Pony Power Therapies, Inc.

Name

Pony Power Therapies, Inc.

Legal name

Pony Power Therapies Inc.

Website

https://ponypowernj.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Equine-Assisted Therapeutic Services

NAICS

Vocational Rehabilitation Services (62431), Support Activities for Animal Production (115210)

SIC

Services-Amusement & Recreation Services (7900), Agricultural Services (700)

akta.pro primary industry

Horse Boarding, Livery & Stable Operations (AFAEAGAG)

Keywords

• Therapeutic horseback riding
• Equine-assisted services
• Nature-based therapy
• Garden-assisted learning
• Adaptive recreation programs

Headquarters

HQ city

Mahwah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Program Session Fees: Session fees currently cover only a portion of the actual cost to run lessons. The organization relies on donor generosity to help underwrite the remaining amount each year. Fees have been maintained at the same level for more than a decade to provide affordable access.
2. Donations and Sponsorships: Relies on donors to subsidize program costs. Yearlong sponsors and event sponsors support the organization's mission and community through various sponsorship levels.
3. Corporate Experiences: Revenue from corporate team building experiences, corporate volunteering programs, and event sponsorships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pony Power Therapies provides semester-based therapeutic horseback riding, horse-assisted learning, garden-assisted learning, and nature-based programs for children and adults with disabilities and life challenges on a fully accessible 13-acre farm campus in New Jersey. Programs are delivered one-on-one or in small groups, supported by a herd of 22 therapy equines, qualified therapeutic riding instructors, and trained volunteer lead and side walkers. Corporate experiences (team building, volunteering, sponsorships) supplement the charitable mission.

Product overview

Pony Power Therapies is a 501(c)(3) nonprofit organization offering a portfolio of therapeutic and recreational programs centered around horses, farming, and nature. The organization operates a 13-acre fully accessible campus in Mahwah, New Jersey. The core programs include Therapeutic Horseback Riding (the flagship 2.5+ years), Horse-Assisted Learning (6+ years), Garden-Assisted Learning, All Hands In for young adults, and Forest Babies & Families for children 18 months-4 years. Additional programs include Schools & Organizations partnerships, Farm in Motion, and Farmers in the Forest. Corporate services include volunteering, team building, and sponsorship opportunities. The organization also serves as the Center for ENASW (Equine-Assisted Social Work) and publishes research on equine-assisted services.

Differentiator

Problem solved

Functional benefit

Products and services

• Therapeutic Horseback Riding Flagship program for ages 2.5 years and older, focusing on basic riding skills in a safe, structured, and supportive environment. Participants receive one-on-one instruction from a qualified therapeutic riding instructor with support from volunteer lead walkers and side walkers.
• Horse-Assisted Learning Non-riding program for participants ages 6 and older that promotes life skills such as safety, problem solving, responsibility, and setting and respecting boundaries through horse care and handling activities including grooming, lead-walking, and tacking horses.
• Garden-Assisted Learning One-on-one sessions in the Farm in the Forest vegetable garden centered around harvesting produce, sensory scavenger hunts, plant care, art-making, and learning about sustainable agriculture and composting.
• All Hands In Structured lessons for young adults with disabilities to practice life, occupational, and personal-social skills, with learning experiences centered around horses, the farm, and nature.
• Farmers in the Forest Program connecting participants to farming activities in the forest setting on the campus.
• Forest Babies & Families Child-led outdoor sessions for children ages 18 months to 4 years and a caregiver to explore senses, feed and observe animals, explore different terrains, taste in the garden, make music, and socialize; designed to help families disconnect from technology and be present in nature.
• Farm in Motion Program offering experiential group activities that complement traditional therapeutic modalities through hands-on farm experiences.
• Schools & Organizations Therapeutic riding, horse- and garden-assisted learning programs delivered on the farm campus for groups including schools, adult day programs, treatment services, seniors in assisted living or specialized programs, and veterans.
• Corporate Volunteering Corporate team volunteer opportunities at the farm campus, including garden work or farm maintenance depending on the time of year and corporate goals.
• Corporate Team Building Customized team-building experiences led by Pony Power instructors, including hands-on time with horses and rooted in social work practices to maximize relationship-building, trust, and understanding. Exercises cover leadership, communication, conflict resolution, and related themes.
• Event Sponsorships Sponsorship opportunities for the spring Horse Show & Family Fair and the autumn A Farm to Stable Affair events.
• Yearlong Sponsorships Year-round corporate sponsorship opportunities available at any point in the year with various support levels and meaningful benefits for sponsors.

Quantifiable outcome

• 250 participants served weekly
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

27 partnerships are on record, tiered minor.

