffee equipment market with comparable machine-plus-service offerings.
• Schaerer (WMF Group): Schaerer is a Swiss manufacturer of professional coffee machines, part of the WMF Group. It competes with Lavazza Professional in the commercial bean-to-cup machine segment, particularly in HoReCa and OCS deployments across Europe.
• Selecta Group: Selecta Group is Europe's largest unattended self-service provider, operating vending and coffee services across multiple countries. It competes with Lavazza Professional in the German workplace vending and coffee service market, often partnering with multiple machine OEMs.
• Franke Coffee Systems: Franke Coffee Systems manufactures and supplies commercial coffee machines for professional use, serving OCS operators and direct B2B customers in Germany and globally. It competes with Lavazza Professional in the commercial coffee equipment segment.
• Rheavendors: Rheavendors is an Italian manufacturer of vending machines for hot beverages, serving OCS operators and end customers across Europe. It competes with Lavazza Professional's KLIX vending machines in the hot beverage vending segment.
• Melitta Professional: Melitta Professional is the B2B division of Melitta, offering coffee machines, beans, and service for offices and HoReCa in Germany and Europe. It directly competes with Lavazza Professional in the German OCS market with similar full-service and consumables offerings.
• Nestlé Professional: Nestlé Professional is the B2B division of Nestlé, offering coffee, beverage, and food solutions for out-of-home and workplace settings globally. It directly competes with Lavazza Professional in the German OCS and vending market with similar full-service machine-plus-consumables offerings.
• N&W Global Vending (Necta): N&W Global Vending manufactures the Necta brand of vending machines for hot and cold beverages and snacks, serving OCS operators and direct end customers across Europe. It competes with Lavazza Professional's KLIX vending line in the workplace beverage vending segment.
• Cimbali Group: Cimbali Group is a traditional Italian manufacturer of professional espresso and coffee machines serving HoReCa and OCS markets globally. It competes with Lavazza Professional in the premium workplace coffee machine segment, particularly for traditional Italian-style espresso offerings.
• JDE Professional (JDE Peet's): JDE Professional is the B2B arm of JDE Peet's, offering coffee solutions including Jacobs and Douwe Egberts brands for workplaces and HoReCa. It competes directly with Lavazza Professional in the German OCS market, particularly given the Jacobs-Dallmayr brand partnership overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lpro-de

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lavazza Professional Germany Gmbh