Oklahoma Tourism & Recreation

What Oklahoma Tourism & Recreation does

Oklahoma Tourism & Recreation Department is the official state tourism agency of Oklahoma, headquartered in Oklahoma City at 123 Robert S Kerr Ave. The department promotes Oklahoma as a travel destination and manages state park recreation services, operating under the State of Oklahoma as a government entity with 501-1000 employees. Its core function is to drive domestic and international visitation by centralizing travel planning resources for visitors, supporting tourism industry partners (hotels, restaurants, attractions, event organizers, local CVBs) with marketing exposure, and administering group tour operator services.

The department's primary product surface is TravelOK.com, a comprehensive travel planning website covering 100+ Oklahoma cities across six geographic regions, attractions, events, dining, lodging, state parks, and themed programs including the Oklahoma Fishing Trail, Music Trail, and Route 66 heritage tourism program. The platform is complemented by iOS and Android mobile applications (TravelOK Trip Planner and Oklahoma State Parks), a Shopify-powered e-commerce store (Shop TravelOK), and integrated booking for state park cabins, campsites, and tee times via third-party vendors ReserveAmerica and ChronoGolf. International reach is delivered through localized TravelOK.com versions in eight markets (Germany, Austria, Switzerland, UK, Ireland, Netherlands, Australia, New Zealand). The technology stack is built on conventional web/mobile infrastructure with vendor-supplied integrations and no disclosed AI capabilities.

The department's business model is not commercial in the traditional sense; it is funded through state appropriations and operates as a public sector entity providing free information services to the public. Limited commercial revenue is generated through Shop TravelOK merchandise sales and advertising on TravelOK.com from tourism industry partners. The go-to-market is multi-channel: owned website and apps, social media (Facebook, X, Pinterest, YouTube, Instagram, TripAdvisor), a 200,000+ subscriber email newsletter, travel shows, free print brochures, and media partnerships with Discover Oklahoma TV and Oklahoma Today Magazine.

Name

Oklahoma Tourism & Recreation

Legal name

Oklahoma Tourism & Recreation Department

Website

https://travelok.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Oklahoma Tourism & Recreation Department is Oklahoma's official state tourism agency, operating TravelOK.com, mobile apps, and state park booking services to promote domestic and international visitation across attractions, lodging, events, and heritage tourism programs for leisure travelers and tourism industry partners.

Ownership category

akta.pro rank

Product category

State Tourism Promotion

NAICS

Convention and Visitors Bureaus (561591), Nature Parks and Other Similar Institutions (71219), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE), National/State Park Campgrounds & Public Campgrounds (THAMAJAI), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

Keywords

• State tourism promotion
• Travel information services
• State park reservations
• Tourism marketing platform
• Destination travel planning

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Tourism Promotion Services: Government-funded tourism promotion services funded through state appropriations and potentially advertising revenue from tourism businesses advertising on TravelOK.com

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Oklahoma Tourism & Recreation Department promotes Oklahoma as a travel destination through TravelOK.com, mobile apps, and statewide marketing programs. It centralizes tourism information (attractions, events, dining, lodging, state parks) and operates the official state park reservation system for cabins, campsites, lodges, and tee times. The department also delivers themed tourism programs (Fishing Trail, Music Trail, Route 66), group tour planning resources, free brochures, and an e-commerce store selling Oklahoma-themed merchandise.

Product overview

Oklahoma Tourism & Recreation Department operates TravelOK.com as its primary digital tourism platform, complemented by two mobile applications (TravelOK Trip Planner and Oklahoma State Parks App), an e-commerce store (Shop TravelOK), and specialized programs including the Oklahoma Fishing Trail, Music Trail, and Route 66 tourism initiatives. The organization also partners with external media properties (Discover Oklahoma TV and Oklahoma Today Magazine) and provides group tour planning services. The product portfolio centers on promoting Oklahoma state parks and local tourism businesses through marketing and outreach, with booking capabilities for state park cabins, campsites, and tee times integrated through third-party reservation systems.

Differentiator

Problem solved

Functional benefit

Brands

• TravelOK Trip Planner: Mobile trip planning application
• Oklahoma State Parks

Products and services

• TravelOK.com Oklahoma's official travel and tourism website serving as the primary platform for travelers to discover attractions, plan trips, find accommodations, browse events, and access travel information for Oklahoma destinations.
• TravelOK Trip Planner Mobile App Mobile application for iOS and Android that enables travelers to plan trips, browse attractions, and access travel information on-the-go.
• Oklahoma State Parks Mobile App Official state parks application providing park information, bookings, and park-specific features for Oklahoma State Parks visitors.
• Shop TravelOK E-commerce store selling Oklahoma-themed merchandise, guidebooks, maps, and promotional materials.
• Group Tour Planning Services Comprehensive suite of tour planning resources including motorcoach information, themed itinerary toolkits, searchable tour planner manual, and escort notes for group travel organizers.
• State Parks Booking System Online reservation system for booking cabins, lodges, campsites, and tee times at Oklahoma state parks.
• Oklahoma Fishing Trail Specialized tourism program featuring curated fishing locations across Oklahoma with trail passes and guides.
• Oklahoma Music Trail Tourism initiative highlighting Oklahoma's musical heritage and venues, featuring inductees and artist spotlights.
• Route 66 Tourism Program Promotion of Oklahoma's stretch of historic Route 66, featuring attractions, museums, dining, and Route 66 passport program.
• Free Brochures and Publications Free downloadable and mail-order travel brochures, maps, and promotional materials for Oklahoma destinations.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Five partnerships are on record, tiered core.

• First Americans MuseumcoreStrategic or Co-development PartnerFeatured as premier Native American cultural attraction on TravelOK.com with dedicated landing pages, photos, and promotional content highlighting Oklahoma's 39 tribal nations heritage tourism.
• Oklahoma Historical SocietycoreStrategic or Co-development PartnerManages multiple Route 66 museums and historical sites featured on TravelOK.com including Oklahoma Route 66 Museum in Clinton and National Route 66 & Transportation Museum in Elk City.
• Discover Oklahoma TV ShowcoreGTM or Marketing PartnerOklahoma's favorite weekly travel program featured on TravelOK.com homepage, helping viewers find tucked away attractions, roadside eateries and grand adventures across the state.
• Oklahoma Today MagazinecoreGTM or Marketing PartnerOklahoma's travel and lifestyle magazine featured as a partner site, bringing best of Oklahoma's people, places, travel, culture, food and outdoors to readers.
• Oklahoma State ParkscoreStrategic or Co-development PartnerState park system integrated throughout TravelOK.com with booking capabilities for cabins, lodges, campsites, and tee times. Military discounts offered at all state parks.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xtwitter.com/travelok
• YouTubeyoutube.com/user/travelok
• Facebookfacebook.com/OklahomaTourism
• Instagraminstagram.com/travelok
• Pinterestpinterest.com/travelok
• LinkedInlinkedin.com/company/oklahoma-tourism-and-recreation-department-otrd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oklahoma Tourism & Recreation