Xcons

What Xcons does

XCONS is an Argentine SaaS company headquartered in Córdoba that provides unified commerce software for the construction materials industry in Latin America. The platform serves building materials retailers, distributors, and manufacturers — corralones, pinturerías, madereras, ferreterías, and related outlets — by combining eCommerce, CRM, OMS, supply chain management, PIM, automation, and chat into a single omnichannel system tailored to the workflows of materials commerce. The company reports having digitalized 100+ companies and serves a named customer set including Tecnopor, Materiales Sur, CMP, Moconá, Holcim, Disensa, OG Corralón, Mix Pinturerías, Maderplak, WUD, Arquimax, Ferreyra, KSA, Haltbar, and Shejina.

The platform comprises 30+ functional modules including vertical-specific Material Calculators (50+ solutions), Budget Management, Inbox 360, Full Pricing, Selection Assistants, a Loyalty & Referral Program, and a Payment Gateway. In January 2024, XCONS launched a Hybrid Marketplace that pairs digital catalog inventory with third-party fulfillment, and in February 2025 it released a Wood Cut Optimizer integrated with Lepton for cut-list nesting and waste reduction in maderera workflows. The product surface depends on a documented integration stack — Fiserv, Getnet, ClearSale, and the WhatsApp Business API — and incorporates AI-powered search, RFM segmentation, and purchase-interest scoring layered on top of transaction and catalog data.

XCONS operates a tiered SaaS pricing model — Connect at $440/month, Grow (recommended) at $1,440/month, and Enterprise at $4,800/month — supplemented by add-on modules priced between $40 and $630. Go-to-market blends product-led, sales-led, and event-driven motions, with WhatsApp as a primary commercial channel and industry events (Experiencia TIIC, Congreso América Digital) as anchors. The company is led by CEO Maximiliano Pallotto, draws on 20+ years of founder-level industry experience, and operates with a publicly visible team of approximately 13 members. No external funding round is disclosed in the input.

Name

Xcons

Legal name

XCONS

Website

https://xcons.com

Company type

Private

Operating status

Operating

Short description

XCONS is an Argentine SaaS company providing a unified commerce platform for Latin American construction materials retailers, distributors, and manufacturers. It combines eCommerce, CRM, OMS, supply chain, and vertical-specific calculators into a single omnichannel system serving 100+ companies.

Ownership category

akta.pro rank

Product category

Construction Materials Commerce Software

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Electrical, Plumbing & HVAC Trade Supply Marketplaces (CRAFAHAC)

akta.pro secondary industry

Order Management & Inventory Orchestration (OMS) (CRAFAMAC)

Keywords

• Construction commerce software
• B2B ecommerce platform
• Omnichannel commerce SaaS
• Construction materials marketplace
• Building distribution software

Headquarters

HQ city

Córdoba

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription - Connect Plan: Base tier offering ecommerce, CRM, budgets, basic logistics, and unified catalog. Users unlimited. Starting at USD440/month.
2. Software Subscription - Recommended/Grow Plan: Mid-tier with all Connect features plus conversations/WhatsApp, automations, dedicated support, and ERP integration. Starting at USD1440/month.
3. Software Subscription - Enterprise Plan: Full enterprise tier with multiple payment gateways, BI data collection, dedicated server, premium support, advanced ERP integration, and custom development hours. Starting at USD4800/month.
4. Modular Add-ons and Services: Additional charges for extra features: WhatsApp messaging (USD60-160/month), automations (USD200/month), cut optimizer (USD160/month), loyalty program, fraud prevention, cataloging (USD1.2/unit), premium support (USD45-405/month), on-demand development (USD70/hour or USD630 for 10-hour bundle).
5. Payment Gateway Transaction Fees: Commission-based revenue from payment processing: Fiserv takes 1% (0-100K), 0.75% (100-200K), 0.50% (>200K). Getnet charges USD25/month. No per-sale commission mentioned for the XCONS platform itself.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Xcons provides a unified omnichannel commerce SaaS platform tailored for the Latin American construction materials industry. The platform integrates eCommerce, full CRM, order management, supply-chain logistics, dynamic pricing, marketing automation, payment gateway connectivity, and a hybrid B2B/B2C marketplace into a single offering, sold primarily to corralones (hardware/building-materials retailers), manufacturers, and distributors across Argentina, Mexico, and Chile. Implementation, customization, and ongoing support services are delivered alongside the software subscription.

