Pasta Fresca Da Salvatore Pte Ltd
Singapore-based Italian restaurant chain founded in 1988, operating three dine-in locations plus a central kitchen, serving handmade fresh pasta, pizza, and Italian fare to local diners, with islandwide delivery, catering, and a VIP membership programme.
- Company typePrivate
- Founded1988
- HeadquartersSingapore, Singapore
- Headcount—
- GTM typeB2C
- OfferingServices
What Pasta Fresca Da Salvatore Pte Ltd does
Pasta Fresca Da Salvatore Pte Ltd is a Singapore-incorporated, family-owned Italian restaurant chain founded in 1988 by Salvatore Carecci, a former diving specialist turned home cook. The company operates three dine-in locations — Boat Quay (CBD/riverside), Bukit Timah, and East Coast/Siglap — supported by a central production kitchen in Pandan Loop. Its core offering centres on fresh pasta produced in-house daily using self-imported ingredients from Italy, with a menu of more than 16 pasta types and 21 sauces, complemented by pizza, Italian lunch sets, a dedicated vegetarian guide, kids menu, desserts, and a curated wine list. Signature items include award-winning ravioli such as Ravioli Di Burrata E Tartufo Nero.
The business monetises across multiple channels: dine-in transactions at its three outlets, islandwide food delivery via partnerships with GrabFood, Foodpanda, and Deliveroo, direct takeaway, and a catering and private dining vertical serving corporate events, weddings, and film wrap parties. A VIP loyalty programme — comprising VIP Platinum Membership (with $20 sign-up reward and dine-in discounts) and a free PF Affiliate Membership (offering cashback on dine-in spend) — is operated through the advocado.me platform to drive repeat visits. Distribution is supported by an owned website, Instagram, TikTok, Facebook, YouTube, and earned media in outlets including Channel News Asia, The Straits Times, and Expat Living Magazine.
The company is privately held with no disclosed external investors or funding rounds, and Salvatore Carecci remains actively involved in operations. There is no public mobile app, no proprietary AI or technology stack, and no expansion beyond Singapore; growth has come through incremental outlet additions, menu diversification, and channel expansion rather than geographic or technology-led moves.
Pasta Fresca Da Salvatore Pte Ltd firmographics
Firmographics- Name
- Pasta Fresca Da Salvatore Pte Ltd
- Legal name
- PASTA FRESCA DA SALVATORE PTE LTD
- Website
- https://pastafresca.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Short description
- Singapore-based Italian restaurant chain founded in 1988, operating three dine-in locations plus a central kitchen, serving handmade fresh pasta, pizza, and Italian fare to local diners, with islandwide delivery, catering, and a VIP membership programme.
- Ownership category
- akta.pro rank
Pasta Fresca Da Salvatore Pte Ltd industry classification
Industry- Product category
- Italian Restaurant
- NAICS
- Full-Service Restaurants (722511), Caterers (72232)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
Keywords
Where Pasta Fresca Da Salvatore Pte Ltd is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices4 records
Markets served
Pasta Fresca Da Salvatore Pte Ltd business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Restaurant Dining: Revenue from dine-in customers at three restaurant locations in Singapore. Customers enjoy authentic Italian cuisine in a romantic riverside setting with views of Singapore River and CBD skyline.
- Food Delivery and Takeaway: Revenue from delivery orders through GrabFood, FoodPanda, and Deliveroo platforms, as well as direct takeaway orders from restaurants.
- Catering Services: Italian food delivery services for events including intimate gatherings to grand celebrations, bringing homemade warmth to event venues.
- VIP Membership Program: VIP Platinum Membership offering $20 instant discount on sign-up and PF Affiliate Membership for earning cashbacks on dine-in orders. Benefits not applicable to delivery platform orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Italian Lunch Set available |
| Subscription | Annual | VIP Platinum Membership with $20 sign-up reward |
| Subscription | Annual | PF Affiliate Membership for cashback earnings |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Pasta Fresca Da Salvatore Pte Ltd product offering
Product offeringCore offering
Pasta Fresca Da Salvatore operates a chain of authentic Italian restaurants in Singapore, producing handmade fresh pasta daily in-house using self-imported Italian ingredients. The menu spans over 16 pasta types with 21 sauce options, alongside pizza, Italian lunch sets, vegetarian dishes, and a curated wine list, complemented by event catering, private dining, and islandwide food delivery.
Product overview
Pasta Fresca Da Salvatore Pte Ltd operates as an authentic Italian restaurant chain in Singapore with three dine-in locations (Boat Quay, Bukit Timah, and East Coast/Siglap), established in 1988. The core offering centers on handmade fresh pasta produced daily using Italian-imported ingredients, complemented by pizza, Italian lunch sets, vegetarian options, and wine. The company offers food delivery through GrabFood, FoodPanda, and Deliveroo integration. Additional services include Italian catering for corporate and private events, private dining rooms, and a VIP membership loyalty program managed via the advocado.me platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant Dining - Boat Quay Dine-in Italian restaurant near Raffles Place MRT, featuring riverside views of the Singapore River and CBD skyline, serving the full Pasta Fresca menu.
