MYND Drinks

What MYND Drinks does

MYND Drinks LLC is a privately-held functional beverage company headquartered in Chicago, Illinois, that manufactures and sells MYND Sparkling Protein Water, a ready-to-drink sparkling protein beverage. The company's core product line delivers 20g of fast-absorbing whey protein isolate per 12 fl oz can with zero added sugar, gluten-free, lactose-free, non-GMO, and caffeine-free formulation, positioned as a lighter alternative to traditional protein shakes. The product is sold in four flavors (Orange Mango, Lemon Ginger, Elderberry Passionfruit, and Pomegranate) plus a Mix Case variety 12-pack at $44 per case.

Name

MYND Drinks

Legal name

MYND DRINKS LLC

Website

https://mynddrinks.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

MYND Drinks is a private Chicago-based CPG company selling MYND Sparkling Protein Water, a ready-to-drink sparking protein beverage with 20g whey protein isolate per can, targeting active lifestyle consumers, busy professionals, and GLP-1 users through DTC e-commerce and wholesale retail.

Ownership category

akta.pro rank

Product category

Functional Protein Beverages

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro industry

PRIMARYAFAFAFAD

Protein & Meal-Replacement Beverage Production (RTD Shakes)

Agriculture & Food Production/Beverage Production/Functional & Nutritional Beverage Production (Energy, Sports, Fortified)

SECONDARYCRADAHAL

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Non-Alcoholic Beverages (Coffee, Tea, Soft Drinks, Water)

SECONDARYAFAHAIAD

Protein & Sports Dairy Beverages (RTD Protein Shakes, High-Protein Milk)

Agriculture & Food Production/Dairy Processing/Dairy-Based Beverages & Drinkable Dairy (Flavored Milk, Lassi, Protein Shakes)

Keywords

• Functional beverages
• Sparkling protein water
• Ready-to-drink protein
• Whey protein drinks
• Low-calorie protein beverages

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: MYND sells directly to consumers through their Shopify-powered online store at drinkmynd.com. Products are sold in 12-pack cases (mixed flavor variety or single flavor) with free shipping on all orders. Both one-time purchases and subscription options are available.
2. One-time Product Sales: Individual case purchases of sparkling protein water in various flavor configurations (single flavor 12-packs or variety packs).
3. Wholesale Distribution: MYND partners with distributors, grocery stores, fitness centers, and specialty retailers nationwide to sell their products through wholesale channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

MYND Drinks produces and sells MYND Sparkling Protein Water, a ready-to-drink carbonated protein beverage line delivering 20g of fast-absorbing whey protein isolate per 12 fl oz can with zero added sugar. The product is offered in Orange Mango, Lemon Ginger, Elderberry Passionfruit, and Pomegranate flavor 12-packs, plus a Mix Case variety pack, priced at $44.00 per case and sold through direct-to-consumer e-commerce and wholesale to grocery, fitness, and specialty retailers nationwide.

Product overview

MYND Drinks offers MYND Sparkling Protein Water, a ready-to-drink protein beverage line featuring four distinct flavors (Orange Mango, Lemon Ginger, Elderberry Passionfruit, and Pomegranate) plus a Mix Case variety pack. Each 12 fl oz slim can contains 20g of fast-absorbing whey protein isolate with zero added sugar, designed as a light, refreshing alternative to traditional protein shakes. The products are marketed for post-workout recovery, satiety between meals, and everyday protein supplementation, targeting active lifestyles and GLP-1 support plans.

