Slate Milk
Slate Milk is a US functional beverage company producing lactose-free, high-protein flavored milks, iced coffees, and snacks via ultrafiltration, sold direct-to-consumer, wholesale, and through 15,000+ retail stores for fitness consumers and health-conscious general buyers.
- Company typePrivate
- Founded2019
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Slate Milk does
Slate Milk (legally Slate Craft Goods, Inc.) is a US-based, privately held functional beverage and snack company founded in 2019 by Manny Lubin and Josh Belinsky, headquartered in Westwood, Massachusetts. The company produces a line of lactose-free, high-protein flavored milks, iced coffee/lattes, protein cookies, and drink mixes sold under the Slate and Slate Milk brands. Its core technology is an ultrafiltration process that removes lactose and concentrates naturally occurring milk proteins, enabling 20–42g of protein per serving with 0g added sugar and 1–3g net carbs, without the use of added protein powders.
Slate operates a hybrid distribution model spanning direct-to-consumer e-commerce (slatemilk.com with a Subscribe & Save subscription and Bundle Builder), a wholesale B2B portal (wholesale.slatemilk.com with low order minimums), and physical retail across 15,000+ stores including Target, Walmart, Kroger, Albertsons, Publix, Sprouts, Whole Foods, and specialty grocers such as Erewhon, Wegmans, and Bristol Farms. Pricing is unit-based across three protein tiers (20G, 30G, 42G), iced coffees, cookies, and drink mix, with subscription and wholesale tiers for additional discount.
The company has raised approximately $36.8M across seed (Oct 2021), Series A (Apr 2023), and Series B (Sept 2025) rounds, with notable investors including professional athletes (Duncan Robinson, Terance Mann, Maxx Crosby, John Wall, Cavinder Twins) and brand-operator investors (founders of Halo Top, Yasso, Drizly). UFC serves as an official marketing partner. Slate has grown from 4,000 stores post-seed to 15,000+ stores with a stated goal of 100,000 distribution points by 2025. Headcount sits at 11–50 employees. Revenue is not publicly disclosed.
Slate Milk firmographics
Firmographics- Name
- Slate Milk
- Legal name
- Slate Craft Goods, Inc.
- Website
- https://slatemilk.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Slate Milk is a US functional beverage company producing lactose-free, high-protein flavored milks, iced coffees, and snacks via ultrafiltration, sold direct-to-consumer, wholesale, and through 15,000+ retail stores for fitness consumers and health-conscious general buyers.
- Ownership category
- akta.pro rank
Slate Milk industry classification
Industry- Product category
- Functional Dairy Beverages
- NAICS
- Fluid Milk Manufacturing (311511), Dairy Product Manufacturing (3115)
- SIC
- Dairy Products (2020), Food And Kindred Products (2000)
- akta.pro primary industry
- Protein & Sports Dairy Beverages (RTD Protein Shakes, High-Protein Milk) (AFAHAIAD)
- akta.pro secondary industries
- High-Protein/High-Solids Fluid Milk Processing (Ultrafiltered Milk) (AFAHAAAF), Lactose-Free & Reduced-Lactose Fluid Milk Processing (AFAHAAAE)
Keywords
Where Slate Milk is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Slate Milk business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct-to-Consumer Product Sales: Revenue from selling protein shakes, iced coffees, and snacks directly to consumers through the company's e-commerce website. Products include 20G, 30G, and 42G protein shakes in various flavors, iced coffees with caffeine, and protein cookies. Subscription options (Subscribe & Save) provide recurring revenue with customer retention benefits.
- Wholesale/B2B Sales: Revenue from bulk sales to retailers and businesses through the wholesale program. Products sold in multi-packs (12-pack, 24-pack, 48-pack) to retail accounts with business pricing and dedicated sales support.
- Retail Distribution: Revenue from distribution partnerships with major retailers including Target, Walmart, Kroger, Albertsons, Publix, Sprouts, Whole Foods, and specialty retailers. Products placed in physical retail locations nationwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 20G Protein Milk Shakes - 12 Pack |
| Unit Pricing | Pay-as-you-go | 30G Ultra Protein Shakes - 12 Pack |
| Unit Pricing | Pay-as-you-go | 42G Ultra Protein Shakes - 12 Pack |
| Unit Pricing | Pay-as-you-go | 20G Protein Iced Coffees |
| Unit Pricing | Pay-as-you-go | Chocolate Chip Protein Cookies |
| Subscription | Monthly | Subscribe & Save Program |
| Unit Pricing | Pay-as-you-go | Wholesale Business Pricing |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
Slate Milk product offering
Product offeringCore offering
Slate Milk produces and sells lactose-free, high-protein chocolate milks, protein shakes (20G, 30G, and 42G tiers), protein iced coffees, and protein cookies. Products are manufactured using ultrafiltration to concentrate milk proteins and remove lactose without added protein powders, and are distributed via the company's e-commerce site, a wholesale portal, and major national grocery chains.
