What Magdaddy does

MagDaddy, LLC is a privately-held, family-owned US manufacturer of neodymium magnet-based cable management and mounting solutions, headquartered in Wauconda, Illinois. Founded in 2010 as a branch of a large US automotive fastener company and later spun out as a standalone entity, the company designs and produces a catalog centered on magnetic cable ties, cable holders, J-hooks, bridle rings, D-rings, threaded and cup magnets, PCB standoff mounts, keyhole mounting kits, and automotive retainers. Its products eliminate drilling, tapping, and adhesive use by leveraging ultra-strong neodymium magnets with options such as NiCuNi triple plating and UL Listed load ratings up to 90 lbs; the company also operates a custom engineering/OEM services arm (Solidworks/AutoCAD design, prototyping, assembly, packaging) and runs Dakota Systems as a wholly-owned division supplying strut systems and accessories.

The business model is hardware sales through an exclusively indirect go-to-market: products are stocked by more than 30 authorized distributors across major industrial supply (Grainger, McMaster-Carr, Graybar, Wesco/Anixter), specialty low-voltage/security (ADI, HellermannTyton, Elliott Electric), and regional/AV channels, with a 10+ rep direct sales network overlaying the distributor footprint in the Automotive, Electric, HVAC, AV, Fire & Safety, and Security verticals. Pricing is quote-based and not publicly disclosed. End-customer use cases span commercial low-voltage installations, data center cable management, automotive aftermarket, solar, security/fire-safety, and panel shops/OEMs; the company is US-domestic only and has no disclosed external funding.

Notable commercial validation includes the 2023 NECA Show Stopper Award for Magnetic PCB Standoff Mounts, a lifetime warranty on magnet performance, multiple UL Listings, and a patented Magnetic DIN Rail Mount. The company competes on its origin position as the "original magnetic cable tie fastener" (2010), 15 years of manufacturing expertise, and the ability to deliver custom OEM solutions from concept to production.

Name

Magdaddy

Legal name

MagDaddy, LLC

Website

https://magdaddyusa.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

MagDaddy is a privately-held, family-owned US manufacturer of neodymium magnet-based cable management and mounting products, selling exclusively through 30+ authorized industrial and low-voltage distributors (Grainger, McMaster-Carr, Graybar, ADI, HellermannTyton) plus a direct rep network serving electrical contractors, data centers, automotive, solar, and security installers.

Ownership category

akta.pro rank

Product category

Industrial Magnetic Cable Management & Mounting Hardware

NAICS

Bolt, Nut, Screw, Rivet, and Washer Manufacturing (332722), Electrical Equipment Manufacturing (33531)

SIC

Bolts, Nuts, Screws, Rivets & Washers (3452), Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Transformers & Magnetics (Power/Signal) (HDAHANAD)

akta.pro secondary industries

Cable Assemblies & Wire Harnesses (HDAHAOAB), Line Hardware & Fittings (clamps, connectors, dampers, spacers, vibration control) (EUADADAD)

Keywords

• Magnetic cable management
• Magnetic mounting hardware
• Cable tie mounts
• Neodymium industrial fasteners
• Strut channel systems

Headquarters

HQ city

Wauconda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Magnetic Cable Management Products: Sale of magnetic cable tie mounts, cable holders, J-hooks, bridle rings, and D-rings for industrial cable management applications.
2. Magnetic Mounting Products: Sale of threaded magnets, cup magnets, automotive retainers, and mounting kits including keyhole mounting kits and PCB standoff kits.
3. Custom Engineering and OEM Solutions: Custom-engineered OEM solutions from concept to production, including design and engineering (Solidworks, Autocad), prototyping, mounting and assemblies, and packaging and shipping services.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

MagDaddy designs, manufactures, and distributes magnetic cable management and mounting hardware for industrial, commercial, automotive, and electronics applications. Its product line spans magnetic cable tie mounts, magnetic cable holders, magnet-based J-hooks, bridle rings, D-rings, threaded and cup neodymium magnets, automotive retainers, keyhole and PCB standoff mounting kits, threaded magnet kits, and Dakota Systems strut systems. The company also offers custom engineering for OEM-specific mounting requirements.

Product overview

MagDaddy is a provider of magnetic cable management and mounting solutions for industrial and tech applications. The product portfolio centers on neodymium magnets and includes Cable Tie Mounts, Cable Holders, J-Hooks, Bridle Rings, D-Rings, Threaded Magnets, Cup Magnets, and Automotive Retainers under the core magnetic cable management and mounting categories. These are complemented by Keyhole Mounting Kits, PCB Standoff Kits, and Threaded Magnet Kits for specialized mounting needs. Accessories support the main product lines. The company also offers Custom Engineering Services for OEM solutions and operates Dakota Systems as a sub-brand focused on strut systems and accessories.

Differentiator

Problem solved

Functional benefit

Brands

• Dakota Systems: An innovative strut system and accessories company designed to make installations more efficient. A division of MagDaddy.

