Pharmadia Medical Industry & Trade Inc.

Name

Pharmadia Medical Industry & Trade Inc.

Legal name

Pharmadia İlaç Sanayi & Ticaret A.Ş.

Website

https://www.pharmadia.com.tr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Medical Devices (Diabetes Care)

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (424210), Food (Health) Supplement Retailers (456191)

SIC

Surgical & Medical Instruments & Apparatus (3841), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Pharmaceutical Preparations (2834)

akta.pro primary industry

Insulin Pen Needles, Syringes & Infusion Sets (Consumables) (HLAHAHAE)

akta.pro secondary industry

Vitamins & Minerals (Single Nutrients) (CRADAGAB)

Keywords

• Diabetes care devices
• Insulin pen needles
• Safety lancets
• Interventional endoscopy devices
• Vegan food supplements

Headquarters

HQ city

Istanbul

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Medical Devices Sales: Sale of medical devices including insulin pen needles, safety pen needles, lancets, lancing devices, sharps containers, insulin syringes, and compressor nebulizers. Products sold in bulk packaging (typically 100 pcs/box) primarily to healthcare providers and patients.
2. Food Supplements Sales: Sale of vegan food supplements under SafeFine brand including D3+K2, Omega 3, B12, and Mullein Leaf products. Sold directly to consumers via Amazon marketplace and through the company website.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Pharmadia develops, distributes, and markets a portfolio of diabetes care medical devices — including insulin pen needles, safety pen needles, blood and safety lancets, lancing devices, insulin syringes, sharps containers, alcohol swabs, and compressor nebulizers — under the SafeFine and FineSafe brands, alongside interventional ultrasound (SafeEcto biopsy needles), single-use endoscopy (SafeEndo), and vascular access products. The company also markets a line of vegan food supplements under SafeFine, including D3+K2, Omega 3, B12, and Mullein Leaf drops and tea. Products are sold via international distributors, direct enterprise sales, Amazon marketplace, and the company website to diabetes patients, healthcare professionals, and health-conscious consumers.

Product overview

Pharmadia is a pharmaceutical company established in 2011 offering a diverse portfolio of medical products and vegan food supplements under the SafeFine® and FineSafe® brands. The medical product portfolio centers on diabetes care solutions including insulin pen needles, safety pen needles, insulin syringes, blood lancets, safety lancets, lancing devices, sharps containers, and alcohol swabs. Beyond diabetes care, the company provides interventional ultrasound products (biopsy needles, drainage catheters), interventional endoscopy devices (single-use flexible endoscopes, biopsy forceps, snares), injection and infusion products (safety needles, syringes, winged sets), and vascular access solutions (huber needles). The food supplement line under SafeFine® includes vegan liquid drops and teas for respiratory health, immune support, bone health, and general wellness. The company operates with ISO 13485, ISO 9001, GMP, and CE/MDR certifications and distributes to markets including England, Netherlands, Germany, and the USA.

Differentiator

Problem solved

Functional benefit

Brands

• SafeFine: Brand for insulin pen needles, safety pen needles, lancets, lancing devices, sharps containers, and vegan food supplements including B12, D3+K2, Omega 3, and Mullein Leaf products
• SafeFine®
• Verifine®
• SafeEcto®
• SafeEndo®
• FineSafe®

