Vego Good Food Gmbh

What Vego Good Food Gmbh does

Vego Good Food GmbH is a Berlin-based, founder-owned manufacturer of premium vegan, organic and Fairtrade chocolate confectionery, established in 2010 by Jan Niklas Schmidt after he identified a gap in the market for high-quality vegan chocolate while running a vegan restaurant. The company produces eight distinct SKUs built around a proprietary hazelnut-based gianduja formulation developed with Italian chocolatiers — the flagship 150g Vego Whole Hazelnut Chocolate Bar (20% whole hazelnuts, min. 31% cocoa) and its 65g Mini counterpart, plus Vego Spread (350g retail, 1kg HoReCa), Vegolino pralinés, Vego Dark (nuts and berries), Vego Melts, Vego White (almond) and Vego Crisp — all certified organic (DE-ÖKO-070), Fairtrade (up to 99% on white/melts SKUs) and free from soy and palm oil.

The business operates an asset-light, lean operating model with 1–10 employees working under a Scandinavian 32-hour week structure, with founder Jan Niklas Schmidt retaining 100% ownership and no external funding, parent entity or subsidiaries. Revenue is generated almost exclusively through one-time product sales across two channels: direct-to-consumer e-commerce via company-owned vego-shop.com (EU) and vego-shop.us (US) storefronts, and third-party retail distribution reaching 12,000+ stores across 30+ countries spanning Europe, Oceania, North America, the Middle East and Asia. Distribution mixes independent health food, organic and vegan-specialty retailers with mid-market mainstream accounts including dm (Austria) and Whole Foods (Canada), and an enterprise HoReCa vector via the 1kg spread pack.

Customer segments are horizontally defined across personas — vegan/plant-based consumers, organic-food buyers and ethical/conscious consumers — served primarily through SMB retail partners (independent stores, cafes, bakeries) rather than concentrated enterprise accounts, with repeat awareness built largely through organic social channels (Facebook, Instagram) and word-of-mouth within a brand community self-described as the "VEGO family."

Name

Vego Good Food Gmbh

Legal name

VEGO Good Food GmbH

Website

https://vego-chocolate.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Vego Good Food GmbH is a Berlin-based, founder-owned producer of premium vegan, organic and Fairtrade hazelnut-chocolate confectionery (bars, spreads, pralines, melts) sold direct-to-consumer via EU and US online shops and distributed through 12,000+ stores across 30+ countries, serving vegan, organic and ethically-conscious consumers.

Ownership category

akta.pro rank

Product category

Vegan Confectionery

NAICS

Sugar and Confectionery Product Manufacturing (3113)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

akta.pro secondary industry

Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)

Keywords

• Vegan chocolate products
• Organic confectionery
• Fairtrade chocolate bars
• Hazelnut spread manufacturer
• Plant-based sweets

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Product sales: Sale of vegan chocolate products including bars (Vego 150g, Vego Mini 65g), spreads (Vego Spread 350g, 1kg HoReCa), pralinés (Vegolino 180g), and specialty chocolates (Vego Dark, Vego White, Vego Crisp, Vego Melts). Products sold through direct e-commerce and retail distribution.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels4 records

Core offering

Vego Good Food GmbH manufactures and sells vegan, organic, and Fairtrade-certified chocolate confectionery — including hazelnut gianduja bars (Vego 150g, Vego Mini 65g), a hazelnut-nougat Spread (350g retail / 1kg HoReCa), Vegolino pralines, Vego Dark (Nuts & Berries), Vego Melts, Vego White (Almond Bliss), and Vego Crisp. Products are sold direct-to-consumer through company-owned EU and US online shops and distributed through retail and food-service partners in 30+ countries, without the use of soy or palm oil.

Product overview

Vego Good Food GmbH is an independent, 100% vegan chocolate company founded in Berlin in 2010 by Jan Niklas Schmidt. The company produces a portfolio of eight distinct chocolate products centered around hazelnut-based offerings: the flagship Vego Whole Hazelnut Chocolate Bar (150g) and its smaller counterpart Vego Mini (65g); Vego Spread (350g hazelnut-nougat spread, also available in 1kg for food service); Vegolino hazelnut nougat pralines (180g); Vego Dark Nuts & Berries (85g dark chocolate); Vego Melts for baking and hot chocolate (180g); Vego White Almond Bliss (50g); and Vego Crisp combining chocolate with rice crisps (40g). All products are certified organic, Fairtrade, and vegan, with no use of soy or palm oil.

