Pizzeria Beddia
Pizzeria Beddia is a single-location artisanal pizza restaurant in Fishtown, Philadelphia, founded by Joe Beddia in 2013. It serves wood-fired pizzas, seasonal small plates, and natural wine, offering dine-in, takeout, and private dining (Hoagie Room) plus group events (Pizza Party).
- Company typePrivate
- Founded2013
- HeadquartersPhiladelphia, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pizzeria Beddia does
Pizzeria Beddia is a single-location artisanal pizza restaurant at 1313 North Lee Street in Fishtown, Philadelphia, founded by Joe Beddia in 2013. The restaurant serves wood-fired and Neapolitan-style pizzas made with in-house fermented dough using 100% organic flour, alongside tomato pie, seasonal small plates, salads, soft serve, and a natural wine program featuring producers with personality and magnums for table sharing. Cocktails, beer, and amari round out the beverage offering. The menu shifts with the seasons, and ingredients are sourced with intention.
The business operates a multi-format dine-in model: walk-in welcome service in the main dining room, The Hoagie Room (a private dining experience for parties of six with tableside hoagie assembly and magnum wines, released 30 days in advance), Pizza Party (a two-hour group package for 7-24 guests bookable via Resy), and full restaurant buyouts for weddings and private events. Takeout orders are processed through Toasttab, and the restaurant also sells an online merchandise shop (signed Pizza Camp cookbook, hats, t-shirts) and digital gift cards via Toasttab. Reservations run on Resy, and the operating schedule spans six days a week with expanded weekend service.
Pizzeria Beddia is part of Defined Hospitality, a Philadelphia restaurant group that also operates Suraya, R&D, Condesa, Kalaya, Picnic, and El Techo. Founder Joe Beddia authored the 'Pizza Camp' cookbook published by Abrams in 2017, and the restaurant was named Best Pizza in America by Bon Appetit in 2015. The company is privately held with no disclosed institutional investment or public listing, and has 11-50 employees operating out of a single Philadelphia location.
Pizzeria Beddia firmographics
Firmographics- Name
- Pizzeria Beddia
- Website
- https://pizzeriabeddia.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pizzeria Beddia is a single-location artisanal pizza restaurant in Fishtown, Philadelphia, founded by Joe Beddia in 2013. It serves wood-fired pizzas, seasonal small plates, and natural wine, offering dine-in, takeout, and private dining (Hoagie Room) plus group events (Pizza Party).
- Ownership category
- akta.pro rank
Pizzeria Beddia industry classification
Industry- Product category
- Pizza Restaurant
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Casual Dining Restaurants (THAFACAB)
- akta.pro secondary industry
- Family-Style Restaurants (THAFACAC)
Keywords
Where Pizzeria Beddia is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pizzeria Beddia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Dine-in Restaurant Service: Full-service dining experience offering pizza, tomato pie, seasonal dishes, small plates, wine, cocktails, beer, soft serve, and amari. Walk-ins welcome with table service.
- Takeout: Takeout ordering via Toasttab platform for pizzas, small plates, and other menu items.
- Private Dining - Hoagie Room: Two-hour private dining experience for parties of 6, featuring drinks, hoagies, pizza, soft serve, and magnum wines. Reservations released 30 days in advance.
- Pizza Party Events: Group dining package for 7-24 guests with two-hour set menu of small plates, salads, pizzas, and soft serve. Bookable via Resy or direct outreach for larger groups.
- Private Events and Full Buyouts: Full restaurant buyout options available for private events and weddings, including weddings.
- Merchandise Sales: Online shop selling branded merchandise including Pizza Camp cookbook ($35), hats ($35), and t-shirts ($38).
