Videocitta' Srl
Videocittà Srl is a Rome-based cultural production company founded in 2018 that operates an annual international festival of digital vision and culture, combining immersive art installations, video art, VR, and electronic music, while serving both general audiences and creative-industry professionals via its Agorà B2B program.
- Company typePrivate
- Founded2018
- HeadquartersRoma, Italy
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Videocitta' Srl does
Videocittà Srl is a privately held Italian cultural-production company founded in Rome in 2018 by Francesco Rutelli. It operates an annual international festival — the Festival della Visione e della Cultura Digitale — focused on the intersection of contemporary digital art, immersive installations, video art, virtual reality, audiovisual performances, and electronic music. The core platform combines an annual flagship event with a professional B2B program (Agorà), an industry awards competition (Videocittà Awards), and a pan-European consortium initiative (CO-VISION). The festival has run for nine editions since 2018, hosted at various Roman venues including Ex-Dogana and Ex-Caserme, and since 2022 anchored at the Gazometro industrial complex in Rome's Ostiense district under a 2022-2026 venue arrangement.
The underlying operational stack is an event-production and venue-activation platform rather than a software product. Distribution is handled through the Xceed ticketing platform for online and on-site admissions, the SLESH NFC bracelet system for cashless on-site commerce, and a multi-channel social presence across Facebook, Instagram, YouTube, LinkedIn, and TikTok. Festival programming leverages technical-direction and scenographic-production partners (Niulab, Stubestudio), with content co-created with institutional and corporate partners.
The business model blends three revenue streams: ticket sales through Xceed (transaction-fee model on consumer admissions), corporate sponsorship led by Eni as Main Partner with Acea and SIAE as additional partners, and public/institutional support from the Ministry of Culture, Regione Lazio, Roma Capitale, Zetema, and Camera di Commercio di Roma. The IX edition (2026 Watercult Special Edition) drew a record 13,000 visitors over July 10-12 at the Gazometro, and Agorà 2026 hosted 44+ international delegates from 20 countries across 5 continents, generating over 1,000 B2B meetings. The company serves two segments: a consumer general-audience segment attending the festival and a creative-industries professional segment participating in Agorà.
Videocitta' Srl firmographics
Firmographics- Name
- Videocitta' Srl
- Legal name
- Videocittà S.R.L
- Website
- https://www.videocitta.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Videocittà Srl is a Rome-based cultural production company founded in 2018 that operates an annual international festival of digital vision and culture, combining immersive art installations, video art, VR, and electronic music, while serving both general audiences and creative-industry professionals via its Agorà B2B program.
- Ownership category
- akta.pro rank
Videocitta' Srl industry classification
Industry- Product category
- Arts & Culture Festival Production
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Musical Groups and Artists (71113)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Virtual Community Festivals & Cultural Events (Online Celebrations) (MPAGAOAK)
- akta.pro secondary industry
- Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO)
Keywords
Where Videocitta' Srl is headquartered
LocationHeadquarters
- HQ city
- Roma
- HQ country
- Italy
- HQ region
- Europe
Offices5 records
Markets served
Videocitta' Srl business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ticket Sales: Revenue generated from festival admissions sold through Xceed platform, with tickets also available at venue entrance from 19:00
- Corporate Sponsorship: Main sponsorship from Eni, with additional support from Acea and SIAE as partners
- Government Funding: Institutional support from Ministry of Culture recognition, Regione Lazio, Roma Capitale, Zetema, and Camera di Commercio di Roma
- Cashless Services: Cashless payment system through SLESH NFC bracelets for food and beverage purchases within festival grounds
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard admission with immersive experiences included |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Videocitta' Srl product offering
Product offeringCore offering
Videocittà Srl produces and operates the annual Videocittà Festival in Rome, an international event dedicated to digital vision and contemporary culture. The festival combines immersive installations, video art, virtual reality experiences, audiovisual performances, electronic music, and professional B2B networking through its Agorà program. Operations span event production, urban regeneration projects, and European collaborative initiatives such as CO-VISION.
Product overview
Videocittà Srl operates the Videocittà Festival, an annual international event exploring digital vision and culture through immersive experiences, video art, electronic music, and new technologies. The core offering consists of the main festival featuring multiple content tracks including immersive installations, video art programs, VR experiences, AV music performances, and professional programming (Agorà). Supporting products include the CO-VISION European initiative, Videocittà Awards competition, and thematic exhibitions like Flussi Finiti and Ocean Suite.
Differentiator
Problem solved
Functional benefit
Products and services
- Videocittà Festival
- Agorà Professional Program
- CO-VISION European Project
- Videocittà Awards
Quantifiable outcome
- 13,000 attendees in 2026 (record attendance)
Companies that use Videocitta' Srl
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Videocitta' Srl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Videocitta' Srl partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- EniflagshipEni serves as the main partner (Main Partner) of Videocittà festival, collaborating on major installations such as 'In Lympha' and supporting the overall festival production. The partnership has been ongoing since at least 2020.
- Ministero della CulturacoreOfficial recognition and support from the Italian Ministry of Culture for the festival's contribution to contemporary digital culture.
- Regione LaziocoreRegional government support for the festival's operations and cultural programming in Lazio.
- Roma CapitalecoreMunicipal support from Rome's city government for festival activities.
- ZetemaminorSupport organization for cultural projects in Rome.
- Camera di Commercio di RomaminorRome Chamber of Commerce support for commercial and business development aspects of the festival.
- AceaflagshipPartner supporting specific initiatives including the 'Flussi Finiti' exhibition and ACEA Contemporanea prize showcasing emerging artists' work on sustainability themes.
- SIAEminorItalian Society of Authors and Publishers supporting the festival's cultural programming.
- RaiflagshipNational broadcaster as official Media Partner providing editorial coverage and promotional support for the festival.
- CO-VISION ConsortiumflagshipEuropean project led by Videocittà bringing together 12 organizations from 11 countries including festivals, cultural institutions, research centers and universities to explore digital art, scientific research and communities addressing natural heritage threatened by climate crisis.
- GDG PRESSminorPress office handling media relations and communications for the festival.
- Studio NataleminorCommunication agency supporting festival marketing and outreach.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Videocitta' Srl competitors and assessment
Company assessmentBroad incumbents
- SXSW: Massive Austin-based convergence of music, film, and technology with a large B2B conference component. Much larger and broader than Videocittà but relevant as an upstream model for festival-as-creative-industries-platform.
Direct peers
- Sónar: Barcelona-based annual festival combining electronic music, digital art, and creative technology with a B2B/professional program (Sonar+D). Directly comparable in format to Videocittà's blend of immersive installations, AV performances, and industry programming.
- Resonate: Belgrade-based festival focused on music, art, and technology, with a strong creative-coding and immersive-installation track. Comparable as a smaller European festival blending AV performance and digital art.
- Ars Electronica: Linz-based festival for art, technology, and society featuring large-scale immersive installations and a Prix Ars Electronica awards program. Highly comparable in its digital-arts-curatorial focus, though larger in scale and longer-running.
- Le Guess Who?: Utrecht-based curated music and culture festival with cross-disciplinary programming and international artist curation. Comparable in positioning as a forward-looking, curated cultural festival with institutional partnerships.
- TodaysArt: The Hague-based festival of contemporary art, music, and technology with strong immersive-installation programming. Comparable in scale and in its hybrid digital-arts-plus-music positioning in a European city.
- MUTEK: Montreal-originated international festival of digital arts and electronic music with editions in multiple cities. Closely mirrors Videocittà's hybrid of immersive installations, AV performances, and electronic music programming.
- ClubToClub Festival: Turin-based Italian festival of contemporary electronic and experimental music with AV installations. Direct Italian-market peer with a similar festival-meets-immersion positioning.
- CTM Festival: Berlin-based annual festival for adventurous music and art, pairing club/concert programming with exhibitions and discursive formats. Comparable as a curated digital-arts-meets-electronic-music festival with industry-adjacent programming.
- Atonal: Berlin-based festival of experimental electronic music and large-scale audiovisual installations in an industrial venue (Kraftwerk Berlin). Comparable to Videocittà's use of industrial heritage architecture for immersive AV experiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Videocitta' Srl social profiles
Digital presenceVideocitta' Srl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Videocitta' Srl leadership team
Management profileNumber of profiles
Profiles8 records
Videocitta' Srl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Videocitta' Srl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Videocitta' Srl
What does Videocitta' Srl do?
Videocittà Srl produces and operates the annual Videocittà Festival in Rome, an international event dedicated to digital vision and contemporary culture. The festival combines immersive installations, video art, virtual reality experiences, audiovisual performances, electronic music, and professional B2B networking through its Agorà program. Operations span event production, urban regeneration projects, and European collaborative initiatives such as CO-VISION.
Is Videocitta' Srl a public or private company?
Videocitta' Srl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Videocitta' Srl founded?
Videocitta' Srl was founded in 2018. It employs 1 to 10 people.
Where is Videocitta' Srl based?
Videocitta' Srl is headquartered in Roma, Italy, in the Europe region.
How does Videocitta' Srl make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are corporate Sponsorship, government Funding and cashless Services.
Who are Videocitta' Srl's main competitors?
SXSW is listed as a broad incumbent. Direct peers are Sónar, Resonate, Ars Electronica, Le Guess Who?, TodaysArt, MUTEK, ClubToClub Festival, CTM Festival and Atonal.
Does Videocitta' Srl have an API?
No public API is recorded for Videocitta' Srl.
What industry is Videocitta' Srl in?
Videocitta' Srl's product category is Arts & Culture Festival Production. Its primary akta.pro industry code is MPAGAOAK, Virtual Community Festivals & Cultural Events (Online Celebrations), with a secondary code of MPAGAOAO, Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation). Its NAICS code is 71131 and its SIC code is 7812.