O'Neills Marina

What O'Neills Marina does

O'Neill's Marina is a family-owned, full-service marina and boat dealership operating from a single waterfront location at 6701 Sunshine Skyway Lane South in St. Petersburg, Florida. Founded in 1954 by Fred O'Neill as a fish camp and now in the hands of Alan Phillips and his daughter Lisa Shook, the business serves recreational boaters and fishermen in the Tampa Bay / South Pinellas County market. The integrated service portfolio covers wet slips, covered and uncovered boat lifts, on-trailer storage, jetski storage, a public boat ramp ($7/day), a bait and tackle shop open 365 days a year, a fuel station, and new and used boat sales through a Tidewater Boats dealership franchise with 12 new and 11 used units currently in inventory.

Operations are anchored by OEM certifications from Yamaha (service and warranty), Mercury Marine (service), and Volvo (warranty service), supported by haul-out capability and mobile service options. The certified repair shop handles routine maintenance (20/100-hour and annual service), new motor riggings, electronics installation, canvas, upholstery, fiberglass repair, and detailing. The business also facilitates boat financing through partner banks specializing in recreational lending, offering simple-interest loans with 5- to 20-year terms, and accepts consignment boats for resale.

The revenue model blends hardware sales (boats, motors, bait, tackle, fuel), recurring storage subscriptions billed monthly without annual contracts, professional service revenue from the certified repair shop, and transactional ramp fees. Go-to-market is sales-led and consultative, with a small team matching customers to boats based on family needs and budget and providing pre-delivery training. Marketing is limited to a company website and a Facebook page; distribution is direct via walk-in sales and onsite service at the single marina facility. The operating geography is restricted to the Tampa Bay area.

Name

O'Neills Marina

Legal name

O'Neill's Marina and Tidewater Boat Sales

Website

https://oneillsmarina.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned since 1954, O'Neill's Marina operates a full-service marina and Tidewater Boat dealership in St. Petersburg, Florida. It offers storage, certified Yamaha, Mercury, and Volvo repair, new and used boat sales, a bait shop, fuel, and boat ramp access to Tampa Bay recreational boaters.

Ownership category

akta.pro rank

Product category

Full-Service Marina and Boat Dealership

NAICS

Marinas (713930), Boat Dealers (441222), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Marina & Waterfront Full-Service Hotels (THAGAAAK)

akta.pro secondary industry

Dry Docking & Dockyard Operations (Graving/Floating Docks, Docking Services) (TLAHAMAA)

Keywords

• Boat storage services
• Marine repair service
• Boat dealership sales
• Marina fuel dock
• Bait and tackle shop

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Boat Sales: Sales of new and used boats through Tidewater Boat dealer franchise, with 12 new boats and 11 used boats in current inventory.
2. Marine Repair & Service: Full-service repair shop offering certified Yamaha and Mercury service, authorized warranty center for Yamaha and Volvo, with services including 20/100 hour service, annual service, new motor riggings, electronic install, canvas work, upholstery, fiberglass repair, and detailing.
3. Boat Storage: Wet slips (covered and uncovered), boat lifts (covered and uncovered), on-trailer storage, waverunner/jetski storage, and trailer-only storage. Short and long-term rentals available with no annual contracts.
4. Bait & Tackle Shop: Retail sales of live bait (shrimp, pinfish, crabs seasonally), frozen bait, artificial lures, terminal tackle, plus food, drinks, snacks, and ice.
5. Boat Ramp Access: $7 per day boat ramp fee, open 365 days a year with summer hours 5am-8pm and winter hours 5am-7pm.
6. Financing Services: Facilitates boat financing through banks specializing in recreational lending, offering simple interest loans with 5-20 year terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

O'Neill's Marina is a family-owned full-service marina founded in 1954 in St. Petersburg, Florida, offering boat storage (wet slips, covered/uncovered lifts, dry trailer storage), certified marine repair and service (Yamaha, Mercury, Volvo), new and used boat sales as an authorized Tidewater Boat dealer, a bait and tackle shop, boat ramp access, and fuel dock services for recreational boaters and fishermen in the Tampa Bay area.

Product overview

O'Neill's Marina operates as a traditional full-service marina and boat dealership in St. Petersburg, Florida, established in 1954. The business offers a unified portfolio of complementary services: Full Service Marina (core facility), Boat Storage (wet slips, lifts, dry storage), Marine Repair & Service (certified Yamaha & Mercury service center), Bait Shop (retail bait and tackle), and Boat Sales (Tidewater Boats dealer). Additional services include boat financing, consignment sales, and fuel. These products form an integrated boating ecosystem where storage, maintenance, supplies, and sales support each other, serving both casual boaters and fishing enthusiasts.