- Gift Cards: Digital gift cards available for purchase via Toasttab.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Food items - Small plates and starters |
| Unit Pricing | Pay-as-you-go | Pizza menu |
| Unit Pricing | Pay-as-you-go | Soft serve |
| Unit Pricing | Pay-as-you-go | Wine by the glass/bottle |
| Unit Pricing | Pay-as-you-go | Cocktails |
| Unit Pricing | Pay-as-you-go | Beer and beverages |
| Unit Pricing | Pay-as-you-go | Merchandise |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Pizzeria Beddia product offering
Product offeringCore offering
Pizzeria Beddia is a single-location pizza restaurant in Fishtown, Philadelphia, serving wood-fired pizza, tomato pie, seasonal small plates, soft serve, and a natural wine, cocktail, and amari program. Beyond walk-in and takeout dining, it offers The Hoagie Room (private dining for six), Pizza Party (group dining for 7–24), full restaurant buyouts for weddings and private events, branded merchandise, and digital gift cards.
Product overview
Pizzeria Beddia is a single-location pizza restaurant operated by founder Joe Beddia, offering dine-in service at its Fishtown, Philadelphia location. The core offering centers on pizza made with in-house fermented dough using 100% organic flour, complemented by tomato pie, seasonal small plates, and a natural wine program. The restaurant offers group dining through two structured experiences: Pizza Party (groups of 7-24) and The Hoagie Room (private dining for 6), plus full buyouts for private events. Ancillary revenue streams include a merchandise shop selling branded apparel and the Pizza Camp cookbook, as well as digital gift cards. The restaurant operates as a traditional hospitality business with reservation support via Resy and takeout ordering through Toast Tab.
Differentiator
Problem solved
Functional benefit
Products and services
- Pizzeria Beddia Main Restaurant Pizza restaurant in Fishtown, Philadelphia serving wood-fired pizza, tomato pie, seasonal small plates, soft serve, and a natural wine, cocktail, and amari program, with walk-ins welcome. Dough is made in-house with 100% organic flour and fermented properly.
- The Hoagie Room A two-hour private dining experience inside Pizzeria Beddia for parties of exactly six, featuring drinks, tableside hoagie assembly by resident hoagie maestro John Walker using house-made bread, pizzas, soft serve, and magnum wines. Reservations are released 30 days in advance.
- Pizza Party A two-hour, fixed family-style group dining package for 7–24 guests featuring small plates, salads, pizzas, and soft serve. Groups of 7–12 can book via Resy; larger groups book via direct outreach to the restaurant.
- Private Events and Full Restaurant Buyouts Full restaurant hire for weddings, corporate events, and large private functions with customizable menu and atmosphere, arranged by contacting the restaurant's team directly.
- Merchandise Shop Online store selling branded merchandise including the signed Pizza Camp cookbook by Joe Beddia ($35), Pizzeria Beddia hats ($35), and t-shirts ($38).
- Digital Gift Cards Digital gift cards for Pizzeria Beddia purchased through the Toast Tab e-gift card platform and redeemable at the restaurant.
Companies that use Pizzeria Beddia
Customer profileSegments4 records
Ideal customer profiles4 records
Pizzeria Beddia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Pizzeria Beddia partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- A Defined HospitalitycorePizzeria Beddia is part of A Defined Hospitality, a restaurant group that also operates Suraya, R&D, Condesa, Kalaya, Picnic, and El Techo in Philadelphia. As part of this hospitality group, the restaurant benefits from shared resources, brand positioning, and cross-promotion within the Philadelphia dining scene.
- ResyminorResy is the reservation platform used by Pizzeria Beddia for booking general dining, Hoagie Room private dining experiences, and Pizza Party events. Reservations are released 30 days in advance.
- ToasttabminorToasttab is the online ordering and takeout platform for Pizzeria Beddia, also providing gift card sales and email marketing signup functionality.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Pizzeria Beddia competitors and assessment
Company assessmentDirect peers
- Di Fara Pizza: Legendary Brooklyn pizzeria whose founder-centric identity and decades of acclaim built a destination brand. Comparable on chef/founder-driven reputation, premium pricing, and limited-location model.
- Totonno's Pizzeria Napolitana: Historic Brooklyn/Manhattan coal-oven pizzeria operating as a multi-generational destination brand. Comparable on reputation-led premium positioning and limited-site model.
