lavazza s.p.a. - lavazza group

What lavazza s.p.a. - lavazza group does

Lavazza S.p.A. is a privately held, family-controlled Italian coffee company founded in Turin in 1895, specializing in the production and sale of espresso, coffee capsules, ground and whole bean coffee, and professional coffee systems. Its core technology is built around the proprietary A Modo Mio capsule system for home use, which uses defined Barista Technology parameters (7–9g dose, 90–96°C extraction, 8–9 bar pressure, 20–27 second extraction, ~120 second crema persistence), and the Lavazza Blue portion-controlled system for professional and office environments. The company also operates a broader portfolio of sub-brands — Qualità Oro, Qualità Rossa, Crema e Gusto, ¡Tierra! (sustainable/organic), 1895 Coffee Designers (premium specialty), and Tablì (tab format) — distributed across multiple formats including Nespresso-compatible capsules, moka, ground, and whole bean.

Lavazza generates revenue through five primary streams: consumer coffee products sold via its lavazza.it e-commerce and retail/supermarket channels, hardware sales of espresso machines and the A Modo Mio and Tablì systems, recurring subscription services for capsules and machine-plus-capsule bundles (up to 40% discount), B2B/HORECA professional solutions for hotels, restaurants, and cafes, office/workplace coffee solutions (Firma, Blue, Grani Expert), and a flagship experiential business anchored by the Nuvola Lavazza 30,000 sqm campus in Turin, which includes a museum, the 1,400 sqm La Centrale event space, and the Michelin-starred Ristorante Condividere. Go-to-market is hybrid: direct-to-consumer e-commerce with 3-day delivery and free shipping over €46 for the Italian market, complemented by global retail distribution and dedicated direct-sales teams for HORECA and office segments.

Lavazza cultivates a high-end culinary ecosystem through the Top Gastronomy program and long-standing partnerships with Ferran Adrià (since 2002), Carlo Cracco (since 2004), Norbert Niederkofler (since 2016), Simone Zanoni (since 2015), and Chiara Pavan, alongside co-marketing partnerships with tennis champion Jannik Sinner and product placement in Italian television (Mare Fuori Season 6). The company emphasizes sustainability through the Blend for Better platform, Rainforest Alliance and organic certifications, and circular-economy pilots such as the coffee-ground-to-mushroom partnership with La Boîte à Champignons at Le George, Four Seasons Paris. Customer segments span individual home consumers, HORECA professionals, offices, sustainability-focused buyers, and specialty coffee connoisseurs, served through a segmentation approach that is both persona-driven and business-unit-based.

Name

lavazza s.p.a. - lavazza group

Legal name

LUIGI LAVAZZA S.p.A.

Website

https://lavazza.it

Company type

Private

Founded year

1895

Operating status

Operating

Short description

Lavazza is a privately held, family-owned Italian coffee company founded in 1895, producing and selling espresso, capsules, machines, and B2B coffee solutions to consumers, HORECA professionals, and offices globally.

Ownership category

akta.pro rank

Product category

Coffee Products

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Blending & Flavoring (AFAFADAC)

akta.pro secondary industries

Single-Serve Coffee (Pods, Capsules) (CRADAHAH), Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Espresso coffee products
• Capsule coffee systems
• Professional coffee machines
• Coffee subscription services
• Specialty coffee blends

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Coffee Products: Sale of coffee products including capsules (A Modo Mio, Nespresso-compatible), ground coffee, beans, and accessories through e-commerce and retail channels. Revenue generated per unit with subscription options available.
2. Coffee Machines: Sale of espresso machines and coffee makers including A Modo Mio machines, stovetop coffee makers (caffettiere), and Tablì machines. Both standalone purchases and subscription bundles offered.
3. Subscription Services: Recurring capsule and machine+capsule subscription services offering discounts up to 40%, with delivery of Lavazza A Modo Mio products and Nespresso-compatible capsules.
4. B2B / HORECA Solutions: Professional coffee solutions for restaurants, hotels, cafes (HORECA) and office spaces including machines, coffee supplies, and service support through dedicated business channels.
5. Flagship Experience (Nuvola Lavazza): Museum, event spaces, and restaurant (Condividere) experiences at the Nuvola Lavazza headquarters in Turin, generating revenue through visits, events, and gastronomic experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Lavazza produces and sells branded Italian espresso coffee in multiple formats (whole beans, ground, capsules, and tabs) along with espresso machines, coffee accessories, and complementary non-coffee products such as tea and chocolate. The company operates proprietary capsule systems (A Modo Mio for home, Blue for professional, Tablì) and also offers Nespresso Original-compatible capsules, serving both consumer and HORECA/office customers through e-commerce, retail, and direct B2B channels.

