IBTM Events
- Company typePrivate
- Founded1987
- HeadquartersRichmond, Surrey, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
IBTM Events firmographics
Firmographics- Name
- IBTM Events
- Legal name
- Reed Exhibitions Limited
- Website
- https://ibtmworld.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
IBTM Events industry classification
Industry- NAICS
- Convention and Trade Show Organizers (56192)
- akta.pro primary industry
- Industry-Specific B2B Trade Show Organizers (THAHABAB)
- akta.pro secondary industries
- Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF), Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN)
Keywords
Where IBTM Events is headquartered
LocationHeadquarters
- HQ city
- Richmond, Surrey
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
IBTM Events business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Exhibitor Booth and Sponsorship Sales: Revenue generated from exhibitors purchasing booth space and sponsorship packages at IBTM events. Exhibitors include destinations, hotels, venues, DMCs, and event service providers.
- Visitor and Buyer Registration Fees: Trade visitors pay registration fees (free before deadline, then €100), while visitor buyers pay €399 (€499 after September 16th) for enhanced access to meetings and networking.
- Hosted Buyer Programme: Complimentary programme for qualified hosted buyers including flights, accommodation, and access. Sponsored by exhibitor and organiser investment in buyer acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Trade Visitor Access |
| One time/ perpetual license | Pay-as-you-go | Visitor Buyer Access |
| Subscription | Annual | Hosted Buyer Programme |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
IBTM Events product offering
Product offeringCore offering
IBTM Events is a global B2B trade show organiser for the MICE (Meetings, Incentives, Conferences and Events) industry, operating a portfolio of physical exhibitions (IBTM World in Barcelona, IBTM Americas in Mexico City, IBTM Asia Pacific in Bangkok from 2027) and the permanent online event IBTM Wired. Revenue is generated by selling exhibition booth space and sponsorship packages to destinations, hotels, venues, DMCs and event service providers, and by charging visitor/buyer registration fees, with a flagship Hosted Buyer Programme that delivers pre-scheduled, qualified meetings between exhibitors and corporate buyers.
Product overview
IBTM Events operates a portfolio of B2B trade shows and digital products for the global meetings, incentives, conferences and events (MICE) industry. The core offering is IBTM World, an annual flagship three-day trade show at Fira de Barcelona connecting destinations, hotels, event tech providers, and suppliers with Hosted Buyers and visitor buyers via pre-scheduled meetings, a conference programme, and networking events. Supporting products include IBTM Wired (a permanent online event platform built by Sector Global, delivering regional content and matchmaking across time zones), and IBTM Asia Pacific (a new regional show launching in Bangkok in 2027). Exhibitor-facing add-ons include Lead Booster (targeted lead attraction), Lead Manager (real-time lead capture app), and Colleqt QR (scan-to-contact lead capture). Show-floor features include the Hotel Pavilion, Exceptional Experiences, IBTM Ignite (startup-investor platform), Forum for Advocacy, and Association Leaders Forum. The portfolio also includes the IBTM World Trends Report and IBTM On Demand content hub. All events operate the IBTM matchmaking system and Hosted Buyer programme managed by RX (Reed Exhibitions).
Differentiator
Problem solved
Functional benefit
Brands
- Exceptional Experiences: Programme showcasing groundbreaking solutions for in-house event professionals and marketers to create experiences that fuel business growth
- IBTM Ignite
- Hotel Pavilion
- Forum for Advocacy
- IBTM World Tech Watch Award
- Future Stage
- Association Leaders Forum
- IBTM Accelerate
Quantifiable outcome
- 12,000+ participants, 79,000+ pre-scheduled meetings, 2,479 exhibitors (2025)
- +3 more outcomes
Companies that use IBTM Events
Customer profileNamed customers20 records
Segments7 records
IBTM Events technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
IBTM Events partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, strategic and minor.
- Thailand Convention and Exhibition Bureau (TCEB)coreTCEB is the Official Host Destination Partner for IBTM Asia Pacific 2027 in Bangkok. TCEB will work closely with RX BITEC to create a dynamic platform connecting the international business events community while showcasing Thailand's world-class capabilities.
- BEFuturestrategicBEFuture is a project dedicated to driving positive change in the Business Events sector across Europe. Partnered with IBTM Ignite to provide visibility, mentorship, and strategic connections for start-ups. BEFuture's acceleration programme has supported 81 SMEs and start-ups.
- SACEOS (Singapore Association for Convention & Exhibition Organisers & Suppliers)strategicPartnership with SACEOS to create SMF X IBTM Wired, integrating the hybrid Singapore MICE Forum (SMF) into the IBTM Wired programme with education focusing on community engagement, design thinking, and innovation.
- Events Industry Council (EIC)strategicEIC granted IBTM Wired preferred provider status for its Knowledge Programme. Delegates can earn Certified Meeting Professional (CMP) points for education sessions, up to 20 hours of continued education over the four-day event. EIC's CMP programme has been running for over 36 years.
- Sector GlobalcorePartnership with event technology company Sector Global to create IBTM World Virtual platform. Features developed include pre-event matchmaking, HD video meetings, enhanced exhibitor directories, exhibitor zone, and integrated live conference streaming with on-demand sessions.
- RX (Reed Exhibitions Limited)coreIBTM is operated by RX, a global leader in events and exhibitions with presence in 25 countries across 42 industry sectors, hosting approximately 350 events annually. RX is part of RELX, a global provider of information-based analytics and decision tools.
- ESAE (European Society of Association Executives)strategicPartnership with ESAE to design and deliver the Association Leaders Forum at IBTM World. ESAE is the leading organisation in Europe for Association professionals, facilitating exchange of best practice and ensuring understanding of Association business and strategy.
