HealHaus
HealHaus is a Brooklyn-founded wellness company (est. 2018) operating in-person yoga, meditation, and Pilates studios in Brooklyn and Newark, a functional beverage café, corporate mental health programming for 50+ enterprise clients, and a branded e-commerce shop.
- Company typePrivate
- Founded2018
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What HealHaus does
HealHaus is a Brooklyn-based wellness company founded in 2018 by Darian Hall that operates a multidisciplinary wellness ecosystem combining in-person movement classes, a functional beverage café, corporate wellness programming, and branded retail. The core offering is studio-based yoga, meditation, and Pilates classes delivered at two physical locations — its original Brooklyn studio and a 30,000 sq ft flagship called Newark Haus at The Pillars building in Newark, NJ — with a digital Virtual Haus (live streaming and on-demand) product listed as coming soon. Supporting offerings include Haus Café, which serves smoothies ($12), elixirs ($6.50–$8), and medicinal teas ($5.50) at the Newark location, and an e-commerce Shop selling apparel and elixir collections. The company also operates the HealHaus Foundation, a separate nonprofit extending its mission into underserved community wellness access.
Revenue is generated across five streams: recurring memberships (In Haus and Virtual Haus subscription tiers) for individual consumers, subscription-based Corporate Wellness Programming sold to enterprise clients, one-time class packages and workshop fees, Haus Café food and beverage sales, and Shop product sales. The corporate channel is the largest B2B engine, with 50+ named enterprise clients including Nike, Spotify, Bloomberg, Citi, Amazon Studios, Samsung, Microsoft, LinkedIn, Peloton, Verizon, and L'Oréal, delivered via workshops, coaching, and holistic practices in-person or virtually. Go-to-market is community-led, originating from founder Darian Hall's 2017 viral social media post and amplified through extensive earned media (NYT, Forbes, Essence, Vogue, Bloomberg, GMA, Men's Health, TIME) and direct corporate outreach. The company is privately held and founder-owned with no disclosed institutional funding and a reported headcount of 1–10 employees.
HealHaus firmographics
Firmographics- Name
- HealHaus
- Legal name
- healhaus inc.
- Website
- https://healhaus.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HealHaus is a Brooklyn-founded wellness company (est. 2018) operating in-person yoga, meditation, and Pilates studios in Brooklyn and Newark, a functional beverage café, corporate mental health programming for 50+ enterprise clients, and a branded e-commerce shop.
- Ownership category
- akta.pro rank
HealHaus industry classification
Industry- Product category
- Wellness Studio Services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB)
Keywords
Where HealHaus is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
HealHaus business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- In-Studio Classes and Memberships: Yoga, meditation, and Pilates classes offered in-person at studios. Membership options including In Haus and Virtual Haus memberships with monthly billing cycles.
- Haus Café Food and Beverage: Smoothies, elixirs, and medicinal teas sold at the Newark Haus café location.
- Corporate Wellness Programming: Tailored mental health-first wellness programming for enterprise clients including workshops, coaching, and holistic practices delivered in-person or virtually.
- Product Sales: Apparel and elixir collection sold through the HealHaus shop.
- Workshop Fees: Individual workshop fees with credit toward future workshops for cancellations made 24+ hours in advance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | In Haus & Virtual Haus Memberships |
| Subscription | Monthly | Corporate Wellness Programs |
| Unit Pricing | Pay-as-you-go | Haus Café Menu Items |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
HealHaus product offering
Product offeringCore offering
HealHaus operates a multidisciplinary wellness ecosystem that delivers in-person yoga, meditation, and Pilates classes at its studios, paired with a functional beverage café, a brand apparel shop, and tailored corporate wellness programming. It sells recurring memberships and class passes to individual consumers and offers B2B mental health-first programming to enterprise teams including Nike, Spotify, Citi, and Amazon Studios. The flagship 30,000 sq ft Newark Haus and the original Brooklyn studio anchor the physical experience, with a Virtual Haus live and on-demand platform in development.
Product overview
HealHaus is a multidisciplinary wellness ecosystem offering a portfolio of interconnected products and physical/digital locations. At its core is the In Haus (in-person studio) experience, offering yoga, meditation, pilates, and community classes at physical locations in Newark and Brooklyn. This is supplemented by Virtual Haus (live streaming and on-demand online programming), a Membership & Class Passes subscription model, and a Corporate Wellness Program delivering tailored mental health-first programming to enterprise clients. Supporting offerings include Haus Café (a functional food and beverage café within the Newark studio), a Shop for branded apparel and elixir products, and the HealHaus Foundation for community outreach. The portfolio is unified by a shared mission to provide accessible, inclusive wellness services to underrepresented communities.
Differentiator
Problem solved
Functional benefit
Brands
- Haus Café: A smoothie bar and café serving functional beverages including smoothies, elixirs, and medicinal teas with adaptogens and herbs.
- Newark Haus
- Virtual Haus
- Corporate Wellness
Products and services
- In Haus (In-Person Classes) In-person wellness programming at HealHaus studios including yoga, meditation, Pilates, and community classes held at physical locations in Newark (30,000 sq ft flagship) and Brooklyn, bookable through the community platform. Targeted at individual consumers seeking in-person wellness experiences.
- Virtual Haus Live streaming and on-demand virtual wellness classes offering remote access to yoga, meditation, Pilates, and related programming for individual consumers who cannot attend in-person sessions.
