Indieplace Oy

What Indieplace Oy does

Indieplace Oy is a Helsinki-based creative and strategic marketing agency specializing in influencer marketing and PR services. Founded in 2009 as the Indiedays blog portal, the company was acquired by Kaleva Media in 2015 and merged with Blogirinki Media in 2017 to form the present-day influencer marketing agency under the Kaleva Group umbrella. The company offers six core service lines: influencer marketing (vaikuttajamarkkinointi), PR and communications, strategic and creative planning, content creation, event production, and B2B influencer marketing, supported by a Finland-wide multi-platform influencer network (the vaikuttajaverkosto) spanning Instagram, TikTok, YouTube, and podcasts.

The company's underlying technology stack is light on proprietary software and heavy on human-led service delivery; its stated differentiator is a "data-driven approach" to measuring campaign impact across earned media value, sentiment, engagement, and conversion attribution, combined with a curated network of influencer relationships cultivated over 15+ years. Indieplace also operates the Influencer Lounge co-working space (opened May 2022) to deepen ties with its influencer community.

Indieplace monetizes through project-based, quote-driven professional services fees on custom campaigns, with free consultation meetings as the top-of-funnel conversion mechanism and multi-year strategic partnerships as the retention model. Its go-to-market is direct enterprise field sales targeting brand marketing teams in Finland, complemented by inside-sales consultation via Outlook scheduling. The customer base spans consumer brands in food and beverage, electronics retail, and lifestyle (Arvid Nordquist, Vaasan, Power, Upfield Flora, Atria, Arla), B2B companies seeking thought leadership, and educational/public-sector clients (Tuusula Upper Secondary School, Kiertokaari). In January 2026 Indieplace merged its business operations with Kolmas Polvi Oy within the Kaleva Group marketing and communications entity, and in April 2026 launched a new business area focused on thought leadership and B2B impact.

Name

Indieplace Oy

Legal name

Indieplace Oy

Website

https://indieplace.fi

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Indieplace Oy is a Helsinki-based influencer marketing and PR agency serving enterprise consumer brands, B2B companies, and public-sector clients in Finland, operating as a subsidiary of Kaleva Media and recently merged with Kolmas Polvi Oy.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

Keywords

• Influencer marketing services
• PR and communications
• Content production services
• Event marketing
• Strategic creative planning

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Influencer Marketing Services: Full-service influencer marketing campaigns including strategy, creator selection, content production oversight, and campaign management. Revenue is generated through service fees, influencer compensation coordination, and creative production.
2. PR and Communications: PR strategy, media relations, press release distribution, earned media coverage, and communications consulting services.
3. Strategic and Creative Planning: Strategic marketing planning, creative concept development, and campaign ideation for brands seeking to build long-term brand equity.
4. Event Production: Event production services including influencer-driven events, brand launch events, store openings, and experiential marketing activations.
5. Content Creation: Content production services including social media content, video production, and multimedia content for brand campaigns.
6. B2B Influencer Marketing: Specialized B2B influencer marketing services targeting business professionals and corporate audiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Indieplace Oy is a Finland-based creative and strategic marketing agency that provides influencer marketing, PR and communications, content production, event production, and strategic/creative planning services for brand clients. The agency connects brands with its managed network of influencers across Instagram, TikTok, YouTube, and podcasts, integrating influencer content with earned media and experiential activations into multi-channel campaigns measured through data-driven impact analysis.

Product overview

Indieplace Oy is a creative and strategic marketing agency specializing in influencer marketing and PR services. The company offers a comprehensive suite of marketing services including influencer marketing, PR and communications, strategic and creative planning, content creation, event production, and B2B influencer marketing. The agency maintains a network of influencers and manages campaigns across multiple channels including Instagram, TikTok, YouTube, Facebook, and LinkedIn. Indieplace operates primarily in Finland and serves as a strategic partner for brands seeking to leverage influencer relationships and earned media for marketing impact.

Differentiator

Problem solved

Functional benefit

Brands

• Indiedays (discontinued): Finnish fashion and beauty blog portal - original platform that evolved into Indieplace influencer marketing agency. Closed in June 2023.
• Lifie (discontinued)
• Foodlover (discontinued)

Products and services

• Vaikuttajamarkkinointi (Influencer Marketing) Core service providing influencer marketing campaigns across multiple channels, connecting brands with influencers to reach target audiences through authentic content on Instagram, TikTok, YouTube, and podcasts.
• PR ja viestintä (PR & Communications) Public relations services including media relations, press release distribution, and strategic communications to build brand credibility and earned media coverage for brand clients.
• Strateginen ja luova suunnittelu (Strategic & Creative Planning) Strategic planning and creative concept development for marketing campaigns, establishing campaign narratives, creative frameworks, and multichannel approaches for brand clients.
• Sisällöntuotanto (Content Creation) Content production services including text, video, images, and multimedia content creation for social media and marketing purposes for brand clients.
• Tapahtumatuotanto (Event Production) Event production services including launch events, brand activations, and experiential marketing events featuring influencer collaborations for brand clients.
• B2B-vaikuttajamarkkinointi (B2B Influencer Marketing) Specialized B2B influencer marketing services targeting professional audiences and business decision-makers through thought leadership, expert positioning, and industry event presence for B2B brand clients.
• Vaikuttajaverkosto (Influencer Network) Network of influencers across Finland that brands can collaborate with for marketing campaigns, spanning multiple platforms including Instagram, TikTok, YouTube, and podcasts.