Differentiator

Problem solved

Functional benefit

Products and services

• Boat Storage Wet slips (covered and uncovered), boat lifts (covered and uncovered), on-trailer storage, waverunner/jetski storage, and trailer-only storage with 24-hour access, on-site security, and short- and long-term rentals with no annual contracts. Targeted at local boat owners in South Pinellas County.
• Marine Repair and Service Certified Yamaha and Mercury Marine service center and authorized warranty service center for Yamaha and Volvo, offering 20/100 hour service, annual service, new motor riggings, electronic installation, canvas work, upholstery, fiberglass repair, detailing, haul-out services, and mobile service. Targeted at boat owners needing certified marine repair in the Tampa Bay area.
• Tidewater Boat Sales Authorized Tidewater Boat dealer offering new and used boat sales with family-focused consultative service, including proper training before customers leave with their new boat. Targeted at families and individuals seeking recreational boats in the Tampa Bay area.
• Bait Shop Retail shop selling live bait (shrimp, pinfish, crabs seasonally), frozen bait (squid, chum, sardines, mullet, ballyhoo), artificial lures, terminal tackle, plus food, drinks, snacks, and ice. Open 365 days a year. Targeted at recreational fishermen and boaters using the marina.
• Boat Ramp Access Public boat ramp access at $7 per day, open 365 days a year with summer hours 5am-8pm and winter hours 5am-7pm. Targeted at local boaters needing launch access.
• Yamaha and Mercury Marine Product Sales Authorized dealer sales of Yamaha outboard motors and Mercury Marine engines, paired with warranty service support. Targeted at boat buyers purchasing new boats or replacement motors.
• Boat Financing Facilitation Facilitation of boat financing through partner banks specializing in recreational lending, offering simple interest loans with 5-20 year terms. Targeted at boat buyers needing purchase financing.
• Boat Consignment Services Consignment service accepting boats for sale on behalf of owners through the Tidewater Boat Sales channel. Targeted at existing boat owners seeking to sell their vessels.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Tidewater BoatscoreChannel Partner/ Reseller/ DistributorAuthorized Tidewater Boat dealer in Tampa Bay area. Offers new and used Tidewater boats for sale with full marine repair and service support. Contact Robert McCurdy as Sales Manager. View inventory online through BoatTrader.
• YamahacoreTechnology or IntegrationCertified Yamaha Service Center and authorized warranty service center. Offers Yamaha outboard motors on boats and provides warranty service for Yamaha products.
• Mercury MarinecoreTechnology or IntegrationCertified Mercury Marine Service Center providing service and support for Mercury Marine products.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Others

• Tidewater Boats: Manufacturer of recreational boats for which O'Neill's is an authorized Tampa Bay dealer; a core channel partner/supplier rather than a competitor, but thematically central to O'Neill's new-boat sales business.
• Brunswick Corporation: Marine industry conglomerate that owns Mercury Marine — one of the OEM brands for which O'Neill's holds certified service center status — making Brunswick a key upstream partner and thematically comparable marine business.

Regional players

• Marina Jack: Long-established full-service marina in Sarasota, Florida offering slips, storage, fuel, dining, and boat sales — directly comparable Florida full-service marina competitor in the same region.
• Galati Yacht Sales: Family-owned Florida boat dealer and brokerage with multiple locations — comparable independent Florida boat dealer with service and marina-adjacent operations.

Broad incumbents

• MarineMax: Largest U.S. recreational boat dealer, also operating marinas, service centers, and storage — overlaps with O'Neill's boat sales, certified service, and storage lines at significantly larger scale.
• West Marine: National marine retail chain selling boating supplies, parts, and accessories; overlaps with O'Neill's bait/tackle and parts retailing, though O'Neill's combines this with full marina operations.

Direct peers

• IGY Marinas: Global marina operator providing premium slip, storage, and concierge services to recreational boaters; comparable service offering at the upscale end of the marina operator spectrum.
• Suntex Marinas: Major U.S. marina operator with a multi-location portfolio of recreational marinas offering wet/dry storage, repair services, and boat sales support — similar full-service marina business model to O'Neill's.
• OneWater Marine: Multi-brand recreational boat dealer group with marina and service operations across the U.S. Southeast — directly comparable dealer-plus-service-plus-storage model.
• Safe Harbor Marinas: Largest U.S. marina owner/operator with a national portfolio of full-service recreational marinas offering storage, service, fuel, and amenities — directly comparable to O'Neill's integrated marina model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OneillsMarinaStPete

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about O'Neills Marina