Name

MADEHO

Legal name

MADEHO

Website

https://madeho.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hotel Management Services

NAICS

Management of Companies and Enterprises (55)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

akta.pro secondary industries

Select-Service Hotels (THAGABAD), Design-Led Boutique Hotels (THAGADAA)

Keywords

• Hotel management services
• Hospitality consulting
• Hotel asset management
• Revenue management systems
• Boutique hotel operations

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Hotel Management Contracts: MADEHO earns revenue by managing hotels on behalf of property owners through management contracts. The company centralizes and manages hotels in the owner's name and on their behalf, providing comprehensive operational services including property management, revenue management, financial control, commercial strategy, marketing, and human resources management.
2. Hotel Consulting Services: MADEHO provides consulting services to hospitality professionals on various topics including acquisition projects, development, renovation, positioning issues, profitability, and human resources. Services are provided on a project basis for specific client needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MADEHO is a Paris-based hotel management company that provides turnkey management of mid- and high-end hotels on behalf of independent property owners and institutional investors, centralizing property management, revenue management, financial control, commercial strategy, marketing, and human resources functions. It also delivers project-based hospitality consulting covering acquisitions, development, renovation, positioning, and profitability, and operates the Welcome Back creative studio for hotel creation and repositioning. As of December 2025, the company manages 14 hotels primarily in prime Paris arrondissements and Les Sables-d'Olonne.

Product overview

MADEHO is a Paris-based hotel management company specializing in the design, management, and development of mid- and high-end hotels. Founded in 2016, the company operates as both a hotel creator and operator, offering two core services: hotel management (gestion hôtelière) with tailored management contracts, and hotel consulting (conseil hôtelier) for acquisition, development, and renovation projects. A subsidiary brand, Welcome Back (created in 2022), provides creative studio services for hotel branding and repositioning. The company currently manages a portfolio of 14+ hotels across Paris and France, including properties such as PLEY Hotel, Hôtel Le Friedland, Hôtel Maison Malesherbes, Hôtel Suzie Blue, Hôtel Belleval, Hôtel Belloy, Hôtel Cœur Marin, Hôtel Biskui, Hôtel du Savoir, Idol Hotel, and Pepper & Paper Apartments. MADEHO also operates the Pleyground Italian restaurant at Pley Hotel Paris.

Differentiator

Problem solved

Functional benefit

Brands

• Welcome Back: A creation studio created in 2022 that supports hotel owners, investors, and operators in hotel creation and repositioning. The approach combines brand strategy, concept development, marketing, and operational execution to maximize asset value, strengthen positioning, and improve sustainable performance.

Products and services

• MADEHO Gestion Hôtelière (Hotel Management) Turnkey hotel management service offered under tailored management contracts to independent hotel owners and real estate investors in the mid- to high-end segment. MADEHO centralizes and operates properties in the owner's name, covering property management, revenue management, financial control, commercial strategy, marketing, e-reputation, and human resources, acting as a single point of contact to deliver optimal profitability and growing brand awareness.
• MADEHO Conseil Hôtelier (Hotel Consulting) Customized consulting service for hospitality professionals covering acquisition projects, development, renovation, positioning issues, profitability improvement, and human resources. Engagements are scoped per project and delivered by MADEHO's in-house multidisciplinary team.
• Welcome Back Creative Studio Wholly-owned creative studio brand of MADEHO that supports hotel owners, investors, and operators in hotel creation and repositioning by combining brand strategy, concept development, marketing, and operational execution, with the stated objective of maximizing asset value, strengthening positioning, and improving sustainable performance.

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Team for the PlanetminorOthers · 1 January 2024MADEHO partnered with Team for the Planet, a non-profit company dedicated to fighting greenhouse gas emissions, announced in July 2024 as part of the company's sustainable development commitment.
• Fondation ComycesminorOthers · 1 January 2024MADEHO partnered with Fondation Comyces for the project 'Un hôtel pour mes parents' (A hotel for my parents), which offers free hotel nights to help parents stay close to their children during important moments.
• Welcome BackcoreStrategic or Co-development Partner · 1 January 2022Welcome Back is a creative studio created by MADEHO in 2022 that supports hotel owners, investors, and operators in hotel creation and repositioning. The studio combines brand strategy, concept development, marketing, and operational execution to maximize asset value, strengthen positioning, and improve sustainable performance. Welcome Back provides branding and communication services for MADEHO's managed hotels.
• Hostel du Père PedrominorOthersMADEHO supports the solidarity project of the Hostel du Père Pedro, built in the heart of the Akamasoa village near Madagascar's capital. The establishment is 100% owned by the Père Pedro association, with all profits funding the association's daily actions. The project creates economic and tourism opportunities while supporting the local community.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Honotel: French operator curating a collection of independent 3- and 4-star hotels with management contracts. Operations Director Guilhem Lemaitre previously worked at Honotel, and the firms target the same independent mid-scale Paris owner segment.
• Extendam: Paris-based hotel investment and asset management firm that acquires and operates independent hotels across France. CEO Vianney Lautrous previously worked at Extendam, indicating overlapping investor-owner relationships and a comparable mid-market hotel mandate.
• Inwood Hotels: French operator of boutique 4-star hotels in Paris and major French cities. Multiple MADEHO team members (Vianney Lautrous, Emma Gubbiotti) came from Inwood, signaling overlapping positioning in the independent boutique segment and a direct talent/competitive overlap.

Emerging players

• Zannier Hotels: Luxury boutique hotel operator with properties in France and internationally. Competes with MADEHO for high-end independent owners seeking bespoke management and design-led repositioning, with stronger brand prestige but a smaller portfolio.
• Mama Shelter: Lifestyle hotel brand and operator with a Paris flagship and European footprint. MADEHO's Revenue Manager Aurélia Kuhn previously worked at Mama Shelter, and the brand competes for similar design-conscious boutique guests in Paris.
• Adagio Aparthotels: Operator of aparthotels across Europe with a strong Paris presence. Comparable to MADEHO's managed Pepper & Paper Apartments (17 floors of studios in the Latin Quarter), targeting extended-stay and apartment-style demand in Paris.
• Reside Études Appart'hotels: French operator of serviced residences and aparthotels. Provides comparable third-party management services for residential-style hospitality assets in Paris and other French cities, partially overlapping with MADEHO's Pepper & Paper and studio-apartment style offerings.

Broad incumbents

• Louvre Hotels Group: One of France's largest hotel operators (1,000+ hotels across Campanile, Kyriad, Tulip Inn, Premiere Classe, etc.). Operations Director Guilhem Lemaitre previously worked at Louvre Hôtels, and Louvre is increasingly active in the franchise/management of independent mid-scale hotels — directly overlapping with MADEHO's target owners.
• B&B Hotels: Major French budget and mid-scale hotel chain with hundreds of properties. While positioned below MADEHO's 4-star niche, B&B has been expanding into higher-tier urban properties and competes with MADEHO-managed independent hotels for the same Paris corporate and leisure demand.
• Accor: Global hospitality leader with 5,000+ hotels and a growing portfolio of independent-leaning lifestyle brands (Ennismore, 25hours, Sofitel, MGallery). HR Manager Louise Coté interned at Accor, and Accor's MGallery/Softel collection directly competes for the same 4-star Paris owner mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/madeho-hotels

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MADEHO