- The Business of EventsstrategicLeading global think tank for the events sector partnered with IBTM to launch and support the Forum for Advocacy. The forum brings together senior leaders, politicians, policymakers, industry associations, and academics to amplify advocacy issues.
- Davies TannerstrategicPR agency managing IBTM World communications and media relations. Handles press releases, media enquiries, and media partnerships.
- PCMAstrategicProfessional Convention Management Association supporting the Forum for Advocacy. PCMA President Sherrif Karamat speaks at forum events.
- ICCA (International Congress and Convention Association)strategicInternational association supporting the Forum for Advocacy initiative and participating in industry collaboration efforts.
- The IcebergminorMedia and advocacy organization supporting the Forum for Advocacy, presenting awards including the Iceberg Excellence Award.
- The Thought PartnershipstrategicPartner for Exceptional Experiences programme at IBTM World 2025, helping design and deliver content for in-house event professionals and marketers.
- American Express Meetings & EventsminorSupporting IBTM's Elite Corporate Programme with insights specifically focused on the needs of corporate Hosted Buyers.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
IBTM Events competitors and assessment
Company assessmentEmerging players
- Cvent: Major event management technology platform that both exhibits at IBTM World (Event Tech & Services area) and increasingly delivers competing event tech, registration, and matchmaking capabilities. Represents an emerging technology competitor in the MICE stack.
Others
- Society of Incentive & Travel Executives (SITE): Specialized association for the incentive travel segment of the MICE industry. SITE's incentive travel audience is a sub-segment of IBTM's blueprint Meetings and incentive buyers, making it an adjacent ecosystem player in the MICE buyer community.
- Professional Convention Management Association (PCMA): Leading association for meeting and convention professionals that partners with IBTM on the Forum for Advocacy but also delivers its own Convening Leaders and other events for the same target audience, making it an adjacent ecosystem participant.
- International Congress and Convention Association (ICCA): Global association for the international meetings industry supporting IBTM's advocacy and awards work. Serves the same association and congress organizer buyers that IBTM World targets as exhibitors and Hosted Buyers.
- Meeting Professionals International (MPI): Global association for meeting professionals that serves the same enterprise event planner audience as IBTM. Although not a direct trade show competitor, MPI influences education, certification, and community engagement that IBTM also targets.
Broad incumbents
- Comexposium: Paris-based major global exhibition organizer with B2B trade shows across multiple industries including travel and hospitality. Operates comparable large-scale exhibitions and competes for similar exhibitor and association buyer spend.
- Informa Markets: Global B2B exhibition organizer with a broad portfolio across industries including travel, hospitality, and events. Informa Markets is a major incumbent in the trade show space with deeper scale and an overlapping customer base, although MICE is not its sole focus.
- Hyve Group: UK-listed international events group operating large B2B exhibitions and trade shows across multiple industries. Comparable business model and scale to IBTM's parent RX, with overlapping professional event organizer capabilities.
- CloserStill Group: London-headquartered B2B event organizer with a portfolio of professional trade shows across healthcare, technology, and business services. Competes with IBTM for exhibitor sponsorship dollars and operates a similar event-driven business model.
Direct peers
- IMEX Group: IMEX Group operates IMEX Frankfurt and IMEX America, the two leading competitor MICE trade shows directly comparable to IBTM World. Both target the same exhibitor (destinations, hotels, DMCs, event tech) and Hosted Buyer audiences with pre-scheduled meetings and a similar hosted-buyer programme model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
IBTM Events social profiles
Digital presenceIBTM Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
IBTM Events leadership team
Management profileNumber of profiles
IBTM Events subsidiaries and ownership
Company hierarchySubsidiaries4 records
IBTM Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IBTM Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IBTM Events
What does IBTM Events do?
IBTM Events is a global B2B trade show organiser for the MICE (Meetings, Incentives, Conferences and Events) industry, operating a portfolio of physical exhibitions (IBTM World in Barcelona, IBTM Americas in Mexico City, IBTM Asia Pacific in Bangkok from 2027) and the permanent online event IBTM Wired. Revenue is generated by selling exhibition booth space and sponsorship packages to destinations, hotels, venues, DMCs and event service providers, and by charging visitor/buyer registration fees, with a flagship Hosted Buyer Programme that delivers pre-scheduled, qualified meetings between exhibitors and corporate buyers.
Is IBTM Events a public or private company?
IBTM Events is a private company. It is currently operating.
When was IBTM Events founded?
IBTM Events was founded in 1987. It employs 1 to 10 people.
Where is IBTM Events based?
IBTM Events is headquartered in Richmond, Surrey, United Kingdom, in the Europe region.
How does IBTM Events make money?
Three revenue lines are on record. Exhibitor Booth and Sponsorship Sales are the primary driver. The others are visitor and Buyer Registration Fees and hosted Buyer Programme.
Who are IBTM Events's main competitors?
Cvent is listed as an emerging player. Others are Society of Incentive & Travel Executives (SITE), Professional Convention Management Association (PCMA), International Congress and Convention Association (ICCA) and Meeting Professionals International (MPI). Broad incumbents are Comexposium, Informa Markets, Hyve Group and CloserStill Group. IMEX Group is listed as a direct peer.
Does IBTM Events have an API?
No public API is recorded for IBTM Events.
What industry is IBTM Events in?
Its primary akta.pro industry code is THAHABAB, Industry-Specific B2B Trade Show Organizers, with a secondary code of THAHACAF, Exhibition & Trade Show Management (Conference-Adjacent). Its NAICS code is 56192.