The Mjs Groupe

What The Mjs Groupe does

The MJS Groupe is a privately held, founder-led luxury brand strategy and experiential marketing firm founded by Michael J. Snell and headquartered in the Hamptons/New York region. The firm provides a unified portfolio of professional services — brand placement, business development, consumer behavior studies, sales strategy, market positioning, sales forecasting, platform design, and bespoke experience curation — to luxury brands and global influencers targeting the high-net-worth consumer segment. Core service modules integrate creative strategy with end-to-end campaign execution across VIP events, product launches, press previews, and luxury brand activations.

The company's client roster spans luxury automotive (Rolls-Royce, Ferrari, Maserati, Aston Martin, Porsche, Polestar), luxury fashion (Loro Piana, Dolce & Gabbana, Coût de la Liberté, Suzie Turner), luxury retail (Neiman Marcus, Saks Fifth Avenue), luxury spirits (Louis XIII Cognac), luxury real estate (Christie's International Real Estate), hospitality (Villa d'Este, The Setai), and media (Forbes). The MJS Groupe does not operate a proprietary technology platform; its differentiation rests on curated access to high-net-worth networks, demonstrated campaign execution, and the founder's concurrent Marketing Manager, Americas role at Rolls-Royce, which provides privileged access into marquee luxury brand decision-making across North and Latin American markets.

Revenue is generated through custom agency fees on a project and retainer basis for strategic consulting, campaign execution, and experiential activations. No pricing is publicly disclosed. The firm operates without institutional or private-equity backing, is founder-owned, and has no disclosed funding rounds, headcount, or revenue figures. GTM motion is direct enterprise sales to luxury brand marketing executives, supplemented by referral-based acquisition through the firm's portfolio of high-profile brand work and earned media coverage in outlets including The Washington Post, Forbes, Bloomberg, and Modern Luxury. The firm has accumulated industry recognition including Telly Silver, Hermes Creative Platinum, MarCom Gold and Platinum, and Communicator Award of Distinction.

Name

The Mjs Groupe

Website

https://mjsgroupe.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The MJS Groupe is a privately held, founder-led luxury brand strategy and experiential marketing firm based in Hamptons/New York that provides brand placement, campaign execution, bespoke experiences, and consumer strategy services to marquee luxury brands and high-net-worth consumer segments globally.

Ownership category

akta.pro rank

Product category

Luxury Brand Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Luxury brand strategy
• Experiential marketing services
• Brand placement services
• Luxury event activations
• High-net-worth consumer engagement

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Brand Engagement Services: Full-service firm providing brand placement, business development, consumer behavior studies, sales strategy, market positioning, and sales forecasting services to luxury brands and high-net-worth clients. Revenue is generated through agency fees for strategic consulting, campaign execution, and experiential marketing activations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The MJS Groupe is a full-service luxury brand strategy and experiential marketing firm that provides inspired companies, global influencers, and power-brands a calculated approach into the high-net-worth consumer segment. Its core offerings integrate brand placement, business development, consumer behavior studies, sales strategy, bespoke one-of-a-kind experiences, market positioning and sales forecasting, and front-facing branding and platform design, delivered through end-to-end campaign activations including VIP events, product launches, press previews, and luxury brand experiences.

Product overview

The MJS Groupe is a full-service luxury brand strategy and experiential marketing firm that offers a unified portfolio of services including brand placement, business development, consumer behavior studies, sales strategy, bespoke experiences, market positioning, and platform design. The firm's core offering centers on creating curated impressions for brands seeking access to high-net-worth consumers, delivering campaigns that integrate bespoke luxury experiences with strategic consumer engagement. Their service modules work together to provide a complete approach from strategy through execution, serving clients across the luxury automotive, fashion, hospitality, spirits, and lifestyle sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Placement Services

