Kolmas Polvi

What Kolmas Polvi does

Kolmas Polvi Oy is a Northern Finnish marketing agency headquartered in Oulu, operating as a subsidiary within the Valve-konserni (Valve Group) under Kaleva Media ownership. Founded on April 1, 2023 as a spin-off from Kaleva Media's in-house marketing operations, the agency delivers local marketing, brand strategy, market research, creative execution, content production, and digital marketing services to B2B clients across Northern Finland. The firm's client base spans retail, energy, real estate, tourism, education, and log home manufacturing sectors, reflecting the economic mix of the Oulu-Rovaniemi-Kuusamo corridor.

The agency operates from four offices in Oulu (headquarters), Rovaniemi, Helsinki, and Kuusamo, employing fewer than 20 marketing professionals at the pre-merger stage. Following its January 2026 merger with Helsinki-based Indieplace, the combined entity trades as Valve Creative with approximately 30 staff, and now sits alongside sister agencies Valve Branding and Advance B2B within the newly consolidated Valve Group marketing entity formed in October 2025. Leadership is led by CEO Pauliina Liljavirta with Creative Director Petri Pitkänen, following the transition of former lead Anna Kärävä to Kaleva Group's Brand & Communications Director role.

Kolmas Polvi generates revenue through professional services engagements, including project-based work and retainer arrangements. Its proprietary research product "Pohjoista kanttia" provides structured regional consumer insights that differentiate the agency in the Northern Finnish market. The agency operates without disclosed proprietary AI capabilities, relying on standard marketing technology infrastructure including HubSpot CRM and third-party advertising ecosystems (Google, Meta). As a sub-scale unit within the broader Valve Group (~200 staff, ~EUR 20M group revenue), Kolmas Polvi functions as the regional creative agency of the Kaleva Media-aligned services portfolio.

Name

Kolmas Polvi

Legal name

Kolmas Polvi Oy

Website

https://kolmaspolvi.fi

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Kolmas Polvi Oy is a Northern Finnish marketing agency headquartered in Oulu, providing brand strategy, creative execution, content, digital marketing, and regional consumer research to B2B clients across retail, energy, real estate, tourism, education, and manufacturing sectors in Finland.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Sales Promotion Campaign Design & Management (BPAFAMAC)

akta.pro secondary industries

Influencer Campaign Strategy & Planning (BPAFAHAC), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Marketing services
• Brand strategy
• Local marketing
• Content marketing
• Creative agency

Headquarters

HQ city

Oulu

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Marketing Services: Kolmas Polvi generates revenue by providing professional marketing services including research, brand strategy, creative design, campaign execution, digital marketing, and content production to B2B clients in Finland.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Kolmas Polvi is a Northern Finnish marketing and communications agency that designs and executes integrated marketing campaigns for B2B clients. The agency delivers research and local consumer insights, brand and marketing strategy, creative concept development, and multi-channel campaign execution including digital, social, native, and programmatic advertising. Its service offering is organized into three modules: Paikallisymmärrys (Local Understanding) for research, Näkemys (Vision) for strategy, and Sankariteot (Heroic Deeds) for creative execution.

Product overview

Kolmas Polvi is a Northern Finnish marketing agency offering integrated marketing services organized into three interconnected modules: Paikallisymmärrys (Local Understanding) for research and customer insights, Näkemys (Vision) for brand and marketing strategy, and Sankariteot (Heroic Deeds) for creative execution. Their service portfolio spans from consumer research and buyer personas, through brand and content strategy, to advertising campaigns, websites, graphic design, social media management, and SEO optimization. The agency also produces proprietary research reports like Pohjoista kanttia to support their local marketing approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Paikallisymmärrys (Local Understanding) Research and customer understanding services including market studies, data analysis, buyer persona development, and local consumer behavior insights designed to inform marketing strategy for Finnish businesses.
• Näkemys (Vision) Strategic planning services including brand strategy, marketing strategy, content strategy, employer branding, brand identity, concept development, and creative planning for B2B clients.
• Sankariteot (Heroic Deeds) Creative execution services including advertising planning and implementation, campaigns, website development, graphic design, storytelling, social media management, web advertising, recruitment marketing, and SEO optimization.
• Pohjoista kanttia (Northern Spirit Research Report) Proprietary annual research report on Northern Finnish consumer attitudes, work values, and consumption behavior used to support data-driven marketing decisions for B2B clients.

