What Tourismusconsult does

Tourismusconsult GmbH is a privately-held Swiss marketing agency headquartered in Winterthur, specializing exclusively in online marketing and AI solutions for the hotel and tourism industry. Founded approximately 15 years ago and operating with a team of 12 specialists led by three partners (Sven Häberlin, Stefan Joss, Olivia Traber), the firm serves over 110 hotels, destination marketing organizations, and tourism service providers across Switzerland. Named clients include The Dolder Grand, Sunstar Collection, Dorint Hotels, Thurgau Tourismus, and Hotelleriesuisse.

The company's core offering is the "Digital-Abo," a fixed-price monthly retainer that bundles strategy, SEO/GEO, Google Ads, social media advertising, and reporting for hotels, with monthly cancellation flexibility and a minimum engagement of four hours per month. This is complemented by a service portfolio spanning Microsoft Ads, Meta/LinkedIn/TikTok advertising, workshops and coaching, video production, and a recently developed AI solutions suite that includes custom KI-Skills, multi-step KI-Workflows, autonomous KI-Agenten, a KI-Readiness Assessment, and a three-tier KI-Plattform Setup built on ChatGPT Workspace with hotel-specific knowledge bases, brand-voice training, and human review of all AI-generated outputs.

Tourismusconsult generates revenue primarily through recurring Digital-Abo subscriptions (quote-based, monthly billing, no public pricing), supplemented by per-hour/project billing against a contracted monthly hour contingency and pass-through click costs from Google and Microsoft for amounts over CHF 5,000 (50% prepayment required). The firm is founder/partner-owned with no identified external investors, PE/VC funding, or parent holding, and holds Google Premier Partner, Meta Business Partner, Microsoft Advertising Partner, and Hotelleriesuisse Trusted Consultant certifications as primary ecosystem credentials. Its GTM motion is sales-led, anchored on a free initial consultation ("Kostenloses Erstgespräch") and direct phone-based outreach to Swiss hospitality prospects.

Name

Tourismusconsult

Legal name

Tourismusconsult GmbH

Website

https://tourismusconsult.ch

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Tourismusconsult GmbH is a Winterthur-based Swiss marketing agency specializing exclusively in online marketing, AI configuration, and the Digital-Abo retainer for hotels, tourism organizations, and hospitality service providers across Switzerland, serving 110+ clients including premium hotels and DMOs.

Ownership category

akta.pro rank

Product category

Hospitality Digital Marketing Services

NAICS

All Other Travel Arrangement and Reservation Services (561599)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Travel Management & Booking Infrastructure (GDS/Channel Managers/Booking APIs) (BPAMAIAO)

akta.pro secondary industry

Tour, Attraction & Experience Dynamic Pricing Platforms (THALAOAF)

Keywords

• Hotel marketing services
• Tourism digital marketing
• Hospitality SEO services
• Google Ads management
• AI marketing solutions

Headquarters

HQ city

Winterthur

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital-Abo (Fixed-Price Monthly Retainer): Monthly retainer service providing comprehensive online marketing for hotels and tourism businesses. Includes strategy, SEO, Google Ads, social media, reporting. Billed at a fixed monthly price with monthly cancellation flexibility. Hours are tracked against a contracted monthly hour contingent.
2. Per-Hour / Project-Based Digital Marketing Services: Digital-Abo services are billed based on actual hours worked. When a flat fee is agreed upon, it is converted to hours at the agreed hourly rate and deducted from the monthly hour contingency. Keyword advertising (Google Ads) campaigns are managed through Tourismusconsult's MyClientCenter.
3. Click Costs (Third-Party Media Passing Through): Click costs for search engine operators (Google, Microsoft) are passed through to clients. For amounts over CHF 5,000, 50% must be paid in advance. Click costs are payable within 10 days of invoicing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Tourismusconsult is a Swiss digital marketing agency that sells a monthly Digital-Abo retainer bundle and a portfolio of standalone online marketing and AI services to hotels, tourism destinations, and hospitality businesses. Core services span Google Ads, SEO/GEO/Content, Social Media Ads, Microsoft Ads, Video Production, and Workshops & Coachings, plus a dedicated KI-Lösungen suite covering AI readiness assessments, AI platform setup, skills, workflows, and AI agents.

