New Zealand Red Cross Incorporated
New Zealand Red Cross Incorporated is a Wellington-headquartered registered charity and one of 191 National Societies of the International Red Cross and Red Crescent Movement, delivering disaster response, refugee settlement support, NZQA-approved first aid training, Meals on Wheels, and international humanitarian deployments across Aotearoa New Zealand and the Pacific.
- Company typePrivate
- Founded1915
- HeadquartersWellington, New Zealand
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What New Zealand Red Cross Incorporated does
New Zealand Red Cross Incorporated is a registered charity (CC21860) and one of 191 National Societies of the International Red Cross and Red Crescent Movement, founded in 1915 and headquartered at 69 Molesworth Street, Thorndon, Wellington. The organisation delivers humanitarian services across Aotearoa New Zealand through more than 50 volunteer locations, with operational reach extending to the Pacific (Fiji, Tonga, Vanuatu), Southeast Asia (Philippines), the Middle East, Ukraine, and South America via the International Delegate Programme. Its core service lines are disaster response and welfare support (Disaster Welfare and Support Teams), refugee settlement and integration (including specialist refugee mental health services and the Migration Advisory Group), community services (Meals on Wheels operating 70+ years and the Curtain Bank), first aid training (NZQA-approved across 20+ regions in in-person, hybrid, and webinar formats), Restoring Family Links international tracing, and international humanitarian deployments.
Underlying technology is a conventional humanitarian-service delivery platform: an online course booking system at first-aid.redcross.org.nz with regional and course-type selection and a Client Booking Portal for organisational group bookings, a donation platform integrated with Paystation for PCI-compliant payment processing, a volunteer role search with location and category filters, and a free First Aid mobile application for reference content. Integrations are limited to Paystation (payments), Google Analytics (site measurement), and Google Ads (remarketing); there is no disclosed AI/ML infrastructure. The organisation holds Privacy Act 2020 compliance and PCI-DSS-aligned payment practices, and holds no patents or registered trademarks beyond the internationally protected Red Cross emblem.
The business model blends donation-based and commercial revenue streams. Donations and fundraising appeals (one-time, regular giving, bequests, and disaster-specific appeals such as Venezuela Earthquakes, Middle East, Ukraine, and Pacific Disaster Fund) are the primary funding source, supported by a registered-charity tax refund of up to 33.33% for donors giving over NZD 5. Commercial revenue is generated through NZQA-approved first aid training courses, retail Red Cross Shops (physical and online) selling donated goods and first aid products, and a membership programme with subscription-style enrolment providing governance voting rights. Go-to-market is community-led and event-driven: volunteer recruitment, annual and emergency appeals, and digital marketing (website, Facebook, Instagram, LinkedIn, YouTube, X, monthly Inside RED newsletter). The customer base is split between individual donors/beneficiaries (refugees, disaster-affected communities, first aid learners) and corporate/government partners (ASB Bank, NZ Post, AA, Far North District Council, Hanes, Uber, TELUS Health, Footprint) supporting both fundraising and service delivery.
New Zealand Red Cross Incorporated firmographics
Firmographics- Name
- New Zealand Red Cross Incorporated
- Legal name
- New Zealand Red Cross Incorporated
- Website
- https://redcross.org.nz
- Company type
- Private
- Founded year
- 1915
- Operating status
- Operating
- Short description
- New Zealand Red Cross Incorporated is a Wellington-headquartered registered charity and one of 191 National Societies of the International Red Cross and Red Crescent Movement, delivering disaster response, refugee settlement support, NZQA-approved first aid training, Meals on Wheels, and international humanitarian deployments across Aotearoa New Zealand and the Pacific.
- Ownership category
- akta.pro rank
New Zealand Red Cross Incorporated industry classification
Industry- Product category
- Humanitarian Services
- NAICS
- Community Food and Housing, and Emergency and Other Relief Services (6242), Emergency and Other Relief Services (624230), Social Assistance (624)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH)
- akta.pro secondary industries
- Refugee, Migration & Displacement Support (BPAGABAH), Integration & Inclusion Services (Housing, Education, Employment) (BPADAHAI), Resettlement, Relocation & Repatriation Support (BPADAHAD), Emergency Shelter, NFIs & Winterization for Displaced Populations (BPADAHAG)
Keywords
Where New Zealand Red Cross Incorporated is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
New Zealand Red Cross Incorporated business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Donations and Fundraising Appeals: Individual donations through one-time and regular giving, bequests, and emergency disaster appeals. Registered charity (CC21860) allowing donors to claim up to 33.33% tax refund on donations.