Differentiator

Problem solved

Functional benefit

Products and services

• MYND Sparkling Protein Water - Orange Mango (12-Pack) Ready-to-drink sparkling protein water with sun-ripened orange and juicy mango flavors. Delivers 20g of fast-absorbing whey protein isolate per 12 fl oz can with zero added sugar, designed for post-workout recovery without the heaviness of traditional shakes. Sold as a 12-pack case for $44.00.
• MYND Sparkling Protein Water - Lemon Ginger (12-Pack) Zesty lemon with a warm ginger finish, delivered as a light sparkling protein beverage. Contains 20g whey protein isolate per can with zero added sugar, formulated for recovery and clean refreshment. Sold as a 12-pack case for $44.00.
• MYND Sparkling Protein Water - Elderberry Passionfruit (12-Pack) Deep, rich elderberry paired with bright tropical passionfruit in a carbonated protein water. Each 12 fl oz can provides 20g whey protein isolate with real fruit juice concentrates and no added sugar. Sold as a 12-pack case.
• MYND Sparkling Protein Water - Pomegranate (12-Pack) Bold pomegranate flavor with a premium effervescent finish. Each can delivers fast-absorbing whey protein isolate for recovery, with crisp, refreshing flavor. Contains 97 calories and 20g protein per 12 fl oz serving. Sold as a 12-pack case for $44.00.
• MYND Sparkling Protein Water Variety 12-Pack (Mix Case) Premium assortment combining Orange Mango, Lemon Ginger, and Pomegranate flavors in a single 12-can package. Each can delivers 20g whey protein isolate with crisp, low-calorie refreshment and zero added sugar. Sold as a 12-pack case for $44.00.

Quantifiable outcome

• 81-97 calories per can while delivering 20g protein
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Distributors (Unnamed)coreChannel Partner/ Reseller/ DistributorMYND partners with distributors to bring their sparkling protein water products to grocery stores, fitness centers, and specialty retailers nationwide. Wholesale pricing and distribution options are offered through their distribution team.
• Grocery Stores (Unnamed)coreChannel Partner/ Reseller/ DistributorMYND products are distributed through grocery store retail locations nationwide, bringing their sparkling protein water to mainstream food retail channels.
• Fitness Centers (Unnamed)coreChannel Partner/ Reseller/ DistributorMYND distributes to fitness centers as a functional beverage option for post-workout recovery and protein supplementation, aligning with their target consumer base.
• Specialty Retailers (Unnamed)coreChannel Partner/ Reseller/ DistributorMYND partners with specialty retailers focused on health, wellness, and functional foods to distribute their sparkling protein water products.
• ShopifycoreTechnology or IntegrationShopify powers the MYND Drinks e-commerce platform, enabling direct-to-consumer online sales, payment processing, subscription management, and order fulfillment through their platform infrastructure.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bodyarmor Sports Nutrition: Bodyarmor (Coca-Cola owned) is a major sports and functional beverage brand with deep retail distribution; competes with MYND in the functional-beverage space for active-lifestyle consumers but with sports hydration positioning rather than protein focus.
• Liquid Death: Liquid Death is a canned water/beverage brand with strong DTC, lifestyle marketing, and grocery distribution — comparable as a premium canned beverage brand targeting similar channels and consumer demographics, though not a protein product.
• Premier Protein: Premier Protein is a mass-market leader in RTD protein shakes with broad grocery distribution and significantly larger scale; competes with MYND in the same protein-beverage category but at much lower price points and with shake (not sparkling) format.
• Fairlife Core Power: Fairlife Core Power (Coca-Cola backed) is a high-protein RTD shake with strong grocery and convenience-store distribution, serving the same post-workout and on-the-go occasions as MYND but with much broader scale and dairy-based positioning.

Direct peers

• Protein2O: Protein2O produces sparkling protein water with whey protein in multiple flavors — the closest direct format competitor to MYND's sparkling protein water, targeting similar fitness and on-the-go use cases.
• Iconic Protein: Iconic produces RTD protein drinks with low sugar and clean ingredients, positioning similarly around fitness, lifestyle, and convenient protein intake — overlapping directly with MYND's use cases.
• Koia: Koia produces plant-based RTD protein beverages with clean ingredients, positioned around active lifestyles and convenient nutrition — overlapping MYND's core use cases despite a plant-protein formulation.
• Orgain: Orgain makes organic, plant-based protein shakes and RTD beverages with clean-label positioning, competing for the same wellness-oriented consumer seeking convenient, better-for-you protein options.
• Slate Milk: Slate produces higher-protein, lower-sugar flavored milk beverages targeting fitness and lifestyle consumers; shares MYND's premium, clean-label positioning and active-lifestyle use cases, though in a milk base rather than sparkling water.
• OWYN (Only What You Need): OWYN makes RTD protein shakes with clean-label ingredients and lactose-free formulations, directly competing for the same health-conscious, dietary-restricted consumer that MYND targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MyndDrinks
• Facebookfacebook.com/MYNDDRINKSUSA

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MYND Drinks