What Lsz Gmbh does

LSZ GmbH is an Austrian privately held B2B events and digital services company headquartered in Vienna that organizes conferences, congresses, webinars, and professional networking events for senior IT, HR, IT security, healthcare, and marketing decision-makers across the DACH region. Founded in 2021, the company runs 30+ annual events spanning flagship series such as Future CIO/CISO/CHRO Connections, the CIO Kongress, the Cyber Crime Forum (multiple cities), Future of Work, and the Gesundheitskongress, delivered across at least 10 cities in Austria and Germany including Vienna, Munich, Hamburg, Frankfurt, Düsseldorf, Salzburg, Graz, Linz, Rankweil, and Stegersbach. A wholly owned German subsidiary, LSZ Future Connections GmbH (Munich), serves as the contracting entity for events held in Germany.

The company's underlying platform combines event management and registration infrastructure, webinar delivery via GoToWebinar, the proprietary LSZ Insights App for attendee agenda and networking, Microsoft Clarity for web analytics, and an internal CRM system. LSZ monetizes through four primary streams: (1) paid event tickets with early bird, standard, and VIP tiers; (2) sponsorship and partnership packages sold to enterprise technology vendors and consulting firms; (3) hybrid and virtual event streaming and recording rights; and (4) a portfolio of digital service packages—the Digital Expert Package (webinar production), Invitation Package (standalone newsletter campaigns to 2,000–3,000 recipients), Social Media Package, and the recurring Newsletter Package (Community Insights) reaching approximately 17,000 B2B subscribers (13,000 IT/IT-Security, 4,000 HR).

The go-to-market model is hybrid: event tickets and registrations are sold self-serve via lsz.at, while sponsorship packages and enterprise digital services are sold through an inside sales team. The named sponsor and partner roster spans enterprise software (SAP, Cisco, HPE, Broadcom/Symantec, Cloudflare, NTT DATA, T-Systems, ERGON/Airlock, Fastly), consulting and professional services (EY, adesso, metafinanz, colited), security specialists (SoSafe, Keeper Security, Recorded Future, nextbeststep), and academic and industry bodies (Universität Klagenfurt, Karl Landsteiner Gesellschaft, Allianz für Cyber-Sicherheit). The company is privately held with no disclosed institutional funding or external investors.

Name

Lsz Gmbh

Legal name

LSZ GmbH

Website

https://lsz.at

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

LSZ GmbH is an Austrian privately held B2B events company that organizes 30+ annual conferences, congresses, and webinars for senior IT, HR, security, and healthcare decision-makers across Austria and Germany, monetizing tickets, sponsorships, and digital service packages to a 17,000-subscriber base.

Ownership category

akta.pro rank

Product category

B2B Event Management and Conferences

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Management Services (8741)

akta.pro primary industry

Hybrid Conferences & Conventions (In-Person + Streamed) (MPAGAOAC)

akta.pro secondary industry

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

Keywords

• B2B conference organizing
• Executive networking events
• Professional webinar services
• IT security summits
• Digital event marketing

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Ticket Sales: Revenue from paid conference and congress attendance tickets. Pricing varies by event with standard tickets, early bird options, and VIP categories. Some events offer free attendance for target audiences (e.g., Cyber Crime Forum for IT-Security professionals).
2. Sponsorship and Partnership Packages: Partner and sponsor packages for events including exhibition rights, speaking opportunities, and brand visibility. Revenue from partners/sponsors is separately compensated based on agreed deliverables.
3. Digital Services: Digital Expert Package (webinars), Invitation Package (newsletter Stand Alone), Social Media Package, and Newsletter Package (Community Insights) sold to B2B clients for marketing and lead generation purposes.
4. Hybrid and Virtual Event Formats: Recording and streaming of hybrid/virtual format events including webinars, with usage rights transferred to clients for marketing and communication purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

LSZ GmbH organizes and operates B2B conferences, congresses, and digital events connecting senior IT, IT-security, HR, healthcare, and marketing decision-makers across Austria and Germany. Beyond physical and hybrid events, the company sells digital service packages including managed webinars (Digital Expert Package), standalone invitation mailings, social media promotion bundles, and recurring newsletter sponsorships (Community Insights). It also operates the LSZ Insights App as a community engagement layer for attendees.