- Una Pizza Napoletana: Anthony Mangieri's highly acclaimed single-name Neapolitan pizzeria. Direct comparable to Pizzeria Beddia on ultra-premium, founder-driven artisan pizza with limited footprint and destination status.
- Tony's Pizza Napoletana: Tony Gemignani's San Francisco destination pizzeria known for champion-style authenticity and chef credibility. Comparable to Pizzeria Beddia as a chef-led, reputation-driven artisan pizza concept.
- Pizzeria Bianco: Chris Bianco's Phoenix destination pizzeria widely regarded as one of America's defining artisan pizza restaurants. Direct comparable: single-name, chef/founder-driven brand, sit-down casual with limited footprint, premium positioning, and nationally recognized reputation.
- Roberta's: Iconic Brooklyn-based artisan pizza restaurant and brand that built national reputation via wood-fired, seasonally driven pizza. Closest direct comparable to Pizzeria Beddia in format (sit-down wood-fired pizza, natural-wine-leaning beverage program), brand trajectory, and chef-driven identity.
- Sally's Apizza: New Haven institution with a national cult following, recently expanded. Directly comparable to Pizzeria Beddia in terms of single-name destination status, premium artisan pizza positioning, and acclaim-driven demand.
- Frank Pepe Pizzeria Napoletana: Historic New Haven coal-fired pizzeria with strong national brand recognition around its signature style. Comparable to Pizzeria Beddia as a destination artisan pizza brand whose reputation outpaces its physical footprint.
- Paulie Gee's: Chef-driven New York pizzeria with a national profile and cookbook presence. Comparable to Pizzeria Beddia as a founder-authored, reputation-led artisan pizza concept with adjacent media/merchandise channels.
- Motorino Pizzeria: Chef-owned Neapolitan pizza restaurant group with a strong wine program and reputation in NYC and beyond. Direct comparable on chef-driven casual pizza dining with elevated beverage curation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Pizzeria Beddia social profiles
Digital presencePizzeria Beddia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pizzeria Beddia leadership team
Management profileNumber of profiles
Profiles2 records
Pizzeria Beddia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pizzeria Beddia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pizzeria Beddia
What does Pizzeria Beddia do?
Pizzeria Beddia is a single-location pizza restaurant in Fishtown, Philadelphia, serving wood-fired pizza, tomato pie, seasonal small plates, soft serve, and a natural wine, cocktail, and amari program. Beyond walk-in and takeout dining, it offers The Hoagie Room (private dining for six), Pizza Party (group dining for 7–24), full restaurant buyouts for weddings and private events, branded merchandise, and digital gift cards.
Is Pizzeria Beddia a public or private company?
Pizzeria Beddia is a private company. It is classified as corporate owned and is currently operating.
When was Pizzeria Beddia founded?
Pizzeria Beddia was founded in 2013. It employs 11 to 50 people.
Where is Pizzeria Beddia based?
Pizzeria Beddia is headquartered in Philadelphia, United States, in the North America region.
How does Pizzeria Beddia make money?
Seven revenue lines are on record. Dine-in Restaurant Service is the primary driver. The others are takeout, private Dining - Hoagie Room, pizza Party Events, private Events and Full Buyouts, merchandise Sales and gift Cards.
Who are Pizzeria Beddia's main competitors?
Direct peers on record are Di Fara Pizza, Totonno's Pizzeria Napolitana, Una Pizza Napoletana, Tony's Pizza Napoletana, Pizzeria Bianco, Roberta's, Sally's Apizza, Frank Pepe Pizzeria Napoletana, Paulie Gee's and Motorino Pizzeria.
Does Pizzeria Beddia have an API?
No public API is recorded for Pizzeria Beddia.
What industry is Pizzeria Beddia in?
Pizzeria Beddia's product category is Pizza Restaurant. Its primary akta.pro industry code is THAFACAB, Casual Dining Restaurants, with a secondary code of THAFACAC, Family-Style Restaurants. Its NAICS code is 722511 and its SIC code is 5810.