Products and services

• Magnetic Cable Tie Mounts Neodymium-backed mounts that hold cable ties against metal beams, panels, and machinery for tool-free cable routing. Designed for industrial, electrical, and low-voltage contractors.
• Magnetic Cable Holders Magnetic cradles that secure and route cable runs along metal surfaces without drilling or adhesives. Used by electrical contractors and facility maintenance teams.
• Magnetic J-Hooks Magnetic-base J-hooks that support cable bundles from metal beams or panels, replacing traditional screw-mounted J-hooks.
• Bridle Rings Bridle ring supports for suspending low-voltage and data cables, offered in magnetic and conventional mounting variants for installers.
• Magnetic D-Rings D-ring style cable supports with magnetic bases for routing and securing cable bundles on metal surfaces.
• Threaded Magnets Neodymium threaded magnets with male threads used by OEMs and fabricators as reusable fastening components in metal assemblies.
• Cup Magnets Steel-cupped neodymium magnets that concentrate magnetic flux for high holding strength on metal surfaces in mounting and fixturing applications.
• Automotive Retainers Magnetic retainers designed for automotive assembly and interior mounting applications where removable, tool-free fastening is needed.
• Keyhole Mounting Kits Kit-based keyhole mounting solutions that combine magnetic components with keyhole plates for tool-free wall or panel mounting.
• PCB Standoff Kits Magnetic standoff kits that hold printed circuit boards in place during testing, prototyping, and assembly without mechanical fasteners.
• Threaded Magnet Kits Assorted sets of neodymium threaded magnets offered to OEMs, fabricators, and maintenance teams for varied fastening tasks.
• Strut Systems (Dakota Systems) Strut channel and bracket systems sold under the Dakota Systems line for cable support, framing, and mechanical mounting in electrical and mechanical installations.
• Custom Engineering Services Custom engineering services that adapt MagDaddy's magnetic and mechanical mounting products to OEM specifications and specialized installation requirements.

Quantifiable outcome

• 90 lb pull strength on UL Listed 1/4-20 female threaded magnet mount
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• GraingercoreChannel Partner/ Reseller/ DistributorMajor industrial distributor offering MagDaddy magnetic products through their extensive national distribution network.
• McMaster-CarrcoreChannel Partner/ Reseller/ DistributorIndustrial distributor offering MagDaddy products including cable management and magnetic mounting solutions.
• GraybarcoreChannel Partner/ Reseller/ DistributorMajor electrical distributor offering MagDaddy magnetic products through their distribution network.
• ADI (resideo company)coreChannel Partner/ Reseller/ DistributorSecurity and AV distributor offering MagDaddy products for security system and low-voltage installations.
• HellermannTytoncoreChannel Partner/ Reseller/ DistributorFeatured magnetic wire management partner offering MagDaddy products alongside their own cable management solutions.
• Wesco/AnixtercoreChannel Partner/ Reseller/ DistributorMajor distributor offering MagDaddy magnetic products through their combined distribution network.
• Dakota SystemscoreStrategic or Co-development PartnerA division of MagDaddy, Dakota Systems is an innovative strut system and accessories company designed to make installations more efficient. Located under the same corporate umbrella with shared distribution channels.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Panduit: Dominant US-based cable management and physical infrastructure manufacturer. Comparable target customer (electrical contractors and data centers) and overlapping product categories (J-hooks, D-rings, cable ties, threaded fasteners), but Panduit is a broad-line incumbent rather than magnetic-specialist.
• Master Magnetics: US magnet manufacturer offering neodymium cup magnets, threaded pot magnets, and industrial magnetic assemblies. Direct competitor in raw magnetic mounting components used for industrial, OEM, and DIY applications.
• HellermannTyton (Aptiv): Major cable management and fastening accessories manufacturer (now part of Aptiv). Directly comparable because MagDaddy products are sold alongside HellermannTyton's magnetic wire-management line and overlap heavily in cable tie mounts, J-hooks, and bridging rings for low-voltage and electrical contractors.
• Arnold Magnetic Technologies: US precision magnetics manufacturer producing neodymium magnets, assemblies, and magnetic mounting solutions. Comparable on magnetic materials technology, plating (NiCuNi), and OEM/industrial customer base.
• Adams Magnets: US neodymium, ceramic, and flexible magnet supplier selling cup magnets, threaded magnets, and magnetic assemblies via industrial distribution. Direct overlap with MagDaddy's catalog of cup, threaded, and mounting magnets.

Regional players

• Cembre: Italian manufacturer of electrical connectors, cable accessories, and marking/identification systems distributed in the US through specialty electrical channels. Comparable on cable management accessories for rail, panel, and low-voltage use cases, though primarily Europe-rooted.

Emerging players

• SnapNrack: Solar mounting systems specialist offering snap-in/no-drill rail and clamp solutions for rooftop PV. Comparable on addressing the no-drill mounting pain point in solar installations — one of MagDaddy's stated growth verticals.
• Chatsworth Products (CPI): Specialist in data center and IT infrastructure physical layer, including cable management and rack-mounting hardware. Compares on data center customer overlap (M.A.C. solutions cited by MagDaddy) and competing magnetic/no-drill mounting approaches.

Broad incumbents

• nVent (ERICO): Global provider of electrical connection and protection products, including nVent ERICO grounding, bonding, and fastener hardware. Comparable through its electrical contractor channel and conduit/strut hardware portfolio, though much broader than MagDaddy's magnetic-only scope.
• ABB / Thomas & Betts: ABB's electrification business (formerly Thomas & Betts) manufactures electrical boxes, fittings, fasteners, and cable management accessories distributed through the same Graybar/Copper State channels used by MagDaddy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magdaddy