Product overview

LSZ GmbH operates as an event management and digital services company offering a portfolio of event organization services and digital service packages. The core offering consists of organizing conferences, congresses, seminars, webinars, and networking events for professional B2B audiences in the DACH region (Austria and Germany). The digital services include four distinct packages: Digital Expert Package (webinar services via GoToWebinar), Invitation Package, Social Media Package, and Newsletter Package (Community Insights). The company also maintains the LSZ Insights App for event access and attendee networking, and runs the Future Connections event series (CIO, CISO, CHRO Connections) as a flagship brand.

Differentiator

Problem solved

Functional benefit

Brands

• LSZ Insights App: Mobile application for event management, community networking, and access to event agendas and speaker information.

Products and services

• Digital Expert Package (Webinar) End-to-end managed webinar service for B2B clients using GoToWebinar, including setup, project management, a 60-minute expert talk with moderated Q&A, invitation mailings to 2,000–3,000 recipients, social media promotion, two live votings with analysis, downloadable content, a recording for the client's use, blog publication, and a post-event report with participant contact data. Designed for B2B technology vendors and consultancies seeking lead generation and thought leadership reach into LSZ's IT, IT-security, and HR communities.
• Invitation Package (Stand Alone Newsletter) Standalone invitation mailing service promoting a client's online event, including one exclusive invitation email sent to 2,000–3,000 targeted recipients, a blog article on LSZ's website, and a LinkedIn social media post. Targeted at B2B clients running their own virtual events who want LSZ's audience reach.
• Social Media Package Social media promotion service where LSZ places a client's topic on its social channels, including one blog article and one social media post with linking. Used by B2B clients for brand visibility into LSZ's professional audience.
• Newsletter Package (Community Insights) Weekly sponsored content newsletter service targeting LSZ's specialized IT, IT-Security (~13,000 recipients), and HR (~4,000 recipients) communities, with header ad, center ad, advertorial with teaser text, blog article, and newsletter image placements. Used by B2B vendors for ongoing thought leadership and demand generation.
• LSZ Events & Digital Platform Digital platform and event management infrastructure for organizing and running LSZ's portfolio of professional conferences, congresses, webinars, and community networking across Austria and Germany, with event registration, attendee management, and content access. Used by enterprise attendees and corporate sponsors participating in LSZ events.
• LSZ Insights App Mobile application providing event attendees with access to event agendas, speaker profiles, community insights, and attendee networking capabilities across LSZ's event portfolio. Used by participants of LSZ conferences, congresses, and webinars.
• Future Connections Event Series (CIO, CISO, CHRO) Recurring C-level networking event series — including Future CIO Connections, Future CISO Connections, and Future CHRO Connections — bringing together IT, security, and HR decision-makers for keynotes, panel discussions, experience roundtables, and best-practice sharing, held in multiple German cities (Munich, Hamburg, Frankfurt, Düsseldorf).

