Name

Localytics

Legal name

Localytics, Inc.

Website

https://localytics.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

akta.pro secondary industries

Customer Journey Orchestration & Campaign Management (BPAFAFAF), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), Marketing Automation & Campaign Management CRM (HDAEAFAB), Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE)

Keywords

• Mobile analytics platform
• CRM marketing automation
• AI marketing agents
• Push notification platform
• Behavioral data analytics

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D

Revenue model

1. AI Implementation Services: Services engagements for AI implementation including Churn Prevention Agent (20+ hours), Re-engagement Lifecycle Agent (20+ hours), Upsell Intelligence Agent (20+ hours), and other professional services engagements scoped and priced in close partnership with Head of Solutions.
2. Subscription Platform Fees: Platform subscription fees based on committed usage levels, invoiced in advance for the subscription term. Services and subscription combined in Order Forms.
3. Managed Campaign Execution: Hands-free campaign setup and QA managed by Localytics team, augmenting internal customer teams.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Localytics provides a cloud-based mobile engagement and analytics platform that captures behavioral data from apps and orchestrates personalized customer marketing campaigns across push, in-app, and inbox channels. The platform pairs a behavioral data foundation (analytics, profiles, predictive scores) with autonomous AI agents for CRM marketing that detect signals, decide on next-best-action, deliver on the right channel, and self-optimize from outcomes, deployed via white-glove embedded professional services engagements with enterprise consumer brands.

Product overview

Localytics is an AI-implementation firm for enterprise marketing organizations that builds, integrates, and operates marketing AI. The core offering is a unified platform combining behavioral data collection, multi-channel messaging, journey orchestration, and predictive analytics. The platform consists of core products including Mobile Analytics (session data, funnels, retention curves), Push Messaging (behavioral triggers, predictive send-time), In-App Messaging, Inbox Messaging, APIs (headless access), Journeys (visual automation builder), and Behavioral Predictions (churn, conversion, engagement scores). On top of the platform, Localytics offers AI Agent Services (Churn Prevention Agent, Re-engagement Lifecycle Agent, Upsell Intelligence Agent) that act autonomously on predictive scores. Professional Services span Analytics & Insights, Segmentation & Targeting, Engagement & Campaign, Platform Integration & Architecture, Advisory & Strategic, and Training & Operational Support. The company embeds with customer teams to build and operate the system, measuring outcomes against retention, conversion, and revenue goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Analytics SDK-based mobile analytics product capturing session data, funnels, retention curves, and custom events to provide a behavioral understanding of app user experience. For enterprise brands using Localytics' platform.
• Push Messaging Push notification product with behavioral triggers and predictive send-time optimization. Supports rich media, deep links, and cross-platform delivery for enterprise CRM marketing teams.
• In-App Messaging Contextual in-app messaging product for onboarding flows, feature announcements, upsells, and surveys delivered inside apps at the right moments without requiring app updates. For enterprise app marketers.
• Inbox Messaging Persistent in-app inbox product for non-expiring messages with attribution and read-state tracking. For enterprise app marketers delivering always-on messages users read on their own schedule.
• Journeys Visual multi-step automation builder with entry conditions, behavioral branching, timing windows, and multi-channel connectivity for orchestrating CRM marketing campaigns. For enterprise marketers.
• Behavioral Predictions Predictive analytics product producing scores for churn likelihood, conversion probability, and engagement propensity built from behavioral signals and surfaced as actionable audience segments. For enterprise marketing teams.
• Localytics APIs Headless API product providing programmatic access to every platform capability, enabling developers to send events, query profiles, trigger campaigns, and pull analytics data. For enterprise developers and AI agent builders.
• Churn Prevention Agent Autonomous AI agent that identifies users most likely to churn using churn-risk scores and engagement-decline signals, then routes them into retention messaging or sales CRM with conversion tracking. For enterprise CRM marketing teams.
• Re-engagement Lifecycle Agent Autonomous AI agent that builds a multi-step plan to win back inactive users, guided by churn risk and messaging frequency, connected to push tool with built-in A/B testing. For enterprise CRM marketing teams.
• Upsell Intelligence Agent Autonomous AI agent that identifies users most likely to purchase more using purchase intent and lifetime value signals, then routes them into in-app messaging or sales CRM with conversion tracking. For enterprise CRM marketing teams.
• Analytics & Insights Services Professional services engagement delivering custom reporting solutions, campaign performance evaluation, custom dashboard development, lifecycle metrics health review, industry benchmark analysis, and tagging strategy and taxonomy audit. For enterprise marketing teams.
• Segmentation & Targeting Services Professional services engagement delivering a tested messaging library and an experimentation roadmap including A/B testing to identify, refine, and activate valuable audiences. For enterprise marketing teams.
• Engagement & Campaign Services Professional services engagement covering messaging strategy planning, managed campaign execution, and lifecycle workflow design with strategic planning, message creation, and full-funnel execution. For enterprise marketing teams.
• Platform Integration & Architecture Services Professional services engagement delivering integration architecture diagrams, bespoke integration development, and platform API and developer consulting to connect the platform to the customer ecosystem. For enterprise IT and marketing technology teams.
• Advisory & Strategic Services Professional services engagement delivering growth and strategy advisory and cross-functional stakeholder workshops to align, prioritize, and scale CRM marketing programs. For enterprise marketing leadership.
• Training & Operational Support Professional services engagement providing hands-on, role-specific platform training and enablement sessions to build internal fluency and reduce dependence on external support. For enterprise marketing and operations teams.