Quantifiable outcome

• Multiple multi-million dollar sales events documented - $5.4M Phantom Miami event, $2.6M Icons of Luxury event, $1.8M Pebble Beach activation
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Rolls-Royce Motor CarscoreStrategic or Co-development PartnerMichael J. Snell serves as Marketing Manager, Americas for Rolls-Royce while also founding The MJS Groupe. The firm implements visual, digital, experiential, and strategic brand strategy within North and Latin American markets for Rolls-Royce, executing bespoke experiences and luxury messaging activations.
• Christie's International Real EstateflagshipStrategic or Co-development PartnerIcons of Luxury partnership showcasing the $48 million Darlington Mansion alongside the Rolls-Royce Phantom VIII launch. Over 400 guests attended the event featuring Tattinger champagne and Daniel Marshall cigars. Four vehicle sales totaling $2.6 million were attributed to the evening.
• Neiman MarcusflagshipGTM or Marketing PartnerNeiman Marcus Fantasy Gift Guide collaboration featuring two limited edition Rolls-Royce Dawn vehicles with Italian summertime theme. Limited to 20 production vehicles with $1,000 per purchase donated to The Heart of Neiman Marcus Foundation for youth art education. National visibility campaign at 10 select stores including Beverly Hills, Bal Harbor, Dallas, New York City, and Chicago.
• Saks Fifth AvenueflagshipGTM or Marketing PartnerBespoke design collaboration creating three unique Rolls-Royce Ghost Saks Edition vehicles (Red Passion, Classy Blue, Relaxed & Refined). Each vehicle retailed at $480,000 and sold in under 10 days at Saks locations in LA, NY, and Miami.
• ForbescoreGTM or Marketing PartnerForbes8 partnership hosting events at Forbes on Fifth event space featuring motivational speaker Eric Thomas. Rolls-Royce provided VIP Bespoke Suite while Moët Hennessy showcased cocktails. Targeted entrepreneurs, VIPs, and executive-level influencers.
• Aston MartincoreStrategic or Co-development PartnerMultiple activations including Red Arrows flyover event in Hamptons, Aston Martin Rallys for a Cure for The Maurer Foundation, and Art Basel collaboration. Long Island Sports Cars partnership for dealership events.
• The Maurer FoundationminorStrategic or Co-development PartnerCharitable partner for Aston Martin Rallys for a Cure, raising funds and awareness for breast health education, prevention, and healthy lifestyle choices. Event included Tate's Bake Shop and Baker House 1650 co-hosting.
• Give Back for Special EquestriansminorStrategic or Co-development PartnerRolls-Royce co-hosted benefit at Peebles estate raising over $50,000 for horse-based therapies supporting children and veterans with disabilities. Event included Goldman Sachs partnership.
• Samuel Waxman Cancer Research FoundationminorStrategic or Co-development PartnerAnnual Hamptons Happening events raising funds for cancer research. 18th Annual event raised $400,000 at Kenneth and Maria Fishel estate. Collaborating for a Cure Gala at Cipriani Wall Street with nearly 1,000 guests.

Scale indicators8 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• MKG: Independent experiential marketing and creative agency producing campaigns, events, and brand experiences for lifestyle, hospitality, and luxury clients. Direct peer in the boutique experiential agency category serving aspirational and luxury brands.
• George P. Johnson Experience Marketing (GPJ): Large global experiential marketing agency producing brand activations, product launches, and immersive experiences for Fortune 500 and luxury clients. Direct peer in the experiential/luxury activation category, though at much larger scale than MJS Groupe.
• Momentum Worldwide: IPG-owned experiential marketing agency specializing in total brand experiences for automotive, technology, and luxury clients. Direct peer in brand activation and experiential marketing, particularly relevant given shared luxury automotive expertise.
• MAS Event Design: Boutique luxury event design and production firm producing high-end brand experiences for luxury fashion, automotive, and lifestyle clients. Direct peer in the boutique luxury event/experiential category serving a comparable clientele.
• Hudson Rouge: Luxury-focused brand agency within the Rogue Group, with deep automotive expertise serving premium marques. Direct peer in luxury automotive marketing and brand strategy, operating in a closely adjacent niche to MJS's flagship work.
• Jack Morton Worldwide: Global brand experience agency delivering experiential campaigns, events, and activations across automotive, fashion, and lifestyle categories. Direct peer offering the same brand activation model at significantly greater scale and geographic reach.
• LeadDog Marketing Group: Experiential marketing agency specializing in large-scale brand activations, mobile tours, and consumer events. Direct peer in the experiential agency category with comparable service offerings for premium brands.
• Sparks: Global brand experience agency producing custom experiences, exhibits, and events for enterprise and luxury brands. Direct peer in the experiential activation space with overlapping client verticals including automotive and consumer brands.

Broad incumbents

• Burson: Global communications and public relations agency serving luxury, fashion, automotive, and lifestyle brands. Broader incumbent that overlaps with MJS's brand positioning and luxury client roster, though from a PR-first rather than activation-first orientation.
• Creative Artists Agency (CAA) Experiences: Entertainment and sports agency with a dedicated brand consulting and experiences division serving luxury, premium, and global brand clients. Broader incumbent offering experiential capabilities within a much larger portfolio that includes celebrity and influencer access relevant to MJS's HNW work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mjsgroupe
• LinkedInlinkedin.com/company/mjsgroupe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mjs Groupe