Wisconsin Club, Inc.

What Wisconsin Club, Inc. does

Wisconsin Club, Inc. is a private members-only hospitality club founded in 1891 (originally as the Deutscher Club) operating from a single property at 900 West Wisconsin Avenue in Milwaukee. The club is housed in the historic Mitchell Mansion, built in 1843 by Alexander Mitchell and listed on the National Registry of Historical Places, with ongoing restoration funded through a 2013 Historic Preservation Agreement with the Wisconsin Preservation Fund. It serves nearly 1,000 members with private club amenities and operates event and dining services for both members and external event hosts.

The club's core product portfolio comprises (1) private membership, sold via a dedicated membership sales team through personalized tours, providing recurring access to dining, social events, and amenities; (2) event hosting and catering across 11+ private spaces ranging from 8-seat rooms to a 300-guest Ballroom, sold through a separate catering sales team targeting weddings, corporate functions, and milestone celebrations; and (3) chef-crafted dining programming including wine dinners, themed nights, and seasonal events. Pricing for both membership and events is not publicly disclosed.

The business model is a hybrid of subscription-recurring membership dues and one-time-fee event/catering bookings, executed through a direct-sales go-to-market motion with a small footprint (one identified leader, General Manager Omar Naimi) and no disclosed technology platform, app, or AI capabilities. Distribution is concentrated at a single Milwaukee location, with marketing executed via website, Instagram, Facebook, and LinkedIn. The club has no parent company, no institutional investor ownership, no funding rounds, and no M&A activity disclosed in the source material.

Name

Wisconsin Club, Inc.

Legal name

Wisconsin Club, Inc.

Website

https://wisconsinclub.com

Company type

Private

Founded year

1891

Operating status

Operating

Short description

Wisconsin Club, Inc. is a private members-only club in Milwaukee, founded in 1891 and housed in the historic Mitchell Mansion, serving nearly 1,000 members with dining, private events, and catering across 11+ event spaces.

Ownership category

akta.pro rank

Product category

Private Club Hospitality Services

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Private Memberships & Invitation-Only Experiences (HSACAMAL)

Keywords

• Private club membership
• Event hosting venue
• Wedding catering services
• Fine dining club
• Historic event venue

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Dues: Recurring membership fees from nearly 1,000 members providing access to club facilities, dining, events, and amenities.
2. Event Hosting and Catering: Revenue from hosting events including weddings, corporate meetings, celebrations, and fundraising events with full catering services across multiple event spaces.
3. Dining Services: Restaurant and dining services for members, including special dining events, wine dinners, cocktail parties, and seasonal celebrations.

Go-to-market motion1 record

Distribution channels3 records

Core offering

Wisconsin Club, Inc. operates a private membership club in the historic Mitchell Mansion in Milwaukee, providing approximately 1,000 members with access to chef-crafted dining, social events, and amenities. The club also sells full-service event hosting and catering across ten private event spaces (capacities 8 to 300) for weddings, corporate meetings, and celebrations, and administers the Mitchell Mansion Preservation Fund. Revenue is generated through membership dues, event and catering fees, and dining service charges.

Product overview

The Wisconsin Club is a private membership-based club established in 1891, offering a unified hospitality experience centered around its historic Mitchell Mansion property in Milwaukee. The club's core product portfolio consists of private membership access (with approximately 1,000 members), comprehensive event hosting and catering services across multiple venue spaces (ranging from intimate rooms of 8-10 capacity to grand ballrooms accommodating 300 guests), and fine dining experiences. An ancillary offering is the Mitchell Mansion Preservation Fund, which supports ongoing restoration of the historic property. The club positions itself as a venue for weddings, corporate events, celebrations, and social gatherings with personalized service and culinary offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Wisconsin Club Private Membership Private club membership providing nearly 1,000 members access to dining, social events, multiple private event spaces, and clubhouse amenities at the historic Mitchell Mansion in Milwaukee. Membership has been offered continuously since 1891.
• Event Hosting and Catering Services Full-service event planning and on-site catering for weddings, corporate meetings, milestone celebrations, showers, rehearsal dinners, retirement parties, holiday parties, and fundraising galas. Ten private event spaces range from the Belvedere, Presidents Room (8-14 guests), Governors Room (10), Directors Room (16), MacArthur Room (50), Deutscher Room (60), Mitchell Room (75), Milwaukee Room (100), to the Ballroom (up to 300 guests). Includes customizable menus and event planning support.
• Dining Services Chef-driven dining for members featuring locally sourced, seasonally inspired menus. Includes special dining experiences such as twelve-course Spanish tapas dinners (Wine Locker exclusive), seafood boils, wine dinners with curated pairings, cocktail parties, and themed dining nights.
• Mitchell Mansion Preservation Fund A charitable preservation fund administered under a 2013 Historic Preservation Agreement with the Wisconsin Preservation Fund, dedicated to preserving, restoring, and maintaining the historic character and architectural integrity of the Mitchell Mansion. Supports historic restoration projects, decorative plaster and millwork preservation, window and masonry improvements, and infrastructure upgrades. Funded via the MMPF Fund Gala, corporate sponsorships, personal gifts, and donated auction items.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Wisconsin Preservation FundcoreStrategic or Co-development Partner · 1 January 2013Historic Preservation Agreement established in 2013 between Wisconsin Club and Wisconsin Preservation Fund to ensure long-term care of the Mitchell Mansion. Wisconsin Preservation Fund administers funds raised specifically for the Mitchell Mansion Preservation Fund, with all contributions dedicated exclusively to preserving, restoring, and maintaining the historic character and architectural integrity of the Mitchell Mansion.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Regional players

• The Madison Club: Historic private business and social club in Madison, Wisconsin, offering dining, member events, and meeting/event spaces. Comparable to Wisconsin Club on private membership model and Wisconsin heritage, but operates in Madison rather than Milwaukee.

Direct peers

• North Shore Country Club: Private country club in the Milwaukee suburbs offering golf, dining, weddings, and member events. Comparable to Wisconsin Club on membership structure and event-hosting business, with additional golf-centric operations.
• Milwaukee Athletic Club: Historic Milwaukee private club founded in 1882, offering dining, event hosting, athletic facilities, and a membership-driven social model. Direct comparable to Wisconsin Club on private membership, event venue, and historic Milwaukee positioning.
• The University Club of Milwaukee: Private social and dining club in downtown Milwaukee offering member events, business programming, and event spaces. Closely comparable to Wisconsin Club on membership model, event hosting, and downtown Milwaukee footprint.
• Blue Mound Golf & Country Club: Historic private country club in Wauwatosa (Milwaukee area) offering golf, dining, weddings, and member amenities. Comparable to Wisconsin Club on private membership, historic venue identity, and event-hosting business.
• River Club of Mequon: Greater Milwaukee private club offering golf, dining, weddings, and corporate events. Comparable on membership dues model, event/catering revenue mix, and Milwaukee-area affluent clientele.
• Wisconsin Athletic Club: Greater Milwaukee-based private athletic and social club network with multiple locations, offering fitness, dining, and member events. Comparable to Wisconsin Club on membership dues model and social/dining programming, though more fitness-oriented.

Broad incumbents

• Invited (formerly ClubCorp): National operator of more than 200 private golf, country, athletic, and city clubs across the U.S. Comparable to Wisconsin Club on membership club operations, though Invited operates at vastly greater scale as a multi-club portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thewisconsinclub
• LinkedInlinkedin.com/company/wisconsin-club
• Instagraminstagram.com/wisconsinclub

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Club, Inc.