Product overview

Tourismusconsult ist eine auf Hotellerie und Tourismus spezialisierte Schweizer Marketing-Agentur. Das Kernprodukt ist das Digital-Abo — ein monatlich kündbares Online-Marketing-Abonnement für Hotels und Tourismusbetriebe, das Google Ads, SEO/GEO, Social Media Ads und monatliches Reporting zu einem Fixpreis bündelt. Ergänzt wird das Angebot durch KI-Lösungen (KI-Schulungen, KI-Strategie-Entwicklung, KI-Skills/Workflows/Agenten, KI-Plattform-Setup in drei Paketstufen: Starter, Professional, Masterclass), Workshops & Coachings, Video-Produktion und Microsoft Ads. Die KI-Lösungen werden als massgeschneiderte Konfiguration einer professionellen KI-Plattform angeboten, nicht als Standard-Softwareprodukt.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital-Abo Monthly fixed-price digital marketing retainer package for hotel and tourism clients that bundles the agency's core online marketing capabilities into a single ongoing engagement.
• Google Ads Standalone paid search marketing service on Google Ads for hotel and tourism clients, available individually or within the Digital-Abo package.
• SEO, GEO & Content Combined SEO, Generative Engine Optimization (GEO) and content creation service aimed at improving organic visibility in both traditional and AI-driven search for hotel and tourism brands.
• Social Media Ads Paid advertising service across social media platforms for hotel and tourism clients, offered as a standalone service or as part of the Digital-Abo bundle.
• Microsoft Ads Paid search advertising service on Microsoft Ads (Bing network) for hotel and tourism clients, complementary to Google Ads.
• Workshops & Coachings In-person or remote workshops and coaching engagements for hotel and tourism teams, covering digital marketing and AI-related skills development.
• Video Produktion Video production service for hotel and tourism clients, supporting content needs across digital channels including social and websites.
• KI-Check Entry-level AI readiness diagnostic for hotel and tourism clients, evaluating their starting point for adopting AI in marketing.
• KI-Readiness-Assessment Structured AI readiness assessment for hotel and tourism clients, providing a deeper evaluation of organizational AI maturity than the KI-Check.
• KI-Plattform-Setup Setup of the agency's KI-Plattform for hotel and tourism clients, available at three packaged tiers (Starter, Professional, Masterclass) to match organizational AI maturity.
• KI-Skills AI skills development program for hotel and tourism teams, building internal capabilities in generative AI and AI-driven marketing.
• KI-Workflows Design and implementation of AI-augmented marketing workflows for hotel and tourism clients, enabling automated or assisted marketing processes.
• KI-Agenten Deployment of AI agents that automate or augment marketing and customer engagement tasks for hotel and tourism clients.

Quantifiable outcome

• Over CHF 130 million in booking value generated for clients
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Google (Premier Partner)coreTechnology or IntegrationTourismusconsult holds Google Premier Partner status, demonstrating certified expertise in Google Ads management. The partnership involves access to Google's advertising platform, beta features, and priority support. Their blog references 'Google AI Overviews', 'AI Max', and Google's evolving AI-powered advertising ecosystem.
• Hotelleriesuisse (Swiss Hotel Association)coreStrategic or Co-development PartnerTourismusconsult is a certified Trusted Consultant of Hotelleriesuisse (Swiss Hotel Association). The partnership positions Tourismusconsult as a recognized partner for digital marketing services specifically for Swiss hotel members. The Hotelleriesuisse logo appears on the homepage as a trust signal.
• Meta Business PartnermajorTechnology or IntegrationTourismusconsult holds Meta Business Partner status for Facebook and Instagram advertising services. The partnership provides access to Meta's advertising platform and resources for managing social media campaigns for hotel clients.
• Microsoft Advertising PartnermajorTechnology or IntegrationTourismusconsult holds Microsoft Advertising Partner status for Bing/Microsoft Ads. This enables the agency to manage Microsoft/Bing advertising campaigns on behalf of hotel clients, reaching a high-income demographic with less competition than Google.
• MSA Partner ProgramminorGTM or Marketing PartnerTourismusconsult participates in the MSA Partner Program (Marketing Solutions Agency). The MSA Partner badge appears on the website footer as a recognized partnership.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Fuel Travel: Hotel digital marketing agency focused on SEO, paid media, and websites for independent and boutique hotels. Comparable in SMB-hotel go-to-market and direct-booking emphasis.
• Travel Tripper: Hotel digital marketing and booking platform vendor serving chains and independent hotels. Comparable in targeting direct-booking outcomes through digital channels.
• Avvio: Ireland- and UK-based digital marketing agency specializing in hotels and hospitality. Closely comparable to Tourismusconsult in offering SEO, PPC, and direct-booking-focused services to hotel clients.
• Net Affinity: Hotel-focused digital marketing agency providing SEO, PPC, and web design for independent hotels and groups. Directly comparable in vertical specialization and direct-booking economics.
• Milestone Inc: Hospitality-focused digital marketing agency offering SEO, paid media, and web platforms to hotels and tourism brands. Comparable in scale, channel stack, and vertical specialization.
• Tambourine: US-based digital marketing agency for hotels, resorts, and DMOs covering SEO, paid media, and CRO. Comparable in vertical focus on hospitality and tourism marketing services.
• HeBS Digital: US hospitality digital marketing agency offering SEO, SEM, display, and direct-booking campaigns for hotels. Comparable in agency model, channel mix, and hotel-only focus.

Broad incumbents

• Cendyn: Hospitality CRM, digital marketing, and AI platform serving global hotel chains. Comparable in serving hotel digital marketing and AI use cases, but as a multi-product enterprise platform rather than a Swiss boutique agency.
• Sojern: Global travel marketing platform offering programmatic, search, and social advertising for hotels, DMOs, and tourism brands. Comparable in targeting hotel and tourism clients with digital advertising, but operates at much broader scale as a platform rather than a local agency.

Others

• TrustYou: Hotel guest-feedback and reputation platform that integrates with hotel marketing stacks. Comparable as an adjacent technology provider serving the same Swiss hotel digital-marketing workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tourismusconsult

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourismusconsult