People's Memorial Association

Name

People's Memorial Association

Legal name

PMA Education Fund

Website

https://peoplesmemorial.org

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Funeral Consumer Services

NAICS

Voluntary Health Organizations (813212), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

akta.pro secondary industry

Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI)

Keywords

• Funeral consumer advocacy
• End-of-life planning
• Funeral membership services
• Deathcare education resources
• Funeral price discounts

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: One-time membership fee of $99 with no annual dues. Membership provides access to 15% discounts at contracted funeral homes and other end-of-life service providers.
2. Individual Donations: PMA is over 80% funded by membership sales and individual donations. Donations are tax-deductible (EIN 68-0621888). Options include one-time donations, monthly recurring donations (Family Ally program), legacy giving through wills, and matching gifts.
3. Monthly Giving (Family Ally Program): Recurring monthly donations at $50 or $25 per month to support families through the Cremation Assistance Fund.
4. Document Storage Service: One-time fee of $25 for electronic storage of funeral planning documents with member records.
5. Merchandise Sales: Sale of branded merchandise including coffee mugs at $23. Purchases are treated as donations to the organization.
6. Employee Benefits Program: $50 per employee for membership program; $500 per 100 employees or $1,500 per 500 employees for educational resource packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels10 records

Core offering

People's Memorial Association (PMA) is a nonprofit membership organization founded in 1939 that connects Washington State residents to a network of 30+ contracted funeral homes, offering a 15% discount on funeral services in exchange for a one-time $99 membership fee. The organization also provides end-of-life planning documents, educational workshops, state and federal consumer advocacy, a Funeral Financial Assistance Fund for families in need, and co-owns The Co-op Funeral Home of People's Memorial.

Product overview

People's Memorial Association (PMA) operates as a membership-based nonprofit offering a suite of funeral consumer services centered on its core PMA Membership product. The primary offering is a one-time $99 membership connecting members to over 30 contracted, independent funeral homes across Washington State, providing a guaranteed 15% discount on all services and merchandise. This core membership includes access to end-of-life planning documents (Disposition Authorization Form, Designated Agent Form, Ducks in a Row Checklist) and consumer advocacy at state and federal levels. Supporting products include: the optional Digital Document Storage Service ($25 one-time fee) for secure electronic document retention; the Funeral Financial Assistance Fund providing grants up to $950 for cremation or $1,200 for burial; the biennial Funeral Home Price Survey enabling price comparison across the state; the Speakers Bureau and Webinar Library for educational programming; the Ducks in a Row Workshop for in-person education; and the Employee Benefits Program providing group membership rates to employers. PMA also co-owns The Co-op Funeral Home of People's Memorial in Seattle as a sub-brand, providing member-owned funeral services. Merchandise includes a branded coffee mug sold as a donation item. The organization's Consumer Advocacy Program rounds out the offering by lobbying for pricing transparency, expanded funeral choices, and regulatory reform at the state and federal levels.

Differentiator

Problem solved

Functional benefit

Brands

• Funeral Financial Assistance Fund: PMA's grants program providing financial support for basic funeral services for families in need.

Products and services

• PMA Membership A one-time $99 lifetime membership that grants Washington State residents a 15% discount on services from 30+ contracted funeral homes, plus access to consumer advocacy, planning documents, and educational resources. Currently used by 72,000+ living members.
• The Co-op Funeral Home of People's Memorial A cooperatively owned funeral home co-owned by PMA, providing affordable funeral and disposition services to the greater Seattle community in alignment with PMA's consumer-advocacy mission.
• Funeral Financial Assistance Fund A charitable fund administered by PMA that provides financial assistance to Washington families who cannot afford funeral or disposition services.
• End-of-Life Planning Documents Free or low-cost planning documents and resources (such as advance directives and consumer guides) made available to PMA members and the public for end-of-life decision-making.
• Consumer Advocacy Services State and federal consumer advocacy on funeral and deathcare policy, regulatory issues, and price transparency, provided to members and the general public through PMA Education Fund.