Products and services

• SafeFine® Insulin Pen Needles Diabetic insulin pen needles designed for comfortable and virtually painless injections using Thin Wall Technology, compatible with major insulin pen brands including Novo Nordisk, Eli Lilly, Sanofi-Aventis, Owen Mumford, Becton Dickinson, B.Braun, Berlin Chemie, and Haselmeier. Sold in 100-piece boxes.
• SafeFine® Safety Pen Needles Safety pen needles with an automatic shield that locks after injection to prevent accidental needlesticks, featuring universal fit with all insulin pens and multiple needle length options (4mm, 5mm, 6mm, 8mm).
• SafeFine® Insulin Syringes Insulin syringes with ultra-thin, sharp, and specially lubricated needles featuring bold graduation lines for easy readability, available in U-40, U-50, and U-100 sizes for diabetes insulin delivery.
• SafeFine® Blood Lancets Sterile blood lancets sterilized by gamma irradiation with tri-bevel ground needles for good blood flow, available in 28G and 30G sizes with 3mm penetration depth for capillary blood sampling in glucose monitoring.
• SafeFine® Safety Lancets Safety lancets with the needle fully shielded before and after use, featuring a high-quality tri-bevel design with high-speed penetration and a pre-loaded pressure-activated mechanism for safe blood sampling.
• SafeFine® Lancing Device Lancing device designed for less painful and cost-effective blood sampling, compatible with most lancing devices on the market, used together with SafeFine blood and safety lancets.
• SafeFine® Ease Lancing Device Premium lancing device using vacuum technology with multiple holes that absorb skin firmly and draw it away from nerve endings to reduce blood-sampling pain, featuring five adjustable penetration depths.
• SafeFine® Sharps Containers Travel-sized sharps containers for safe disposal of needles, blood lancets, and diabetic test strips, featuring pocket-sized design with secure locking lid, available in 0.05L, 0.2L, and 1L sizes.
• Compressor Nebuliser Medical device that converts liquid medications to vapor form for respiratory inhalation, used for treating asthma, COPD, cystic fibrosis, bronchial asthma, acute and chronic bronchitis, and pneumonia.
• SafeFine® Alcohol Swabs Skin preparation swabs saturated with 70% isopropyl alcohol used to clean skin before injection or before pricking with needles for blood samples in diabetes care routines.
• SafeEcto® Automatic Biopsy Needles Automatic biopsy needles designed for obtaining ideal tissue samples from soft tissue for diagnosis with less patient trauma, featuring zero-throw and delay firing modes for ultrasound-guided procedures.
• SafeEcto® Semi-automatic Biopsy Needles Semi-automatic biopsy needles offering manual stylet advancement with features including echogenic tip for ultrasound visualization and extra-sharp cutting cannula for diagnostic tissue sampling.
• SafeEcto® Fine Biopsy Needles Fine biopsy needles designed for harvesting cells for cytological examinations, available with Chiba tips featuring extra-sharp tips and adjustable depth stopper for fine-needle aspiration.
• SafeEndo® Single-use Flexible Bronchoscope Single-use flexible bronchoscope that eliminates the risk of cross-contamination between patients and healthcare professionals caused by incomplete disinfection of reusable endoscopes, used for pulmonary diagnostic and therapeutic bronchoscopy.
• SafeEndo® Single-use Flexible Ureteroscope Single-use flexible ureteroscope with 285° dual deflection for flexible observation from multiple angles, eliminating cross-contamination risks in urological endoscopic procedures.
• SafeEndo® Single-use Flexible Cystoscope Single-use flexible cystoscope with 210° dual deflection and 90° rotation ring for maneuverable operation and clear observation in urological cystoscopy procedures without cross-contamination risk.
• SafeEndo® Single-use Flexible Choledochoscope Single-use flexible choledochoscope with specially designed suction connector for quick drainage, eliminating cross-contamination risks during biliary endoscopic procedures.
• SafeEndo® Single Use Biopsy Forceps Endoscopic biopsy forceps for obtaining tissue samples for diagnosis of suspected pathology, made of premium medical-grade stainless material with sharp cup edges for clean tissue retrieval during endoscopic procedures.
• FineSafe® Blunt Needles Safety blunt needles specifically designed to reduce the risk of needlestick injury during medication preparation, incorporating thin-wall technology for smooth flow of viscous medications.
• FineSafe® Aesthetic Needles Professional-grade aesthetic needles engineered with silicone coating and thin-wall technology for injection comfort, compatible with hyaluronic acid, botox, and aesthetic procedure applications.
• FineSafe® Safety Huber Needles Non-coring safety needles for implanted vascular ports allowing power injection up to 330 PSI, featuring intuitive safety mechanisms to reduce accidental stick injuries in vascular access procedures.
• FineSafe® Auto Retracting Syringes Safety syringes with automated retraction technology that eliminates exposure to contaminated needles after medication dispensing, requiring less sharps disposal space and supporting needlestick injury prevention.
• SafeFine® Mullein Leaf Vegan Food Supplement Vegan liquid food supplement containing mullein leaf extract for respiratory support, immune system support, and digestive aid, providing 60 doses per 60ml bottle for health-conscious and vegan consumers.
• SafeFine® D3 + K2 Vegan Food Supplement Vegan liquid supplement combining Vitamin D3 and K2 for heart health, immune support, and bone strength, providing 120 servings per bottle with natural orange flavor for vegan and health-conscious consumers.
• SafeFine® Omega 3 Vegan Food Supplement Plant-based omega-3 supplement sourced from algae oil containing DHA and EPA for heart health, brain function, and eye health, with apple/lime flavor and formulated for vegan consumers.
• SafeFine® B12 Vegan Food Supplement Vegan-friendly liquid Vitamin B12 supplement for energy metabolism, nerve function, and immunity, providing 60 servings with sublingual absorption for vegan and plant-based consumers.
• SafeFine® Mullein Leaf Tea 100% natural mullein leaf herbal tea bags for lung cleanse and respiratory health support, caffeine-free with no additives or GMOs, sold as an over-the-counter herbal wellness product for health-conscious consumers.