Quantifiable outcome

• Finnish influencer marketing market grew 6% in 2024 to 59.6M€
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Kolmas Polvi OycoreStrategic or Co-development Partner · 15 September 2025In September 2025, Kaleva Group announced a new marketing and communications entity combining Valve Branding, Advance B2B, and Kaleva Group subsidiaries Indieplace and Kolmas Polvi. In January 2026, Indieplace Oy and Kolmas Polvi Oy officially merged their business operations. The merger combines strategic thought leadership, expert-driven influence, and measurement development under shared leadership. The combined entity aims to build marketing and communications around human behavior, emotions, and decision-making rather than individual channels or campaigns.
• MIELI ry and Rikosuhripäivystys (Victim Support Finland)minorStrategic or Co-development Partner · 1 March 2020In 2023, Indieplace partnered with MIELI ry and Rikosuhripäivystys on the pro bono 'Kerro säkin' (Tell the bag) campaign addressing social media bullying, featuring influencers including Lola Odusoga and Esko Eerikäinen.
• 112 Influencers (Vaikuttaja auttaa Campaign)minorOthers · 1 March 2020During the COVID-19 pandemic in March 2020, Indieplace launched the 'Vaikuttaja auttaa' (Influencer Helps) campaign, where 112 influencers offered free visibility to help 18 selected companies in need. The pro bono initiative connected struggling businesses with influencers.
• Kaleva Media / Kaleva GroupcoreStrategic or Co-development PartnerIndieplace is a subsidiary of Kaleva Media, which is part of the Kaleva Group (a northern Finnish media company also known for the 125-year-old newspaper Kaleva). The parent company provides strategic backing and integration within the larger Finnish media ecosystem. In September 2025, Kaleva Group announced plans to form a new comprehensive marketing entity combining Valve Branding, Advance B2B, Indieplace, and Kolmas Polvi.
• Valve BrandingminorStrategic or Co-development PartnerPart of the new marketing entity announced in September 2025 combining forces with Kaleva Group subsidiaries Indieplace, Kolmas Polvi, and Advance B2B.
• Advance B2BminorStrategic or Co-development PartnerPart of the new marketing entity announced in September 2025 combining forces with Kaleva Group subsidiaries Indieplace, Kolmas Polvi, and Valve Branding.
• Influencer Network (Vaikuttajaverkosto)coreChannel Partner/ Reseller/ DistributorIndieplace maintains a broad network of influencers across Finland who serve as the delivery channel for brand campaigns. The company actively recruits new influencers through its website influencer application form (vaikuttajahakemus). The network spans multiple platforms including Instagram, TikTok, YouTube, and podcasts.

Scale indicators3 records

Recent moves9 records

Expansion highlights4 records

Others

• CreatorIQ: Enterprise influencer marketing platform serving brand customers with creator discovery, campaign management, and analytics. Adjacent to Indieplace as enabling technology that brands may use to bring influencer marketing in-house, threatening agency fee structures.

Broad incumbents

• Valve Branding: Finnish branding and marketing agency, now combined with Indieplace, Kolmas Polvi, and Advance B2B under the Kaleva Group marketing entity. Comparable as a peer-level Finnish agency sibling offering overlapping branding and campaign services.
• TBWA\Helsinki: Helsinki office of the TBWA global advertising network offering full-service campaign planning, creative, and media services. Comparable as a larger, broader-portfolio competitor addressing the same enterprise brand clients in Finland.
• Wunderman Thompson Finland: Global marketing, advertising, and communications network with presence in the Nordics serving enterprise brands with integrated campaigns. Comparable as a larger, broader-scope competitor with overlap in PR, content, and influencer-adjacent services.

Emerging players

• IZEA Worldwide: US-based influencer marketing technology and services provider operating a managed services marketplace alongside its software platform. Comparable in addressing the same brand-to-influencer workflow, but with a stronger technology/platform orientation than Indieplace's agency-led model.

Direct peers

• PING Helsinki: Finnish influencer marketing agency offering campaign planning, content production, and creator activations across Instagram, TikTok, and YouTube. Directly competes with Indieplace in the same Helsinki-based, B2B-to-brand customer segment with overlapping service portfolios.
• Obviously: Global influencer marketing agency delivering strategy, creator selection, content production, and analytics for enterprise brands. Comparable to Indieplace at a larger scale, offering the same core service bundle and operating model.
• Collectively: Global influencer marketing agency providing campaign management, content production, and measurement services to enterprise brands. Comparable service model and customer base, though at significantly larger scale.
• Trooti: Finnish creative marketing agency offering influencer collaborations, content production, and campaign services to brand clients. Closely comparable to Indieplace in service mix and Finnish B2B target market.
• Kolmas Polvi Oy: Finnish marketing and communications agency that merged business operations with Indieplace in January 2026. Previously a direct competitor offering PR, strategic communications, and B2B thought leadership—the merger explicitly combined overlapping competencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/indieplaceoy
• Instagraminstagram.com/indieplace
• TikToktiktok.com/@indieplace

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indieplace Oy