Quantifiable outcome

• Visit Pyhä-Luosto campaign achieved 80,000+ content views, 3.3M display impressions, 2.2M influencer impressions, 12,400+ reactions
• +1 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Indieplace OycoreStrategic or Co-development PartnerIndieplace is an influencer marketing and PR agency that merged with Kolmas Polvi in January 2026 under the Valve-konsern. The two firms combined their operations to create a full-service marketing and communications agency with over 20 specialists in Helsinki and Oulu. The merged entity operates under the Valve Creative brand. Pauliina Liljavirta (Indieplace vt. CEO) became CEO of the combined entity.
• Valve Branding OycoreStrategic or Co-development PartnerValve Branding Oy is a sister company within the Valve-konsern (Valve Group). Kolmas Polvi and Indieplace became part of the Valve-konsern in October 2025 through a combination with Valve Branding and Advance B2B. The Valve-konsern employs ~200 people with ~20M EUR revenue and combines marketing technology, strategic creative, content, and influencer marketing capabilities.
• Advance B2B OyminorStrategic or Co-development PartnerAdvance B2B Oy is a subsidiary of Valve-konsern alongside Kolmas Polvi and Valve Branding, forming part of the new combined marketing group.
• Kaleva-konserni / Kaleva MediacoreStrategic or Co-development PartnerKaleva Media (Kaleva-konsern) spun off its marketing planning services into Kolmas Polvi Oy on 1 April 2023. Kaleva Media remains a parent/group entity and its media channels (Kaleva, Lapin Kansa) are used for native advertising placements on behalf of Kolmas Polvi clients.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Dagmar: Long-established Finnish advertising and marketing agency offering research, strategy, creative, and media services to enterprise clients. Directly comparable B2B marketing-services model, with similar function offerings (research-driven campaigns) but national rather than regional focus.
• Bob Helsinki: Independent Helsinki creative and advertising agency with a comparable boutique scale and B2B client mix. Overlaps on creative campaign development and brand work for Finnish regional clients.
• Tulos Helsinki: Helsinki-based sales-promotion, shopper marketing, and activation agency. Directly comparable on campaign design and execution services, particularly in promotional and below-the-line work.
• Valve Branding Oy: Sister company within the Valve-konsern — a strategic brand and creative agency. Closely comparable offering in strategy, brand identity, and creative services, sharing parent revenue and overhead structure.
• Hasan & Company: Independent Helsinki-based creative and strategic agency with full-service B2B marketing capabilities. Comparable mid-sized Finnish agency profile with similar service breadth across brand strategy, creative, and content.
• Advance B2B Oy: Sister B2B marketing firm within the same Valve-konsern, focused on B2B marketing services. Direct peer in ownership and customer-segment focus, often co-pursuing or sharing mandates with Kolmas Polvi within the group.
• Avidly: Finnish full-service marketing and digital agency of broadly comparable scale, historically a competitor in the same B2B marketing-services space. Kolmas Polvi's new Creative Director Petri Pitkänen joined from Avidly, underscoring the direct talent-pool and offering overlap.
• Marketing Clinic Oy: Finnish marketing strategy and brand consultancy. Comparable research-driven, strategy-led approach with a Finnish enterprise client base; a competitor for similar brand-strategy mandates.

Broad incumbents

• TBWA\Helsinki: Helsinki office of the global TBWA network, providing advertising, brand strategy, and campaign execution to Finnish and international clients. Overlaps with Kolmas Polvi on campaign design and media, but operates at much larger scale under a global network.

Regional players

• Pohjola Mainos: Long-standing Finnish advertising and marketing agency. Comparable full-service agency model serving Finnish B2B clients, operating primarily in a different regional/segment cluster but directly competing for similar advertising and brand mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/IndieplaceOy
• LinkedInlinkedin.com/company/kolmas-polvi
• Instagraminstagram.com/valve_creative

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kolmas Polvi