Peninsula Events & Communications - PEAC

What Peninsula Events & Communications - PEAC does

Peninsula Events and Communications (PEAC) is a privately held, Canadian full-service event management company founded in 2021. It operates with a small team (1-10 employees) and serves three primary customer segments: associations, corporate organizations, and government entities. The company is led by President & CEO Melissa Young and Vice President Rhonda Lee, who serve as the publicly listed primary client contacts.

PEAC offers an integrated suite of 17 services spanning the full event lifecycle, including event management and onsite support staffing, media relations, registration and RSVP management, critical paths and run-of-show development, communication and digital marketing, audio-visual and video production management, food and beverage design, theming and décor design/fabrication, concierge travel, financial management and vendor procurement, sponsorship programs, promotional products, talent procurement, incentive travel, conferences and tradeshows, premier sporting events, and virtual events. The company does not disclose any proprietary technology platform; its digital presence is a Squarespace-hosted website and an Instagram account.

The business model is professional services, project-based, and quote-based with no publicly disclosed pricing. Go-to-market is direct sales via named executive contacts, targeting organizations seeking end-to-end event execution. PEAC has assembled a partner ecosystem of approximately 19 brand logos (including Raymond James, Petro-Canada, and Stevens) that function as sponsorship or vendor partners supporting event operations. The company is bootstrapped with no disclosed funding rounds, acquisitions, or external investors.

Name

Peninsula Events & Communications - PEAC

Legal name

Peninsula Events and Communications

Website

https://peacpromotions.ca

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Peninsula Events & Communications (PEAC) is a Canadian full-service event management firm serving associations, corporate, and government organizations with 17 integrated services spanning event design, logistics, media relations, AV, and virtual events.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industries

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA), Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA), Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers) (MPAGAHAM)

Keywords

• Event management services
• Corporate event planning
• Association conferences
• Tradeshow management
• Incentive travel programs

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Event Management Services: Professional services revenue generated through full-service event management for associations, corporate, and government organizations. Services are customized per client and project-based.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Peninsula Events and Communications (PEAC) is a full-service event management company that plans and executes end-to-end events for associations, corporate, and government organizations. Offerings span event planning and onsite support staffing, media relations, registration and RSVP management, run-of-show development, digital marketing, audiovisual and video production, food and beverage design, theming and décor, concierge travel, financial management and vendor procurement, sponsorship programs, promotional products, talent procurement, incentive travel, and virtual/hybrid events. Services are customized per client and delivered on a project basis.

Product overview

Peninsula Events & Communications (PEAC) is a full-service event management company offering a comprehensive suite of 17 integrated services for associations, corporate, and government organizations. The company provides end-to-end event solutions spanning planning, design, and execution, including Event Management & Onsite Support Staffing, Media Relations, Registration & RSVP Management, Critical Paths & Run of Show Development, Communication & Digital Marketing, Audio Visual & Video Production Management, Food & Beverage Design and Management, Theming & Décor Design/Fabrication, Concierge Travel Services, Financial Management & Vendor Procurement, Sponsorship Programs, Promotional Products, and specialized event types including Conferences & Tradeshows, Premier Sporting Events, Talent Procurement, Incentive Travel, and Virtual Events. PEAC operates as a single integrated service offering rather than discrete modular products, with a creative team that works closely with clients to customize every element of their events.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Event Management
• Conferences & Tradeshows
• Premier Sporting Events
• Incentive Travel
• Virtual Events
• Sponsorship Programs
• Promotional Products
• Talent Procurement

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Raymond JamesminorOthersPartner logo displayed on the PEAC partners page. Raymond James is a financial services firm, suggesting a financial services or sponsorship partnership for events.
• Petro-CanadaminorOthersPartner logo displayed on the PEAC partners page. Petro-Canada brand partnership likely involves sponsorship or fuel/card benefits for event logistics and travel.
• StevensminorOthersPartner logo displayed on the PEAC partners page. Stevens brand partnership details not specified on the partners page.
• Various Unnamed PartnersminorOthersPEAC partners page displays approximately 19 partner logos representing various brands across financial services, energy, and other industries. These appear to be sponsorship or vendor partnerships supporting event operations.

Recent moves3 records

Regional players

• C2 International: Montreal-based international conference organizer behind the C2 Montreal business conference. Comparable to PEAC in Canadian conference organization, with a stronger international brand and creative positioning.

Direct peers

• GES (Global Experience Specialists): Major global event and exhibition services company offering planning, design, and execution for trade shows, conferences, and corporate events. Directly overlaps with PEAC's conference and tradeshow management services.
• MKG: Experiential marketing and event agency creating live brand experiences and corporate events. Comparable to PEAC's full-service event design and execution across formats, with a stronger creative-design emphasis.
• Jack Morton Worldwide: Global brand experience agency producing events, conferences, and experiential campaigns for major brands. Comparable to PEAC in designing and executing branded corporate and association events.
• GL Events: French-headquartered global event services company operating venues and providing event management, exhibits, and live event services worldwide. Comparable to PEAC in conferences and tradeshow services, though at much larger scale.
• BCD Meetings & Events: Global meetings and events agency serving corporate clients with strategic meeting management, conferences, and incentive travel. Directly comparable to PEAC's corporate events and incentive travel offerings.
• Imagination: Global creative experience agency producing brand experiences, conferences, and immersive events. Comparable to PEAC in custom theming, design-driven event production, and corporate event delivery.
• Sparks: Freeman-owned experiential marketing agency producing corporate events, pop-ups, and brand activations. Comparable to PEAC in design-driven corporate event production and brand-experience execution.
• Freeman: Global leader in event management, exhibits, and brand experiences. Directly competes with PEAC in full-service corporate event delivery, with significantly larger scale, owned AV production capabilities, and international reach.

Broad incumbents

• Encore Global: Largest provider of AV and event technology services globally, operating across corporate events and conferences. Comparable to PEAC's AV production management service line, though Encore operates primarily as an AV vendor rather than full-service planner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/peac.promotions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peninsula Events & Communications - PEAC