The Travel Collection

What The Travel Collection does

The Travel Collection, operating through Travel Collection Nordic AB, is a Stockholm-based boutique representation and communication agency founded in 2011 by Natasha Jancevska Flodin. The firm acts as a Nordic-region sales, marketing, and PR representative for international travel principals, with a portfolio that spans more than 50 destination management companies (DMCs) across 130+ countries, premium hotel groups including InterContinental, Meliá, Kempinski, and One&Only, and airlines such as Emirates, Turkish, and Aegean. Its service mix covers brand representation, PR and communications, trade events, FAM trips, and influencer/lifestyle activations.

The company's revenue model is commission-based: services are delivered free of charge to Nordic travel-trade clients, with the agency earning commissions from the DMCs and principals it represents. This aligns the firm with Nordic tour operators, travel agents, and corporate buyers rather than end consumers. Distribution is reinforced by international offices in France, Switzerland, Spain, India, the UK, and Turkey, a long-running trade-show partnership with IBTM World since 2012, and a Nordic travel-agent accreditation programme described as unique to the region.

Operationally, The Travel Collection runs a lean team of 1–10 employees and has supplemented its human-led representation work with workflow tooling, notably a digital RFP questionnaire for inbound Nordic-trade inquiries. Long-tenured mandates such as the Puro Hotel representation since 2012 underscore the relationship-based nature of the business, while affiliate-partner activity signals continued ecosystem expansion rather than geographic thinning.

Name

The Travel Collection

Legal name

The Travel Collection by Consorzio AB

Website

https://travelcollection.se

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

The Travel Collection is a Stockholm-based boutique representation and PR agency that represents 50+ DMCs, premium hotel groups, and airlines across Nordic markets with international offices in Europe and Asia, earning commission-based revenue by serving Nordic travel-trade buyers.

Ownership category

akta.pro rank

Product category

Travel Representation Services

NAICS

Convention and Visitors Bureaus (561591)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge) (THAHADAG), Luxury & High-End Incentives (Private Jets, Yachts, Ultra-Luxury Stays) (THAHADAK), Destination & Itinerary Management (DMC-Led Experiences, Excursions, VIP Access) (THAHANAE), Group Logistics & Transportation Management (Coaches, Transfers, VIP Transport) (THAHADAC)

Keywords

• Travel representation services
• DMC representation
• MICE marketing agency
• Hotel resort promotion
• Travel public relations

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales

Revenue model

1. Representation Services Commission: The Travel Collection acts as a representation company for DMCs, hotels, airlines, and travel-related brands. Their service is free of charge to clients - they offer the same pricing as if clients contacted DMCs directly. Revenue is generated through commissions from the DMCs and partners they represent.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

The Travel Collection is a boutique representation and communication agency that represents destination management companies (DMCs), luxury hotels and resorts, and airlines in the Nordic travel trade market. It connects MICE agencies, incentive houses, and travel agents with a network of 50+ vetted DMCs across 130+ countries through free representation services, while also delivering marketing, PR, branding, events, and influencer marketing for travel brand partners.

Product overview

The Travel Collection operates as a boutique representation and communication agency offering a portfolio of interconnected services to the travel industry. The core offering centers on DMC Representation (connecting travel trade professionals with 50+ DMCs across 130+ countries) and Hotel & Resort Representation for luxury properties. These are supported by service modules including Marketing, Public Relations, Branding, Events, and Influencer Marketing. The company also offers proprietary value-added services including an Accreditation Program for DMCs (unique in the Nordics with 120+ query assessment), Sustainability & CSR consulting, FAM Trips, and a digital RFP Questionnaire Tool. Representation verticals span airline partners (Emirates, Turkish Airlines, Aegean, etc.) and hotel clients (InterContinental, Meliá, Puro Hotel, Palladium), with services provided free of charge to clients through a network spanning Sweden (headquarters), France, Switzerland, Spain, and India.