- First Aid Training Courses: NZQA-approved first aid courses offered across New Zealand with various levels including Comprehensive First Aid, Essential First Aid, Mental Health courses, and workplace training. Revenue supports organizational operations.
- Red Cross Shops Retail: Retail shops selling donated goods, books, and first aid products. Proceeds support humanitarian programs and services.
- Membership Fees: Membership program with enrolment providing voting rights in elections and participation in governance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Where the Need is Greatest donation |
| Other | Pay-as-you-go | First Aid Courses |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
New Zealand Red Cross Incorporated product offering
Product offeringCore offering
New Zealand Red Cross provides humanitarian services including disaster response and welfare support, refugee settlement assistance, NZQA-approved first aid training courses, Meals on Wheels community meal delivery, international delegate deployments, Restoring Family Links tracing services, and mental health and wellbeing courses across New Zealand and the Pacific. It also operates a network of Red Cross retail shops selling donated goods and first aid products, with funding derived from individual donations, fundraising appeals, bequests, course fees, and retail sales.
Product overview
New Zealand Red Cross offers a diverse portfolio of humanitarian services and training products. The core offerings include NZQA-approved first aid training courses (available in-person, hybrid, and webinar formats across 20+ regions), supported by a digital Client Booking Portal for group course management. The organisation provides emergency services through its Disaster Welfare and Support Team volunteer network, community services including Meals on Wheels and Curtain Bank, refugee settlement support, and an International Delegate Programme deploying humanitarian workers overseas. Additional services include mental health training courses, Restoring Family Links tracing services, retail Red Cross Shops, and various donation/fundraising appeals for disaster relief and humanitarian crises.
Differentiator
Problem solved
Functional benefit
Products and services
- First Aid Courses NZQA-approved first aid training courses offered in-person, hybrid, and webinar formats across more than 20 New Zealand regions, covering Comprehensive First Aid, Essential First Aid, workplace first aid, and mental health courses for the general public and workplace employees.
- First Aid App Free mobile application providing first aid materials and guidance for users on the go, enabling access to emergency first aid information anytime.
- Meals on Wheels Community meal delivery service providing regular meals to people needing extra care, operating across Aotearoa New Zealand for over 75 years.
- Disaster Welfare and Support Team (DWST) Trained volunteer emergency response teams providing welfare support during disasters and civil emergencies across New Zealand.
- Refugee Settlement Support Comprehensive support services for refugees and former refugees including settlement assistance, employment support, specialist mental health services, family reunification, and the Migration Advisory Group.
- Restoring Family Links International service helping people find missing family members overseas, operating as part of the global Red Cross Restoring Family Links network.
- International Delegate Programme Humanitarian deployment programme sending trained delegates overseas to respond to international disasters and crises, operating for over 65 years with over 1,000 assignments completed since 1960.
- Red Cross Shops Second-hand retail shops selling donated goods including clothing, books, and household items, plus first aid products through the online shop, with proceeds funding humanitarian programmes.
- Mental Health and Wellbeing Courses Mental health training courses including Psychological First Aid, Mental Health in the Workplace, Starting with Mental Health, and free mental health training for disaster-affected communities.
- Client Booking Portal Online platform for organisations to manage group first aid course bookings, view order history, and track staff first aid revalidation dates.
- Curtain Bank Winter warmth programme providing free thermal curtains to households struggling with heating costs to help keep families warm during winter months.
- Donation and Fundraising Appeals Various donation appeals including Where the Need is Greatest, Venezuela Earthquakes, Middle East Humanitarian Crisis, Ukraine Crisis, Pacific Disaster Fund, and Global Disaster Fund, supporting domestic and international humanitarian work.
Quantifiable outcome
- Over 1,000 international delegate assignments since 1960
- +2 more outcomes
Companies that use New Zealand Red Cross Incorporated
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles6 records
New Zealand Red Cross Incorporated technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
New Zealand Red Cross Incorporated partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- TELUS HealthcoreEmployee Assistance Programme (EAP) provider changed to TELUS Health on 1 November 2023, providing mental health and wellbeing resources to staff and volunteers.
- ASB BankcoreASB joined the Disaster Response Alliance to invest in resilience and emergency preparedness alongside New Zealand Red Cross.
- Student Volunteer ArmyminorPartnership to support community response and recovery efforts during disasters.
- Far North District CouncilcorePartnership extended to support Far North communities with disaster preparedness and emergency response.
