Pmv Custom Finishes

What Pmv Custom Finishes does

PMV Painting is a family-owned and operated professional painting services company headquartered in Portage, Michigan. Founded in 2001, the company delivers interior and exterior painting, cabinet refinishing, wallcovering installation and removal, paneling and trim work, and paint maintenance for both residential and commercial clients. Its core offerings are organized into three service lines — Residential Interior Painting, Residential Exterior Painting, and Commercial Painting — all executed by employed crew leaders and craftspeople under standardized processes, with a 100% satisfaction guarantee and direct client communication from initial consultation through final walkthrough.

The customer base splits across two parallel segments. The primary residential segment targets discerning homeowners seeking meticulous preparation, premium finishes, and high-touch service. The primary commercial segment serves business owners and property managers with larger-scale interior and exterior projects in offices, retail, warehouses, apartment complexes, and industrial facilities. Publicly visible engagements include interior painting of Radiant Church campuses in Richland and Portage (2022) and a free 2024 Paint It Forward project for Kalamazoo Valley Gleaners; neither is presented as a multi-year anchor account, and no commercial-customer revenue concentration is disclosed.

Revenue is generated on a project-based professional services model: customized estimates are produced through an online request form, digitally signed, and then scheduled for execution by in-house crews. Distribution is direct-to-customer with no intermediaries and no subcontracting disclosed. There is no technology platform, proprietary software, or app product; operations rely entirely on human-delivered painting craft rather than automation. PMV Painting is bootstrapped and founder-controlled, with no external investors, no funding history, no subsidiaries, and no disclosed headcount. Operating geographies are limited to Portage and the greater Kalamazoo, Michigan market, with no announced expansion beyond that footprint. Beyond operations, the principal positioning activities in the source data are the annual Paint It Forward community program and the company's 25th-anniversary brand reinforcement in 2026.

Name

Pmv Custom Finishes

Legal name

PMV Painting

Website

https://pmvcustomfinishes.com

Company type

Private

Founded year

2001

Operating status

Operating

Short description

PMV Painting is a family-owned professional painting services company based in Portage, Michigan, serving residential homeowners and commercial businesses in the greater Kalamazoo area with interior and exterior painting, cabinet refinishing, and wallcovering services since 2001.

Ownership category

akta.pro rank

Product category

Commercial and Residential Painting Services

NAICS

Building Finishing Contractors (2383)

akta.pro primary industry

Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA)

akta.pro secondary industry

Kitchen Painting, Drywall & Finishing (HSAPAAAI)

Keywords

• Interior painting services
• Exterior painting services
• Residential painting contractors
• Commercial painting services
• Cabinet refinishing services

Headquarters

HQ city

Portage

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Residential Painting Services: Project-based revenue from interior and exterior residential painting services. Customers pay per project based on property size, scope of work, and materials required.
2. Commercial Painting Services: Project-based revenue from commercial painting including office buildings, retail spaces, warehouses, apartment complexes, and industrial facilities. Commercial projects appear to be larger-scale engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

PMV Custom Finishes (PMV Painting) provides residential interior and exterior painting services, as well as commercial painting for offices, retail spaces, warehouses, and industrial facilities, in the greater Kalamazoo, Michigan area. Each project is delivered by in-house master craftspeople using a six-step standardized process from initial estimate through final walkthrough, and is backed by a 100% satisfaction guarantee.

Product overview

PMV Painting is a family-owned professional painting service company offering a unified suite of painting services across residential and commercial segments. The core offerings consist of three service lines: Residential Interior Painting, Residential Exterior Painting, and Commercial Painting. All services are delivered through a standardized process from initial consultation through final walkthrough, backed by a 100% satisfaction guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Interior Painting Professional interior painting services for homeowners in the greater Kalamazoo area, including meticulous surface preparation and premium finishes delivered by in-house master craftspeople, with services such as trim work, paneling, cabinet refinishing, wallpaper installation and removal, and paint maintenance/touch-ups.
• Residential Exterior Painting Exterior painting services for homeowners in the greater Kalamazoo area, featuring expert surface preparation and application techniques designed to keep home exteriors looking their best for years.
• Commercial Painting Comprehensive interior and exterior commercial painting for businesses and property managers in the greater Kalamazoo area, including office buildings, retail spaces, warehouses, apartment complexes, and industrial facilities, handling intricate projects with precision and minimal disruption to operations; also covers wallcovering and specialty coatings.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Benjamin Moore: Benjamin Moore is a major premium paint manufacturer that supplies many of the products PMV uses and influences contractor specifications across the US. While not a direct painting services competitor, it is a critical ecosystem participant and shapes the quality positioning of premium painters.
• Sherwin-Williams: Sherwin-Williams is the largest US paint manufacturer and also operates commercial painting contractor services. It is comparable to PMV as both a supplier and a competitor in commercial repaint contracts, though its scale dwarfs any local operator.
• Mr. Handyman: Mr. Handyman is a national home repair, maintenance, and improvement franchise that includes interior painting among its many service offerings. It competes for the same homeowner-driven, mid-ticket jobs that PMV targets, though painting is only one of many trades it offers.

Direct peers

• 360° Painting: 360° Painting is a national residential and commercial painting franchise operating under the same Wow 1 Day Painting brand in some markets. It offers essentially the same service mix as PMV (interior, exterior, cabinet, commercial) with a strong multi-step customer experience.
• CertaPro Painters: CertaPro Painters is the largest franchised residential and commercial painting brand in North America. It is the most directly comparable peer to PMV, operating the same core service (interior/exterior painting for homes and businesses) via standardized processes and a strong satisfaction guarantee—differentiated primarily by its franchise model and national marketing scale.
• Painter's USA: Painter's USA is a national commercial and industrial painting contractor serving offices, warehouses, retail, and multi-family properties. It is comparable to PMV's commercial arm and represents the larger-scale competitor for institutional and property management clients.
• Five Star Painting: Five Star Painting is a Neighborly company franchise brand offering residential and commercial painting services across the US. It competes head-to-head with PMV in the same customer segment and uses similar quality-focused positioning, consultant-led sales, and workmanship guarantees.

Emerging players

• Handyman Connection: Handyman Connection is a smaller franchise network providing handyman, remodeling, and home maintenance services including painting. It overlaps with PMV on residential interior projects but lacks PMV's dedicated commercial specialization.
• College HUNKS Hauling Junk & Moving: College HUNKS is a national franchise that has expanded from junk hauling and moving into broader home services including light painting and labor. It represents an emerging multi-service home services competitor that may consolidate lead flow away from pure-play painters like PMV.

Others

• Angi: Angi (formerly Angie's List) is a leading home services marketplace that connects homeowners with local painters and contractors. It is comparable to PMV as a critical channel for lead generation and a force shaping pricing transparency and competitive intensity in the residential painting category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pmvpainting
• Instagraminstagram.com/pmvpaintingmi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pmv Custom Finishes