Malish
Malish is a Zurich-based, privately held Swiss HR and payroll services firm founded in 2025, delivering payroll processing, HR administration, social insurance compliance, and interim HR support to small and medium-sized enterprises transitioning from 20 to 100 employees.
- Company typePrivate
- Founded2025
- HeadquartersZürich, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Malish does
Malish is a privately held professional services firm headquartered in Zurich, Switzerland, founded in 2025, that delivers payroll processing, HR administration, social insurance compliance, and digital HR tooling primarily to Swiss small and medium-sized enterprises (SMEs). The company explicitly targets SMEs in the 20-to-100 employee growth phase, positioning itself as a bridge between traditional Swiss fiduciary/trustee services and operational, people-focused HR — areas where the firm argues existing trustee models fall short on communication, structure, and partnership.
The service portfolio comprises six offerings: core managed services in Payroll (monthly salary processing, social insurance handling for AHV/BVG/KTG/UVG, withholding tax accounting, registrations), HR Operations (employment contracts, employee master data, onboarding/offboarding, employment law support), and Social Insurances & Withholding Tax; plus add-on professional services in Digital Tools & Project Support, HR & Payroll Health Check (process optimization diagnostics), and Interim HR (temporary HR staffing). The stated technology stack is described as "modern HR digital tools and automation" with paperless processes, but no proprietary technology, app, API, or platform architecture is disclosed. The website (malish.ch) is bilingual EN/DE and functions as the primary digital distribution channel, supplemented by LinkedIn and Instagram (@malish_hr) for top-of-funnel engagement.
Commercially, Malish operates a sales-led, relationship-driven B2B go-to-market with no public pricing; engagements are quote-based with both one-off and ongoing managed-service billing. The firm has 1-10 employees, is led by Dafina Markaj as HR Partner and Managing Director, has no disclosed funding, no parent company, no named institutional investors, and shows placeholder counters (0+ customers, 0 years of experience) on its website, indicating the business is at a pre-traction or very early customer-acquisition stage. Geographic focus is single-country (Switzerland), with no disclosed plans to expand internationally.
Malish firmographics
Firmographics- Name
- Malish
- Legal name
- malish
- Website
- https://malish.ch
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Malish is a Zurich-based, privately held Swiss HR and payroll services firm founded in 2025, delivering payroll processing, HR administration, social insurance compliance, and interim HR support to small and medium-sized enterprises transitioning from 20 to 100 employees.
- Ownership category
- akta.pro rank
Malish industry classification
Industry- Product category
- HR and Payroll Services
- NAICS
- Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Full-Service Payroll Processing (BPACAIAA)
- akta.pro secondary industries
- Core HR & HRIS (BPACAPAA), Payroll Systems Administration & Implementation Support (HRIS/Payroll Platforms) (BPAAAHAJ)
Keywords
Where Malish is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Malish business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Payroll Processing Services: Recurring monthly payroll processing services including preparation and dispatch of payroll statements, social insurance processing (AHV, BVG, KTG, UVG), withholding tax accounting, and registration/deregistration services.
- HR Operations Services: Ongoing HR administration services covering employment contract management, employee data maintenance, digital personnel files, onboarding and offboarding management, and HR support.
- Health Check Services: One-time analysis and consulting engagements to review and optimize HR and payroll processes, identify weaknesses, and uncover untapped potential.
- Digital Tools Implementation: Consulting and implementation services for modern HR tools, providing practical and future-ready solutions.
- Interim HR: Flexible temporary HR support services for companies requiring professional HR assistance on a time-limited basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Customized service packages based on client needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Malish product offering
Product offeringCore offering
Malish provides outsourced payroll processing and operational HR administration for Swiss small and medium-sized enterprises. The offering covers preparation and dispatch of payroll statements, processing of social insurance (AHV, BVG, KTG, UVG), withholding tax accounting, employment contract management, digital personnel files, onboarding/offboarding, HR process health checks, and consulting/implementation of modern digital HR tools.