- Restaurant Dining - Bukit Timah
Quantifiable outcome
- 34 years of continuous operation as Italian restaurant in Singapore
Companies that use Pasta Fresca Da Salvatore Pte Ltd
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Pasta Fresca Da Salvatore Pte Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Pasta Fresca Da Salvatore Pte Ltd partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- GrabFoodcoreThird-party food delivery platform partnership for islandwide Italian food delivery services. Customers can order Pasta Fresca menu items through the GrabFood app.
- FoodpandacoreThird-party food delivery platform partnership for islandwide Italian food delivery services. Available for delivery orders from Boat Quay location.
- DeliveroocoreThird-party food delivery platform partnership for Italian food delivery. Customers can order through Deliveroo app.
- Tan Tock Seng HospitalminorCharity partnership for World Aids Day, demonstrating corporate social responsibility engagement
- Singapore International FoundationminorMr Salvatore Carecci contributed a life story piece to the Singapore International Foundation's SG50 - Insights from the Inside Volume II publication
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Pasta Fresca Da Salvatore Pte Ltd competitors and assessment
Company assessmentDirect peers
- iO Italian Osteria: Italian restaurant in Singapore featuring traditional Italian cuisine and fresh pasta. Comparable in target customer (Italian cuisine diners) and dine-in service model in Singapore.
- Cicheti: Italian restaurant in Singapore focused on authentic Italian dining with handmade pasta and traditional dishes. Closely comparable in product offering (fresh pasta, Italian cuisine) and target customer profile.
- Spizza: Italian casual dining chain in Singapore specializing in wood-fired pizzas and pasta. Comparable in multi-location Italian casual dining model and customer overlap with Pasta Fresca's pizza and pasta offerings.
- Latteria Mozzarella Bar: Italian restaurant in Singapore emphasizing authentic Italian ingredients including fresh pasta. Directly comparable in product category (Italian cuisine, fresh pasta) and consumer target in Singapore.
- Etna Italian Restaurant: Italian restaurant in Singapore serving traditional Italian cuisine including handmade pasta. Comparable in authentic Italian dining category and local Singapore consumer market.
- La Nonna: Italian restaurant chain in Singapore featuring traditional Italian fare and pasta. Competes directly with Pasta Fresca in both dine-in service and Italian cuisine category.
- Da Paolo: Established Italian restaurant group in Singapore with multiple locations serving authentic Italian cuisine. Directly competes with Pasta Fresca in the same city, same cuisine category, and similar mid-to-premium price positioning.
Broad incumbents
- Basilico: Italian restaurant at Conrad Singapore with buffet and à la carte Italian options. Overlaps with Pasta Fresca in Italian cuisine category but operates as a hotel F&B outlet with broader menu positioning.
- Prego: Italian restaurant at Fairmont Singapore offering full-service Italian dining. Larger hotel-F&B operator with overlapping Italian cuisine and pasta offerings, but positioned as part of a hotel's broader F&B portfolio.
- ilLido: Italian fine-dining restaurant in Singapore with premium positioning. Comparable in Italian cuisine delivery and dining experience, but operates as a single upscale venue rather than a multi-location chain.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pasta Fresca Da Salvatore Pte Ltd social profiles
Digital presencePasta Fresca Da Salvatore Pte Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pasta Fresca Da Salvatore Pte Ltd leadership team
Management profileNumber of profiles
Profiles1 record
Pasta Fresca Da Salvatore Pte Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pasta Fresca Da Salvatore Pte Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pasta Fresca Da Salvatore Pte Ltd
What does Pasta Fresca Da Salvatore Pte Ltd do?
Pasta Fresca Da Salvatore operates a chain of authentic Italian restaurants in Singapore, producing handmade fresh pasta daily in-house using self-imported Italian ingredients. The menu spans over 16 pasta types with 21 sauce options, alongside pizza, Italian lunch sets, vegetarian dishes, and a curated wine list, complemented by event catering, private dining, and islandwide food delivery.
Is Pasta Fresca Da Salvatore Pte Ltd a public or private company?
Pasta Fresca Da Salvatore Pte Ltd is a private company. It is classified as family owned and is currently operating.
When was Pasta Fresca Da Salvatore Pte Ltd founded?
Pasta Fresca Da Salvatore Pte Ltd was founded in 1988.
Where is Pasta Fresca Da Salvatore Pte Ltd based?
Pasta Fresca Da Salvatore Pte Ltd is headquartered in Singapore, Singapore, in the Asia region.
How does Pasta Fresca Da Salvatore Pte Ltd make money?
Four revenue lines are on record. Restaurant Dining is the primary driver. The others are food Delivery and Takeaway, catering Services and VIP Membership Program.
Who are Pasta Fresca Da Salvatore Pte Ltd's main competitors?
Direct peers on record are iO Italian Osteria, Cicheti, Spizza, Latteria Mozzarella Bar, Etna Italian Restaurant, La Nonna and Da Paolo. Broad incumbents are Basilico, Prego and ilLido.
Does Pasta Fresca Da Salvatore Pte Ltd have an API?
No public API is recorded for Pasta Fresca Da Salvatore Pte Ltd.
What industry is Pasta Fresca Da Salvatore Pte Ltd in?
Pasta Fresca Da Salvatore Pte Ltd's product category is Italian Restaurant. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants. Its NAICS code is 722511.