• Bergen County SchoolsminorStrategic or Co-development PartnerCommunity partnership providing educational opportunities for students.
• Center for Food ActionminorStrategic or Co-development PartnerPartnership addressing food insecurity through Pony Power's agricultural production.
• Center for Hope and SafetyminorStrategic or Co-development PartnerPartnership providing services to survivors of domestic violence.
• Hackensack Meridian HealthminorStrategic or Co-development PartnerHealthcare partnership for therapeutic services.
• NJ Division of Developmental DisabilitiesminorStrategic or Co-development PartnerState partnership enabling DDD plan approvals and Public Partnerships payments for services.
• Paterson's Oasis - A Haven for Women and ChildrenminorStrategic or Co-development PartnerPartnership serving women and children in need.
• Ramapo CollegeminorStrategic or Co-development PartnerAcademic partnership with local college for social work education and research.
• The Valerie FundminorStrategic or Co-development PartnerPartnership supporting children with cancer and related blood disorders.
• Table to TableminorStrategic or Co-development PartnerPartnership for food rescue and community nutrition.
• The Valley HospitalminorStrategic or Co-development PartnerHealthcare partnership for therapeutic programs.
• West Bergen Mental HealthcareminorStrategic or Co-development PartnerMental health partnership for therapeutic services.
• Women Supporting WomenminorStrategic or Co-development PartnerPartnership supporting women through community programs.
• BTB Bergrenj VenturesminorStrategic or Co-development PartnerPartnership for community outreach and support.
• CTCA Academic Medical CenterminorStrategic or Co-development PartnerAcademic medical center partnership for integrative cancer treatment.
• Hackensack Meridian JFK University Medical CenterminorStrategic or Co-development PartnerHealthcare partnership for rehabilitation services.
• Hope Christian ChurchminorStrategic or Co-development PartnerChurch partnership for community outreach.
• JTB ConsultingminorStrategic or Co-development PartnerConsulting partnership for organizational development.
• Madison Public SchoolsminorStrategic or Co-development PartnerEducational partnership with local school district.
• Mendham Township Elementary SchoolminorStrategic or Co-development PartnerLocal school partnership for student programs.
• Morris School DistrictminorStrategic or Co-development PartnerCounty school district partnership for educational programs.
• Phoenix Behavioral ServicesminorStrategic or Co-development PartnerBehavioral services partnership for therapeutic programs.
• Ramapo College of NJminorStrategic or Co-development PartnerCollege partnership for social work education and field placement.
• Ramapo College Social WorkminorStrategic or Co-development PartnerAcademic partnership hosting social work field placement students.
• Ridgewood Public SchoolsminorStrategic or Co-development PartnerSchool district partnership for student therapeutic programs.
• The Phoenix CenterminorStrategic or Co-development PartnerBehavioral health services partnership.
• United WayminorStrategic or Co-development PartnerUnited Way partnership for community support services.
• Walmart CommunityminorStrategic or Co-development PartnerCorporate community partnership for local support.

Scale indicators4 records

Recent moves10 records

Expansion highlights4 records

Emerging players

• Horse Boy Foundation: Texas-based nonprofit focused on equine-assisted therapy specifically for individuals on the autism spectrum. Comparable in equine-assisted therapy delivery but more narrowly specialized in a single population segment.

Direct peers

• Green Chimneys: Brewster, NY nonprofit providing equine-assisted therapy, animal-assisted programs, and special education on a large farm campus. Comparable in mission, multi-species farm operations, and breadth of therapeutic programming.
• Mane Stream: Oldwick, NJ-based nonprofit offering equine-assisted services to people with disabilities. The closest geographic and programmatic peer to Pony Power, operating a similar therapeutic riding model in the same New Jersey market.
• High Hopes Therapeutic Riding: Old Lyme, CT nonprofit offering equine-assisted therapy and hippotherapy. Comparable therapeutic riding focus, nonprofit structure, and regional Northeast service area adjacent to Pony Power's market.
• HETRA (Heartland Equine Therapeutic Riding Academy): Gretna, NE nonprofit providing equine-assisted therapy for individuals with disabilities. Comparable service model, participant mix, and volunteer-driven operations.
• Cheff Therapeutic Riding Center: Augusta, MI nonprofit providing therapeutic horseback riding for individuals with disabilities. Comparable in nonprofit structure, therapeutic riding focus, and instructor-and-volunteer staffing model.

Broad incumbents

• PATH International (Professional Association of Therapeutic Horsemanship): The leading professional association setting accreditation and safety standards for equine-assisted therapy centers. Pony Power is a member since 2000; PATH defines the category in which Pony Power operates.
• EAGALA (Equine-Assisted Growth and Learning Association): Professional association establishing standards and training for equine-assisted psychotherapy and personal development. Comparable as an ecosystem shaper for the equine-assisted services category rather than a direct service provider.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ponypowertherapies
• LinkedInlinkedin.com/company/pony-power-therapies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pony Power Therapies, Inc.