Press - Redd Barna Ungdom

What Press - Redd Barna Ungdom does

Press - Redd Barna Ungdom is a Norwegian non-profit, membership-based youth organization founded in 1996, serving as the official youth wing of Redd Barna (Save the Children Norway). The organization is the only Norwegian youth group exclusively dedicated to children's rights as articulated in the UN Convention on the Rights of the Child. Its membership comprises approximately 700 youth aged 13-25 organized across 12 local chapters (lokallag) spanning Bergen, Bodø, Leknes, Mo i Rana, Mosjøen, Oslo, Stavanger, Trondheim, Vågan, Vesterålen, Volda, and Ålesund. The organization is youth-led with a small secretariat of four full-time staff (daglig leder, medlemssekretær, kommunikasjonsrådgiver, organisasjonsrådgiver) plus 100+ voluntary elected positions including a Sentralstyret (central board), Landsstyre (national board), and regional representatives.

The organization's product portfolio centers on advocacy campaigns and member engagement programs. Core offerings include the annual Gullbarbie award (recognizing companies that exploit youth insecurities commercially, now in its 13th year), the Verdens Beste Nyheter (World's Best News) positive journalism campaign co-owned with Changemaker, the Savnet campaign on unaccompanied asylum-seeking children, the Larm member magazine, Frifond grant funding for local chapters, the annual Sommerleir (free 5-day summer camp), and the Rettighetsakademiet (Rights Academy) offering courses to schools. All major activities are free for members, with travel and accommodation covered by organizational funding. The underlying technology consists of standard web platforms (press.no website, hypersys.no member portal, butikk.press.no online store) and social media presence on Facebook, Instagram, and TikTok.

The business model is non-profit and membership-supported. Annual membership fees are 50 NOK per year, which at 700 members generates approximately 35,000 NOK in direct revenue. The remainder of operating funding comes from diversified sources: Frifond grants (up to 10,000 NOK per chapter for activities), government and foundation grants (supporting projects such as Barnas Rapport to the UN Committee on the Rights of the Child), and institutional support from parent organization Redd Barna. The organization shares headquarters with Redd Barna in the new Redd Barna-huset at Bøkkerveien 2, Oslo, a sustainable timber building completed in January 2023. Governance follows an annual democratic cycle culminating in the Landsmøte (national meeting) where members elect leadership and set policy direction for the coming year.

Name

Press - Redd Barna Ungdom

Legal name

Press - Redd Barna Ungdom

Website

https://press.no

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Press - Redd Barna Ungdom is a Norwegian youth membership organization founded in 1996 that advocates for children's rights under the UN Convention. It serves approximately 700 members aged 13-25 across 12 local chapters nationwide, operating as the youth wing of Redd Barna (Save the Children Norway).

Ownership category

akta.pro rank

Product category

Youth Advocacy and Children's Rights Nonprofit

NAICS

Human Rights Organizations (813311), Child and Youth Services (62411), Child and Youth Services (624110), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Child Protection & Child Rights (BPAGABAG)

akta.pro secondary industries

Child Rights & Protection (BPADAGAG), Leadership, Debate & Model UN Camps (EDAMALAK)

Keywords

• Youth advocacy
• Children's rights
• Member organization
• Volunteer programs
• Youth activism

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Annual membership fee of 50 kr per year. Members receive access to local chapters, national gatherings, summer camps, and all organizational activities.
2. Frifond funding: Frifond is a funding scheme available to local chapters for organizing activities. Local chapters can apply for up to 10,000 kr for various activities including stands, events, food/drink for meetings, Gullbarbie activities, regional seminars, and cultural events.
3. Government and foundation grants: Organizational funding from various grants for projects like Verdens Beste Nyheter (operated with Changemaker), Barnas Rapport to UN Committee, and general organizational operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Redd Barna Ungdom organizes and mobilizes children and young people aged 13–25 in Norway to advocate for children's rights under the UN Convention on the Rights of the Child. It operates through 10+ local chapters, runs member programs such as summer camps (Sommerleir), the Larm magazine, and the Rettighetsakademiet rights academy, and acts as the independent youth wing of Save the Children Norway (Redd Barna).

Product overview

Press - Redd Barna Ungdom is a Norwegian youth rights organization that operates as a unified membership-based advocacy structure rather than a technology product platform. The organization provides programs including annual summer camps, educational seminars, political campaigns, and member engagement activities. Key offerings include the Gullbarbie award campaign against body pressure marketing, the Verdens Beste Nyheter positive news campaign, the Savnet campaign for asylum-seeking children, the Larm member magazine, and Frifond grant funding for local chapters. The organization is structured around local chapters (lokallag) with national coordination through elected representatives and a small secretariat staff.

