Orange Room Pte. Ltd.

What Orange Room Pte. Ltd. does

Orange Room Pte. Ltd. is a Singapore-headquartered sports and wellness event management company operating across Asia, delivering end-to-end event production from private functions and corporate affairs to nation-wide sporting events. Its core product is the homegrown TRI-Factor Series, a four-leg triathlon format (swim, bike, run, triathlon) that has been rolled out across at least eight Asian countries with the support of National Sports Agencies, alongside licensed regional rights to global concept events Blacklight Run, Foam Glow Run, and Las Vegas Bubble Run. Its event execution is codified through the proprietary ORANGE methodology (Organize, Realize, Analyze, Negotiate, Galvanize, Execute) and supported by in-house strategy, logistics, HR, finance, and legal functions.

The company operates four distinct revenue streams: corporate sponsorship and event management fees (anchor sponsors include Hewlett Packard, SingTel, Pokka Corporation, and COMPRESSPORT), participant registration fees for owned and licensed events (e.g., the 5,000-participant Mandiri Bintan Marathon), IP licensing and consultancy, and direct-to-consumer merchandise sales through a Laravel-based e-commerce storefront at ecom.orangeroom.asia spanning categories from triathlon equipment and sports apparel to eyewear, wellness accessories, and sanitization products. The e-commerce channel is paired with a community program (TriFactor Cares) tying a portion of merchandise proceeds to a foundation.

Orange Room is privately held with no disclosed investors or funding, organized as a Singapore private limited company with a regional headquarters in Shanghai. Go-to-market is hybrid: consumer demand is driven by owned event properties and an e-commerce storefront, while enterprise revenue (sponsorship and government contracts, including work with SportSG and Singapore's Ministry of Education) is pursued through direct B2B sales. The company derives diversification from owning the TRI-Factor IP, holding regional licenses to three international concepts, and operating a non-event retail channel, but it remains a small, founder-led operator with no public financial disclosure.

Name

Orange Room Pte. Ltd.

Legal name

Orange Room Pte. Ltd.

Website

https://orangeroom.asia

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Orange Room Pte. Ltd. is a Singapore-based sports and wellness event management company that organizes corporate events, owns the TRI-Factor Series, holds regional rights to Blacklight Run, Foam Glow Run, and Bubble Run, and sells sports merchandise via its e-commerce platform across more than 10 Asian countries.

Ownership category

akta.pro rank

Product category

Sports Event Management

NAICS

Other Spectator Sports (711219), Spectator Sports (71121), Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races) (MPAKAIAH)

Keywords

• Sports event management
• Triathlon series operations
• Mass participation runs
• Wellness event consultancy
• Licensed brand activations

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Organization & Management: Organizing professional sporting events ranging from private functions, corporate affairs, to nation-wide events. Revenue generated from participant registration fees, corporate event bookings, and event management services.
2. Event Sponsorship & Partnerships: Securing presenting sponsors and partners for event properties like TRI-Factor Series. Sponsors include Hewlett Packard, SingTel, Pokka Corporation, and COMPRESSPORT.
3. E-commerce Sales: Online retail of sports equipment, apparel, accessories, and merchandise through ecom.orangeroom.asia. Products include Zone 3 swim paddles, Yolo foam rollers, Oakley eyewear, running shoes, sports apparel, and sanitization products.
4. IP Brand Management & Licensing: Building market-ready solutions for IP owners. Regional rights holder to global concept events including Blacklight Run, Foam Glow Run, and Bubble Run. Homegrown TRI-Factor Series licensed across Asia.
5. Sports & Wellness Consultancy: Understanding current market trends and technology and building innovative strategies to help clients achieve their objectives.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Orange Room Pte. Ltd. designs, organizes and executes sports and wellness events across Asia, including the proprietary TRI-Factor triathlon series and licensed fun-run formats such as Blacklight Run, Foam Glow Run and Bubble Run. The company complements its events with an in-house e-commerce store selling event merchandise and partner-brand gear, plus event consultancy and IP licensing for corporate and government clients.

Product overview

Orange Room Pte. Ltd. operates as a multi-faceted sports and wellness company comprising event management services, consultancy, IP brand licensing, and an e-commerce platform. The core offerings include the TRI-Factor Series (Asia's premier 4-leg triathlon series), TRI-Factor Asia Championship, Singapore International Triathlon, and licensed concept events (Blacklight Run, Foam Glow Run, Bubble Run). The e-commerce store at ecom.orangeroom.asia, built on Laravel, retails sports apparel, equipment, and accessories across 10 categories including TriFactor-branded merchandise, Zone 3 swim paddles, Zoono sanitisation products, Yolo Run foam rollers, Oakley and Knockaround sunglasses, Steigen socks, and Dri-Fit t-shirts. The company also provides Sports & Wellness Consultancy and IP Brand Management & Licensing services.

