What Placéco does

Placéco is a regional B2B media and membership platform serving entrepreneurs, business leaders, and decision-makers across Nouvelle-Aquitaine, France. Founded in September 2020 in Gironde by Yann Buanec and majority-owned by Groupe Sud Ouest since July 2022, the company publishes daily economic news, opinion pieces, and multimedia content (video reports, interviews, and the 'IA plus qu'à' series) across five territorial editions covering Gironde, Béarn, Pays Basque, Landes, and Charente-Maritime. Each edition operates with a local journalist and network animator team, and is supported by five daily newsletters, five LinkedIn pages, and dedicated local event programs. Underlying technology consists of a content management system and digital publishing platform serving placeco.fr and its sister site resolution-rse.fr, with webinar hosting infrastructure for Placéco Conférence.

The business model combines four monetization streams: annual membership subscriptions at €499 HT (single edition) or €599 HT (all five editions) providing premium content, networking events, and directory visibility to a network of approximately 1,000 members; advertising and sponsorship through Placéco Pub (section sponsorships, banners, advertorials, video insertions); content production services through Placéco Studio (articles, videos, infographics, white papers, podcasts, available as white-label or on-platform); and Placéco Conférence webinar hosting with production, broadcasting, and lead generation. The company also operates the annual Résolution trade show dedicated to corporate social responsibility solutions and the Club Résolution executive network. Go-to-market combines community-led acquisition (editorial content, regional events, membership referrals) with event-driven activations including the Résolution RSE day, monthly networking evenings, and themed masterclasses across the five territorial markets.

Name

Placéco

Legal name

Placéco

Website

https://placeco.fr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Placéco is a regional B2B media and membership platform serving entrepreneurs and business decision-makers across five territorial editions in Nouvelle-Aquitaine, France. It combines daily economic news, paid membership networking, advertising, content production, and webinars within an integrated community ecosystem.

Ownership category

akta.pro rank

Product category

Regional Economic Media and B2B Networking

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Local Services & Experiences Generalist Marketplaces (CRAFAAAD)

Keywords

• Regional economic media
• B2B networking platform
• Business news publishing
• Membership media
• Corporate events

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership subscriptions: Annual membership providing access to premium content, networking events, and directory visibility. Two tiers: single edition (499€ HT/year) or all five editions (599€ HT/year).
2. Advertising and sponsorship: Placéco Pub service offers advertising formats integrated into editorial content including sponsorship of sections, banner advertisements, video advertising, and sponsored articles.
3. Content production services: Placéco Studio creates custom content (articles, videos, infographics, white papers, podcasts) for clients, available as white-label or published on Placéco platforms.
4. Conference hosting: Placéco Conférence provides webinar hosting services for experts and businesses, including production, broadcasting, and promotion for lead generation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Placéco is a regional economic media and B2B networking platform covering Nouvelle-Aquitaine across 5 territorial editions (Gironde, Béarn, Pays Basque, Landes, Charente-Maritime). It delivers daily business news via its website and newsletters, sells annual membership subscriptions giving access to networking events and exclusive content, and produces branded editorial content, webinars, and advertising services for business clients. The company also operates the Résolution RSE trade show and information site.

Product overview

Placéco is a regional economic media platform that combines content publishing with professional networking services. The company operates a multi-service platform consisting of three core offerings: Placéco as the main media news platform publishing regional business content across five territorial editions (Gironde, Béarn, Pays Basque, Landes, Charente-Maritime); Placéco Studio for content creation services; Placéco Pub for advertising solutions; and Placéco Conférence for webinar hosting. The company also organizes the annual Résolution trade show dedicated to RSE solutions and maintains the resolution-rse.fr website. A paid membership program provides access to premium content, exclusive networking events, and visibility features for business professionals across Nouvelle-Aquitaine.

Differentiator

Problem solved

Functional benefit

Brands

• Résolution: Annual event dedicated to RSE solutions
• Résolution RSE
• Placéco Studio
• Placéco Pub
• Placéco Conférence
• Club Résolution

Products and services

• Placéco Membership Annual subscription membership giving access to Placéco's regional economic news, exclusive editorial content, and in-person networking soirées. Priced at 499€ HT/year for a single edition or 599€ HT/year for all five editions, targeting business leaders and entrepreneurs in Nouvelle-Aquitaine.
• Placéco Pub Advertising service that places brand messages across Placéco's media channels, targeting the engaged audience of regional business decision-makers and members.
• Placéco Studio Branded editorial content production service that creates custom articles, videos, and formats for business clients seeking credible editorial exposure to Placéco's audience.
• Placéco Conférence Live webinar and conference broadcasting service enabling corporate sponsors and speakers to host business events streamed to Placéco's regional audience.
• Résolution Event Annual RSE trade show held in Bordeaux that brings together companies, institutions, and solution providers committed to corporate social responsibility in Nouvelle-Aquitaine.
• resolution-rse.fr Dedicated information website providing RSE (corporate social responsibility) news, resources, and ecosystem coverage for the Nouvelle-Aquitaine region.

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Groupe Sud OuestcoreStrategic or Co-development Partner · 1 July 2022Groupe Sud Ouest acquired majority stake in Placéco in July 2022, integrating the regional economic media into France's leading regional press group. Placéco maintains its editorial independence while benefiting from group synergies and distribution networks.
• UnitecminorStrategic or Co-development PartnerUnitec partners with Placéco on the 'IA plus qu'à' video series, explaining AI tools for regional businesses every Tuesday.
• resolution-rse.frcoreGTM or Marketing PartnerDedicated sister website focused on RSE (Corporate Social Responsibility) solutions, hosting the annual Résolution event and extending Placéco's reach into sustainable business topics.
• Caisse d'Épargne Aquitaine Poitou-CharentesminorGTM or Marketing PartnerEvent sponsor for Placéco's annual networking evening (Placécopoly game), providing financial support in exchange for brand visibility.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Others

• Bpifrance Le Lab: Research and editorial media arm of Bpifrance, the French public investment bank, publishing economic intelligence, studies, and event programming for entrepreneurs. Adjacent thematic peer addressing the same audience of regional business leaders with similar intelligence-and-events value proposition.

Broad incumbents

• La Tribune: Major French business daily with regional editions, events, and subscription-driven premium content. Overlaps with Placéco on regional economic coverage and B2B event programming, but operates at larger national scale.
• L'Usine Nouvelle: Leading French B2B industrial/business media covering strategy, innovation, and economic developments, with subscription and event offerings. Comparable on subscription B2B media + events model, though broader in industrial coverage.
• Les Echos / Les Echos Le Parisien: France's flagship national business newspaper with extensive premium content, events, and a club membership for executives. Competes with Placéco for advertiser euros and reader attention at the national level, while Placéco serves a hyper-regional niche.

Direct peers

• Maddyness: France's leading startup and innovation media, with paid memberships, premium content, and community events. Comparable to Placéco in blending editorial media with a paid membership club model aimed at business decision-makers.
• Le Journal des Entreprises: France's largest regional B2B media network, publishing local economic news across multiple French regions with subscription-based premium content, networking events, and a member directory. Structurally the closest analog to Placéco's multi-edition regional economic media model.
• FrenchWeb: French digital/tech business media combining editorial content, paid membership, and large networking events (e.g., FrenchWeb Day). Closely comparable to Placéco in combining B2B content production with paid networking community and event monetization.

Emerging players

• Widoo / Numa (now Widoo): French business community and content platform offering local economic news, event programming, and a B2B community for entrepreneurs. Closely aligned with Placéco's community-led GTM motion and premium membership model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/placeco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Placéco