What ChangeMaker Associates Ltd does

ChangeMaker Associates Ltd is a London-based, privately-held change management consulting firm founded by Dave Seddon and Paul Major, operating as a private limited company in the United Kingdom. The firm delivers professional services across four core practice areas — Change Design (scoping and blueprinting transformation), Change Delivery (governance, PMO and project controls support), Human Change (behavioural adoption and people-side change), and Resourcing for Change (interim and permanent placement of change, PMO and project controls professionals) — supplemented by adjacent offerings including Change Leadership Coaching, Lumina Spark/Team/Select psychometric workshops, Change Readiness & Health Checks, M&A Integration, Digital Transformation, and Business Change support.

The firm's core technology is a human-centred change methodology layered with licensed industry-standard frameworks and tools, principally Prosci change management methodology and Lumina Learning's psychometric suite (Lumina Spark, Lumina Team, Lumina Select). Delivery is executed by a small core team of approximately eight named individuals plus an associate community of experienced change and programme delivery professionals, matched to engagements through a CRM-backed network. The firm does not develop proprietary software and has no public APIs, SDKs, or AI/ML products; technology is used as delivery infrastructure rather than as a monetised product.

ChangeMaker serves enterprise and mid-market clients primarily in the United Kingdom across four priority verticals: automotive (notably Volvo Cars UK on direct-to-consumer and subscription launches across five international markets, plus SBD Automotive, ArvatoConnect, and Aiden Automotive Technologies), civil engineering and infrastructure (Costain, Morgan Sindall, Balfour Beatty), utilities and energy (nuclear, renewables, water), and financial services, with secondary verticals in housing associations (Thrive Homes UK) and healthcare/travel. Revenue is generated through bespoke, quote-based professional services engagements on multi-year project or retainer terms, workshop delivery, and associate placement fees, with no publicly disclosed pricing tiers. Go-to-market is sales-led and relationship-driven, combining direct senior outreach, an associate referral network, content marketing (LinkedIn, YouTube Thought Dialogue series, newsletters, case studies), and active sponsorship of industry events including EVA33, CaSA 2026, MOVE, Future Propulsion Conference, Car Dealer Live, and PMO Conference.

Name

ChangeMaker Associates Ltd

Legal name

ChangeMaker Associates Ltd

Website

https://changemaker.org.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

ChangeMaker Associates Ltd is a London-based change management consulting firm serving enterprise and mid-market clients across automotive, civil engineering, utilities, and financial services with Change Design, Change Delivery, Human Change, and Resourcing for Change practices built on Prosci and Lumina Learning methodologies.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161), Human Resources Consulting Services (541612), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Change Management & Transformation Consulting (BPAHAGAC)

akta.pro secondary industries

Organization Design & Change Management Consulting (BPAHACAD), Change Management & Transformation (Org/HR) (BPACAJAD), Organization Design & Restructuring (BPACAJAB), Change Management & Transformation Leadership (EDABAAAD), Organizational Change & Transformation Coaching (EDABANAG), Enterprise Application Training, Change Management & Adoption Services (BPAEAGAN), Change Management for Operations Transformations (EDABAKAM)

Keywords

• Change management consulting
• Transformation delivery
• Organisational development
• Leadership coaching services
• Programme management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services - Change Management Consultancy: Consulting engagements across change design, change delivery, human change, and resourcing for change. Revenue generated through client engagements involving senior consultants and associate delivery teams. Services billed on a project or retainer basis, with resourcing for change covering both interim and permanent placements.
2. Training and Workshop Delivery: Delivery of Lumina Spark workshops and team-building programmes, using licensed psychometric tools. Revenue from workshop facilitation and related materials.
3. Associate Placement and Resourcing: Resourcing for change service placing interim and permanent project controls, PMO, and change professionals with clients. Revenue derived from placement fees or day-rate mark-ups on associate engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

ChangeMaker Associates Ltd is a London-based change management consultancy that designs, delivers, and embeds organisational transformation across four core practice areas: Change Design (clarifying the change blueprint), Change Delivery (PMO, governance, and programme mobilisation), Human Change (behavioural adoption and leadership development), and Resourcing for Change (interim and permanent talent placement). Services are delivered through senior consultants and an associate community using licensed Lumina and Prosci frameworks, with deep specialisation in automotive, utilities and energy, and civil engineering sectors.

Product overview

ChangeMaker Associates Ltd is a London-based change management consulting firm offering professional services organized around four core practice areas: Change Design (shaping the vision and blueprint for transformation), Change Delivery (turning plans into controlled progress through governance and PMO support), Human Change (enabling people to adopt and sustain new ways of working), and Resourcing for Change (providing interim and permanent talent). The portfolio includes specialized offerings like Change Leadership Coaching, Lumina Spark/Team/Select psychometric workshops, Programme & Project Management Services, and Change Readiness & Health Checks. Industry-focused solutions cover Automotive, Technology, AI & Emerging Technology, Engineering, Financial Services, Manufacturing, Utilities & Energy, and Civil Engineering & Infrastructure sectors. The firm positions itself as a people-first delivery partner rather than a traditional management consultancy, emphasizing human-centered approaches to organizational transformation.