Quantifiable outcome

• Products tested for quality and reliability with international certification
• +2 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• SGK (Sosyal Güvenlik Kurumu)minorOthersTurkish Social Security Institution - listed as an association/certificate holder. SGK is Turkey's social security institution providing health insurance.
• TÇA SağlıkminorOthersTurkish Healthcare Association - listed as an association/certificate holder. Partnership represents healthcare industry association membership.
• Promisemed (Verifine/VeryFine/VeriEcto/VeriEndo/Verisafe)coreOEM/ Whitelabel/ Licensing PartnerManufacturing partner for medical devices. Products are branded as Verifine, VeryFine, VeriEcto, VeriEndo, and Verisafe on product pages, indicating OEM or licensing relationship with Promisemed. Products include lancing devices, safety pen needles, biopsy needles, endoscopy devices, and safety syringes.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Promisemed Medical Devices: Hangzhou-based OEM manufacturer that supplies most of Pharmadia's medical device line under the Verifine/VeriEcto/VeriEndo brands. Directly comparable product portfolio across diabetes, endoscopy, and interventional radiology.
• Owen Mumford: UK-based manufacturer of insulin pen needles, lancets, lancing devices, and safety injection devices under the Unistik and Autoject brands. Highly comparable to Pharmadia's diabetes and injection-safety portfolio.
• Allison Medical: US-based manufacturer of lancets, pen needles, and other diabetes care consumables sold through retail and e-commerce channels. Closely comparable to Pharmadia's Amazon-led diabetes consumables distribution.
• Ypsomed: Swiss manufacturer of insulin pen needles (mylife Clickfine), insulin pumps, and injection systems. Directly comparable to Pharmadia across pen needles, lancing devices, and injection consumables.
• HTL-Strefa: Polish manufacturer of lancets, safety lancets, pen needles, and other diabetes consumables serving global markets. Closely comparable to Pharmadia in product breadth and market positioning.
• Novo Nordisk (NovoFine): Manufactures NovoFine insulin pen needles, the most widely prescribed pen needle brand. Pharma-distributor chain patients explicitly compare Pharmadia's SafeFine needles to NovoFine in Amazon reviews, making this a direct competitor.

Regional players

• Steripolar: Finnish manufacturer of pen needles, lancets, and safety devices primarily serving European markets — directly comparable to Pharmadia's product range with strong overlap in EU distribution.

Broad incumbents

• Nipro: Japanese global medical device and pharmaceutical company with a meaningful diabetes consumables business (insulin pen needles, lancets, syringes). Broad incumbent comparable on diabetes care products.
• BD (Becton, Dickinson and Company): Global medical device incumbent with the dominant installed base in insulin pen needles, lancets, syringes, and sharps disposal. BD is the most relevant comparator for Pharmadia's core diabetes consumables business.

Emerging players

• Ambu (single-use endoscopy): Danish medical device leader in single-use endoscopes (bronchoscopes, ureteroscopes, cystoscopes), directly addressing the same cross-contamination use case as Pharmadia's SafeEndo line. The clearest direct peer in single-use endoscopy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pharmadiainc
• Instagraminstagram.com/pharmadia_inc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pharmadia Medical Industry & Trade Inc.