TomTom Productions

What TomTom Productions does

TomTom Productions is a privately held event production company headquartered in Queenstown, New Zealand, founded in 2008. The firm delivers integrated audiovisual production services for live events, combining lighting, sound, projection, LED screens, and rigging under three core service lines: Event Design (visual production design with 3D rendering and pre-visualisation), Technical Management (end-to-end project management including CAD, venue liaison, health and safety, and rigging/load calculations), and Production Supply (sourcing from manufacturers including VuePix, Christie, Clay Paky, d&b Audiotechnik, and Martin Professional). It serves a diversified client mix across corporate events (Subaru NZ, CINZ conferences, Westfield), government and tourism bodies (Queenstown Lakes District Council, Destination Queenstown), live music festivals (Rhythm & Alps, LUMA, Whakatipu Music Festival), and private celebrations, with geographic reach centered on Queenstown, Central Otago, and Wanaka, and selective North Island activity in Auckland. The operating model is project-based with custom quotes, direct client engagement via website/email/phone, and a sales-led go-to-market supported by venue partnerships and a public portfolio ('Vault'). The company also operates the Give.Give. community initiative, donating equipment and technical support to local charities and arts organizations, which functions as both community engagement and brand-building. Operating headcount sits in the 1-10 range with seasonal technician hires, and revenue is not publicly disclosed.

Name

TomTom Productions

Legal name

TomTom Productions

Website

https://tomtomproductions.co.nz

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

TomTom Productions is a Queenstown-based event production company providing integrated lighting, sound, and audiovisual services for corporate events, festivals, and private functions across New Zealand's South Island.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Motion Picture and Video Production (51211), Other Performing Arts Companies (711190)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Event Technical Production Management & Crew (MPAGAKAH)

akta.pro secondary industries

Video/IMAG & LED Wall Production (MPAGAKAD), Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB), Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG), Production Design & Art Department Services (Sets, Props, Scenic) (MPADAFAG)

Keywords

• Event production services
• Audiovisual production
• Lighting and sound
• Live event production
• Projection mapping

Headquarters

HQ city

Queenstown

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Event Production Services: Full-service AV event production including event design, technical management, and production supply. Services cover lighting, sound, projection, LED screens, rigging, and audiovisual equipment rental integrated with creative design. Revenue is project-based, custom quoted based on event requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

TomTom Productions is a full-service event production company based in Queenstown, New Zealand. It delivers lighting, sound, projection, LED screens, and audiovisual production for corporate events, music festivals, conferences, galas, and private celebrations. The offering is built around three integrated streams: Event Design (creative visual design with 3D rendering), Technical Management (end-to-end project management, rigging, health & safety, venue liaison), and Production Supply (sourcing and operating high-end equipment from manufacturers such as VuePix, Christie, d&b Audiotechnik, Clay Paky, and Martin Professional).

Product overview

TomTom Productions is a full-service event production company offering a unified suite of services for live events. The core offering consists of three integrated service streams: Event Design (visual production design with 3D rendering and pre-visualisation), Technical Management (end-to-end production management from planning to delivery), and Production Supply (equipment sourcing from leading manufacturers including VuePix LED screens, Christie projectors, d&b audio, Clay Paky and Martin Professional lighting). The company also operates Give.Give., a community initiative providing equipment and technical support to local charities and arts organizations. Services span corporate events, conferences, galas, music festivals, and installations across Queenstown and Central Otago.

Differentiator

Problem solved

Functional benefit

Brands

• GiveGive: Community outreach initiative supporting local arts, community groups, charities, and artistic initiatives by donating equipment and technical support.

Products and services

• Event Design Visual production design service for live events, including 3D rendering and pre-visualization, tailored to client objectives and audience experience. Used by corporate event organizers, festival producers, and planners in Queenstown and Central Otago.
• Technical Management End-to-end technical management of live events, including CAD and 3D rendering, room layout and floorplan, AV system design and schematics, venue technical liaison, health and safety preparation, rigging design, and load calculations. Provided to event organizers and corporate clients.
• Production Supply Sourcing, supply, and operation of production equipment from leading manufacturers including VuePix LED screens, Christie and Panasonic projectors, Clay Paky, Martin Professional, Ayrton, Robe, and SGM lighting, d&b Audiotechnik, Allen & Heath, and Midas audio, Panasonic and Blackmagic Design cameras, Global Truss rigging, and power distribution. Delivered to event organizers, venues, and corporate clients.
• Give.Give. Community Initiative Community initiative donating equipment and technical support to local charities, arts organizations, and community groups in Queenstown, supporting events such as Queenstown Winter Festival, LUMA, and charity fundraisers.