Differentiator

Problem solved

Functional benefit

Products and services

• Change Design
• Change Delivery
• Human Change
• Resourcing for Change
• Change Leadership Coaching
• Lumina Spark Workshops
• Programme & Project Management Services
• Change Readiness & Health Checks
• Digital Transformation Consulting
• Mergers & Acquisitions Integration
• Business Change Consulting
• Facilitation & Collaborative Workshops

Quantifiable outcome

• 92% adoption rate achieved for Microsoft Copilot transformation across 35,000 global employees at a multinational pharmaceutical company — described as one of the highest engagement rates Microsoft has ever seen.
• +5 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Controls & Skills Authority (CaSA)coreStrategic or Co-development Partner · 1 May 2026changemaker was a Bronze Partner of the CaSA 2026 Conference and Awards, held 13-14 May 2026 in Manchester. changemaker sponsored the Inclusive Leadership & Culture Award. The event brings together project controls, estimating, planning, and PMO leadership professionals across programme delivery and transformation.
• EVA33 (Earned Value Association)coreStrategic or Co-development Partner · 1 April 2026changemaker was a Silver Sponsor of EVA33 (Putting the EV into AchiEVement), held 28-29 April 2026 at Armourers Hall, London. The event focused on integrated project controls, earned value management, and the human side of programme delivery. Paul Major, co-founder, spoke on 'Leading people through change'.
• ArvatoConnectcoreStrategic or Co-development Partner · 1 January 2024changemaker has collaborated with ArvatoConnect for two years in organising transformative automotive events. The partnership focuses on navigating transformative changes within the automotive industry, highlighting the industry's evolution and guiding audiences on how to adapt and thrive.
• Lumina LearningcoreTechnology or Integrationchangemaker uses Lumina Learning's psychometric tools (Lumina Spark, Lumina Team, Lumina Select) as part of its Human Change practice. These tools help teams understand strengths, preferences, and behaviours under pressure, providing a shared language for growth and change in client transformation programmes.
• ProscicoreTechnology or Integrationchangemaker integrates Prosci change management frameworks into its practice, using Prosci methodology for assessing change readiness, building adoption plans, and measuring change management effectiveness for client programmes.
• Turner & TownsendminorStrategic or Co-development PartnerEve Taylor of Turner & Townsend won the CaSA Inclusive Leadership Award sponsored by changemaker. Eve works across major programmes, project controls, planning, transformation, wellbeing and early careers development.
• CostainminorStrategic or Co-development Partnerchangemaker has worked with Costain on civil engineering and infrastructure change programmes. References include Dave Seddon's pivotal role in IT departmental transformation and wider business change programme delivery at Costain.
• Morgan SindallminorStrategic or Co-development Partnerchangemaker is connected to the civil engineering and infrastructure community including Morgan Sindall, working on major delivery programmes across the sector.
• Balfour BeattyminorStrategic or Co-development Partnerchangemaker supports civil engineering, construction and infrastructure organisations including Balfour Beatty, helping deliver change across major programmes.
• CiscominorStrategic or Co-development PartnerIan Pudney, Cisco Director, has previously worked with David Seddon as a trustworthy source of fine talent and currently benefits from his experience, wisdom and pragmatic advice and coaching.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• KPMG (People & Change): KPMG's People & Change advisory practice delivers enterprise-wide change management, HR transformation, and cultural change programmes. Competes for the same FTSE-level transformation budgets and benefits from global delivery scale that changemaker lacks.
• Accenture (Change & Transformation practice): Accenture operates a global Change & Transformation practice within its broader consulting portfolio, serving many of the same enterprise clients (including automotive and infrastructure). Competes for large transformation mandates where changemaker's people-first approach is a differentiated alternative.
• Arup: Arup is a global engineering, design, and advisory firm with a strong infrastructure and energy practice. Adjacent competitor for civil engineering and utilities transformation mandates where behavioural change is bundled into broader programme delivery.
• PwC (People & Organization): PwC's People & Organization practice combines HR consulting, change management, and workforce transformation. Competes for large multi-year transformation mandates and is a recognized alternative for clients who default to big-four providers.

Direct peers

• Lane4: Lane4 is a UK-based management consultancy focused on change, leadership, and team performance using psychometric and behavioural approaches. Comparable scale and geography, with overlapping offerings in leadership development and change adoption.
• Prosci: Prosci is the originator of the ADKAR change management framework and licenses training, certifications, and tools used by internal change teams and consultancies. changemaker uses Prosci frameworks in its Human Change practice and competes for the same client wallets when enterprises procure change capability.
• Kates Kesler: Kates Kesler is a specialist change and transformation consultancy working with leadership teams on enterprise-wide change, with a comparable small-firm, senior-practitioner-led delivery model. Directly comparable as a boutique focused on organizational change without big-four overhead.
• Lumina Learning: Lumina Learning is the originator of the Lumina Spark, Lumina Team, and Lumina Select psychometric tools used by changemaker. While also a partner, Lumina directly delivers workshops, team programmes, and change-related learning services, making it both a supplier and a partial competitor.
• Oakwood Consulting: Oakwood is a UK change and transformation consultancy delivering change management, programme leadership, and PMO services to enterprise clients. Similar boutique positioning with comparable service mix (change design, delivery, and resourcing).

Emerging players

• Turner & Townsend: Turner & Townsend is a global programme and project management consultancy active in infrastructure and energy. Already connected to changemaker through the CaSA ecosystem, it represents both a partner and a competitor for major programme change mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/changemakerassociates

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ChangeMaker Associates Ltd