Quantifiable outcome

• Average savings of $252 on direct cremation (statewide average cost $1,685)
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• The Co-op Funeral Home of People's MemorialcoreStrategic or Co-development Partner · 1 January 2007PMA members voted to open this cooperative funeral home in Seattle in 2007. Members receive part ownership and the highest discount ($281 savings on direct cremation) at this facility. The Co-op also contributes to the Funeral Financial Assistance Fund.
• Funeral Consumers Alliance (FCA)coreStrategic or Co-development Partner · 1 January 1962National unifying organization established in 1962 by PMA and sister organizations. FCA advocates for funeral consumer rights including the Federal Trade Commission's Funeral Rule adopted in 1984. PMA connects members to local affiliates when moving out of state.
• 30+ Contracted Funeral HomescoreChannel Partner/ Reseller/ DistributorNetwork of over 30 small, independent, locally-owned funeral homes across Washington State. All provide 15% discount to PMA members on services and merchandise. Partners sign annual contracts renewing July 1, must honor zero sales pressure, non-discrimination, and alignment to PMA values.
• RecomposecoreChannel Partner/ Reseller/ DistributorSeattle-based natural organic reduction (human composting) provider offering PMA members a 15% discount using code PMA-15. Alternative to cremation and burial using 90-day process that converts remains to soil.
• Return HomecoreChannel Partner/ Reseller/ DistributorAuburn-based natural organic reduction provider offering PMA members an exceptional 20% discount (higher than standard 15%). Process converts remains to soil.
• Pacific Coast MemorialsminorChannel Partner/ Reseller/ DistributorEverett-based monument company offering PMA members 15% discount on monument purchases. Contact: 425-348-9868.
• Touch Formed MemorialsminorChannel Partner/ Reseller/ DistributorSeattle-based handcrafted ceramic urn provider. PMA members receive 15% discount on memorial urns.
• Resting Waters Aquamation Pet Funeral HomeminorChannel Partner/ Reseller/ DistributorSeattle-based pet funeral home specializing in alkaline hydrolysis (aquamation) for pets. PMA members receive 15% off pet funeral care. Helped legalize aquamation in Washington State.
• Pets & Paws CremationminorChannel Partner/ Reseller/ DistributorBellingham-based pet cremation provider. PMA members receive 15% off pet funeral services. Contact: 360-483-9440.
• Keeper (Virtual Memorial Services)minorChannel Partner/ Reseller/ DistributorVirtual memorial service provider offering PMA members 15% discount on virtual funeral services.
• Virtual Memorial GatheringsminorChannel Partner/ Reseller/ DistributorVirtual memorial service provider offering PMA members 15% discount on virtual funeral services.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• The Co-op Funeral Home of People's Memorial: Consumer-owned cooperative funeral home in Seattle that PMA members voted to open in 2007. Provides cremation, burial, alkaline hydrolysis, and natural organic reduction services at the deepest PMA discount ($281 on direct cremation).
• Funeral Consumers Alliance: National affiliate network established in 1962 by PMA and sister organizations; serves as the unifying force for state-level funeral consumer societies and consumer advocacy. Operates the same membership/discount/advocacy model as PMA at a national scale.

Emerging players

• Cake: Online end-of-life planning platform offering free planning tools, price transparency, and consumer education that partially overlaps with PMA's educational content and price survey. Targets similar Washington and national consumers digitally.
• Ever Loved: Online funeral planning and marketplace with vendor search, price comparison, and obituary tools; overlaps with PMA's contracted provider directory and pricing transparency mission.
• Recompose: Seattle-based natural organic reduction (human composting) provider offering PMA members a 15% discount. Operates in the same end-of-life disposition space PMA educates consumers about, with overlapping customer base.
• Return Home: Auburn, WA-based natural organic reduction provider offering PMA members a 20% discount (above standard 15%). Competes with Recompose and shares PMA's environmental disposition customer segment.
• Lantern: Digital end-of-life planning platform with planning documents, checklists, and price comparison tools that competes with PMA's Ducks in a Row workshop, planning forms, and biennial price survey.

Others

• Compassion & Choices: National nonprofit advocating for end-of-life options including medical aid in dying; operates in adjacent end-of-life advocacy space with similar mission-driven nonprofit structure and Washington State operational presence.
• Resting Waters Aquamation: Seattle-based pet funeral home specializing in alkaline hydrolysis (aquamation) and a PMA partner; serves as a comparable specialist disposition provider operating in PMA's contracted network.
• Green Burial Council: National nonprofit that establishes standards for green burial providers — many of whom are PMA partners. Adjacent ecosystem organization supporting the same environmentally-focused disposition segment PMA educates consumers about.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@peoplesmemorialassociation
• Facebookfacebook.com/PeoplesMemorial
• Instagraminstagram.com/peoplesmemorialwa
• TikToktiktok.com/@peoplesmemorial
• LinkedInlinkedin.com/company/peoplesmemorial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about People's Memorial Association