Differentiator

Problem solved

Functional benefit

Brands

• TRI-Factor Series: Asia's only 4-leg triathlon series comprising TRI-Factor Swim, TRI-Factor Bike, TRI-Factor Run and TRI-Factor Triathlon
• TriFactor Cares Programme
• TRI-Factor Asia Championship

Products and services

• TRI-Factor Series A proprietary 4-leg triathlon series positioned as the only one of its kind in Asia, offered to individual endurance athletes and triathlon enthusiasts across participating countries in the region.
• Blacklight Run (Regional Licence) A licensed glow/UV fun-run event format executed regionally by Orange Room for general consumer participants seeking novelty fitness experiences.
• Foam Glow Run (Regional Licence) A licensed foam-based fun-run event format executed regionally by Orange Room for general consumer participants.
• Bubble Run (Regional Licence) A licensed bubble-themed fun-run event format executed regionally by Orange Room for general consumer participants.
• Orange Room E-Commerce Store A direct-to-consumer online store selling event merchandise, partner-brand products and triathlon/running gear to participants and lifestyle consumers.
• Corporate & Government Event Management Turn-key design and execution of sporting, wellness and community events for corporate sponsors (e.g. Hewlett Packard, SingTel, Pokka, COMPRESSPORT) and government/education agencies (e.g. SportSG, MOE).
• Orange Methodology IP & Licensing A proprietary event-planning methodology and IP that Orange Room licenses to partners for the planning and execution of sports and wellness events.

Quantifiable outcome

• Successfully organized events since 2002 with operations since 2008
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• COMPRESSPORTcoreGTM or Marketing Partner · 1 January 2015Leading compression wear brand from Switzerland joined as sponsor for the 2015 TRI-Factor Series. Partnership provided sports apparel sponsorship and brand credibility.
• Pokka CorporationcoreGTM or Marketing Partner · 1 January 2013Leading food and beverage company in Asia Pacific was the 2013 presenting sponsor for TRI-Factor Series. Partnership supported event execution and provided F&B brand association.
• Hewlett PackardcoreGTM or Marketing Partner · 1 January 2009Global IT leader Hewlett Packard was one of the first 2 presenting sponsors for the TRI-Factor Series launch in 2009. Partnership provided event sponsorship and brand visibility through triathlon events.
• SingTelcoreGTM or Marketing Partner · 1 January 2009Local telecommunication company SingTel was one of the first 2 presenting sponsors for the TRI-Factor Series launch in 2009. Partnership provided event sponsorship and marketing activation.
• Zone 3minorChannel Partner/ Reseller/ DistributorSports equipment brand distributed through Orange Room's e-commerce platform. Products include Zone 3 ERGO Swim Training Hand Paddles.
• ZoonominorChannel Partner/ Reseller/ DistributorSanitization products brand distributed through Orange Room's e-commerce platform. Products include hand sanitizers and surface sanitizers in various sizes.
• OakleyminorChannel Partner/ Reseller/ DistributorPremium eyewear brand with products distributed through Orange Room's e-commerce platform including Targetline, Sliver, Radar EV Path, Mercenary, Jaw Breaker models.
• KnockaroundminorChannel Partner/ Reseller/ DistributorSunglasses brand with kids premium sunglasses distributed through Orange Room's e-commerce platform.
• SteigenminorChannel Partner/ Reseller/ DistributorRunning socks brand with products distributed through Orange Room's e-commerce platform including Zero Length Socks.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Tough Mudder: Tough Mudder is a global mass-participation obstacle and endurance event brand with Asia operations. It competes with Orange Room's portfolio (TRI-Factor, Blacklight Run, Foam Glow, Bubble Run) for corporate sponsorship, participant spend, and event-day infrastructure.
• Spartan Race: Spartan Race is a global obstacle course and endurance event brand with operations across Asia including Singapore and Malaysia. It competes for the same corporate sponsorship dollars, athlete participation, and event-day logistics as Orange Room's TRI-Factor and marathon properties.
• The IRONMAN Group: The IRONMAN Group is the global leader in endurance triathlon and mass-participation events, operating IRONMAN and IRONMAN 70.3 races plus running events worldwide. Directly comparable to Orange Room's TRI-Factor Series and Singapore International Triathlon, but with vastly greater scale, brand recognition, and a global rather than Asia-centric footprint.

Others

• Sunshine Nation / Event Management Asia (regional sport event operators): Runners Global and similar regional endurance event platforms serve as registration, results, and event discovery infrastructure for the mass-participation market in Asia. While not a direct competitor, they are an adjacent ecosystem player that Orange Room's event properties depend on for participant registration and reach.

Direct peers

• HiVelocity Events & Sports: HiVelocity is a Singapore-based sports marketing and event management agency operating mass-participation events in Southeast Asia. Directly comparable to Orange Room in business model (event organization, sponsorship sales, sports IP licensing) and regional focus.
• Laguna Phuket Triathlon: The Laguna Phuket Triathlon is a long-established Asian destination triathlon event. Comparable to Orange Room's TRI-Factor Asia Championship as a premium multi-discipline endurance event attracting international participants and brand sponsors across Southeast Asia.
• Color Run (The Color Run / Color Run Asia): The Color Run is the original global 'fun run' concept event featuring color powder stations. Orange Room is the regional rights holder for Blacklight Run, Foam Glow Run, and Bubble Run — three concept events in the same experiential/fun-run category as The Color Run — making it a direct peer in the licensed mass-participation event space.
• MetaSport: MetaSport is a Singapore-based endurance sports event organizer operating triathlons, marathons, and community races across Southeast Asia. It is one of the closest direct competitors to Orange Room in Singapore and the regional triathlon/running event market, often running head-to-head events.
• Bubble Run (parent: Human Movement): Bubble Run is a global concept event featuring bubble stations along a fun run course. Orange Room holds Asia regional rights to this exact concept under license — making the licensor a direct peer/partner for IP licensing and a comparable event-format operator.

Regional players

• Great Eastern Women's Run: Great Eastern Women's Run is a flagship Singapore mass-participation running event with strong corporate sponsorship and community participation. Orange Room's Singapore International Triathlon and corporate-sponsored runs compete for the same regional participant base, sponsors, and venue calendars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/orangeroom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orange Room Pte. Ltd.