Product overview

Lavazza S.p.A. is an Italian coffee company founded in 1895, offering a comprehensive portfolio of coffee products and services. The core offering centers on branded coffee blends (Qualità Oro, Qualità Rossa, Crema e Gusto, ¡Tierra!) available in multiple formats: whole beans, ground coffee, and capsules. The company operates proprietary (A Modo Mio) and compatible (Nespresso Original-compatible) capsule systems, along with coffee machines. Additional offerings include subscription services (Abbonamento Lavazza) with up to 40% savings, the My Lavazza loyalty program, and the Nuvola Lavazza experiential headquarters featuring the Michelin-starred Condividere restaurant and Lavazza Training Center. The 1895 Coffee Designers sub-brand serves specialty coffee enthusiasts with premium single-origin offerings.

Differentiator

Problem solved

Functional benefit

Brands

• A Modo Mio: Capsule coffee system and machines for home use
• ¡Tierra!
• Qualità Oro
• Qualità Rossa
• Crema e Gusto
• Espresso Maestro
• 1895 Coffee Designers
• Tablì
• My Lavazza
• La Reserva de ¡Tierra!
• Condividere

Products and services

• Qualità Oro Premium 100% Arabica coffee blend originating from Central and South America, introduced in 1956, sold in whole bean, ground, and capsule formats for home espresso preparation.
• Qualità Rossa
• Crema e Gusto Soft, round coffee blend primarily composed of Arabica and Robusta, ideal for milk-based preparations, available as ground coffee and capsules.
• Capsule Lavazza A Modo Mio Proprietary capsule system for Lavazza A Modo Mio home espresso machines, featuring Barista Technology specifications for consistent authentic Italian espresso at home.
• Espresso Maestro Capsule line compatible with Nespresso Original machines, including Intenso, Ristretto, Lungo, and Classico intensity variants.
• Espresso Barista Premium whole bean coffee line for professional-quality espresso at home, including Perfetto, Gran Crema, and Intenso variants.
• Lavazza A Modo Mio Coffee Machines Home espresso machines compatible with the proprietary A Modo Mio capsule system, designed to deliver authentic Italian espresso quality at home.
• Tablì Innovative coffee tab system comprising a Tablì machine and 96-tab starter kit, positioned as a unique 100% coffee brewing experience.
• Abbonamento Lavazza (Subscription) Recurring subscription service for Lavazza A Modo Mio capsules, Nespresso-compatible capsules, and Tablì tabs, with machine-plus-capsule bundles available, offering savings up to 40% versus one-off purchases.
• Coffee Accessories Range of coffee accessories including cappuccinators, cups and spoons, mugs, capsule holders, and descaling products for Lavazza machines.
• Non-Coffee Products Non-coffee beverage products including Whittington tea and Eraclea chocolate, sold alongside Lavazza coffee through e-commerce and retail channels.
• Ristorante Condividere Fine dining restaurant inside Nuvola Lavazza in Turin, serving innovative Italian-Spanish cuisine with coffee-based desserts and cocktails; awarded one Michelin star in 2019.
• Lavazza Training Center Professional coffee training and education center where baristas, coffee experts, and chefs develop innovative coffee recipes, preparation techniques, and service standards.
• Nuvola Lavazza (Museum & Event Space) 30,000 sqm Lavazza headquarters complex in Turin featuring the Lavazza Museum, La Centrale event space, green plaza, archaeological area, and the Condividere restaurant, open to visitors.