Differentiator

Problem solved

Functional benefit

Products and services

• DMC Representation Representation and connection services linking travel trade professionals with a global network of over 50 destination management companies (DMCs) operating across 130+ countries. Designed for travel agents, MICE agencies, and incentive houses seeking vetted DMC partners.
• Hotel & Resort Representation Representation services for luxury hotels and resorts targeting discerning travelers, positioning them to the Nordic travel trade market. Aimed at hotel and resort brand partners seeking Nordic market presence.
• Airline Representation Marketing and representation services for airline partners including Emirates, Aegean Airlines, Eurowings, Turkish Airlines, and others, targeting the Nordic MICE and travel trade market. Includes event organization, marketing campaigns, and brand awareness activities.
• Marketing Services Comprehensive marketing services including strategy development, marketing campaigns, communications, content creation, and social media marketing for travel brands seeking Nordic market entry or growth.
• Public Relations PR services including press releases, media relations, press conferences, press trips, media events, and influencer outreach for travel and lifestyle brands.
• Branding Brand development and awareness services from concept through strategy to implementation, utilizing media buyers, storytellers, and content creators.
• Events Event development and implementation including product launches, client showcases, destination events, workshops, and press meetings for travel brand partners.
• Influencer Marketing Strategic influencer identification and campaign activation services to engage target audiences through creative marketing campaigns targeting affluent travelers and lifestyle audiences.
• Accreditation Program Proprietary DMC accreditation program (unique in the Nordics) with strict criteria including financial stability verification, licensing, insurance coverage, sustainability standards, and safety compliance assessed through a 120+ query questionnaire and Creditsafe credit checks.
• Sustainability & CSR Services Sustainable travel consultation and corporate social responsibility services helping clients enhance environmental practices and make positive industry impact.
• FAM Trips Familiarization trips for travel trade professionals to experience destinations firsthand, building knowledge and relationships within the industry.

Quantifiable outcome

• 50+ DMCs connected across 130+ countries
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• EmiratescoreGTM or Marketing PartnerAirline partner represented by The Travel Collection for Nordic markets. Emirates featured on partners page alongside other airline partners.
• Aegean AirlinescoreGTM or Marketing PartnerAirline partner represented by The Travel Collection for Nordic markets. Greek airline with flights connecting Scandinavia.
• EurowingscoreGTM or Marketing PartnerAirline partner represented by The Travel Collection for Nordic markets. German low-cost carrier.
• Turkish AirlinescoreGTM or Marketing PartnerAirline partner represented by The Travel Collection for Nordic markets. Flag carrier of Turkey connecting to major global destinations.
• Kempinski HotelscoreGTM or Marketing PartnerLuxury hotel partner represented by The Travel Collection. European luxury hotel brand.
• Unico HotelscoreGTM or Marketing PartnerBoutique hotel collection partner represented by The Travel Collection.
• One&Only ResortscoreGTM or Marketing PartnerUltra-luxury resort brand partner represented by The Travel Collection for Nordic markets.
• Kerzner InternationalcoreGTM or Marketing PartnerLuxury resort developer and operator partner represented by The Travel Collection.
• IBTM WorldcoreGTM or Marketing PartnerPremier MICE business events trade show partner. The Travel Collection organizes events during IBTM World in Barcelona annually since 2012.
• IMEX FrankfurtcoreGTM or Marketing PartnerMajor global exhibition for the meetings and events industry. The Travel Collection participates in IMEX Frankfurt.
• The Meetings ShowcoreGTM or Marketing PartnerUK-based meeting industry trade show partner. The Travel Collection participates as sponsor and exhibitor.
• ConventaminorGTM or Marketing PartnerSlovenian MICE trade show partner featuring interactive exhibition and networking.
• CreditsafecoreOthersThird-party credit check company used by The Travel Collection to verify financial stability of DMC partners. Part of their strict accreditation criteria.
• Various Global DMCs (50+)coreChannel Partner/ Reseller/ DistributorNetwork of 50+ destination management companies across 130+ countries represented by The Travel Collection for Nordic markets. Subject to rigorous accreditation criteria.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCvODjfamZRdXrjcFcgiNi0A/featured?view_as=subscriber
• LinkedInlinkedin.com/company/the-travel-collection

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Travel Collection