PENGAME MERCHANDISE LTD

Name

PENGAME MERCHANDISE LTD

Legal name

PENGAME MERCHANDISE LTD

Website

https://pengame.co.uk

Company type

Private

Founded year

2026

Operating status

Operating

Short description

PENGAME MERCHANDISE LTD is a UK-based direct-to-consumer company that sells branded merchandise and apparel through its own e-commerce storefront and operates an events platform offering ticketing and an event calendar for live events.

Ownership category

akta.pro rank

Product category

Branded Merchandise & Live Event Ticketing

NAICS

All Other Miscellaneous Retailers (459999)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

General Merchandise Online Retailers (CRAFADAA)

akta.pro secondary industry

Promotional Products & Branded Merchandise Retail (CRALAJAM)

Keywords

• Fan merchandise sales
• Branded apparel
• Event ticketing platform
• Live event calendar
• Direct-to-consumer e-commerce

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Distribution channels1 record

Marketing channels2 records

Core offering

PENGAME MERCHANDISE LTD operates a direct-to-consumer online platform selling branded merchandise, gear, and apparel through its Merch Store, and offers an Events platform providing ticketing and event calendar functionality for live events. The two offerings operate as complementary components of a single brand ecosystem accessible via the company's website.

Differentiator

Problem solved

Functional benefit

Products and services

• Merch Store Online storefront selling Pengame-branded merchandise, gear, and apparel directly to consumers, with shop drops highlighted on the homepage.
• Events Live events platform providing tickets and an event calendar, enabling customers to discover and purchase tickets for upcoming Pengame-hosted or curated live events.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Zavvi: UK online retailer specializing in entertainment merchandise, collectibles, and branded gear, comparable to Pengame's e-commerce merch model targeting enthusiast consumers.
• EMP Mail Order: European rock, gaming, and pop culture apparel and merchandise retailer operating DTC online, comparable to Pengame in branded enthusiast apparel and gear.
• Insert Coin (UK): UK gaming merchandise and apparel retailer selling branded gamer gear and apparel online, the closest direct comparable to Pengame's merchandise offering.
• Forbidden Planet: UK-based retailer of pop culture, gaming, and collectibles merchandise with physical stores and online storefront, directly comparable to Pengame's UK merch store serving a fandom community.
• Funktion Events: UK operator of branded live gaming and esports events with merchandise tie-ins, directly comparable to the Events side of Pengame's platform.

Broad incumbents

• Fanatics: Global leader in licensed sports merchandise and fan apparel e-commerce, comparable in product mix (apparel and gear) and DTC model but operating at vastly larger scale across many verticals.
• Ticketmaster UK: Dominant UK ticketing platform for live events, comparable to Pengame's Events product on the ticketing and event-calendar functionality side, though Pengame appears to focus on its own community events.
• Funko: Pop culture collectibles and branded merchandise company selling through its own DTC site, comparable to Pengame in pop-culture branded merchandise but at much broader global scale.

Regional players

• THINK Merchandising (UK): UK-based branded merchandise and apparel specialist serving entertainment and music clients, an adjacent/regional comparable on the wholesale side of branded merch that Pengame occupies on the DTC side.
• Superdry: UK-rooted branded apparel retailer with DTC e-commerce, broadly comparable to Pengame on the branded apparel and gear retail side but serving a much broader mainstream customer.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PENGAME MERCHANDISE LTD