Quantifiable outcome

• Condividere restaurant received 1 Michelin star in 2019
• +5 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Condividere RestaurantflagshipStrategic or Co-development Partner · 1 January 2018Fine dining restaurant located at Nuvola Lavazza headquarters, opened 2018, inspired by Ferran Adrià's Tickets Barcelona concept. Design by Oscar-winner Dante Ferretti. Chef Federico Zanasi leads kitchen, trained at elBulli Foundation. Awarded 1 Michelin star in 2019. Features coffee-based desserts and cocktails, including espresso martini and Irish coffee.
• Norbert Niederkofler / Cook the MountaincoreStrategic or Co-development Partner · 1 January 2016Partnership since 2016 with Alto Adige chef promoting ethical cuisine. Niederkofler's restaurants feature Lavazza specialty coffees including Calima 1895 (slow coffee with Chemex) and La Reserva de ¡Tierra! Brasile. Care's – The Ethical Chef Days event sponsor. Atelier Moessmer awarded 3 Michelin stars plus Green Star (2023).
• Simone Zanoni / Le George (Four Seasons Paris)coreStrategic or Co-development Partner · 1 January 2015Collaboration since 2015 with chef at Four Seasons Hotel George V, Paris. Le George was first Paris hotel restaurant to eliminate single-use plastic water bottles. Coffee grounds recycled through partnership with La Boîte à Champignons for mushroom cultivation. Features Kafa Forest Coffee from Ethiopian forest.
• Carlo Cracco (Chef Ambassador)coreStrategic or Co-development Partner · 1 January 2004Carlo Cracco became Lavazza Chef Ambassador in 2004. Collaboration on Coffee Design project creating Coffee Lens (coffee-based contact lenses). Cracco's restaurants feature Lavazza espresso, including specialty blends like Kafa Forest Coffee and Cocoa Reloaded 1895. Featured in MasterChef Italia as judge since 2011.
• Ferran Adrià / elBulli FoundationflagshipStrategic or Co-development Partner · 1 January 2002Over 20-year collaboration since 2002 with revolutionary chef Ferran Adrià on Coffee Design innovations. Joint creation of products including Èspesso (first solid coffee), Coffeesphere, Coffee Caviar, Cappuccino Lio, Cappuccino Nitro, and Passion>me. Co-development of Coffee Sapiens book published 2018 and Colazione Italiana volume in 2021. Lavazza involvement in elBulli Foundation and elBulli1846 museum. Condividere restaurant created at Nuvola Lavazza inspired by Adrià's Tickets restaurant in Barcelona.
• University of Gastronomic Sciences (Polenzo)coreStrategic or Co-development PartnerAcademic collaboration for Coffee Sapiens publication (2018) and Colazione Italiana volume (2021), both part of the Bullipedia encyclopedia project. Joint research on coffee culture, history, and gastronomic applications using the Sapiens methodology developed by Ferran Adrià.
• Chiara Pavan / Venissa RestaurantcoreStrategic or Co-development PartnerMichelin-starred chef at Venissa restaurant near Venice. Features specialty Coffee Menu with 1895 Coffee Designers blends (Calima and Mora Azul single origins) through slow coffee preparation. Restaurant awarded 1 Michelin star and 1 Green Michelin star for sustainable cuisine.
• Jannik SinnercoreGTM or Marketing PartnerTennis champion featured in Lavazza advertising campaigns. Collaboration showcases Lavazza A Modo Mio coffee machines and the brand's commitment to excellence and attention to detail, paralleling athletic performance.
• Davide OldaniminorStrategic or Co-development PartnerTop Gastronomy ambassador and chef known for accessible haute cuisine. Collaborates on recipes and culinary content featuring Lavazza products. Known for recipes like Granita al caffè con crema di ricotta.
• La Boîte à ChampignonsminorStrategic or Co-development PartnerFrench company that cultivates mushrooms using recycled coffee grounds from Le George restaurant (Four Seasons Paris), creating a sustainable closed-loop system.
• Les Alchimistes – CirculAgronomieminorStrategic or Co-development PartnerParis-based company managing organic waste recovery and food scrap recycling for Le George restaurant, contributing to the establishment's sustainability initiatives.