Differentiator
Problem solved
Functional benefit
Products and services
- 20G Protein Milk Shakes
- 30G Ultra Protein Shakes
- 42G Ultra Protein Shakes
- 20G Protein Iced Coffees
- Chocolate Chip Protein Cookies
- Milk Chocolate Drink Mix
Quantifiable outcome
- 4.8-4.9 out of 5 star average rating with thousands of verified reviews (13,377+ reviews on core products)
- +2 more outcomes
Companies that use Slate Milk
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Slate Milk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Slate Milk partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- UFC (Ultimate Fighting Championship)coreOfficial Marketing Partner of UFC. Slate Milk to be highlighted in key live events including UFC Pay-Per-Views, Fight Nights, Dana White's Contender Series. Dana White, UFC CEO, is a customer and promoter of the brand.
- rePurpose GlobalcoreEnvironmental partner for Slate's Plastic Neutral certification. For every pound of plastic used in Slate's packaging, one pound is removed from the planet through rePurpose Global's programs.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Slate Milk competitors and assessment
Company assessmentBroad incumbents
- Fairlife: Fairlife is the largest U.S. ultrafiltered, high-protein, lactose-free fluid milk brand, owned by Coca-Cola and distributed nationally. It is the most direct larger-scale competitor to Slate because it uses similar ultrafiltration technology and dominates the same shelf set Slate targets.
- Orgain: Orgain is a broader nutrition shake and protein beverage brand (Nestle-backed) with wide retail distribution. It overlaps with Slate on RTD protein shakes for active and health-conscious consumers but is a more diversified portfolio.
- Chobani Complete: Chobani's Complete line is a lactose-free, high-protein Greek yogurt drink with strong mass retail distribution. It competes with Slate for the lactose-free, high-protein consumer occasion and similar grocery shelf sets.
Direct peers
- Premier Protein: Premier Protein is a leading RTD high-protein shake brand sold widely in mass grocery and club channels. It competes head-to-head with Slate's 20G/30G shakes on protein content, flavor, and price, and is the dominant share leader in the protein shake segment Slate targets.
- Muscle Milk: Muscle Milk is an established RTD protein shake brand positioned for active and fitness consumers. It overlaps directly with Slate's target customer (athletes, gym-goers) and competes on protein content and flavor variety.
- Core Power: Core Power (owned by fairlife/Coca-Cola) is a ready-to-drink, high-protein milk-based shake targeting athletes and post-workout recovery. It is one of the closest direct competitors to Slate's milk-based protein positioning.
- OWYN (Only What You Need): OWYN is a fast-growing RTD protein shake brand emphasizing clean-label ingredients, no added sugar, and allergen-friendly formulations. It competes with Slate on the same better-for-you protein beverage positioning and similar distribution channels.
- Koia: Koia produces plant-based, high-protein RTD beverages targeting health-conscious and fitness consumers. It is a direct competitor in the high-protein, low-sugar RTD beverage shelf set where Slate competes.
- Iconic Protein: Iconic is an RTD protein beverage brand focused on clean ingredients, low sugar, and functional positioning. It competes with Slate for the same better-for-you protein drink consumer in natural and conventional retail.
- Naked Protein: Naked Protein is a line of high-protein smoothies and shakes positioned for fitness and on-the-go consumers. It competes in the same RTD protein refrigerated/ambient beverage category as Slate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Slate Milk social profiles
Digital presenceSlate Milk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Slate Milk leadership team
Management profileNumber of profiles
Profiles3 records
Slate Milk funding detail
Funding detailFunding overview
Funding rounds9 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Slate Milk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Slate Milk
What does Slate Milk do?
Slate Milk produces and sells lactose-free, high-protein chocolate milks, protein shakes (20G, 30G, and 42G tiers), protein iced coffees, and protein cookies. Products are manufactured using ultrafiltration to concentrate milk proteins and remove lactose without added protein powders, and are distributed via the company's e-commerce site, a wholesale portal, and major national grocery chains.
Is Slate Milk a public or private company?
Slate Milk is a private company. It is classified as venture growth investor backed and is currently operating.
When was Slate Milk founded?
Slate Milk was founded in 2019. It employs 11 to 50 people.
Where is Slate Milk based?
Slate Milk is headquartered in Boston, United States, in the North America region.
How does Slate Milk make money?
Three revenue lines are on record. Direct-to-Consumer Product Sales are the primary driver. The others are wholesale/B2B Sales and retail Distribution.
Who are Slate Milk's main competitors?
Broad incumbents on record are Fairlife, Orgain and Chobani Complete. Direct peers are Premier Protein, Muscle Milk, Core Power, OWYN (Only What You Need), Koia, Iconic Protein and Naked Protein.
Does Slate Milk have an API?
No public API is recorded for Slate Milk.
What industry is Slate Milk in?
Slate Milk's product category is Functional Dairy Beverages. Its primary akta.pro industry code is AFAHAIAD, Protein & Sports Dairy Beverages (RTD Protein Shakes, High-Protein Milk), with a secondary code of AFAHAAAF, High-Protein/High-Solids Fluid Milk Processing (Ultrafiltered Milk). Its NAICS code is 311511 and its SIC code is 2020.