Product overview
Malish is an HR and payroll services company offering a unified service portfolio focused on SMEs (small and medium enterprises). The core offering centers on Payroll (reliable, compliant salary processing), HR Operations (end-to-end HR administration from onboarding to offboarding), and Social Insurances & Withholding Tax services. These are supplemented by Digital Tools & Project Support for implementing modern HR technology, HR & Payroll Health Check for process analysis and optimization, and Interim HR for temporary staffing support. The company positions itself as bridging the gap between traditional fiduciary services and operational HR, emphasizing digitalization, paperless processes, and automation.
Differentiator
Problem solved
Functional benefit
Products and services
- Payroll
Quantifiable outcome
- Time and cost savings through efficient processes
- +2 more outcomes
Companies that use Malish
Customer profileSegments1 record
Ideal customer profiles1 record
Malish technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Malish partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Malish competitors and assessment
Company assessmentDirect peers
- Bexio: Swiss SaaS business suite for SMEs including accounting, payroll and HR functionality — targets the same Swiss SME buyer as Malish, with a self-serve software approach that competes against Malish's managed-service offering.
- SwissSalary: Swiss payroll software and services provider focused on Swiss SMEs and mid-market employers, covering AHV/ALV/BVG and withholding tax — competes with Malish in the same niche with a more software-led delivery model.
- HR Campus: Swiss HR outsourcing and managed services firm serving SMEs and mid-market companies with payroll, HR administration and digital HR tooling — directly comparable to Malish in target customer, service portfolio and Swiss regulatory focus.
- LohnProfi: Swiss payroll service provider for SMEs handling AHV, BVG, KTG, UVG and withholding tax — directly comparable service portfolio and target customer segment to Malish.
- Personnelplus: Swiss HR services and payroll outsourcing firm for SMEs and mid-market companies — directly comparable in service portfolio, Swiss regulatory coverage and target customer.
Broad incumbents
- Abacus Research: Established Swiss ERP and payroll software vendor with deep penetration in Swiss SMEs and large enterprises — a much broader incumbent whose payroll/HCM modules overlap with Malish's offering.
- Sage Switzerland: Global accounting and payroll software vendor with a Swiss presence serving SMEs with payroll, HR and accounting solutions — competes broadly with Malish for Swiss SME payroll buyers.
- ADP (Switzerland): Global payroll and HCM provider with Swiss operations offering managed payroll and HR services — competes with Malish for SME and mid-market employers needing outsourced payroll.
Emerging players
- Odoo (Switzerland): Open-source ERP with payroll, HR and accounting modules that can be deployed by Swiss SMEs — an emerging software-led alternative that competes for the same SME digitalization budget as Malish's digital tools offering.
Regional players
- Treuhand Suisse: Swiss professional association representing fiduciary and accounting firms that often deliver payroll and HR services to SMEs — represents the traditional trustee incumbents Malish is positioning against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Malish social profiles
Digital presenceMalish financial estimates
Financial estimateRevenue estimate
Valuation estimate
Malish leadership team
Management profileNumber of profiles
Profiles1 record
Malish funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Malish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Malish
What does Malish do?
Malish provides outsourced payroll processing and operational HR administration for Swiss small and medium-sized enterprises. The offering covers preparation and dispatch of payroll statements, processing of social insurance (AHV, BVG, KTG, UVG), withholding tax accounting, employment contract management, digital personnel files, onboarding/offboarding, HR process health checks, and consulting/implementation of modern digital HR tools.
Is Malish a public or private company?
Malish is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Malish founded?
Malish was founded in 2025. It employs 1 to 10 people.
Where is Malish based?
Malish is headquartered in Zürich, Switzerland, in the Europe region.
How does Malish make money?
Five revenue lines are on record. Payroll Processing Services are the primary driver. The others are HR Operations Services, health Check Services, digital Tools Implementation and interim HR.
Who are Malish's main competitors?
Direct peers on record are Bexio, SwissSalary, HR Campus, LohnProfi and Personnelplus. Broad incumbents are Abacus Research, Sage Switzerland and ADP (Switzerland). Odoo (Switzerland) is listed as an emerging player. Treuhand Suisse is listed as a regional player.
Does Malish have an API?
No public API is recorded for Malish.
What industry is Malish in?
Malish's product category is HR and Payroll Services. Its primary akta.pro industry code is BPACAIAA, Full-Service Payroll Processing, with a secondary code of BPACAPAA, Core HR & HRIS. Its NAICS code is 541214 and its SIC code is 7374.