Product overview

XCONS is a unified omnichannel commerce platform purpose-built for the Latin American construction materials industry. The core XCONS Platform integrates eCommerce, CRM, communications (WhatsApp/social), OMS, supply chain, and automation into a single system. The platform is sold in three tiers: Connect (from USD440/month — eCommerce, CRM, basic logistics, unlimited users), Professional (from USD1,440/month — adds Conversations/WhatsApp, automations, dedicated support, ERP integration), and Enterprise (from USD4,800/month — multi-gateway payments, BI data collection, dedicated server, premium support, advanced ERP integration). Key add-on modules include: Calculadores de Materiales (50+ construction calculators for architects/builders), the Lepton-powered Optimizador de Corte (wood/metal cut optimizer), Fidelity & Referral Program (architect/builder loyalty credits), Marketplace Híbrido (multi-vendor platform), Asistentes de Selección (guided variant selection), Catalogación Unificada (professional cataloging), and an integrated Payment Gateway (Fiserv, Getnet, ClearSale). The platform serves distributors/corralones, manufacturers, and small businesses across B2C, B2B, and B2B2C models.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Orders managed through XCONS increased 116% year-over-year in 2024
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature13 records

Partnerships

Five partnerships are on record, tiered core and standard.

• LeptoncoreTechnology or IntegrationIntegration partnership for the wood cut optimizer. XCONS system is connected to Lepton API to provide cut optimization, product quoting, and service budgeting (edge gluing, cuts, shipping) all in one automated quote.
• WhatsApp Business APIcoreTechnology or IntegrationIntegration with WhatsApp Business API for business messaging capabilities. XCONS offers WhatsApp QR (10,000 messages for USD60/month) and WhatsApp Business API (10,000 messages with 16 hours implementation for undisclosed price).
• FiservcoreTechnology or IntegrationPayment gateway integration with Fiserv for processing card payments. Transaction fees: 1% for 0-100K volume, 0.75% for 100-200K, 0.50% for 200K+.
• GetnetstandardTechnology or IntegrationPayment gateway integration with Getnet for additional payment processing options. Fixed fee of USD25/month.
• ClearSalestandardTechnology or IntegrationFraud prevention integration with ClearSale to secure operations and provide chargeback insurance.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• VTEX: Latin American enterprise commerce platform with marketplace, OMS, and B2B capabilities. Comparable to XCONS at the higher end of the market (multi-gateway payments, ERP integration, BI, marketplace), but focused on enterprise retailers across categories rather than a specific vertical.
• Shopify: Global horizontal commerce SaaS offering stores, OMS, payments, and an app ecosystem. Comparable to XCONS in its SMB self-serve subscription model and broad feature set, but lacks construction-materials-specific workflows.
• Adobe Commerce (Magento): Enterprise commerce platform supporting B2B/B2C, complex catalogs and ERP integrations. Comparable to XCONS at the enterprise tier but oriented to large retailers across categories rather than a vertical niche.
• BigCommerce: Headless commerce SaaS with multi-channel selling, OMS and B2B features. Comparable to XCONS's enterprise-tier feature footprint (multi-storefront, ERP integrations, API-driven), though it serves all verticals and lacks construction-specific tools.

Direct peers

• Jumpseller: LatAm-originated commerce SaaS with multi-channel and marketplace features. Comparable to XCONS's SMB tier subscription model, marketplace capabilities and ERP integrations, though it serves all verticals.
• Tiendanube (Nuvemshop): Leading Latin American SaaS ecommerce platform for SMBs and mid-market sellers. Closely comparable to XCONS in targeting Spanish/Portuguese-speaking merchants with self-serve onboarding, modular features and tiered subscription pricing — though it serves all verticals, not construction materials specifically.
• Conexa (Construcción Conexa): Mexico-based construction-industry digital platform connecting suppliers, contractors and developers. Comparable to XCONS in targeting construction-industry digitalization in Latin America, though with a project-management/commercial angle rather than pure commerce SaaS.
• Mercately: LatAm WhatsApp commerce and CRM platform focused on conversational selling for SMBs. Comparable to XCONS's WhatsApp Business API integration, Inbox 360 multi-agent hub, and SMB-friendly approach to digital sales in Latin America.
• Vendty: Latin American ecommerce SaaS for SMB retailers with built-in POS, OMS and payment integrations. Comparable to XCONS in targeting small LatAm merchants with an all-in-one commerce stack at similar monthly price points.

Others

• Lepton Software: Provider of the cut-optimization engine that XCONS integrates with for wood/metal cut quoting. Direct technology partner; relevant as a vertical-specialized adjacency and a potential competing point of entry into construction-materials commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/xcons
• LinkedInlinkedin.com/company/xcons

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xcons