Showtools International
Showtools International is an Australian wholesale distributor of professional lighting, trussing, rigging, staging, lighting control, and atmospheric equipment, serving event production companies, venues, and installers across Australia as the official distributor for 30+ international brands.
- Company typePrivate
- Founded2013
- HeadquartersGrange, Australia
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Showtools International does
Showtools International is an Australian wholesale distributor of professional lighting, AV, trussing, rigging, staging, lighting control, power distribution, and atmospheric effect equipment for the live events and entertainment industry. Founded in 2013 and headquartered in Smeaton Grange, NSW, the company operates as the official or exclusive Australian distributor for more than 30 international brands — including Eurotruss, Chauvet Professional, ChamSys, German Light Products (GLP), Smoke Factory, Smoke Genie, CM Lodestar, MADRIX, Portman, Minuit Une, and EZEVENT — and serves event production companies, venues, hire/staging firms, and installers across Australia through offices in Sydney (HQ), Gold Coast, Melbourne, Perth, and Adelaide.
The underlying technology is professional entertainment hardware: DMX/RDM-controlled intelligent lighting fixtures with pixel mapping and motorized pan/tilt; aluminium truss systems using tolerance-free conical connector architecture (Eurotruss CS1); IP65-rated wash, strobe, and batten LED fixtures (e.g., Chauvet COLORado PXL Curve 12, GLP JDC2 IP); lighting control consoles and pixel-mapping software (ChamSys MagicQ, MADRIX); and atmospheric effect devices (Smoke Factory Fire Trainer, Smoke Genie handheld units). The company does not own proprietary core technology; its differentiation rests on aggregating premium third-party brands under exclusive Australian distribution agreements and layering local sales, technical support, warranty service, and import logistics.
Showtools runs a B2B wholesale hardware distribution model with quote-based pricing in Australian Dollars, 50% deposit / 50% before release terms, optional credit accounts, and a 1.5% card surcharge. Go-to-market is sales-led through regional sales managers and technical specialists, supplemented by an online e-commerce storefront (showtools-shop.com.au) and digital channels (website, Facebook, Instagram, LinkedIn). Revenue is not publicly disclosed; the business is privately held under Showtools International Pty Ltd (ABN 80 149 460 515) with Robert Runko as Managing Director. Recent commercial milestones include the Chauvet Professional Million Dollar Club Award (2026) and the March 2026 exclusive distribution partnership with EZEVENT lighting.
Showtools International firmographics
Firmographics- Name
- Showtools International
- Legal name
- Showtools International Pty Ltd
- Website
- https://showtools.com.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Showtools International is an Australian wholesale distributor of professional lighting, trussing, rigging, staging, lighting control, and atmospheric equipment, serving event production companies, venues, and installers across Australia as the official distributor for 30+ international brands.
- Ownership category
- akta.pro rank
Showtools International industry classification
Industry- Product category
- Professional Lighting and Event Production Equipment
- SIC
- Wholesale-Hardware (5072)
- akta.pro primary industry
- Outdoor Recreation Equipment Distribution (Camping, Hiking, Climbing) (CRAOAJAB)
Keywords
Where Showtools International is headquartered
LocationHeadquarters
- HQ city
- Grange
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Showtools International business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Hardware Distribution: B2B wholesale distribution of professional lighting technology, trussing, rigging, staging, lighting control, power distribution equipment to event production companies and venues across Australia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Wholesale B2B pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Showtools International product offering
Product offeringCore offering
Showtools International is an Australian wholesale distributor that supplies professional lighting technology, trussing, rigging, staging, lighting control systems, power distribution equipment, networking, cables, clamps, theatre craft hardware, and control software to event production companies, venues, hire/staging firms, and installers across Australia. The company is the official Australian distributor for over 30 international brands including Eurotruss, Chauvet Professional, ChamSys, German Light Products, MADRIX, CM Lodestar, Smoke Factory, Smoke Genie, Minuit Une, and Portman.
Product overview
Showtools International is an Australian wholesale event supplier and official distributor for multiple international professional event equipment brands. The company distributes professional lighting technology (including Chauvet Professional, German Light Products/GLP, and Minuit Une), lighting control systems (ChamSys MagicQ consoles and networking products, MADRIX LED control), structural/rigging hardware (Eurotruss trusses and accessories, CM Lodestar hoists), atmospheric effects (Smoke Factory fog machines, Smoke Genie handheld smoke devices), and supporting equipment including road cases, staging, rigging tools, and cables. The portfolio spans over 30 distributed brands across lighting, control, structural, atmospheric, and accessory categories, serving the professional live entertainment industry including touring, theatre, broadcast, and installation applications throughout Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Chauvet Professional lighting fixtures
Companies that use Showtools International
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Showtools International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Showtools International partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- EZEVENT lightingcoreShowtools International appointed as exclusive Australian distributor for EZEVENT lighting, known for battery-powered lighting poles and uplighting solutions designed for event and function environments. Products include VIP-R.T, VIP-R+, X-PO, X-PO.BASE, X-PO+ models with CRMX/WDMX wireless DMX control options.
- EurotrusscoreOfficial Australian distributor of Eurotruss aluminium truss systems, a Netherlands-based company established in the 1990s known for the conical connection system innovation.