Quantifiable outcome

• 20,000+ viewers reached for Whakatipu Music Festival 2022 livestream across 4 platforms
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Industrial Sessions Collaboration (TomTom Productions, SoundPeople, Shotover Media)coreStrategic or Co-development Partner · 1 January 2020Collaboration between three Queenstown production companies (TomTom Productions, SoundPeople, and Shotover Media) launched during COVID-19 to provide live streaming services. Each company contributes complementary expertise and equipment worth approximately $30,000 per stream. TomTom provides lighting and video production expertise.
• VuePix / ULA Group NZmajorTechnology or IntegrationEquipment supplier and technology partner for VuePix Infiled LED screens. ULA Group NZ provides VuePix LED products including Deep Black series (DB2.6) and AR5 outdoor panels. TomTom has made significant investments in VuePix technology.
• Watson & Wyatt Event DesignminorStrategic or Co-development PartnerEvent design collaboration on multiple projects including NZIA Awards, Westpac Women's Conference, BMW Gala Dinner, and various corporate events. Collaborative design approach combining event design with AV production.
• QT Event CollectiveminorStrategic or Co-development PartnerEvent collective partnership for various Queenstown events including Winehouse Winter Gala, Welcome Function at Holiday Inn Express, and marquee projection projects.
• Destination QueenstownminorGTM or Marketing PartnerMarketing and destination promotion partnership. TomTom provides AV production for Destination Queenstown events including Welcome to Winter 2021, Diwali Festival of Lights sponsorship, and lunch events.
• Gather & Gold TipisminorChannel Partner/ Reseller/ DistributorPreferred tipis supplier for unique venue configurations. TomTom provides AV production services for Gather & Gold tipi installations at various Queenstown locations.
• Ripple ExperienceminorStrategic or Co-development PartnerEvent management partner for various corporate events including COACHELLA @ Cargo Brewery activation featuring hologram performance.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NW Group: New Zealand AV and event production company offering lighting, sound, video, and staging services for corporate events, conferences, and live performances. Comparable to TomTom across service mix (integrated AV production) and B2B event customer base, though operating at national scale rather than regionally focused.
• Shotover Media: Queenstown-based video production and live streaming company, also part of the Industrial Sessions collective with TomTom. Comparable as a regional peer focused on event video, broadcast, and livestream production for the same Queenstown client base.
• Haycom: NZ-based audio visual and event production company providing AV hire, staging, and production services across the country. Directly comparable to TomTom on integrated event AV production model, with a broader national footprint including Auckland and Wellington offices.
• Big Picture Event Production: New Zealand event production specialist delivering AV, lighting, staging, and creative production for live events and brand activations. Comparable to TomTom on full-service event production model and NZ-domestic focus.
• SoundPeople: Queenstown-based audio production company and TomTom's Industrial Sessions collaboration partner. Directly comparable as a local peer providing complementary event production services, and a frequent co-production partner on Queenstown projects.
• Staging Direct: New Zealand event staging, lighting, and production hire company serving concerts, corporate events, and festivals. Closely comparable to TomTom on staging, lighting, and event production services, with a similar B2B/festival customer base.
• Showtools International: New Zealand event production and AV hire company providing lighting, sound, staging, and video for concerts, festivals, and corporate events. Comparable to TomTom on integrated event AV production service mix and NZ-based customer base.

Broad incumbents

• Encore (formerly PSAV): Global leader in event technology and AV production services for hotels, venues, and event organizers. Comparable to TomTom as a broad incumbent offering AV, lighting, and staging across hotels/conventions, but operating at vastly larger scale across global hospitality and corporate markets.
• PRG (Production Resource Group): World's largest provider of entertainment and event production solutions, spanning lighting, video, audio, and rigging for concerts, corporate events, and broadcast. Comparable to TomTom on integrated AV/staging production capabilities, but at a global, enterprise scale.
• Freeman: Global experiential marketing and event production agency providing AV, staging, design, and logistics for trade shows, conventions, and brand activations. Comparable to TomTom on event AV and staging production, but operating as a full-service experiential agency at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tomtomproductions
• LinkedInlinkedin.com/company/tomtom-productions
• Instagraminstagram.com/tomtomproductionsnz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TomTom Productions