- New Zealand Postcore10 years of Partnering for Good programme supporting humanitarian and community work.
- FootprintminorOnline Will writing service partnership offering free online Will to donors as a thank-you gift.
- UberminorClothing donation drive partnership allowing donors to schedule pickup through Uber app.
- AA (Automobile Association)minorPartnership to raise the bar for self-help supplies distributed to refugee families.
- HanesminorClothing donations provided for former refugees welcomed through this retail partnership.
Scale indicators8 records
Recent moves5 records
Expansion highlights6 records
New Zealand Red Cross Incorporated competitors and assessment
Company assessmentDirect peers
- Salvation Army New Zealand: Major New Zealand-based humanitarian charity operating community services (foodbanks, social services, addiction support, emergency housing) with a similar volunteer and donation-driven model targeting overlapping vulnerable populations.
- St John New Zealand: NZ's other major first aid and ambulance services charity. Most direct peer for the NZQA first aid training business, community services, and event medical support across New Zealand.
- Oxfam New Zealand: NZ affiliate of Oxfam International focused on humanitarian aid, poverty alleviation, and disaster response in the Pacific region. Direct peer in the international development and emergency relief segment.
- British Red Cross: Another major national society running nearly identical humanitarian, refugee, first aid training, and community support programs. Direct functional peer for benchmarking training revenue, disaster response, and volunteer operations.
- Médecins Sans Frontières (MSF): Major international humanitarian medical NGO with comparable international delegate deployment model, disaster response operations, and donation-based funding. Functions as a peer for international humanitarian program design and field deployment.
- Australian Red Cross: Direct peer national society under the International Red Cross Movement. Operates an analogous portfolio of disaster response, refugee support, first aid training, and community services in the Australian market with similar revenue model and volunteer-driven GTM.
Broad incumbents
- American Red Cross: Largest national Red Cross society globally with a far broader portfolio (blood services, military support, international humanitarian). Provides scaling benchmark for training, donations, and disaster response operations comparable to NZRC's lines of business.
Emerging players
- UNICEF New Zealand: UN children's fund operating in NZ with similar donation-driven humanitarian model, though narrower mission. Comparable as a peer for refugee/child welfare programs and Pacific regional work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
New Zealand Red Cross Incorporated social profiles
Digital presenceNew Zealand Red Cross Incorporated compliance and trust
Trust signalCompliance2 records
New Zealand Red Cross Incorporated financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Zealand Red Cross Incorporated leadership team
Management profileNumber of profiles
Profiles8 records
New Zealand Red Cross Incorporated funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Zealand Red Cross Incorporated M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Zealand Red Cross Incorporated
What does New Zealand Red Cross Incorporated do?
New Zealand Red Cross provides humanitarian services including disaster response and welfare support, refugee settlement assistance, NZQA-approved first aid training courses, Meals on Wheels community meal delivery, international delegate deployments, Restoring Family Links tracing services, and mental health and wellbeing courses across New Zealand and the Pacific. It also operates a network of Red Cross retail shops selling donated goods and first aid products, with funding derived from individual donations, fundraising appeals, bequests, course fees, and retail sales.
Is New Zealand Red Cross Incorporated a public or private company?
New Zealand Red Cross Incorporated is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was New Zealand Red Cross Incorporated founded?
New Zealand Red Cross Incorporated was founded in 1915.
Where is New Zealand Red Cross Incorporated based?
New Zealand Red Cross Incorporated is headquartered in Wellington, New Zealand, in the Oceania region.
How does New Zealand Red Cross Incorporated make money?
Four revenue lines are on record. Donations and Fundraising Appeals are the primary driver. The others are first Aid Training Courses, red Cross Shops Retail and membership Fees.
Who are New Zealand Red Cross Incorporated's main competitors?
Direct peers on record are Salvation Army New Zealand, St John New Zealand, Oxfam New Zealand, British Red Cross, Médecins Sans Frontières (MSF) and Australian Red Cross. American Red Cross is listed as a broad incumbent. UNICEF New Zealand is listed as an emerging player.
Does New Zealand Red Cross Incorporated have an API?
No public API is recorded for New Zealand Red Cross Incorporated.
What industry is New Zealand Red Cross Incorporated in?
New Zealand Red Cross Incorporated's product category is Humanitarian Services. Its primary akta.pro industry code is BPAGAAAH, Refugee, IDP & Migration Humanitarian Assistance, with a secondary code of BPAGABAH, Refugee, Migration & Displacement Support. Its NAICS code is 6242 and its SIC code is 8300.