- Chauvet ProfessionalcoreOfficial Australian distributor of Chauvet Professional lighting fixtures for theatres, hotels, cruise ships, night clubs, television studios and architectural lighting applications.
- ChamSyscoreOfficial Australian distributor of ChamSys MagicQ lighting control consoles and systems, including Stadium, Compact, and GeNetix series products.
- German Light Products (GLP)majorOfficial Australian distributor of German Light Products (GLP) professional lighting fixtures including the Fusion and JDC2 IP product lines.
- Smoke GeniemajorOfficial Australian distributor of Smoke Genie handheld smoke machines featuring patented Fog/Haze/Dry Ice effect technology for event and production use.
- Smoke FactorymajorOfficial Australian distributor of Smoke Factory fog machines including Fire Trainer, Data II, and Professional Series products.
- CM LodestarmajorOfficial Australian distributor of CM Lodestar chain motors and hoists for rigging applications including D8+ 500kg/1000kg models.
- Portman Custom LightsmajorOfficial Australian distributor of Portman custom lighting products including the Amulet fixture series.
- Minuit UnemajorOfficial Australian distributor of Minuit Une lighting products including IVL Dice fixtures.
- MADRIXmajorOfficial Australian distributor of MADRIX lighting control systems and software for LED applications.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Showtools International competitors and assessment
Company assessmentDirect peers
- CMI Music & Audio: Australian distributor of professional audio, lighting, and AV brands. Operates with a comparable business model to Showtools — exclusive distribution agreements with international manufacturers sold through B2B channels to event production and venue customers.
- Lex Products: Manufacturer and distributor of power distribution and lighting control equipment for entertainment and industrial markets. Comparable to Showtools in serving event production customers with mission-critical power and control infrastructure, though with a narrower product focus.
- National Audio Systems (NAS): Australian wholesale distributor of professional audio, lighting, and AV technology. Closely comparable to Showtools in target customer base (production companies, venues, integrators) and exclusive brand distribution model within the Australian market.
- Jands: Australia's largest professional audio, lighting, and staging distributor. Directly comparable to Showtools in that both operate as B2B wholesale distributors of premium international event production brands into the Australian live events and installation markets.
- AC Lighting: International distributor of professional lighting and control products (notably an exclusive distributor of brands like Chroma-Q and Jands). Directly comparable to Showtools' model of holding exclusive regional rights for premium lighting and control manufacturers.
- AED (Advanced Electronics & Distributors): US-based distributor and rental provider of professional lighting, audio, and rigging equipment. Comparable to Showtools as a multi-brand wholesale distributor serving event production customers, though operating at significantly larger scale in North America and Europe.
Others
- Chauvet Professional: US-based manufacturer of professional lighting fixtures and a key Showtools supplier (exclusive Australian distribution). Not a competitor, but adjacent — Chauvet's own global channel decisions and direct-to-market expansion directly shape Showtools' addressable margin and territory.
- Eurotruss: Netherlands-based manufacturer of aluminium truss systems and a foundational Showtools distribution partner. Not a direct competitor; included as a thematic peer given that manufacturer-distributor relationship dynamics directly determine Showtools' competitive position in Australia.
Broad incumbents
- PRG (Production Resource Group): Global provider of event production services and equipment rental including lighting, video, and rigging. Overlaps with Showtools in serving the same end customers (live events, touring, broadcast) but operates as a much larger, vertically integrated production services company.
- Highlite International: Netherlands-based distributor and manufacturer of professional lighting, audio, and stage equipment under brands such as Showtec and DAP. Comparable to Showtools as a multi-brand event technology distributor serving global markets, though with significantly broader product portfolio and self-manufactured brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Showtools International social profiles
Digital presenceShowtools International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Showtools International leadership team
Management profileNumber of profiles
Profiles3 records
Showtools International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Showtools International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Showtools International
What does Showtools International do?
Showtools International is an Australian wholesale distributor that supplies professional lighting technology, trussing, rigging, staging, lighting control systems, power distribution equipment, networking, cables, clamps, theatre craft hardware, and control software to event production companies, venues, hire/staging firms, and installers across Australia. The company is the official Australian distributor for over 30 international brands including Eurotruss, Chauvet Professional, ChamSys, German Light Products, MADRIX, CM Lodestar, Smoke Factory, Smoke Genie, Minuit Une, and Portman.
Is Showtools International a public or private company?
Showtools International is a private company. It is classified as family owned and is currently operating.
When was Showtools International founded?
Showtools International was founded in 2013. It employs 1 to 10 people.
Where is Showtools International based?
Showtools International is headquartered in Grange, Australia, in the Oceania region.
How does Showtools International make money?
One revenue line is on record: wholesale Hardware Distribution.
Who are Showtools International's main competitors?
Direct peers on record are CMI Music & Audio, Lex Products, National Audio Systems (NAS), Jands, AC Lighting and AED (Advanced Electronics & Distributors). Others are Chauvet Professional and Eurotruss. Broad incumbents are PRG (Production Resource Group) and Highlite International.
Does Showtools International have an API?
No public API is recorded for Showtools International.
What industry is Showtools International in?
Showtools International's product category is Professional Lighting and Event Production Equipment. Its primary akta.pro industry code is CRAOAJAB, Outdoor Recreation Equipment Distribution (Camping, Hiking, Climbing). Its SIC code is 5072.