What Plano Sports Authority does

Plano Sports Authority (PSA) is a 501(c)(3) nonprofit organization founded in December 1970 that operates as the largest youth sports provider in North Texas, serving over 100,000 participants annually across more than 110,000 program enrollments. The organization delivers 12+ sports — basketball, soccer, volleyball, baseball, softball, football, cheer, track, dance, martial arts, pickleball, and adult sports — across the recreational-to-competitive spectrum for youth ages 3-18 and adults ages 18+. PSA owns and operates four dedicated sports facilities (PSA 1 and PSA 2 in Plano, PSA Murphy, and PSA McKinney) comprising over 38 basketball and volleyball courts and four indoor turf arenas, hosting more than 5 million visitors per year.

Revenue is generated through five streams: per-participant seasonal sports registration fees, camp program fees (summer/winter/spring break, including FlexiPass), game-day concession sales at all four facilities, pickleball memberships and court rentals, and tax-deductible corporate sponsorships. PSA does not run proprietary technology; registration, member management, and program scheduling are operated through DaySmart Recreation's DASH platform, with tournament management via Tourney Machine. Distribution is facility-centric and regional (DFW Metroplex), supplemented by self-serve online registration and phone/in-person registration at PSA 1.

Go-to-market is community-led and relationship-based, relying on volunteer coaches (background-checked and PSA-trained), word-of-mouth within school attendance zones, school-based team placement, and corporate sponsorships from regional and national brands (including Dick's Sporting Goods, Raising Cane's, Baylor Scott & White Health, and UT Southwestern). Strategic co-delivery partnerships with Storm Volleyball Club and Texas Thunder Soccer Club integrate elite competitive pathways into PSA's programming. Operational municipal partnerships with the Cities of Plano, Murphy, and McKinney provide field access for outdoor sports (baseball/softball) and are central to capacity expansion. A financial-needs scholarship program (sliding scale for families with income below $60,000) addresses access barriers.

Name

Plano Sports Authority

Legal name

Plano Sports Authority

Website

https://psaplano.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Plano Sports Authority is a 501(c)(3) nonprofit founded in 1970 that operates the largest youth sports organization in North Texas, serving over 100,000 annual participants across 12+ sports at four owned facilities in Plano, Murphy, and McKinney.

Ownership category

akta.pro rank

Product category

Youth Sports Programs

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Amateur & Grassroots Tournament Organizers (MPAKADAH)

Keywords

• Youth sports leagues
• Recreational sports programs
• Sports facility management
• Youth athletic development
• Community sports nonprofit

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Sports Registration Fees: Annual and seasonal registration fees charged to individual players and families for participation in recreational and competitive youth sports leagues across all sports offered.
2. Camp Fees: Fees for summer, winter, and spring break camp programs including FlexiPass full-day camp passes and skill-specific camps. Extended care (before/after camp) available for additional charges.
3. Concession Sales: PSA Concessions operates at all four PSA facilities during game hours, offering cold beverages, hot food, snacks, and coffee. Revenue supports facility maintenance, league improvements, and expansion initiatives.
4. Pickleball Memberships and Court Rentals: Individual monthly and yearly pickleball memberships, couples and family membership plans, and dedicated indoor court rental reservations.
5. Sponsorships and Advertising: Local businesses and organizations sponsor PSA in exchange for brand visibility, banner placements, digital media, website sponsorship, and jersey/camp t-shirt branding. All sponsorship packages are tax-deductible.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Plano Sports Authority is a non-profit community sports organization that delivers year-round recreational and competitive youth sports leagues, adult sports leagues, licensed day camps, sport-specific skills clinics, and competitive tournaments across 12+ sports at four owned facilities in North Texas. Core services include basketball (33,000+ players, 38 courts), soccer (500+ teams), volleyball, baseball, softball, football (4,000+ players), cheer, track, dance, pickleball, and martial arts, supplemented by game-day concessions, pickleball memberships, scholarships, and corporate sponsorships.

Product overview

Plano Sports Authority (PSA) is a non-profit youth sports organization founded in 1970 that provides year-round recreational and competitive sports programs across North Texas. The organization operates as a platform-plus-services model, offering structured sports leagues, camps, skills training, tournaments, and facility rentals. The core product portfolio includes 12 distinct sports programs (Basketball, Soccer, Volleyball, Baseball, Softball, Football, Cheer, Track, Dance, Pickleball, Martial Arts, and Adult Sports) across four regional facilities in Plano, Murphy, and McKinney. Supporting services include camp programs (summer, spring, winter break), skills development clinics, tournament management, game day concessions, scholarship financial assistance, and corporate sponsorship opportunities. The DASH registration platform (DaySmart Recreation) serves as the unified system for member management and program enrollment. PSA serves over 100,000 youth athletes annually across more than 110,000 program participants.