Differentiator

Problem solved

Functional benefit

Brands

• Verdens Beste Nyheter (VBN): An information campaign that communicates news about positive global development and progress on world challenges, promoting constructive journalism. Jointly owned by Changemaker and Press.
• Gullbarbie

Products and services

• Sommerleir (Summer Camp)

Quantifiable outcome

• Gullbarbie campaign engages youth nationwide in voting for companies worst at exploiting children's insecurities
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Redd Barna RomaniaminorStrategic or Co-development Partner · 1 January 2024Collaboration for study trip to Romania in 2024. Redd Barna Romania helps plan visits and coordinates meetings with children and organizations under their projects. Focus on learning about discrimination experiences to inform campaign work.
• Landsrådet for Norges barne- og ungdomsorganisasjoner (LNU)minorStrategic or Co-development Partner · 1 January 2024Press participates in LNU-coordinated initiatives including TRYGG-kursing for volunteers and the Barnas Rapport project to FNs barnekomité. LNU coordinates among Norway's youth organizations.
• Redd Barna (Save the Children Norway)coreStrategic or Co-development PartnerPress is the youth organization of Redd Barna. Organizations share headquarters (Redd Barna-huset) in Oslo. Press members participate in Redd Barna's main board activities, study trips, and campaigns. Redd Barna provides organizational support, resources, and brand affiliation while Press provides youth perspective and grassroots reach.
• ChangemakercoreStrategic or Co-development PartnerJoint ownership of Verdens Beste Nyheter (World's Best News) campaign. Campaign office is located at Kirkens Nødhjelp's premises. Changemaker is the parent organization with Press as co-owner. Project managed by jointly appointed project leader.
• Framtida.nominorGTM or Marketing PartnerPublication platform for Press members' op-eds and opinion pieces. Multiple articles published in 2024-2025 featuring organization leaders and members on children's rights topics.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Barneombudet (Norwegian Ombudsman for Children): Norwegian state institution advancing children's rights and interests. Overlaps with Press's policy advocacy on children's rights, though Barneombudet operates as an official government body rather than a membership organization.
• SOS-barnebyer (SOS Children's Villages Norway): Norwegian branch of SOS Children's Villages focused on child welfare, foster care, and family support. Overlaps on child rights advocacy and Norwegian child-welfare policy engagement.
• Redd Barna (Save the Children Norway): Parent organization and the broader Norwegian Save the Children affiliate. Direct overlap on children's rights advocacy in Norway, with Press being the youth wing while Redd Barna operates as the established professional NGO.
• Norsk Folkehjelp: Large Norwegian humanitarian and solidarity organization with significant youth engagement. Comparable as a major Norwegian NGO with youth activities, advocacy work, and grassroots membership structures.
• KFUK-KFUM (YMCA Norway): Major Norwegian youth and community organization with chapters nationwide. Overlaps on youth membership model, local chapter structure, and summer camp programming.
• Plan International Norway: Norwegian arm of the international children's rights and girls' equality organization. Comparable in mission focus on child rights and youth empowerment, with broader programmatic reach than Press.
• UNICEF Norway: Norwegian branch of the UN children's fund. Operates in the same child rights and welfare space in Norway with much greater resources and institutional reach, providing broad overlap on advocacy topics.

Direct peers

• Natur og Ungdom: Norwegian youth-led environmental organization with similar membership model, local chapters, and Landsmøte-style democratic structures. Strongly comparable in operating model and youth-driven advocacy approach.
• Changemaker: Norwegian youth-led advocacy organization focused on global justice and development. Direct peer because Press and Changemaker jointly own the Verdens Beste Nyheter campaign and operate in the same youth-activist space in Norway.
• Landsrådet for Norges barne- og ungdomsorganisasjoner (LNU): Umbrella council for Norwegian children and youth organizations. Press is a member and LNU coordinates initiatives Press participates in (TRYGG-kursing, Barnas Rapport), making it the closest peer in the Norwegian youth NGO ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pressrbu
• Instagraminstagram.com/pressrbu
• TikToktiktok.com/@pressreddbarnaungdom/
• LinkedInlinkedin.com/company/press-redd-barna-ungdom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Press - Redd Barna Ungdom