P&S

What P&S does

P&S Digitale Kommunikation GmbH, operating as Partner & Söhne, is a Mannheim-based, owner-managed full-service digital marketing agency founded in 2017 by Maximilian Hohenstatt and Max-Raphael Feibel and restructured into a GmbH in January 2022. The firm operates from three German locations (Mannheim HQ, Köln, Hamburg) with a primarily remote delivery model and serves B2B, B2C, and regulated-vertical clients across Germany and Europe. Its service portfolio is organised around four core competencies — Consulting, Lead Generation, E-Commerce, and Digitization — supplemented by industry-specific solutions for healthcare, B2B, e-commerce, law firms (Kanzleien), and startups.

The agency's technology stack is built on standard third-party martech rather than proprietary infrastructure: Google Ads/Analytics/Tag Manager, Meta Ads, Microsoft Advertising, LinkedIn Insight Tag, Hotjar for behavioral analytics, Brevo for email, Calendly for scheduling, and DigitalOcean for hosting, with SEO/GEO optimization layered on top. The firm is a Google Premium Partner (2026) and uses AI-assisted content creation with mandatory human review. It does not develop proprietary AI models, software products, or platform technology; the offering is delivered as professional services rather than a SaaS or productized platform.

P&S monetizes exclusively through professional services engagements — custom-quoted, project-based and multi-year retainers sold direct to business clients (no consumer or SMB self-serve). Customer acquisition is sales-led via free initial strategy consultations and long-term partnership relationships. Revenue is not publicly disclosed; with 10 employees and a portfolio of named enterprise and mid-market clients (sonoro, LotusGrill, osapiens, Orthozentrum Bergstraße, among others), the implied revenue band is in the low single-digit millions of EUR range, though this cannot be confirmed from public sources.

Name

P&S

Legal name

P&S Digitale Kommunikation GmbH

Website

https://partnerundsoehne.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Partner & Söhne (P&S Digitale Kommunikation GmbH) is a Mannheim-based, owner-managed full-service digital marketing agency serving B2B, B2C, and healthcare clients across Germany and Europe with consulting, lead generation, e-commerce, and digitization services delivered as custom professional-services engagements.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Digital marketing services
• Lead generation agency
• E-commerce marketing
• Performance marketing
• SEO and GEO optimization

Headquarters

HQ city

Mannheim

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations

Revenue model

1. Digital Marketing Consulting Services: Agency consulting services for digital marketing strategy development and implementation. Services include lead generation, e-commerce solutions, visibility/SEO optimization, and digitization/automation. Pricing is individualized based on project scope through custom quotations.
2. Website and E-commerce Development: Web development services including website creation, expansion, and maintenance for clients. Delivered using agile or waterfall methodologies based on client requirements.
3. Content and Creative Services: Video production, photography, copywriting, and graphic/logo design services for marketing purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

P&S (Partner & Söhne) is a full-service digital marketing agency offering holistic services spanning four core areas—digital consulting, lead generation, e-commerce solutions, and digitization/automation. The agency delivers both strategy development and operational implementation directly to clients, combining performance marketing, SEO/GEO, paid media (Google, Meta, Microsoft, LinkedIn), content production, and analytics into an integrated offering.

Product overview

P&S (Partner & Söhne) is a full-service digital marketing agency offering a holistic approach that combines consulting, lead generation, e-commerce, digitization, and visibility services. The company provides both standalone services (Consulting, Lead Generation, E-Commerce, Digitization) and a bundled Full Service offering. Additionally, they offer industry-specific solutions including Digital Healthcare Marketing, B2B Digital Marketing, E-Commerce Marketing, Digitales Kanzleimarketing (Law Firm Marketing), and Marketing for Startups. The agency emphasizes sustainable, data-driven strategies over short-term wins, operating as a single unified service rather than a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Consulting (Beratung)
• Lead Generation (Leadgenerierung)
• E-Commerce Solutions
• Digitization Services
• Full Service Digital Marketing
• Digital Healthcare Marketing
• B2B Digital Marketing
• Law Firm Digital Marketing (Digitales Kanzleimarketing)
• Startup Marketing

Quantifiable outcome

• +134% online appointment bookings, +162% new patients (König und Baba)
• +5 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• GooglecoreTechnology or IntegrationGoogle Premium Partner status for 2026, indicating certified expertise in Google Ads, Google Analytics, and Google Tag Manager implementation. This partnership provides verified competencies in search advertising, display networks, and performance measurement tools.
• DigitalOceansupportingTechnology or IntegrationCloud hosting provider for the company's website infrastructure. Data is processed on DigitalOcean servers in accordance with GDPR requirements.
• Meta Platforms (Facebook/Instagram)coreTechnology or IntegrationIntegration with Meta advertising platforms including Meta Pixel, Custom Audiences, and Lookalike Audiences for social media advertising and retargeting campaigns.
• LinkedIncoreTechnology or IntegrationLinkedIn Insight Tag integration for B2B audience targeting, professional demographic analysis, and conversion measurement on the LinkedIn platform.
• MicrosoftsupportingTechnology or IntegrationMicrosoft Advertising integration for Bing search ads and universal event tracking for cross-device conversion measurement.
• Brevo (Sendinblue)supportingTechnology or IntegrationNewsletter and email marketing platform used for campaign distribution, subscriber segmentation, and performance analytics.
• HotjarsupportingTechnology or IntegrationUser behavior analytics tool for heatmaps, session recordings, and conversion funnel analysis to optimize website performance.
• CalendlysupportingTechnology or IntegrationAppointment scheduling tool enabling clients and prospects to book consultation meetings directly through the website.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Others

• OMR (Online Marketing Rockstars): Germany's leading digital marketing media and events platform. Not a competitor, but a key ecosystem venue where agencies like P&S build brand visibility, recruit talent, and access industry intelligence.

Direct peers

• nexum: Cologne-based full-service digital agency offering strategy, consulting, and execution across performance marketing, e-commerce, and content for B2B and B2C clients. Directly comparable in service portfolio, integrated model, and German mid-market focus.
• diva-e: German digital agency providing end-to-end digital solutions including e-commerce, content, and performance marketing. Comparable integrated service model and similar enterprise/B2B target segments.
• Scholz & Friends: One of Germany's leading independent advertising agency groups with strong digital and performance marketing capabilities. Comparable in offering integrated brand and demand-generation services, though at significantly larger scale.
• denkwerk: Cologne-based digital agency combining brand strategy, performance marketing, and digital product development for German and international clients. Overlaps significantly in consulting-plus-execution positioning and multi-channel execution.
• ramp106: Hamburg-based digital agency with integrated strategy and execution across performance, content, and e-commerce for B2B and B2C brands. Comparable in service breadth, German footprint, and long-term partnership model.
• mediaman: German digital marketing agency focused on performance marketing and e-commerce enablement, serving mid-market and enterprise clients. Closely comparable in channel mix (Google, Meta, SEO) and demand-generation orientation.

Broad incumbents

• Google Marketing Platform: The platform vendor whose Google Ads and Analytics products are central to P&S's delivery model. Not a competitor for agency services, but the platform's evolution directly determines P&S's service economics and partner-tier positioning.
• Serviceplan Group: Largest owner-managed German agency group, offering integrated communications across digital, performance, and creative. Operates in the same market but at much greater scale and broader scope than P&S.
• Jung von Matt: Major German creative and digital agency group with broad portfolio spanning brand, content, and performance. Overlaps in digital execution but is significantly larger and more creative-led than P&S's performance-and-demand focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/partnerundsoehne

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P&S