Differentiator

Problem solved

Functional benefit

Brands

• PSA McSweeney Programs: Martial arts program offering Brazilian Gi Jiu-Jitsu, Dutch Kickboxing, and Wrestling for kids and teens ages 4-16.
• Storm Volleyball Club

Products and services

• Basketball Programs

Quantifiable outcome

• Over 100,000 youth athletes served annually across North Texas
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Dick's Sporting GoodscoreGTM or Marketing PartnerDick's Sporting Goods is a PSA sponsor offering year-round savings coupons to PSA families. The partnership provides discounts to PSA participants and their families while giving Dick's Sporting Goods brand visibility within the PSA community.
• Raising Cane'sminorGTM or Marketing PartnerRaising Cane's appears as a sponsor on the PSA Sponsors page, suggesting a marketing partnership providing brand visibility to the restaurant chain in exchange for sponsorship support.
• BSW Health / The Heart HospitalminorGTM or Marketing PartnerBaylor Scott & White Health / The Heart Hospital is listed as a PSA sponsor, providing healthcare brand visibility at PSA facilities in exchange for sponsorship support of youth sports.
• UT SouthwesternminorGTM or Marketing PartnerUT Southwestern Medical Center is listed as a PSA sponsor, providing healthcare/academic brand visibility at PSA facilities and events in exchange for sponsorship support.
• Sky RanchminorGTM or Marketing PartnerSky Ranch is listed as a PSA sponsor, providing youth camp/experience program brand visibility to PSA families in exchange for sponsorship support.
• Storm Volleyball ClubcoreStrategic or Co-development PartnerStorm Volleyball Club is an elite USA Volleyball-registered club that collaborates with PSA, offering professional training, skills classes, clinics, academies, private coaching, and pre-tryout preparation. This is the most substantive partnership listed, with direct co-delivery of volleyball programming.
• Texas Thunder Soccer ClubcoreStrategic or Co-development PartnerTexas Thunder Soccer Club is referenced in PSA's About page as the select/competitive soccer tier within PSA's soccer offerings, suggesting an integrated competitive soccer pathway.
• DaySmart Recreation (DASH Platform)coreTechnology or IntegrationPSA uses DaySmart Recreation's DASH platform as the primary technology infrastructure for all online registrations (customer registration, team registration, coach registration, official registration), customer account management, and program scheduling.
• City of PlanocoreOthersThe City of Plano assigns fields for baseball, softball, and other sports based on PSA's enrollment numbers. Fields are assigned after registration closes, and schedules are built around available city fields. This is an operational partnership critical to PSA's ability to deliver outdoor sports programs.
• City of McKinneycoreOthersThe City of McKinney works with PSA through the PSA McKinney facility located in Gabe Nesbitt Community Park, providing park space and municipal support for youth sports programming.
• City of MurphycoreOthersThe City of Murphy partners with PSA through the PSA Murphy facility located near Murphy Central Park and Tom Kimbrough Stadium, providing park space and municipal support for youth sports.
• TAAF (Texas Amateur Athletic Federation)minorOthersPSA Track Club is part of TAAF (Texas Amateur Athletic Federation), with training and competition aligned to TAAF standards and events including the Summer Games of Texas.
• PSA Uniform Providers (Sport Kids / Sport.dek)minorOthersSport Kids is referenced as the official uniform provider for PSA sports teams, offering high-quality, sport-specific uniforms through an online store linked from PSA program pages.

Scale indicators16 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Skyhawks Sports Academy: Skyhawks Sports Academy is a national youth sports instruction provider offering multi-sport camps and skills programs for children. Comparable to PSA's Skills/Clinics, Camps, and youth sports instruction offerings, operating across multiple U.S. markets.
• YMCA of Metropolitan Dallas: YMCA of Metropolitan Dallas is a nonprofit community recreation organization offering youth and adult sports, fitness, and facility access across the DFW region. Directly comparable to PSA in mission, membership/fee model, multi-sport youth programming, and facility-based service delivery.
• Boys & Girls Clubs of Greater Dallas: Boys & Girls Clubs of Greater Dallas is a nonprofit youth development organization serving DFW youth with athletic programming, camps, and after-school activities. Comparable in nonprofit youth programming model, DFW geography, and reliance on community partnerships and sponsorships.
• i9 Sports: i9 Sports is a national youth sports franchise offering organized leagues in basketball, soccer, flag football, baseball, and volleyball for kids ages 3-14. Directly comparable to PSA in multi-sport youth league programming, though i9 Sports operates a for-profit franchise model versus PSA's nonprofit community model.
• Greater Houston Athletic Association: Greater Houston Athletic Association (GHAA) is a Texas-based nonprofit youth sports organization offering multi-sport recreational and competitive leagues. Similar in nonprofit structure, Texas geography, and broad multi-sport youth programming, though serving the Houston metro.
• JCC Dallas (Jewish Community Center): JCC Dallas operates community sports facilities, leagues, and youth programs in the DFW Metroplex. Comparable in regional nonprofit sports and recreation model, facility-based delivery, and broad multi-age programming in the same DFW geography.

Broad incumbents

• US Youth Soccer: US Youth Soccer is the largest youth soccer organization in the U.S., governing competitive and recreational soccer through state associations and local clubs. Comparable to PSA's soccer programs (500+ teams), though US Youth Soccer operates as a national governing body and federation rather than a regional direct provider.
• Little League International: Little League International is the world's largest organized youth sports program, primarily baseball/softball, operating through local leagues across the U.S. Comparable in nonprofit youth baseball/softball delivery model, though PSA offers a much broader multi-sport portfolio under a single regional organization.
• Pop Warner Little Scholars: Pop Warner Little Scholars is the largest national youth football organization offering flag and tackle programs for ages 5-16. Comparable to PSA's football programs (4,000+ players) in scale and mission, though Pop Warner operates through a national franchise structure versus PSA's regional nonprofit model.

Others

• DaySmart Recreation: DaySmart Recreation is the SaaS provider of the DASH platform that PSA uses for all online registration, member management, and program scheduling. Listed as an enabling technology partner rather than a competitor, but deeply tied to PSA's operational infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/plano-sports-authority

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plano Sports Authority