Ziirto Oy

What Ziirto Oy does

Ziirto Oy is a Finland-based, privately held consulting company founded in 2020 that helps industrial and logistics clients improve internal logistics and production operations. Its core offering is the WorkStudy 360® analysis methodology, which combines work observation, MOST motion analysis, employee interviews, layout analysis, simulations, and investment calculations, and is reportedly delivered dozens of times per year. Around this flagship service, the firm has built a portfolio of nine named offerings covering automation and new systems, growing space needs, daily work development, productivity improvement, current state analysis, new planning and moves, expert leasing (branded 'Zaas - Ziirto as a Service'), and recurring monthly development services (Kuukausipalvelut).

The company operates with a deliberately lean model of approximately ten development engineers plus partners, deliberately avoiding software or hardware resale so it can serve as an impartial third-party expert in competitive tenders. Its primary customer segments are Finnish SMEs and listed companies across manufacturing, food production, EV/automotive, agricultural machinery, and consumer/outdoor equipment, with named engagements including EJOT Sormat, DAVA Foods Estonia, Valmet Automotive, Leipomo Rosten, Lännen Tractors, and Suunto. Delivery is nationwide via offices in Turku, Tampere, Vantaa, and Jyväskylä, with the Zaas leasing model positioning the firm for cross-border engagements as well.

Revenue is generated through three streams: project-based consulting services, expert leasing (interim engineer placements), and recurring monthly development subscriptions. Pricing is not publicly disclosed and is negotiated per engagement. Ownership is 100% Finnish, led by CEO Mika Eskola, with Jussi Huhtanen as Business Director/Partner and Toni Salminen as Development Engineer/Partner. The company is actively operating, generates no disclosed external funding, and competes as a boutique specialist in the Finnish internal-logistics consulting market.

Name

Ziirto Oy

Legal name

Ziirto Oy

Website

https://ziirto.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Ziirto Oy is a Finland-based internal logistics and production development consulting firm founded in 2020, serving Finnish SMEs and listed industrial clients with the WorkStudy 360® analysis, expert leasing, and recurring monthly development services delivered by ~10 engineers.

Ownership category

akta.pro rank

Headquarters

HQ city

Turku

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Professional consulting services for internal logistics and production development. Ziirto helps companies improve their internal logistics based on facts and data, offering services including current state analysis, development paths, implementation planning, and continuous improvement.
2. Expert Leasing (Asiantuntija-leasing): Expert staffing service where Ziirto provides development engineers on a leasing basis to client organizations.
3. Monthly Services (Kuukausipalvelut): Ongoing monthly service packages providing continuous logistics development support to clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ziirto Oy is a Finnish consulting firm that helps manufacturing and wholesale companies improve their internal logistics and production operations based on facts and data. The firm delivers expert consulting engagements, expert leasing of development engineers, and recurring monthly service packages, with its flagship WorkStudy 360® analysis methodology performed dozens of times annually. Services include current-state analysis, development path design, implementation planning, automation and system integration advising, and continuous improvement support.

Product overview

Ziirto Oy is an internal logistics and production development consulting company founded in 2020, offering expert consulting services rather than a unified software platform. The core offering is the WorkStudy 360® analysis methodology, supplemented by specialized consulting services including Automation and New Systems, Growing Space Needs, Daily Work Development, and Productivity Improvement. Additional services include Expert Leasing (Zaas - Ziirto as a Service), Monthly Services, and New Planning/Implementation/Moves. The company employs approximately ten development engineers who work with clients across Finland and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• WorkStudy 360®: Ziirto's flagship analysis service for internal logistics and production development, conducted dozens of times annually.

Products and services

• WorkStudy 360® Analysis

Quantifiable outcome

• 20% logistics efficiency improvement in existing spaces
• +8 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• AFRY: AFRY (formerly ÅF Pöyry) is a large Nordic engineering and consulting firm with a manufacturing and industrial logistics practice serving clients across the Nordics. It is a broad incumbent that overlaps with Ziirto's internal logistics and production development consulting, though at significantly greater scale and breadth.
• BearingPoint: BearingPoint is a European management and technology consultancy with a supply chain and operations practice. It competes for enterprise-level operational improvement, supply chain, and production transformation engagements similar to Ziirto's, though at substantially larger scale.
• Jungheinrich: Jungheinrich is a leading intralogistics equipment vendor with a dedicated consulting and warehouse planning practice serving European manufacturers and distributors. It overlaps with Ziirto's layout design, material flow optimization, and storage efficiency offerings.
• Ramboll: Ramboll is a major Nordic engineering, design, and consulting company with a manufacturing and built-environment practice. It competes for industrial operations and logistics improvement engagements in Finland and the broader Nordics, making it a relevant broad incumbent peer.
• Capgemini Engineering: Capgemini Engineering (formerly Altran) provides industrial engineering and digital manufacturing consulting including production and supply chain optimization. It serves similar enterprise manufacturing clients globally, representing a broad incumbent competitor to Ziirto's production development work.
• Dematic: Dematic is a global intralogistics solutions provider offering automated systems, software, and supply chain consulting. Its professional services practice directly competes with Ziirto on production logistics, warehouse design, and WMS/automation advisory engagements.
• Swisslog: Swisslog provides intralogistics automation, robotics, and software as well as advisory services for warehouses and distribution centers. While primarily a hardware/software incumbent, its consulting arm competes with Ziirto on warehouse layout, automation evaluation, and material flow design.
• TGW Logistics Group: TGW is an European intralogistics specialist offering automated warehouse systems along with consulting and planning services. Its advisory and planning business competes with Ziirto on warehouse concept, layout, and operational efficiency engagements for manufacturers and retailers.

Direct peers

• Etteplan: Etteplan is a Finnish-headquartered engineering and technical consulting firm offering industrial operations, equipment, and production development services. It is one of the closest direct competitors to Ziirto in the Finnish market, sharing customer segments in manufacturing and similar consulting-led delivery.

Regional players

• Logistikas: Logistikas is a Swedish logistics consulting and training firm focused on warehouse, transport, and supply chain improvement. It is highly comparable to Ziirto's WorkStudy 360® style engagements and operates in the broader Nordic region rather than Finland specifically.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ziirto

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ziirto Oy