Differentiator

Problem solved

Functional benefit

Brands

• Vego: Whole Hazelnut Chocolate Bar - 150g classic vegan chocolate bar made with hazelnut paste, roasted hazelnuts, cocoa cream, and vanilla.
• Vego Mini
• Vego Spread
• Vegolino
• Vego Dark
• Vego Melts
• Vego White
• Vego Crisp

Products and services

• Vego Whole Hazelnut Chocolate Bar The flagship 150g gianduja chocolate bar made with fine hazelnut paste, roasted hazelnuts, cocoa cream, and vanilla; contains 20% whole hazelnuts with a minimum 31% cocoa content. Targeted at vegan, organic, and Fairtrade-conscious consumers purchasing through retail and D2C channels.
• Vego Mini Whole Hazelnut Chocolate Bar A 65g mini version of the original Vego Whole Hazelnut Chocolate Bar, offering the same hazelnut chocolate experience in a smaller portion for on-the-go snacking. Targeted at vegan consumers seeking single-serve formats in retail and D2C channels.
• Vego Spread (Fine Hazelnut Chocolate Spread) A fine hazelnut-nougat spread with crunchy hazelnut pieces, offered in a 350g jar for retail and a 1kg format for HoReCa (hotels, restaurants, catering, cafes, bakeries). Made with cocoa, roasted hazelnuts, cocoa butter, vanilla, and shea butter; targeted at individual consumers and food-service operators.
• Vegolino Fine Nougat Pralinés Fine hazelnut nougat pralines (180g) made with hazelnut paste, cocoa mass, and cocoa butter in a gianduja chocolate format with a minimum 29% cocoa content. Targeted at vegan consumers seeking premium praline options in retail and D2C channels.
• Vego Dark — Nuts & Berries An 85g dark chocolate bar (minimum 60% cocoa) combining almonds, hazelnuts, blueberries, raspberries, and cranberries with a hint of hazelnut cream. Targeted at vegan and organic consumers seeking fruit-and-nut dark chocolate variants.
• Vego Melts — Fine Hazelnut Chocolate Melts 180g bag of fine hazelnut chocolate melts (discs) for baking and hot chocolate, made with 20% hazelnut paste and minimum 31% cocoa content. Targeted at home bakers, cafes, and HoReCa operators using chocolate in desserts and beverages.
• Vego White — Almond Bliss 50g almond-based white chocolate bar (Almond Bliss) featuring almond cream, cocoa butter, vanilla, and roasted almond pieces, made with organic ingredients. Targeted at vegan consumers seeking a non-dairy white chocolate alternative.
• Vego Crisp — Creamy Chocolate & Rice Crisps A 40g gianduja chocolate bar combining hazelnut chocolate with crunchy rice crisps (15%), offering a creamy and crispy texture. Targeted at vegan consumers seeking inclusion-style chocolate bars.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Nucao: German plant-based, climate-neutral chocolate bar maker targeting health-conscious consumers; comparable as a DACH-region plant-based chocolate brand with similar functional and ethical positioning.
• Green & Black's: Organic, Fairtrade-certified premium chocolate brand (owned by Mondelez); comparable as a mission-built, premium-positioned organic chocolate brand with similar ethical certifications.
• Tony's Chocolonely: Dutch mission-driven chocolate brand focused on slave-free, Fairtrade cocoa; comparable to VEGO in ethical-sourcing positioning, single-product origin story, and mission-led premium branding, though Tony's is much larger and broader in scope.
• Zotter Schokoladen: Austrian bean-to-bar chocolate maker specializing in organic, Fairtrade, and experimental flavors; directly comparable as a premium, certified-ethical European chocolatier with broad bean-to-bar capabilities.
• Moo Free: UK dairy-free chocolate maker with vegan, gluten-free, and soya-free range; comparable as a category pure-play focused specifically on dairy-free confectionery, often stocked alongside VEGO in vegan specialty channels.
• Hu Kitchen: US premium chocolate brand built around paleo, vegan, and clean-label ingredients (acquired by Mondelez); comparable as a mission-led, better-for-you chocolate brand in the plant-based/ethical niche.
• Endangered Species Chocolate: US ethical chocolate brand donating a portion of proceeds to wildlife conservation and using ethically sourced cocoa; comparable as an ethically-positioned, premium dark and specialty chocolate maker with similar cause-marketing identity.

Broad incumbents

• Ritter Sport: Major German chocolate bar maker with growing vegan and Fairtrade SKU lines; comparable as a German chocolate incumbent whose vegan/organic range directly overlaps VEGO's flagship bar category.
• Lindt & Sprüngli: Global Swiss premium chocolate brand whose Excellence vegan range, Exotic, and dark/specialty lines compete directly with VEGO in the premium chocolate bar shelf and provide larger-scale competitive context.

Emerging players

• Chocolove: US premium Belgian-style chocolate bar maker with cocoa-focused, single-origin positioning; comparable as a premium, single-origin dark chocolate brand competing for the same ethically-minded consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VegoChocolate
• Instagraminstagram.com/vego_chocolate
• LinkedInlinkedin.com/company/vego-good-food-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vego Good Food Gmbh