Quantifiable outcome

• 20+ hours saved per Churn Prevention Agent deployment with clear, measurable retention actions
• +2 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature11 records

Partnerships

One partnership is on record.

• Amazon Web Services (AWS)core infrastructureTechnology or IntegrationAWS is the cloud infrastructure provider for Localytics platform. Key components include EC2, EKS, S3, Amplify, AWS Aurora (Postgres, MySQL), DynamoDB, Elasticache, and Snowflake. AWS provides physical and environmental security for production infrastructure and operates as a subprocessor for infrastructure services.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Adobe Experience Cloud: Adobe Experience Cloud (Marketo, Adobe Campaign, Adobe RT-CDP, Sensei GenAI) is the enterprise incumbent marketing and customer experience platform. It is a broad incumbent because it competes for the same enterprise consumer-brand budgets and is explicitly named by Localytics as a comparable platform.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud (now Marketing Cloud Engagement / Account Engagement / Data Cloud) is the enterprise incumbent CRM marketing platform with journey builder, email/SMS/push, AI (Einstein), and CDP. It is a broad incumbent because Localytics directly attacks its configuration complexity while integrating with it as a complementary intelligence layer.

Emerging players

• Blueshift: Blueshift is an AI-powered cross-channel marketing platform combining CDP, journey orchestration, and predictive segmentation for consumer brands. It is an emerging peer because it overlaps with Localytics' agentic-AI CRM marketing positioning and competes for similar mid-market and enterprise consumer-brand customers.

Direct peers

• Klaviyo: Klaviyo is a CRM and marketing automation platform built for consumer brands and ecommerce, with email/SMS/push orchestration, predictive analytics, and AI agents. It is a direct peer because it competes for the same lifecycle-marketing budgets and is the most prominent AI-native challenger in the segment.
• Braze: Braze is a leading CRM marketing platform for consumer brands, offering cross-channel messaging, journey orchestration, and AI-driven personalization. It is a direct peer because Localytics explicitly integrates with and competes against Braze for the same enterprise consumer-brand budgets.
• Iterable: Iterable is a cross-channel CRM marketing platform for consumer brands with workflow orchestration, AI optimization, and predictive segmentation. It is a direct peer because it sits in the same product category Localytics targets and is explicitly listed as a comparable platform by the company.
• Customer.io: Customer.io is a messaging and automation platform with behavioral data triggers, multi-channel journeys, and AI features targeted at product-led and consumer brands. It is a direct peer because it competes head-to-head in CRM marketing for the same SMB-to-mid-market consumer brand segment.
• Airship: Airship is a mobile-first customer engagement platform with push, in-app, inbox, and app experience orchestration, plus predictive AI. It is a direct peer because it historically occupied the same mobile-analytics-then-engagement niche that Localytics is now repositioning around AI agents.
• OneSignal: OneSignal is a customer engagement platform for push notifications, in-app messaging, email, SMS, and journey orchestration. It is a direct peer because it competes at the mobile-messaging and lifecycle-engagement layer with comparable AI-driven features for consumer brands.
• Attentive: Attentive is an AI-powered SMS and email marketing platform for consumer brands, with conversational messaging and journey orchestration. It is a direct peer because it competes for the same enterprise retail and ecommerce messaging budgets with a comparable agentic-AI narrative.

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/localytics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Localytics