- Membership & Class Passes Subscription and pass-based membership tiers granting recurring access to in-person and virtual classes for individual consumers, including In Haus and Virtual Haus memberships with monthly billing cycles and cancellation options.
- Corporate Wellness Program Mental health-first wellness programming for corporate teams featuring tailored workshops, coaching, and holistic practices delivered in-person, live virtual, or on-demand to enterprise clients including Nike, Spotify, Citi, Bloomberg, Amazon Studios, Samsung, Peloton, Verizon, L'Oreal, LinkedIn, and Microsoft.
- Haus Café In-studio café serving smoothies ($12), elixirs ($6.50–$8), and medicinal teas ($5.50) made with functional ingredients including adaptogens, herbs, and whole foods, located within the Newark Haus flagship.
- Shop Online retail storefront selling HealHaus-branded apparel and elixir collections to individual consumers globally via shop.healhaus.com.
Quantifiable outcome
- Featured in 30+ major media outlets including The New York Times, Forbes, Essence, Vogue, Bloomberg, Bon Appétit, GMA, Men's Health, and more
Companies that use HealHaus
Customer profileNamed customers40 records
Segments3 records
Ideal customer profiles2 records
HealHaus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
HealHaus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Pillars (Newark)minorReal estate partnership for Newark flagship location. HealHaus occupies 30,000 sq ft space at The Pillars building in Newark, NJ.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
HealHaus competitors and assessment
Company assessmentDirect peers
- The Class by Taryn Toomey: NYC-based boutique fitness method (and digital offering) blending movement, breathwork, and emotional release. Comparable in premium urban positioning, mental-health-forward framing, and founder-led brand identity.
- Y7 Yoga: NYC-based boutique yoga studio chain with a hip-hop/music-driven, urban aesthetic and similar drop-in class model. Closely comparable in target customer (urban wellness consumers) and core offering (heated yoga and mindfulness), making it the most direct comparable.
- Sky Ting Yoga: NYC yoga studio with a community-driven, inclusive brand ethos and in-person plus emerging digital class offerings. Comparable in customer profile (urban wellness consumers), inclusive positioning, and multi-format yoga/meditation programming.
Broad incumbents
- Peloton: Connected fitness platform with both hardware and a large digital subscription base, including yoga, meditation, and Pilates content. Comparable on modality mix and digital ambitions; a potential competitor or partner as HealHaus launches Virtual Haus.
- Modo Yoga: International hot yoga studio chain with community, accessibility, and sustainability positioning. Comparable in core modality (yoga studios with community ethos) and value proposition but with a much larger footprint and franchise model.
- Equinox: Luxury fitness club operator (also owner of SoulCycle and Equinox Hotels) offering premium in-person classes and integrated wellness. Comparable in premium urban positioning and multidisciplinary wellness, but at vastly greater scale and capital base.
- CorePower Yoga: Large US yoga studio chain offering heated yoga, meditation, and digital content. Comparable core modality (yoga/meditation) but operates at national scale with significantly more capital and brand awareness than HealHaus.
- Club Pilates: Largest US Pilates franchise network with hundreds of studios nationwide. Comparable on the Pilates modality but operates at franchise scale with very different unit economics than HealHaus's flagship model.
Emerging players
- Solidcore: US boutique Pilates-focused studio chain with a strong urban/suburban following and growing digital offering. Comparable in studio-based boutique fitness category, particularly on the Pilates side of HealHaus's offering.
- obé Fitness: Live and on-demand boutique fitness streaming platform offering yoga, Pilates, meditation, and strength classes. Comparable as a digital-first wellness brand targeting similar urban consumers, and a relevant benchmark for HealHaus's planned Virtual Haus offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
HealHaus social profiles
Digital presenceHealHaus financial estimates
Financial estimateRevenue estimate
Valuation estimate
HealHaus leadership team
Management profileNumber of profiles
Profiles1 record
HealHaus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HealHaus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HealHaus
What does HealHaus do?
HealHaus operates a multidisciplinary wellness ecosystem that delivers in-person yoga, meditation, and Pilates classes at its studios, paired with a functional beverage café, a brand apparel shop, and tailored corporate wellness programming. It sells recurring memberships and class passes to individual consumers and offers B2B mental health-first programming to enterprise teams including Nike, Spotify, Citi, and Amazon Studios. The flagship 30,000 sq ft Newark Haus and the original Brooklyn studio anchor the physical experience, with a Virtual Haus live and on-demand platform in development.
Is HealHaus a public or private company?
HealHaus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HealHaus founded?
HealHaus was founded in 2018. It employs 1 to 10 people.
Where is HealHaus based?
HealHaus is headquartered in Brooklyn, United States, in the North America region.
How does HealHaus make money?
Five revenue lines are on record. In-Studio Classes and Memberships are the primary driver. The others are haus Café Food and Beverage, corporate Wellness Programming, product Sales and workshop Fees.
Who are HealHaus's main competitors?
Direct peers on record are The Class by Taryn Toomey, Y7 Yoga and Sky Ting Yoga. Broad incumbents are Peloton, Modo Yoga, Equinox, CorePower Yoga and Club Pilates. Emerging players are Solidcore and obé Fitness.
Does HealHaus have an API?
No public API is recorded for HealHaus.
What industry is HealHaus in?
HealHaus's product category is Wellness Studio Services. Its primary akta.pro industry code is THAGAMAB, Wellness Retreat Centers (Yoga, Meditation & Mindfulness). Its NAICS code is 713940 and its SIC code is 7997.