• Mo-FoodminorStrategic or Co-development PartnerFood consulting company founded by Norbert Niederkofler and Paolo Ferretti in 2015, supporting ethical culinary initiatives including Care's – The Ethical Chef Days event of which Lavazza has been partner since 2016.
• Ferran Adrià (Bullipedia)coreStrategic or Co-development PartnerCoffee Sapiens book published 2018 as part of the 30-volume Bullipedia encyclopedia project. Colazione Italiana volume published 2021. Both works displayed at MoMA New York for cultural importance. Academic exploration of coffee history, culture, and gastronomy using the Sapiens holistic methodology.
• Beatriz GonzalezminorStrategic or Co-development PartnerMexican-French chef featuring Lavazza Espresso Maestro at her Paris restaurants (Neva Cuisine, Coretta, Taco Mesa). Collaboration on Top Gastronomy content and culinary innovation stories.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Nespresso (Nestlé): Nespresso is the original and dominant single-serve capsule coffee system, owned by Nestlé, with which Lavazza competes head-on both via its proprietary A Modo Mio system and via Nespresso Original-compatible Espresso Maestro capsules. Both companies operate the same product format (portioned espresso capsules + machines), the same HORECA channel, and the same subscription/D2C motion.
• illycaffè: illy is a Trieste-based Italian espresso roaster founded in 1933 with a near-identical go-to-market: branded coffee blends, a proprietary capsule system (iperEspresso), espresso machines, HORECA distribution, fine-dining partnerships, and sustainability programs (Ernesto Illy Foundation). It is the closest Italian heritage peer to Lavazza.
• Massimo Zanetti Beverage Group / Segafredo Zanetti: Massimo Zanetti (parent of Segafredo Zanetti) is a vertically integrated Italian coffee roaster competing directly with Lavazza in branded retail coffee, espresso blends, B2B HORECA, and capsules, with comparable international scale and strong Italian heritage.
• Caffè Borbone: Caffè Borbone is an Italy-based specialist in Nespresso-compatible capsules, competing directly with Lavazza's Espresso Maestro line in the same third-party-compatible category and increasingly investing in its own machine/closed system.
• Kimbo Caffè: Kimbo is a Naples-based Italian coffee roaster founded in 1963, operating in the same branded-coffee, HORECA, and capsule segments as Lavazza and sharing the Italian premium-positions, making it a direct competitor in both retail and foodservice.
• Caffè Vergnano: Vergnano is a smaller Italian heritage roaster (founded 1882, from Chieri near Turin) operating capsules, beans, ground coffee, and HORECA solutions — directly comparable to Lavazza on Italian premium positioning, capsule systems, and foodservice distribution.

Broad incumbents

• JDE Peet's: JDE Peet's is a global CPG coffee major (owns Jacobs, Douwe Egberts, L'OR, Peet's Coffee), competing with Lavazza across retail roast & ground, capsules (L'OR), and out-of-home coffee, with much broader geographic and brand-portfolio reach.
• Keurig Dr Pepper:
• Starbucks (consumer products & ready-to-drink): Starbucks is the global premium-coffee benchmark and a source of in-home, retail and HORECA competition; its packaged-coffee and capsule (Dolce Gusto partnerships, Nespresso Original licensed) lines compete for the same consumers Lavazza targets with A Modo Mio and Espresso Maestro.
• De'Longhi Group: De'Longhi is a leading global espresso and capsule-machine OEM that competes with and also supplies categories adjacent to Lavazza's machine business; many third-party capsules (including Nespresso-original line extensions) rely on De'Longhi hardware, making it a key competitive and ecosystem player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/lavazza
• Facebookfacebook.com/lavazzaitalia
• Instagraminstagram.com/lavazzait
• LinkedInlinkedin.com/company/la-centrale-torino

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about lavazza s.p.a. - lavazza group