Quantifiable outcome

• 17,000+ newsletter subscribers reached with targeted B2B content

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• A1coreGTM or Marketing PartnerTelecommunications partner at Future CISO Connections Munich. A1 participates as sponsor and partner, providing expertise in digitalization and cybersecurity topics.
• FastlycoreGTM or Marketing PartnerCloud edge cloud platform partner at Future CISO Connections Munich. Fastly contributes cybersecurity expertise through presentations on cybersecurity priorities and bot management.
• ERGON (Airlock)coreGTM or Marketing PartnerSecurity technology partner providing expertise in modern authentication and cIAM architectures through presentations and best practice insights.
• difesa GmbH & Co. KGminorGTM or Marketing PartnerGerman cybersecurity company participating as partner at Future CISO Connections Munich, sharing expertise in cybersecurity consulting.
• colitedminorGTM or Marketing PartnerManagement consultancy partner contributing speakers on cybersecurity topics including human risk and credential security.
• SoSafeminorGTM or Marketing PartnerSecurity awareness platform partner contributing to discussions on employee security awareness and behavior-based security training.
• Keeper SecurityminorGTM or Marketing PartnerPassword security and credential management partner contributing to discussions on credential security best practices.
• metafinanz Informationssysteme GmbHminorGTM or Marketing PartnerIT consulting partner contributing executive transformation and security expertise through presentations and panel discussions.
• EYcoreGTM or Marketing PartnerProfessional services firm contributing HR and organizational transformation expertise through panel discussions and best practice insights on restructuring and global talent mobility.
• adesso AustriacoreGTM or Marketing PartnerIT consulting and software partner for Gesundheitskongress, providing digitalization expertise in healthcare sector.
• NTT DATAcoreGTM or Marketing PartnerGlobal IT services provider as partner for Gesundheitskongress, contributing expertise in healthcare digitalization.
• T-SystemscoreGTM or Marketing PartnerDeutsche Telekom subsidiary as partner contributing IT and digital transformation expertise to Gesundheitskongress.
• SAPminorGTM or Marketing PartnerEnterprise software company as partner contributing healthcare and digital transformation expertise.
• HPE Zerto SoftwarecoreGTM or Marketing PartnerData protection and disaster recovery solution provider at Cyber Crime Forum Wien, presenting on ransomware protection and audit compliance.
• Recorded FutureminorGTM or Marketing PartnerThreat intelligence company contributing cybersecurity expertise as speaker at Cyber Crime Forum Wien.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• DMEXCO: Major digital marketing and technology event in Cologne. Comparable to LSZ in addressing marketing/IT decision-makers in DACH, particularly relevant given LSZ's Future of Marketing - The AI Edition event.
• NürnbergMesse (it-sa): Trade fair organizer running it-sa, Europe's largest IT-security expo. Comparable to LSZ in the cybersecurity event space in DACH, though at much larger trade-show scale and broader audience mix.
• COMPUTERWOCHE / IDG Business: Germany's leading IT business magazine running CIO and digital transformation conferences. Comparable to LSZ in targeting IT executives across DACH with similar event formats and sponsor ecosystems.
• IDG (IDG Communications / CIO Magazin): Global IT media group with strong German CIO and Computerworld brands running CIO events. Comparable to LSZ as an established B2B IT executive event organizer in DACH, though at significantly larger scale.
• Bitkom: Germany's leading digital industry association that runs major B2B conferences and congresses across IT, security, and digital transformation. Comparable to LSZ as a larger-scale organizer of C-level IT and cybersecurity events in the same DACH market.

Direct peers

• Heise Medien: German IT media company that organizes iX conferences and other B2B IT/security events across Germany. Highly comparable to LSZ as both run C-level IT/security executive event series in DACH with similar sponsorship and ticketing models.
• Confare: Austrian-headquartered B2B IT event company running CIO and digital leadership conferences (e.g., Confare CIO SUMMIT). Directly comparable to LSZ in targeting Austrian/German CIOs with curated executive networking formats.
• we.CONECT: German-headquartered B2B event organizer running enterprise IT, security, and digital transformation conferences across DACH. Comparable to LSZ in scale, format (multi-city executive conferences), and sponsor ecosystem.
• Vogel IT-Medien: German B2B IT media company operating events such as Cloud Computing World and IT-Security Management. Directly comparable to LSZ in organizing mid-sized specialized B2B IT/security executive events in Germany.

Regional players

• Inside IT (Swiss IT media group): Swiss IT media and event company covering CIO, CISO, and CDO communities. Comparable to LSZ in DACH-region C-level IT event formats, but operates primarily in Switzerland rather than Austria/Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/loisel.spiel.zach-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lsz Gmbh